• Journal of the Korean Society of Costume
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• v.61 no.5
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• pp.93-105
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• 2011

This research is aimed at examining the characteristics of the fun fashion design in the emotional consumption era from a broad perspective, and it is meaningful in the sense that it presents the ideal direction for the development of fashion products that can satisfy the changing desires of the consumers today and tomorrow. For this, the documentary study and practical case study have been executed. This paper examined the two aspects of the fun definition when it comes to the characteristics of the fun fashion design that are manifested in the emotional consumption era. First, fun fashion design that is presented by designers from the consumers' position manifests in the form of deviation from the every day life rules, use of the child-like expression mediums and unexpected turning, fun fashion design when it pertains to the deviation from the every day life rules is expressed freely, adopts object and forms it, and mixes in the alien elements, fun fashion design when it pertains to the use of child-like expression element is manifested in the form of child-like expression, child-like expression of the form, child-like drawing, introduction of the child-like object, character and graffiti. Moreover, fun fashion design of the unexpected turn is expressed with illusion and storytelling. Next, fun fashion design from the participants' position is a design created by the active participation of the consumers. As the producers who participate actively in the product design process, design is modified by the design of participation and users so that the users can enjoy it. Likewise, it is manifested in the form of design of participation.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1554-1564
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• 2007

In apparel industry, the production of clothing for the global market, has it#s origin in its characteristics depending on hands on working style, according to the globalization of a fashion industry. These days, however, the globalized production is unable to keep pace with the short cycle of production due to the unpredictable change of the taste or demands in the local area, as a result, the industry has come to take a focus on the production and consumption in the circumscribed region. In this stream, the northeastern area, specially, Dalian which is renowned for a center of fashion was designated as a city of this study as a representative. The cultural, racial and geographical uniqueness, asks for the analysis, based on the individual local area on the part of Korean fashion company desiring to launch into China fashion market. The purpose of this thesis is to analyse the style, color, and items of street fashion in Dalian. I would contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for designing strategies for Korean fashion brands in China. The period of investigation is about 5 weeks from 14 May 2006 until 18 June 2006, with combined use of camcorder and digital camera. The site was Victory Shopping Plaza, in center of city, also with Mycal, Ansung, Dasang department store situated in the Economic Development area. The result of this study are as follows: 1. Preferred clothing styles are casual styles(68%) rather than formal styles(32%). In the casual styles, sports casual(36.0%), character casual(29.5%), jean casual(2.6%) were listed. All kinds of clothes are tightly fitted due to the stretched fabric and knit fabric. 2. Preferred colors are white(31.1%), red(16.6%), black(15.8%) khaki(7.8%) and blue(7.6%) for tops, and black(34.6%), blue(27.2%), white(15.4%), brown(14.6%) for bottoms. 3. Preferred clothing items are T-shirt(36.5%), jumper(33.6%), jacket(20.0%), blouse(8.7%), etc.(1.2%) for tops, pants(91.4%), skirts(8.6%) for bottoms. In the pants, cigarette pants(34.6%), bell bottom pants(21.0%), cargo pants(19.9%), straight pants(15.9%) were listed respectively. In the skirts, flare skirt(3.9%), tight skirt(2.2%), semi tight skirt(1.7%), pleats skirt(0.8%) were listed.

• Korean Journal of Human Ecology
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• v.4 no.1
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• pp.85-103
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• 1995

The purpose of this study was to get basic information about aspect of consumption, production, and hygiene of the brassiere, which should be mentioned. As the research methods, 2172 women who are living in Pusan, Korea were selected and were classified according to age, job, and marriage. In the data analysis, percentage, average, standard deviation, Chi square($x^2$)-test were used. The results of analyzing data in this study are followed; 1. The mean age of first time wearing of brassiere is 14.1 years and the mean number of having brassiere is five. 2. For the anterior shape of brassiere, the wire type is extremely weared. The type that does not to want to wear is plunging type and most favorable type of brassiere is support type. 3. For the posterior shape of brassiere, extremely weared types are standard and straight type. Round type II is that does not to want to wear. 4. It is all type that showed statistical significance for age, job and marrige.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.809-822
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• 2018

Fashion brands communicate with consumers through the use of fashion films that are effective in the delivery of the image. This is because digital media (such as fashion films) are popular and accessible as well as effective in attracting people's attention. The reasons why fashion films have become a new fashion media among many others is becuase they are based on an existing platform. This study will examine offline platforms of fashion film: flagship store, fashion exhibition, and fashion show. The offline platform of a fashion film is a physical space where a fashion film can be exhibited and viewed as a medium that can effectively convey fashion film to consumers. As a research method, the concept of an offline platform of fashion film is established based on a literature review of fashion films and platform that is followed by an empirical case study. The study results show that the offline platform of a fashion film is in the progress of turning into an autotelic space where the consumption of such culture as cinema and theater has become possible.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.4
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• pp.657-670
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• 2018

