• Journal of the Korea Convergence Society
• /
• v.11 no.6
• /
• pp.145-151
• /
• 2020

'Hansik', or Korean cuisine is one of Korea national brands. To understand the domestic consumer awareness of Korean cuisine, data was gathered under the keyword search, 'Hansik.' Textom 3.5 was used to gather data from blogs, news media found on Naver from November 1, 2018, to October 31, 2019. The results from frequency and TF-IDF analysis indicate that the 'buffet' had the largest proportion in terms of consumer awareness to Hansik. Also, broadcasting contents starring star chefs had a great influence. The Hansik awareness did not remain in the domains of its traditionality, but also branched into extents into areas such as fusional and gourmet cuisine. UCINET6 and NetDraw were used to conduct CONCOR analysis. Four cluster formations have been found; various food cultural cluster, high-end restaurant cluster referring to aired restaurants on media, Hansik brand cluster, and Hansik buffet cluster. This study proposes presenting a various menu of Hansik which use a multiple number of ingredients. Also, a promotion that introduces fine Hansik and a development of marketing views and media contents about the convenient HMRs make the associated imagery of Hansik to be strengthen.

• Journal of Forest and Environmental Science
• /
• v.15 no.1
• /
• pp.1-9
• /
• 1999

Noticing the intrinsic growing habit variations of hardwood species which is indigenous to the natural deciduous forest, eighteen tree species in overstory were selected for comparative evaluating tree form so as to develop the tree form index (TFI). Selected six tree form attributes were arbitrarily divided four assessment criteria and given appropriate scores. Eighteen tree species were undergone corresponding scores, converted to percentage base, and estimated TFI by the summation of the six scoring values. Cluster analysis was carried out to review which attribute would have been shared among species based on dissimilarity of scores for each pair of species in $18{\times}6$ data matrix. The result showed that Populus davidiana had the highest TFI value of 80.8 and Carpinus cordata had the lowest TFI va1ue of 46.3. The species which received more than 70 of TFI are Populus davidiana, Betula costata, Fraxinus mandshurica, and Ulmus davidiana var. japonica, characterized by the advantage of straight and longer bole, the narrower crown, and the thinner branch. On the contrary, such species as Sorbus alnifolia. Prunus sargentii, Acer mandshuricum, Juglans mandshurica, and Carpinus cordata received less than 60 of TFI, characterized by the disadvantage of the crooked or forked stem. the wider or deeper crown. and the thicker branch. In the dendrogram produced by cluster analysis, arbitrary value of Euclidean distance 10 divided eighteen species into four distinctive groups. and the typical characteristics of each group were discussed.