• Human Ecology Research
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• 제55권2호
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• pp.153-166
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• 2017

This study examined the effects of the cognitive and affective country image of Korea on product evaluation and purchase intention for Korean products. The research model was developed from relevant literature based on the halo effect model and data was collected using a self-administered online survey of 772 Southeast Asian consumers from Vietnam, Indonesia, and Malaysia. The major findings are as follows. First, analysis of variance revealed that Vietnam consumers have a significantly positive perception compared to Indonesia and Malaysia, regarding the affective country image and purchase intention towards Korean products. Second, results from structural equation model showed that the affective country image has significantly positive effects on product evaluation and purchase intention, which means the affective country image is directly and indirectly connected to purchase intention towards Korean products. However, cognitive country image only has an indirect effect on purchase intention. Third, the results of comparing path coefficient among three countries showed that the direct effect is more effective for consumers in Indonesia and Malaysia, whereas indirect effect has a stronger effect on consumers in Vietnam. Academically, this study contributes to an expansion of understanding the effects of country image by empirically proving the different roles of cognitive and affective dimensions for country image. This study provides practical implications for developing marketing communication strategies for businesses that hope to penetrate Southeast Asian countries.

• Journal of Korea Trade
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• 제25권3호
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• pp.87-115
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• 2021

Purpose - Brand equity has emerged as an indispensable marketing tool for firms engaging their business in developing nations. This study proposes that the country of origin image and advertising will affect the Korean brand equity formation, which leads to repurchase intention of Korean brands. In the study, attitude factors are applied in brand equity theory to predict repurchase intention of Korean brands. Cognitive brand equity, such as brand awareness, brand association, brand image and attitudinal brand equity, such as perceived quality and brand loyalty are considered with regards to their attitude towards the Korean brand. Design/methodology - A total of 178 Myanmar consumers out of 200 participants who have used Korean brands answered the survey and data were analyzed through SmartPLS 3.3.2 version. PLS-SEM is considered a more suitable analysis to pin down and evaluate the cause-effect relationship among all of the constructs with relatively complex models. Findings - Our results substantiate that the country of origin image positively affects brand awareness, brand associations, and brand image and advertising awareness positively affects brand awareness. Brand awareness gives positive effect only on brand association, which sustains a positive effect on brand image and brand loyalty. Brand image only has a positive effect on perceived quality, which again affects repurchase intention and brand loyalty. Brand loyalty also shows a positive effect on repurchase intention. Originality/value - Brand equity dimensions were viewed as cognitive and attitudinal outcomes of brand equity which affects repurchase intention. The drivers of brand equity were considered from the perspective of country of origin image that firms cannot control or mange, and advertising awareness which firms can control and manage. The findings also explored the relationships between cognitive and attitudinal brand equity.

• ETRI Journal
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• 제39권5호
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• pp.683-694
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• 2017

Several studies have focused on multimedia transmission over wireless sensor networks (WSNs). In this paper, we propose a comprehensive and robust model to transmit images over cognitive radio WSNs (CRWSNs). We estimate the spectrum sensing frequency and evaluate its impact on the peak signal-to-noise ratio (PSNR). To enhance the PSNR, we attempt to maximize the number of pixels delivered to the receiver. To increase the probability of successful image transmission within the maximum allowed time, we minimize the average number of packets remaining in the send buffer. We use both single- and multi-channel transmissions by focusing on critical transmission events, namely hand-off (HO), No-HO, and timeout events. We deploy our advanced updating method, the dynamic parameter updating procedure, to guarantee the dynamic adaptation of model parameters to the events. In addition, we introduce our ranking method, named minimum remaining packet best channel selection, to enable us to rank and select the best channel to improve the system performance. Finally, we show the capability of our proposed image scrambling and filtering approach to achieve noticeable PSNR improvement.

• 한국의류산업학회지
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• 제23권3호
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• pp.323-336
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• 2021

This study investigated the cognitive process of fashion design images through eye activity tracking. Differences in the cognitive process and gaze activity according to image elements were confirmed. The results of the study are as follows. First, a difference was found between groups in the gaze time for each section according to the model and design. Although model diversity is an important factor leading the interest of observers, the simplicity of the model was deemed more effective for observing the design. Second, the examination of the differences by segments regarding the gaze weight of the image area showed differences for each group. When a similar type of model is repeated, the proportion of face recognition decreases, and the proportion of design recognition time increases. Conversely, when the model diversity is high, the same amount of time is devoted to recognizing the model's face in all the processes. Additionally, there was a difference in the gaze activity in recognizing the same design according to the type of model. These results enabled the confirmation of the importance of the model as an image recognition factor in fashion design. In the fashion industry, it is important to find a cognitive factor that attracts and retains consumers' attention. If the design recognition effect is further maximized by finding service points to be utilized, the brand's sustainability is expected to be enhanced even in the rapidly changing fashion industry.

• 한국경제지리학회지
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• 제11권4호
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• pp.631-646
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• 2008

본 연구는 지역축제 방문객의 축제 이미지 평가에 따른 만족과 재방문의사 분석에 목적이 있었다. 연구대상인‘무주 반딧불축제’를 중심으로 정서적 이미지 23개 인지적 이미지 26개의 요인을 대상으로 실증분석을 실시하였으며, 분석 결과는 다음과 같다. 첫째, 축제 이미지가 만족도에 미치는 영향관계 분석결과 정서적 이미지요인에서는‘독특성’인지적 이미지에서는‘신명성’과‘교육적 효과’가 영향을 미치는 것으로 나타났다. 둘째, 축제 이미지가 재방문에 미치는 영향관계 분석결과 정서적 이미지요인 중 재방문에‘독특성’‘전통성’이, 인지적 이미지요인에서는‘신명성’‘교육적 효과’가 영향을 미치는 것으로 분석되었다. 셋째, 축제 이미지가 구전의사에 미치는 영향분석 결과 정서적 이미지요인 중 구전의사에‘독특성’이 인지적 이미지요인 중‘신명성’‘교육적 효과’가 영향을 미치는 것으로 나타났다.

