• The Research Journal of the Costume Culture
• /
• v.23 no.3
• /
• pp.353-367
• /
• 2015

This study analyzed consumers' awareness, preference levels, and effect expectations in relation to fashion art marketing according to the types of such marketing (collaboration between fashion and art in fashion products, called product collaboration; sponsorship for art foundation; artist sponsorship; collaboration for the design of a space/store/display; ad/promotional film collaboration). The study also investigated the influence of consumers' attitudes toward fashion art marketing with respect to purchase intention. The study was implemented through a descriptive survey method. The sample consisted of 342 men and women between the ages of 20 and 45. The data were analyzed by factor analysis, one-way ANOVA, and multiple regression analysis. The results revealed that there are significant differences in consumers' awareness and effect expectations in relation to fashion art marketing according to the types of fashion art marketing activities. While no differences were found in preference levels according to the type of fashion art marketing, all the types of art marketing showed overall high levels of preference. The collaboration between fashion and art in fashion products, which had the highest awareness, also showed the highest expected effect. In all the types of fashion art marketing, consumers' attitudes had a significant influence on purchase intention. In cases of sponsorship for an art foundation, artist sponsorship, collaboration for the design of a space/store/display, and ad/promotional films, consumers' effect expectations had the most significant influence on purchase intention, followed by preference and awareness level. These results could be used to provide appropriate proposals to fashion brands when they plan to set up an art marketing strategy.

• The Research Journal of the Costume Culture
• /
• v.14 no.3 s.62
• /
• pp.404-417
• /
• 2006

The purpose of this thesis, therefore, is to examine the shaping methods and the knitting drafts of sleeve cap in the knitwears which are currently used by the manufacturers; to study the curve forms of sleeves in knitwears by analyzing synthetically the results of investigating the problems of knit wear sleeves; to present the most suitable sleeve cap for the knitwears. As the studying methods, I collected the basic data from the working-level persons of knit wear manufacturers, examined the knitting draft in the knitwears, and from that, made three kinds of comparative experimental garments and one kind of research experimental one as 10G and 16G. In doing so, I showed the sleeve cap suitable for the knitwears with plain stitch after operating sensual evaluation with Liker's 5-point rating measure. The analysis of data was handled with statistics by using SPSS Ver. 12.0; the method of statistics was executed by Frequency Analysis, Trust Analysis, one-way ANOVA, and Duncan test according to each topic of the research. As the result of the sensual evaluation of the experimental garments produced from the study, the research experimental garment looks better than the comparative experimental one in both 10G and l6G; has less extra folds around the front part of sleeve cap; looks more natural in sleeve caps of the body part and of a sleeve. From this, I am able to figure out that the research experimental garment looks better than the comparative experimental one produced by knit wear manufacturers. In addition, I can come to know that the different knitting of the front line and the back one of armhole in the knitwears has a favorable impact on improving the appearance of a sleeve.

• Fashion & Textile Research Journal
• /
• v.17 no.2
• /
• pp.227-236
• /
• 2015

This study analyzed the lower body type of 30's Korean men to develop a slim-fit pants pattern. As the analysis data, direct measurement data of anthropometric measured value in the 6th Size Korea(KATS, 2010) was used as basic data with 481 men in 30's as analysis objects. The result are as follows. First, the result of analyzing factors for the lower body type classification indicated five factors. Second, the result of executing group analysis (with the independent variable of 5 clusters extracted from the factor analysis)classified the following three types. Type 1(36.8%) displayed a medium height of lower body type, small waist and hip, slim and fit body type with a slim shape between the knee and ankle. The shape between the waist and hip had characteristics of a slight curve and short length. Type 2(35.6%) displayed lowest height of a lower body type that was large and thick between the waist and the hip. The drop value of the waist and the hip was small; therefore, the body type was flat with a minimal curve. The underpart type (below the knee) was the thickest and the length was short. Type 3(27.7%) displayed the highest lower body type, a medium level waist size, flat and narrow waist and belly. This body type had a curve with big drop value of the waist and the hip, lower part from the hip to the ankle (including the knee) and a thick calf with along leg.

