• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.31-60
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• 2016

Purpose In 2016, the market size of mobile(m-) shopping goes beyeond more than half of a total of online shopping. People use smartphones as the main device for m-commerce. Under the circmustances, this study attempts to address why people prefer to use smartphone-based m-commerce. In other words, it is necessary to understand the main value that smartphone-based m-commerce creates. Drawing on the studies of consumption value, this study focuses on utilitarian value in predicting customers' continuance intention in the context of smartphone-based m-commerce, recognizing that utilitarian value is a key extrinsic motivation in the goal-oriented, performance-oriented shopping contexts. Furthermore, this study identifies factors affecting customers' utilitarian value from the perspective of benefits and costs, following the notion that it represents the result of evaluating a trade-off of benefits and costs caused by smartphone-based m commerce. More specifically, in this study, ubiquitous service, location-based service (LBS), transaction speed, and price utility belong to the benefit dimension, whereas technology anxiety and cognitive effort belong to the cost dimension. Design/methodology/approach To test the proposed hypotheses, the study conducted partial least squares (PLS) analysis with a total of 294 data collected on users with experience in smartphone-based m-commerce. Findings The results show that first, utilitarian value is increased by the benefits, such as ubiquitous service, transaction speed, and price utility. However, LBS has no direct effect on utilitarian value. Second, the noteworthy finding is that ubiquitous service and LBS greatly increase transaction speed. Third, technology anxiety and cognitive effort considered as the cost dimension are negatively associated with utilitarian value but their impacts on it are non-significant. Finally, the results support the argument that utilitarian value is a determinant of continuance intention. Overall, the findings imply that utilitarian value greatly depends on the peception on benefits rather than the aspect of cost in smartphone-based m-commerce. Overall, the findings offer new insight into the studies of m-commerce by considering and verifying the impacts of its benefits and costs simultaneously.

• 한국콘텐츠학회논문지
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• 제21권1호
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• pp.268-276
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• 2021

본 연구는 대학생을 대상으로 생태관광에 대한 가치인식이 행동의도 및 만족도에 미치는 영향을 알아보고자 하였으며, 연구결과는 다음과 같다. 첫째, 인식적 가치, 감정적 가치, 기능적 가치의 모든 생태관광 가치 인식 요인은 만족도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 인식적 가치, 감정적 가치, 기능적 가치의 모든 생태관광 인식요인은 행동의도에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과는 생태관광에 대한 인식이 높을수록 생태관광 만족도와 행동의도가 높아지는 것을 알 수 있었으나, 서비스 및 품질, 프로그램 등으로 이루어진 기능적 가치는 다른 요인에 비해 상대적으로 영향을 적게 미치는 것으로 나타났다. 따라서, 생태관광 상품 만족도 및 행동의도에 영향을 미치는 각각의 생태관광 가치인식 요소에 대해 대응할 수 있는 접근성 높은 주말상품 개발, 지속가능한 간광상품개발 등 다양한 마케팅 전략과 교육프로그램 등이 개발되어야 할 것이다.

• 한국IT서비스학회지
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• 제21권2호
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• pp.1-26
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• 2022

This study classified five types of online food subscription economy: replenishment, curation, surprise, membership, and visitation. An online survey was conducted with 314 customers who experienced 5 types of online subscription economy. This study selected the characteristics of the food subscription economy as convenience, perceived personalization, economic utility, and timeliness through previous studies. The effect of the four characteristics on perceived value (utilitarian and emotional) and the relationship between customer engagement and perceived value, which are dependent variables that have never been used in the food subscription economy, were verified through the S-O-R model. In this relationship, we demonstrated how consumers' personal tendencies, such as need for cognitive closure and self-efficacy, mediate between timeliness and perceived value related to online food delivery. The study results are as follows. Perceived personalization, convenience, and timeliness had a positive effect on the utilitarian value in the order. It also had a positive effect on emotional values in the order of perceived personalization and timeliness. On the other hand, economic utility had no significant effect on practical branches. Customer engagement had a positive effect in the order of emotional value and utilitarian value. The lower the need for cognitive closure the more positive the utilitarian value. The lower the self-efficacy, the more positive the emotional value was perceived. Through the above study, companies that want to operate or start an online food subscription economy need a strategic approach rather than unreasonable price discounts in pricing policy. In addition, it is necessary to focus on marketing activities that provide emotional value by focusing on perceived personalization, which is the satisfaction factor of online food subscription.

• 한국정보통신학회논문지
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• 제13권7호
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• pp.1422-1428
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• 2009

독립형 무선 인지 시스템은 보통 채널에 대한 면허를 가지는 기사용자가 사용하지 않는 빈 채널을 사용하는 2차 사용자로서 동작한다. 기존연구에서는 이와 같은 2차 사용자가 가용한 채널을 찾을 때, 순차 혹은 무작위로 채널을 선택하여 기사용자의 사용 유무를 확인하였다. 하지만 이러한 방법은 무선 채널의 특성에 맞지 않다. 그러므로 본 논문에서는 이전에 채널을 기사용자가 사용한 경우를 고려하여 가중치 값을 결정하고, 각 채널별 상태 값 중에서 작은 순서대로 채널을 선택함으로써 빈 채널을 찾는데 소요되는 시간을 줄이는 방법을 제안하고, 2차 사용자의 평균 채널 찾기 시간과 평균 전송 횟수의 관점에서 순차적, 무작위적 방법과 그 성능을 비교 분석 한다.