This study investigated the wearing of jackets by down-aging middle-aged women in their 40s to 50s who enjoy wearing attire from ladies' apparel brands that target the 20s to 30s age group. As a method of research, a survey was done on middle-aged women in their 40s and 50s as the target age group. Based on the survey results, comparison and analysis was done on the wearing of jackets as well as preferred extra space and fitness of the clothes, with the distinction between the down-aging group and the non down-aging group. The down-aging middle-aged women purchased jackets mainly at department stores, outlets, discount outlets, and internet shopping malls, and showed the highest frequency of wearing the jackets once or twice a week. For the item "importance in selecting a jacket", both groups chose "the design" as the most important aspect; however, the non down-aging group took "size and fitness" and "activity and comfort" more than the down-aging group. Especially regarding the size of the jackets, size S (55) was the most often worn by the down-aging group, whereas size M (66) was the most often worn by the non down-aging group.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.634-645
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• 2008

The purpose of this study was to develop cruise look design inspired by the ocean life motif using by computer CAD system. Domestic and international brands were selected for this study researching cruise line collection. A variety of literature and online site for concept of cruise look and sustainable design was studied. Adobe Illustrator CS2 and Adobe Photoshop CS2 program were used for cruise look design through analysis of 07/08 S/S trend. The diffusion of cruise look reflects a societal trend to be changed life pattern. The results of this study are as below. First, as this society has become modernized with advancement of technology, people have been increasingly interested in the pursuit of happiness and the concept of 'quality of life', thereby creating a new trend of consumption culture. As a result, fashion market place changed targeting sensible and self-enrichment customers. Second, as combining rapid technological innovation and mass production, industrial design caused environmental pollution and the problems are being worsen. Fashion design has same problems and led to eco-friendly design by the large. Third, as the change of style influenced by economic and social condition, cruise look re-defined and became more common. The change of various fields led to fashion market place should be changed. The cruise look design using computer program will give more benefits to many designers.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.105-116
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• 2011

Modem society has reached the level where its environmental pollution is in a critical stage, and socio-political focus has been moved onto the minimization of environmental pollution. In the fashion industry, ethical production and consumption for the global protection has become the value to aim for. The purpose of this study is to establish the concept of redesigned fashion, which is a type of designing method designed to reduce global waste, and conduct a case studies on it to analyze its patterns. Environmental-friendly redesigned fashion concept is about remaking a fashion with totally different function, using disposed and wornout items from everyday lives. It is a fashion design minimizing raw materials and reducing industrial wastes. The types of redesigned fashion may be divided into three patterns: first, there is a method to recreate collar, sleeves, cuffs, pocket and other usable pieces of old clothing to make a new one. Second method is about taking out usable parts of textile from various old clothing and make a new one with patchwork method. Third is about making a purse or fashion accessories using paper, vinyl, aluminum can or worn out leather. Fourth is about making a new artistic fashion by applying tearing, punching, fringing, mashing, and layering techniques. This study aim5 to help in spreading out and applying systematic practice of redesigned fashion for companies, and elaborate the sense of social responsibility for customers, and vitalize the fashion studies for redesigned fashion in academic sense.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.566-573
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• 2016

Sustainability in fashion cannot ignore fashion attributes required for the design of rapidly changing and innovative products. This study examines "Re-Birth Design" development and provides a means to apply academic and industry perspectives to the investigation of Re-Birth fashion product development. This study defines "Re-Birth Design" as stock that has been designed and launched through distribution channels, subsequently returned unused, then improved and reborn into a new product for redistribution. This study analyzed specific cases. We selected 100 designs for Re-Birth from 11 brands of "K" fashion company in Korea, to be successfully sold in 2014. These cases are used in the analysis and are categorized into design types. As a result of the analysis, "Re-Birth Design" had five levels: Level 1. Changes in supplementary materials such as adding or removing decoration, Level 2. Changes in patterns or materials (changes within the product), Level 3. Partial changes in design (leading to a new design), Level 4. Complete deconstruction and rebirth of the design, and Level 5. Complete deconstruction followed by the use of the design source for a new product that is not a garment. This study analyzed products owned by brands, as well as successful cases of Re-Birth designs that reused existing resources, reduced energy consumption, and increased environmental and economic efficiency by recreating new products that could be resold.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.506-515
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• 2016

This study examines the digital era's fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.104-120
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• 2018

The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host countries. Survey data from a sample of 500 Chinese tourists were collected at an international airport in Korea. The results reveal that all three key factors of HHCPD (economic, geographic and cultural distance) positively affect social shopping motivation. Moreover, only economic distance has a positive effect on commodity shopping motivation, while both cultural and economic distance positively influence souvenir shopping motivation. All three factors of tourism shopping motivation positively affect local fashion brand attitudes, while only commodity shopping motivation positively affects consumer attitudes towards global fashion brands. Thus, fashion marketers should trigger the shopping motivation of foreign tourists by maximising the psychic distance from their home in order to satisfy fashion-seeking tourists.