• The Research Journal of the Costume Culture
• /
• v.19 no.1
• /
• pp.42-53
• /
• 2011

The purpose of this study was to investigate donning and doffing independence of the disabled individuals. The subjects of this study were who had kinetic disabilities on upper-limbs. 31 women and 38 children were participated in the survey. They were classified with six groups according to their upper-limbs' kinetic ability levels. Three upper-limbs' kinetic abilities were adopted: Lifting arms up to the chest, twisting shoulder to throw arms toward the back, and buttoning clothes by oneself. The independency of donning and doffing of 14 upper-body garment styles were evaluated by subjects. The donning and doffing independency of 14 garment styles was significantly differentiated by the level of kinetic abilities and garment styles. The person who able to button clothes by oneself could don and doff clothes by oneself. The results also revealed that the independency of donning and doffing was significantly different between cerebral palsy and apoplexy groups. The persons having a stroke of apoplexy were more likely to be able to dress independently than the persons with cerebral palsy. The persons with a paralysed arm were more likely able to wear ready-to-wear clothes of various styles. The donning and doffing independency was also significantly differentiated by the styles of garments. The tight fit style garments were more difficult to be dressed independently than the loose fit style garments. The jacket and shirts, which were buttoned from neck to bottom, were more difficult to be dressed independently than T-shirts.

• Journal of Electrical Engineering and Technology
• /
• v.13 no.5
• /
• pp.2059-2066
• /
• 2018

This study explored the feasibility of utilizing an SWCNT-coated fabric sensor for the development of a wearable motion sensing device. The extent of variation in electric resistance of the sensor material was evaluated by varying the fiber composition of the SWCNT-coated base fabrics, attachment methods, number of layers, and sensor width and length. 32 sensors were fabricated by employing different combinations of these variables. Using a custom-built experimental jig, the amount of voltage change in a fabric sensor as a function of the length was measured as the fabric sensors underwent loading-unloading test with induced strains of 30 %, 40 %, and 50 % at a frequency of 0.5 Hz. First-step analysis revealed the following: characteristics of the strain-voltage curves of the fabric sensors confirmed that 14 out of 32 sensors were evaluated as more suitable for measuring human joint movement, as they yield stable resistance values under tension-release conditions; furthermore, significantly stable resistance values were observed at each level of strain. Secondly, we analyzed the averaged maximum, minimum, and standard deviations at various strain levels. From this analysis, it was determined that the two-layer sensor structure and welding attachment method contributed to the improvement of sensing accuracy.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.2
• /
• pp.284-293
• /
• 2008

The purpose of this study was to identify men's beauty service markets based on socio-cultural appearance attitude and to compare their satisfaction and intention to revisit beauty service. The study was done by survey method. Data of three hundred men aged from 20's to 40's were collected by on-line survey. Descriptive analyses, factor analyses, cluster analyses, Duncan tests, multiple regressions, and path analyses were applied. The results are as follows: First, five factors were found for men's socio-cultural attitude for their appearance. They were high involvement in appearance, social appearance, appearance satisfaction, appearance comparison and low involvement in appearance. Second, cluster analysis based on socio-cultural attitude produced three customer groups such as high involvement, social concern & satisfaction, and low involvement. Third, customer groups showed significant differences in some demographics and some items of service dimensions, which resulted in significant differences in satisfaction, and intention to revisit beauty shop services. A high involvement group was composed of young and unmarried men with more frequent visit to beauty shop service. In general, both the high involvement and the social concern & satisfaction groups showed higher evaluations than the low concern group in some of service items, level of satisfaction, and intention to revisit. In conclusion, attitude on their appearance could be useful factors in segmenting men's beauty service market. Levels and types of beauty shop service should be differentiated among consumer markets.

