• Title/Summary/Keyword: Cognitive Image

Search Result 408, Processing Time 0.035 seconds

A Study on the Relation between the Store Choice Behavior and the interior Environmental Image -Focused on the users of major public space in shopping centers- (실내환경 이미지가 점포선택 행동에 미치는 영향에 관한 연구 -신도시 근린형 백화점의 주요용공간 사용자를 중심으로-)

  • 박진배;김주원
    • Korean Institute of Interior Design Journal
    • /
    • no.16
    • /
    • pp.161-167
    • /
    • 1998
  • The Study to verify the relations between the store choice behavior and the interior environmental image. the point of view is that the image of store affects the behavior of customers when they choose the store for shopping. The method used for this study is library survey for constructing the store choice model and the field survey for veryfying the model. The store choice behavior of customers occurs according to the procedure : environment exposure-development of cognitive structure-image developing by the emotional response-attitude decision- purchasing. The image of a store is one of the very important elements in marketing stragy. The group which showed the affirmative response to the emvironmental design aspects also showed the high affirmative response to the store image. The group which showed consistent response to the image of store and the image of him/herself showed more affirmative response to the environmental design aspects. Good image to a store affects affirmative attitude of customers and it consequently the store choice behavior

  • PDF

Image Types and Experience Factor for Local Identity Brand (지역 아이덴티티 브랜드 형성을 위한 이미지 유형과 경험요인)

  • Lim, Seo-Kyung;Cho, Yong-Jae
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.12
    • /
    • pp.637-646
    • /
    • 2009
  • This study aims at granting maximum high values to local brand images as megatrend in global markets by monitoring local differentiations which local images in each area are classified in abstraction on the side of cognitive aspects of consumers and finally achieving the redefinition of domestic markets with differentiation strategies for revitalizing cultural communication tools in terms of the creation of future local marketing strategies. This study newly classifies the cognitive aspects of domestic consumers into 4 distinguished patterns for creating an image of each local area and analyzes image creation factors for each local image in 5 aspects affecting the image creation of local brands.

APAS:Aerial Photograph Analysis System (항공 사진 분석 시스템)

  • 김범수;김병천
    • Korean Journal of Cognitive Science
    • /
    • v.2 no.2
    • /
    • pp.359-403
    • /
    • 1990
  • This paper introduces a blackboard system which extracts imbedded road and building structures irom aerial photograph images. The role of three major component(blackboard, knowledge source, and control module)in blackboard system will be illustrated in terms of knowledge representation and control strategies. The hypothesis on a blackboard will be organized in a hierarchical form, the knowledge sources which generate hypothesis and verify them will be shown in detail, and the control module will describe how the knowledge sources can dervie solutions. Especially this paper shows that searching image strutures can be greatly simplified by the use of a mapping image.

A Robust Thinnig Algorithm (잡음에 강한 세선화 알고리즘)

  • 손동일;권영빈
    • Korean Journal of Cognitive Science
    • /
    • v.2 no.2
    • /
    • pp.341-358
    • /
    • 1990
  • In this paper, A thinning algorithm which can solve a noise problem os proposed. The proposed method is based on the pavlidis thinning algorithm. During a contour tracing period of the given image, the masks of $3{\times}3$ pixels are proposed. They check all possible caseds of the noise conditions. As soon as the contour tracing is finished, the candidates of the noise are automatically deleted. As a result of the implementation of the proposed algorithm, the similar results which is obtained by noise-free image are obtained and they show the simplified structures comparing with the thinning results of the noisy images. Thus, They illustrate that a simple recognition part is needed to identify the objects.

Road Image Understanding System Based on the Blackboard Architecture (블랙보드 구조를 갖는 도로 영상이해시스템)

  • 권영빈
    • Korean Journal of Cognitive Science
    • /
    • v.5 no.2
    • /
    • pp.47-73
    • /
    • 1994
  • In this paper, a blackboard-based road image understanding system is implemented. The 7 useful information which organized by the hierarchical manner are stored in the blackboard system. The 6 Knowledge source modules and the blackboard make the communications under the supervision of the control module. For a scene, each hypothesis is generated and then verified for every meaningful object. On the simulation results, the correct recognition ratio can be reached out 90%. It shows that the extraction of road information for the autonomous navigation can be obtained using the blackboard architecture.

  • PDF

Morphologic Assessment of Corpus Callosum in the Patient of Alzheimer Disease using Magnetic Resonance Imaging

  • Seoung, Youl-Hun;Choe, Bo-Young
    • Journal of the Korean Magnetic Resonance Society
    • /
    • v.13 no.2
    • /
    • pp.84-95
    • /
    • 2009
  • The purpose of this study was to evaluate the usefulness of the measurement of corpus callosum (CC) size in the Alzheimer patient by using magnetic resonance (MR) midsagittal image. We performed MR scanning in 20 normal high age group, and in 20 mild cognitive impairment (MCI) group, and in 20 Alzheimer disease (AD) group. The following parameters were employed in AD group: TRITE/FA 6650ms/66ms/$90^{\circ}$, NEX 2, Thickness/Gap 2/0, FOV 220mm. The magnetic field strength was used at 3.0 Tesla. We selected midsagittal image of the brain by using view forum program, measured CC size, which were anteroposterior length, diameter of genu, body, narrowing portion, and splenium. The present study demonstrates that CC size of Alzheimer disease can be useful for clinical assessment concerning the diameter of genu, body, and splenium.