• 유통과학연구
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• 제15권8호
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• pp.37-46
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• 2017

Purpose - Many studies have shown the effects of the external images of female flight attendants on the customers' satisfaction. Recently, the perception of male flight attendants has become more important and positive, and airlines are hiring a significant number of male flight attendants every year. Due to the lack of research on the male flight attendant, however, the images of male flight attendants were investigated for this study. Research, design, data and methodology - Using survey techniques with 204 respondents, this study used analytical data based their resulting analysis. Results - The study examined whether the image of the male flight attendant affects the cognitive and emotional perceptions of customers. The focus of the present study is the external image of the male flight attendant, and the following image-component divisions were formed: hairstyle, body type, uniform, speech, and facial expression. Conclusions - The study purpose sought to determine whether the image of the male flight attendant exert effects on the emotional and cognitive images of airlines, and if these images have a positive effect on the customers' satisfaction and loyalty for an airline, so that airlines can use the external image of the male flight attendant to help with its own image reinforcement.

• 한국콘텐츠학회논문지
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• 제22권9호
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• pp.76-84
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• 2022

본 논문에서는 스마트폰의 사진과 영상을 활용하는 상호작용형 콘텐츠 디바이스인 아이퍼즐 이미지 블록과 연동 가능한 시지각 인지기능 훈련 콘텐츠를 구성하였다. 이를 위해 시각기억, 시각연속성, 공간관계, 시각구별의 4개 영역을 도출하고 콘텐츠 동작, 활용방법과 시나리오를 작성하였다. 콘텐츠 이미지를 디자인하고 기존 학습지형 시각 및 지각 인지기능 훈련 자료를 모바일 미니 게임형으로 개발하여 유아의 훈련참여 욕구를 지속부여, 유도하고자 하였다. 개발된 콘텐츠를 활용하여 일반 아동과 보호자를 대상으로 체험활동을 수행하였으며 기본 퍼즐 완구 대비 높은 집중도와 유익성, 효과성에서 의미있는 결과를 확인하였다. 본 논문을 통해 디지털 완구와 콘텐츠를 기반으로 하는 인지기능 개선활동 연구에 의미있는 자료가 되기를 기대한다.

• Journal of Information Technology Applications and Management
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• 제26권1호
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• pp.21-38
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• 2019

This study starts from the question, "Are people of the age 60 and over equally 'old?' "As the aging population has rapidly become a global issue, it is a timely question to think about whether it is appropriate to classify people aged 60 and over as senior citizens monolithically based on their chronological age. Thanks to the advancement of medical technology and ever-increasing life expectancy, there may be more differences than we thought in terms of cognitive and behavioral patterns among the elderly population. In order to further investigate this question, this study focuses on technology acceptance behavior of 132 participants over the age of 60 towards a wearable healthcare device. The results show that there were interesting behavioral differences among participants depending on their cognitive capabilities. More specifically, participants with high cognitive capability (Superagers) consider the usefulness and the social aspects (social norm and image) of using wearable healthcare technology. Whereas for those with relatively low cognitive capability (non-Superagers), usefulness of using the technology was not a significant factor, and they mainly considered social norm and image. Our findings imply that the current monolithic application of chronological age to classify the elderly population should be carefully reconsidered because people aged over 60 years old may not always share homogeneous cognitive and behavioral patterns.

• 한국주거학회논문집
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• 제20권5호
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• pp.9-21
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• 2009

This study classified visual perception types of access space at 17 five-star hotels in Jejudo and examined their cognitive characteristics and image formation structures in an effort to provide basic information important for designing the elevation and the access spaces of a hotel. The results of this study are as follows. Access space image of experimental hotels showed more negative evaluations at both city hotels and resort hotels, viewing angle (upward angle) was also positively evaluated between $10^{\circ}{\sim}12^{\circ}$ and $18^{\circ}$ and central type in arrangement type and detour access and straight access types in access circulation type were positively evaluated. When viewed from an upward angle of $10^{\circ}$ to $12^{\circ}$, the most important factors were as plasticity, decorativeness, and creativity; from $18^{\circ}$ it was such factors as harmony and peculiarity; and at $45^{\circ}$ it was factors like decorativeness and stability. In considering the various access types, the most important factors in a straight access type were peculiarity and harmony; for one-time curved access type it was by decorativeness, creativity, Peculiarity, and stability; and for detour access types it was decorativeness, stability, and peculiarity. Influential of factors affecting image formation and plasticity and harmony factors and the form had more influences on image formation.

• International Journal of Human Ecology
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• 제9권2호
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• pp.55-65
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• 2008

This study examined the personal and relational factors influencing the formation of body image among older persons. Aging-rel￡lted physical changes, health, marital relationship, cognitive age, and moods were personal and relationship factors explained for influence on the body image of older persons. Data were collected via a mail survey of older married couples residing in three US. metropolitan areas of Florida. A total of 94 married couples who were 60 years older participated in this study. Results indicated that aging-related physical changes, effect of physical changes on the self, self-assessed health, and evaluation of spouse's attractiveness, and perceived attractiveness (one's perception of the other spouse's appraisals of his or her attractiveness) were found to be significantly related to the body image of older men and women. For men, self-assessed health, evaluation of spouse's attractiveness, and perceived attractiveness were significantly related to body image while physical changes, effect of physical changes, and perceived attractiveness were found significant for women. The feelings of older persons about and satisfaction with their bodies and appearance were estimated by aging-related and relationship-related variables.