• The Research Journal of the Costume Culture
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• v.17 no.3
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• pp.459-471
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• 2009

The purpose of the study is to examine the effect of VMD image appropriateness in apparel shopping contexts. Two competing models are utilized. The first model is developed from the emotion-cognition theory which explains that environmental cues(i.e., VMD image appropriateness) generate consumers' emotion, and in turn, consumers' behaviors. The second model is developed based on the cognitive theory of emotions and posits that environmental cues stimulates consumers' cognitive perceptions of retail environments, subsequently influencing consumers' emotional and behavioral response. A 2(VMD image appropriateness: high vs. low) between-subjects factorial design experiment was conducted. Female college students(n=592) participated in the experiment. Using structural equation modeling the study found that the emotion-cognition model better explains the effect of VMD image appropriateness on consumers' emotional, cognitive, and behavioral responses.

• Asia pacific journal of information systems
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• v.11 no.4
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• pp.175-186
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• 2001

Though people frequently rely on intuition in managing activities, they rarely use it in developing effective decision-making support systems. In this report, we investigate the correlations between characteristics of cognition and emotion and judgmental time-series forecasting accuracy, and compare their strengths by using a self-supervised adaptive neural network. Through the experiments, we hope to help find a desirable atmosphere for decision-making. Our experiments showed that both cognition characteristics and emotion characteristics had correlations with the time-series forecasting accuracy, and that cognition characteristics had larger correlation than emotion characteristics. We also found that conceptual style had larger correlation than behavioral or analytical styles with the accuracy.

• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.509-519
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• 2018

This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

• Proceedings of the Korea Contents Association Conference
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• 2003.11a
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• pp.447-453
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• 2003

Emotion Technology is used in many field such as computer A.I., graphics, robot, and interaction with agent. We focus on the theory, the technology and the features in emotion application. Firstly in the field of theory, there are psychological approach, behavior-based approach, action-selection approach. Secondly in the field of implementation technologies use the learning algorithm, self-organizing map of neural network and fuzzy cognition maps. Thirdly in the field of application, there are software agent, agent robot and entrainment robot. In this paper, we research the case of application and analyze emotion architecture.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.42 no.3 s.303
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• pp.29-38
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• 2005

Although people frequently rely on intuition in managing activities, they rarely use it in developing effective decision-making support systems. In this paper, we investigate and compare the correlations between such characteristics as cognition and emotion characteristics and judgmental time-series forecasting accuracy by using a self-organizing neural network, and eventually aim to help build efficient decision-making atmosphere. The neural network used in this paper employs a self-supervised adaptive algorithm, and the feature of which is that it inherently can use correlation between input vectors by exchanging information between neuron clusters in the self-organizing layer during the training. Our experiments showed that both cognition and emotion characteristics had correlations with judgmental time-series forecasting, and that cognition characteristics had larger correlation than emotion characteristics. We also found that conceptual style had larger correlation than behavioral and analytical styles, and displeasure-sleepiness style had larger correlation than pleasure-arousal style with the forecasting.

• Journal of Oriental Neuropsychiatry
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• v.21 no.1
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• pp.145-157
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• 2010

Objectives: Oriental psychotherapy and western psychotherapy in Korea were investigated in order to develop a new oriental psychotherapeutic model for modern Korean. Methods: Oriental psychotherapy and Western psychotherapy were compared and investigated in some viewpoints such as cognition, behaviour, emotion and ultimate purposes for the therapies. Cultural differences are examined, too. Results: There are clear differences between two psychotherapies. It seems that cognition is more important than behaviour or emotion in western psychotherapy. On the other hand, emotion is more important than cognition or behaviour in oriental psychotherapy. Ultimate purposes for the therapies are also different because of cultural differences. Conclusions: New oriental psychotherapeutic model considering cultural differences and merits of two therapies is needed.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.106-107
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• 2001

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.332-343
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• 2016

With the advance of digital technology, new methods which acquire color information and combine it with various contents are emerging. Color has some effect on emotion while it gives some information as component of an image. In addition, change in emotion and sensation from color stimulus makes some change in cognition. This research investigate the effect of color overlay on cognition depending on emotional state. With this goal, subjects consisting of 10 men and 10 women solved some problems with color overlay of red, orange, and green after watching short video clips which intend to induce target emotion. Experimental results show that red color overlay under positive emotion significantly reduces the average score of solving problems, while green overlay under negative emotion significantly increases it. It is also analyzed that there is not statistically significant difference in cognitive function with color overlay while it is significantly better under positive emotion than negative emotion without color overlay.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.11a
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• pp.199-201
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• 2000

본 연구에서는 시각 자극, 청각 자극, 시청각 자극을 이용하여 인간의 공간인지 능력과 감각-운동 협응 정도를 분석하였다. 피험자는 과거에 시력과 청력장애를 경험하지 않은 20대의 정상성인 남녀 각각 10명을 대상으로 하였다. 분석을 위해 EOG, EMG등의 생체신호와 3차원 좌표추적장치(FASTRAK)를 이용하여 지시운동시 손가락의 위치좌표를 검출하였다. 그 결과 시청각 자극에서 가장 작은 인식오차를 보였고 공간인지에 있어서 시각이 청각보다 주도적인 역할을 한다는 것을 알 수 있었다.

• Journal of The Korean Society of Integrative Medicine
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• v.3 no.1
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• pp.63-69
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• 2015

Purpose: The purpose of this study was to investigate the differences in emotion recognition according to general characteristics of stroke patients. Method: The subjects consisted of 38 stroke patients receiving rehabilitation at S Hospital in Busan. Used the eMETT program to assess emotional cognition. Result: The age and duration of disease showed statistically significant differences in emotion recognition ability score, the gender and lesion showed a statistically significant difference in some emotion(p<.05). Conclusion: The results of this study it can be seen that the difference in emotion recognition ability in accordance with the general characteristics of the stroke. There will be a variety of future research related to standardized research or interventions targeted at stroke patients and normal controls to be carried out.