A Study on the Utilization of 2D Image Based on 360 VR (360 VR 기반 2D 이미지 활용 방안 연구)

  • Im, So-Yeon;Lee, Junyeong;Park, Cheol-woo;Lee, Young-woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2022.10a
    • /
    • pp.481-483
    • /
    • 2022
  • This study was based on 360-degree VR images, the next-generation media representative. Among the elderly living in nursing homes with low cognitive ability, we would like to study ways to effectively search maps using 2D images when searching maps directly through user scenarios.

  • PDF

Cognitive Based Context Aware Reference History Management Tool

  • Punithan, Dharani;McKay, Bob
    • 한국HCI학회:학술대회논문집
    • /
    • 2009.02a
    • /
    • pp.227-231
    • /
    • 2009
  • The aim of the research is to focus on the cognitive principles and to achieve human-level intelligence in referring context based browser history and the Windows history. One of the major problems faced by today's computer users is insufficient and single exclusive context based reference of the browser history and the Windows history. Today we search for the browser history and Windows history in different places even though the context is the same. For e.g., When working on a research paper or preparing a business presentation, a user may require to refer many web sites on the internet and various documents on the local computer. The browser can provide only time based history. The windows document history is also time based and limited to list only few documents. Hence, we propose a tool "Cognitive Based Context Aware Reference History Management Tool" which helps to access the exclusive reference of context and time based history in one place. The tool also proposes to store image history with urls and classifies images of a specific topic accessed in different time, bookmarks management and cross browser history management. These features are very useful as we can access all related documents (doc, docx, ppt, pptx, pdf, txt, and html), web pages, images and bookmarks in one place. The tool uses the cognitive principles like classification and association to achieve the purpose.

  • PDF

A Study on Influence of Convention Destination Marketing Mix on Image and Loyalty (컨벤션 목적지 마케팅믹스가 목적지 이미지와 충성도에 미치는 영향)

  • Hwang, Jung;Yoon, Yeong Hye;Yoon, Yoo Shik;Song, Rae Heon
    • Korea Science and Art Forum
    • /
    • v.19
    • /
    • pp.735-745
    • /
    • 2015
  • This study is about the marketing mix of convention destination, aims to examine convention destination image and loyalty. In order to study the marketing mix more scientifically, this paper select those indexes which can promote the destination image but also can guide the access loyalty of exhibition participants. In addition, in order to understand the influence of marketing mix of convention destination which includes products, place, price, promotion, people, on destination image and loyalty, this research analyses the beneficial effect among variables. Based on previous research, the marketing mix of convention destination export products, place, price, promotion, people, convention image exports Cognitive images and Emotional images. The results show that, assuming that the beneficial effect of convention marketing mix on cognitive images was established partly, the beneficial effect of convention marketing mix on emotional images was established partly, the beneficial effect of marketing mix of convention destination on loyalty was established partly, the beneficial effect of cognitive images of convention destination on loyalty was established, he beneficial effect of emotional images of convention destination on loyalty was established. Based on the results of the study, a comprehensive strategic management on arketing mix of convention destination, played a profound impact on forming the image of the participants and enlivening the convention destination.

A Study on the Model Attribute Factor and Image Cognitive in the Asian Fashion Industry - Focused on the comparison of 2017 F/W Seoul fashion week and Hong Kong fashion week - (아시아 패션업계의 모델 속성 요인과 이미지 인지에 관한 연구 -2017 F/W 서울패션위크와 홍콩패션위크 비교를 중심으로-)

  • Lee, Shin-Young
    • Fashion & Textile Research Journal
    • /
    • v.21 no.3
    • /
    • pp.288-299
    • /
    • 2019
  • This study examined trends in model perceptions in the Asian fashion industry through a survey on the current status of using models, model attributes, and image recognition for companies and brands participating in the Seoul Fashion Week and Hong Kong Fashion Week. The results of the study are as follows. First, an examination of the races of models used for public relations by clothing and accessory companies indicated that the use of Asian and black models was lower than white models. Second, intimacy, reliability, similarity, and professionalism were derived as attributes for a public relation model. Among these factors, only 'intimacy' showed a difference between the countries. Third, Seoul Fashion Week participants gave the highest marks for the strong individuality of the models used for their brands; however, participants in the Hong Kong Fashion Week most appreciated suitability with products and professional appearance. Fourth, the different trends of model image recognition were shown through various analysis results by country or race, in which Seoul Fashion Week participants highly perceived the global and luxurious image of white models, and were generally highly satisfied with the models. In terms of the Hong Kong Fashion Week, Asian models tended to be perceived as a more casual image, and the participants held contributions to brand recognition as the most significant factor when using Asian models.