• Journal of Fashion Business
• /
• v.18 no.3
• /
• pp.117-133
• /
• 2014

This thesis aims to investigate the morphologic relationship among the neckline, collar, and hair style, in which the width and height were measured by selecting the representative costumes from 16th to 19th centuries. The pieces of 170 pictures selected by fashion experts were cut in the same condition, with the part of the end of shoulder, head, and chest all placed on the equal level. The products were directly measured by a team of 3 specialists for verification of this study, of which results were calculated into average. The values of output were categorized into the unit of decade and finally into a graph of variation, in which the trend and relationship were evaluated according to the width and height. In 16th century, the width and height of the neckline were inversely proportional to those of hair style, while those of collar were proportional to those of hair style. In 17th century, the width and height of the hair style were proportional to those of neckline and collar. In 18th century, those of the neckline were inversely proportional to the hair style, with no collar found. In 19th century, the width of the neckline and collar were proportional to that of the hair style, while the height of the neckline and collar were inversely proportional to that of the hair style. The analysis of the morphologic relationship among neckline, collar, and hair style resulting from this study revealed that the change of the hair style took place corresponding to those of neckline and collar. Generally, the width of the hair style was found to be more resistant to change, compared to those of neckline and collar that were more susceptible. The height of the neckline was more resistant to change, compared to those of the hair style and collar presenting their frequently fluctuating height. Conclusively, the factor of height rather than that of width showed more dominant proportions, because the various forms of the collar and hair style evolved in terms of the height rather that width, relative to that of the neckline.

• Journal of Fashion Business
• /
• v.9 no.6
• /
• pp.12-28
• /
• 2005

The purpose of this study is to help develop high quality brassieres with functionality and comfort, fitting adolescents' physical features during their growth period. This study conducts a comparative analysis of juvenile brassiere and adult brassiere to identify the problems of brassieres in the market. The raw data for this study was processed by SPSS 10.1. The results of this study are summarized as follows: 1. The results of this survey show that the girls' satisfaction of their breasts has correlations between breast protrusion degree and volume. The girls think that if they have protrusive breasts their breast volume is big, and their breast satisfaction level shows high. 2. The results show that the objective of brassiere wearing is to prevent breasts sag and rupture, make good breast shape, balance their entire body shape, and make beautiful outer garment line. Brassiere functions are to prevent jiggle of breasts, make a good body line, and cover the nipples. For the grader school students, they are wearing brassiere to make a good balanced body and as their breasts developed, they are wearing brassiere for beautiful body shape not just to cover up their breasts. 3. In regard to brassiere cup size recognition, as students have higher grade at school, they have better recognition abouxt their cup size. As they are better aware of their cup size, they have better satisfaction with their cup size. Therefore, choosing the right size of brassiere for their bust is very important. 4. Girl students' brassiere preference shows that 317 students (56.9%) prefer white for brassiere colors, following pink and flesh color. Their most preferred brassiere material is cotton (354 people, 63.6%) because cotton is not sensitive even for weak skin. For brassiere style, 273 students (49%) prefer round style, following spots and mold. Their most preferred brassiere style is stake. In addition, brassiere should not press their breasts because their breasts are developing during puberty period.

• Fashion & Textile Research Journal
• /
• v.20 no.6
• /
• pp.722-732
• /
• 2018

This study was to develop a dress form that is highly representative of the body shapes of senior men in their 50s and 60s. And this research was compared the measurements and forms of three different dress forms available in the market, in order to analyze the body type and suitability and provide a standard for developing and utilizing the dress forms. After extracting the body shapes of the senior men's 3D shape, the body type that is curvature on the back prevalent among senior men, was chosen. The dress form was created as follows: 3D modeling and rendering, printing with a FDM-type 3D printer. The dress forms were 3D-scanned and the 3D data was analyzed - classification drop value, area deviation, compared horizontal section and vertical section. The results were as follows: This suggested that the area deviation amount at the chest and hip circumference levels was larger in the commercial products than in the dress form in this study, while that at the waist circumference level was larger in the dress form in this study. The vertical length of the lateral shoulder point-waist circumference was smaller, the side shape showed severe curvature on the back, and the waist circumference was larger in the senior men dress form than the commercial products. The dress form developed in this study reflected the body type of senior men and, therefore, were suitable for fitting when creating clothes for senior men.

• Journal of Fashion Business
• /
• v.23 no.1
• /
• pp.25-36
• /
• 2019

The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.