• 문화기술의 융합
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• 제7권4호
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• pp.659-665
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• 2021

최근 폭발적인 인기를 끌고있는 짧은 동영상 애플리케이션(e.g., TikTok, YouTube Shorts)은 광고집행을 위한 새로운 SNS 플랫폼으로 관심을 받고 있다. 이러한 배경에서 본 연구는 짧은 동영상 애플리케이션에서 집행되고 있는 스토리텔링 광고를 분류하고 그 효과를 측정하는 것을 목적으로 한다. 상술 하면, 전통적 광고 분류기준인 허구성을 기준으로 스토리텔링 광고를 리얼리티, 패러디, 창의형식으로 구분하였다. 또한 인지심리학 정보처리 맥락에서 높은 수준과 낮은 수준의 메시지가치가(MSV)로 광고들을 분류하였다. 전 세계적으로 가장 많은 이용자를 보유한 틱톡을 대상으로 총 784명 중국인 이용자의 응답을 수집하였다. 연구결과 두 개의 주요 변인(허구성과 MSV) 간에 유의미한 조절효과가 발생하였다. 가장 주목할 만한 결과는 정보처리 리소스의 사용을 높게 요구하는 높은 허구성의 창의적 기법이 높은 메시지자극가를 사용하게 되면 인지과부하(cognitive overload)를 야기하여 광고효과가 낮아지는 것으로 나타났다. 보다 자세한 이론적 논의와 효과적인 짧은 동영상 스토리텔링 광고제작을 위한 제언들을 본문에서 상세히 소개하였다.

• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송공학회 2011년도 하계학술대회
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• pp.137-140
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• 2011

A precoding strategy is one of the representative interference management techniques in cognitive radio (CR) network which is a typical interference-limited environment. The interference minimization approach to precoding is an appropriate scheme to mitigate the interference efficiently while it may cause the capacity loss of the desired channel. The precoding scheme for the maximal capacity of the desired channel improves the capacity of the desired channel while it increases the interference power and finally causes the capacity loss of the interfered users. Therefore, we propose a precoding scheme which satisfies these two conflicting goals and manages the interference signal in such an interference-limited environment. The proposed scheme consists of two steps. First, the precoder nulls out the largest singular value of the interference channel to mitigate the dominant interference signal based on the interference minimization approach. Second, the transmitter calculates the sum capacities per mode and selects a mode to maximize the sum capacity. In the second step, each mode consists of the right singular vectors corresponding to the singular values except the largest singular value eliminated in the first step. Simulation results show that the proposed precoding scheme not only efficiently mitigate the interference signal, but also has the best performance in terms of the sum capacity in a MIMO-based CR network.

• 유통과학연구
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• 제17권2호
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2009년도 정보 및 제어 심포지움 논문집
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• pp.284-286
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• 2009

In this paper, we consider a cognitive radio system operating as secondary user. It uses an empty channel that is not currently used by primary users having the license to the channel. In the previous works, secondary user looks for an empty channel by choosing any channel in order or randomly and by sensing the channel to distinguish whether primary users are using. But if primary user is fixed type, we will find an empty channel faster than the mentioned channel selecting methods by using a method considering prior information about cases that primary user used the channel, since it is possible to analogize the channel access possibility of primary user according to regular time and position. Therefore, we propose a channel searching method based on the channel list for the purpose of reducing the channel searching time and improving throughput of secondary users. Firstly, we determine a weighting value of each channel based on the history of channel activities of primary users. This value is added to current channel state buffer and we search an empty channel from channel with smallest value to one with the biggest value. Finally, we compare the performances of the proposed method with those of the sequential channel searching and the random channel searching methods in terms of the average channel searching time and the average number of transmissions of secondary user.

• 한국인공지능학회지
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• 제12권1호
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• 한국전자통신학회논문지
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• 제10권1호
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• pp.125-132
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• 2015

본 논문은 인지능력이 저하된 노인들에게 침과 뜸 요법을 시행하고 HRV 측정값을 통하여 그 효과를 분석한다. 인지능력이 저하되거나 상실된 사람들에게 자주 사용되었던 주요한 경혈을 고문헌에서 조사하였다. 인지능력이 저하된 노인들에게 침과 뜸을 시술한 후 HRV 측정기를 이용하여 여러 가지 변화를 측정하였다. 측정된 값들을 상호 비교하여 자율신경계와 심박동수의 변화에 침과 뜸이 어떤 영향을 주는지 효능을 측정하였다. 연구 결과 침과 뜸이 인지능력의 개선에 긍정적이 효과가 있다는 것을 HRV 분석을 통해 확인할 수 있었다.