• Asia Marketing Journal
• /
• v.15 no.4
• /
• pp.161-186
• /
• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• Journal of the Korean Institute of Educational Facilities
• /
• v.7 no.2
• /
• pp.37-45
• /
• 2000

It has been practiced that past school buildings were planned focused spacial composition of functional and aesthetic. Therefore there is little consideration of psychological consciousness for the very user-students and teachers. To be premised that residential environment has an effect on cognizing of school buildings, The purpose of this study is like that. 1. How to recognize space for Children. 2. What kinds of type on Spacial Cognition. 3. To break any agreement of Relationship Structure for Spacial Cognition between School buildings and Residential Environment, and Mechanism of its essential element of composition.

• Journal of Korean Home Economics Education Association
• /
• v.15 no.1
• /
• pp.69-79
• /
• 2003

The Purpose of this study is to investigate the cognition and experience of sexual violence and to Present the influential factors of the cognition of sexual violence. The subjects were 835 high school students living in Kwangiu and Chonnam. The data analysis used Mean. Standard Deviation, T-test. F-test. and Multiple Regression Analysis The major findings is as follows : 1 There are meaningful differences in the experience of sexual violence between male and female adolescents. 2. There are meaningful differences in the cognition of sexual violence in sex. sex-role attitude. experience of obscene materials and sex education. 3. The variables which affect cognition of sexual violence is sex-role attitude, sex and experience of obscene materials that were explained about 10%.

• Korean Journal of Human Ecology
• /
• v.5 no.2
• /
• pp.99-107
• /
• 1996

This study has been peformed on the consumption tendency, and knowledge and cognition of credit cards among college students. A total of 327 subjects from the college students was surveyed in Pusan area. The major findings of this study were summerized as follows; First, the rate of credit card possession of the students was 19.6%. The card possession showed significantly different in age, personal expense, income. Second, the level of knowledge of the credit card was low(23.1 points). Also, the level of knowledge was significantly different in sex, age, major, personal expense, income and credit card ownership. Third, the cognition of credit cards was medium(51.3 points). The cognition of the credit cards was significantly different only in the card possession. Fourth, the behavior of credit card was not significantly different in the group. Fifth, there were significant relationships between the knowlege and cognition. This result implied that the group with higer levels of knowlege tended to show more favor of credit cards. For the rational consumption of the college students, the students need to be educated about advantage and disadvantages of the credit cards.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.22 no.52
• /
• pp.33-41
• /
• 1999

More than 90 percent of traffic accidents were caused by human errors in driving situation. However, the ergonomic studies were not enough to prevent these human errors. Especially, drivers acquire more than 70 percent of information using the vision, and this shows the importance of consideration about the driver's visual cognition characteristics. Consequently, the driver's cognition time and the cognition accuracy were measured for the Instrument Panel(IP) of vehicle cockpit in this study. For the experiment, subjects were divided in two groups. The first group of subjects had their own vehicles and the driver license, and the second group of the subjects didn't have own vehicle but had the driver license. IP Images were used in the experiment and the each image was made by changing layout of objects within devices. The results showed that there were no differences for the cognition time and the accuracy between images within the group, and the results between the groups showed the same trend.

• Journal of the Korean Institute of Educational Facilities
• /
• v.21 no.1
• /
• pp.33-42
• /
• 2014

The purpose of this study is to suggest a basis for exterior space improving in university campus in terms of upgrading the quality of university education environment by analysing user's cognition and physical feature about campus exterior space. For this, this study was survey six major university students in Busan city about perception of campus exterior space, and analyzes the user's cognition by using natural-language vocabulary analysis for qualitative approach. Next, this study analyzes the physical feature of campus exterior space by investigating user's intensive using spaces and preferred, non-preferred spaces in their universities, then propose the improved direction of campus exterior space by comparing the analyzed data of user's cognition and physical feature. A SPSS20 program is used for the data analysis and the sample sizes are 171 college students.

• Journal of Internet Computing and Services
• /
• v.20 no.3
• /
• pp.93-100
• /
• 2019

The interest in the Fourth Industrial Revolution along with the development of ICT makes the software get the attention of the world. This phenomenon naturally leads to the concern for software education. Learning software coding is not easy for students whose major is in humanities or social sciences. This paper is a study of how cognition on software education affects to education of computational thinking. For research method, moderator variables were adopted on the proposed research model to prove that positive cognition can derive good influence on improvement of computational thinking. To find out moderator variables of the research model, we have conducted the questionnaire over three years for total of 928 students who took the software coding courses. As the result of the study, we proved that the positive cognition on software education can make the better improvement of computational thinking within proper moderator variables.

• Journal of East-West Nursing Research
• /
• v.16 no.2
• /
• pp.131-137
• /
• 2010

Purpose: The purpose of this study was to investigate the relationship between depression status and cognitive function in the community female aged. Methods: This was a descriptive study. Data were collected using individual-based interviews from 120 senior female residents in the Hall for the aged in the city of S. The length of time for data collection was from June 18 to 29, 2007. The tool of data collection was Korean Version of Mini-Mental State Examination (Kwon & Park, 1989), Short-form Geriatric Depression Scale (Bae, 1996). Results: Depression & cognition showed significant differences according to age, regular exercise. The depression group scored significantly lower than the normal group in total score of cognition, orientation, memory recall. Conclusion: It is necessary to prepare the composite programs, which can improve not only cognition but depression in the community female aged.\

• Educational Technology International
• /
• v.14 no.1
• /
• pp.41-53
• /
• 2013

On the basis of two premises and embodied cognition theory, the vibration tactile learning is proposed as an effective method for foreign language learning. The premises are: the real nature of language is sound and the source of sound is vibration. According to embodied cognition theory, cognition is inherently connected to bodily sensation rather than metaphysical and independent. As a result, the vibration tactile learning is: people are able to learn foreign language better by listening to sound and experiencing its vibration through touch rather than solely listening to sound. The effectiveness of vibration tactile learning is tested with two instructional media theories: media comparison and media attribute. For the comparison, an experiment is conducted with control and experimental groups. The attributes of vibration tactile media are investigated in points of relationships with the learning process. The experiment results indicate a small effect on the increased mean score. Three kinds of relationships are found between the media attribute and learning process: enforced stimulus, facilitated pronunciation, and assimilation of resonance to sound patterns through touch. Finally, this paper proposes a new theoretical development for instructional media research: an embodied cognition based media research and development.

• Journal of Korean Academy of Fundamentals of Nursing
• /
• v.10 no.2
• /
• pp.223-233
• /
• 2003

Purpose: The purpose of study was to identify the death orientation and cognition, attitude and nursing needs in hospice care according to training of volunteers. Method: Data were collected using a structured questionnaire which included characteristics, death orientation and cognition, attitude and nursing needs in hospice care. Data collection was done between June 1st and 20th, 2003. The participants in the study were the 86 trained hospice volunteers and 76 non-trained hospice volunteers. The data were analyzed using the SPSS/PC+ program. Result: The results are as follows: There was a significant difference in the average for the death orientation scores between non-trained hospice volunteers and trained hospice volunteers. There was a significant difference for the cognition of hospice and attitude, with higher responses being given by the hospice trained group. For the domains of nursing needs in hospice care, the highest response was to emotional needs. Conclusion: This study showed that training in hospice care was effective in changing the death orientation, cognition, attitude and nursing needs in hospice care.