• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.807-817
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• 2006

The purpose of this study was to investigate the buying behavior of sports apparel brand in relation to the involvement of specific professional football teams. A total of 256 adults in their 20s and 30s who residing in Seoul, Suwon, Inchon, and Daejeon completed questionnaires. Data were analyzed by using SPSS 11.0. Major statistical methods were frequency analysis, t-test and Chi square analysis. The results of this study were as follows; 1. The high involvement group of the specific professional football team showed a higher degree in the recognition, the preference, and the buying intention on sports apparel brands than the low involvement group did. Results showed statistically significant differences in responses to preferred items and store types between the low- and high involvement group. 2. With regard to the preference of sponsored apparel brands and the number of own items according to the preference of specific professional football teams, the group who preferred FC Seoul and Suwon Samsung Bluewings had a higher preference and own more items than the less preferred group did. 3. Male respondents were found to have a higher degree in the recognition, the preference and the buying intention than female respondents were. Also, there were differences in responses to a preferred store type between males and females.

• The Research Journal of the Costume Culture
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• v.4 no.2
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• pp.173-185
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• 1996

The purpose of this study was to identify the relationship of clothing involvement and clothing buying behavior of women. A questionnaire was developed to measure clothing involvement, clothing purchasing motives, clothing purchasing criteria, fashion information sources, store selection criteria, and demographic characteristics. The questionnaire was administered to 430 female adults in Taegu. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were s follows: 1. Subjects were divided into low clothing involved and high clothing involved groups. 2. Three dimensions of clothing purchasing motives were derived by factor analysis such as Aesthetic dependant, Impulsive, and Practical motive. Clothing purchasing criteria were factor analysed as Aesthetic, Qualitative, External, and Economical criterion. Fashion information sources were factor analysed as Printed & audio-visual oriented media, Marketer intensive search, Store search, Observation & Interpersonal search, and Experience. Store selection criteria were factor analyzed as Merchandise & Store atmosphere, Store convenience, and Brand & fashion. 3. There were significant differences between high involved and low involved consumers in clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about purchasing criteria expecially in aesthetic dependant. The high involved consumers put more importance to aesthetic, qualitative, and external criterion as clothing purchasing criteria. The high involved information sources. The high involved consumers were more concerned about merchandise & store atmosphere, and brand & fashion than low involved consumers in store selection criteria.

• International Journal of Costume and Fashion
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• v.4
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• pp.47-61
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• 2004

This study analyzed the buying patterns of American and Korean female college students in terms of criteria for clothing selection； store preferences； criteria for store selection； fashion information sources； expressions of customer dissatisfaction； purchasing frequency and motivations for purchasing clothes. The study was implemented through self-administered questionnaires which were back translated for validity. The samples consisted of 730 female college students majoring in the fields related to clothing and textiles： 310 U.S. and 412 Korean students. Likert scales were used for most measures with 1＝never or very unimportant and 5＝always or very important. Data were analyzed by factor analysis, analysis of covariance, Duncans multiple comparison, and t-test. Results are as follows： 1) Design factor was the most important criteria in clothing selection with no differences between country groups. There were, however, significant differences for psychological exhibition factors, practical and economic factors. 2) Both groups preferred specialty and department stores, with department stores more popular in Korea. 3) Merchandise was the most important store selection criterion and fashion magazines and self-experience were rated as the most important information sources for the both groups. 4) Korean group expressed their dissatisfaction with and observable problem with a product before purchase more often than U.S. group, but the U.S. group was more vocal about color loss or shrinkage after care procedures. 5) Some clear differences between the two countries emerged. Marketers targeting American consumers should pay more attention to practicality and service； to Korean consumers more symbolic meaning of products.

• Journal of the Korean Society of Clothing and Textiles
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• v.4 no.1_2
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• pp.11-18
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• 1980

This study attempts to discern the purchasing pattern of urban husbands' clothing in Korea. Studies on this subject in other cultures show that wives play lesser role in purchasing activities of their husbands' clothing in the industrial societies rather than in the pre-industrial ones. It would be interesting to know the way selecting and buying husbands' clothing in urban Korea. Specifically questions to be answered include: Who makes the decision in selecting in kinds of husbands' clothing and who buy them? Data for this study has been collected through structured questionaire survey for 606 married women in the City of Seoul including 192 mothers of elementary school students, 58 elementary school teachers, 210 mothers of middle and high school students, 56 mothers of undergraduate students, and 47 college professors. Since most women of our sample are relatively high in educational level and working for various educational institutions, the findings of this study should not be generalized as a general trend of urban Korea. Major findings of this study include: 1) Purchasing husbands' clothing is not entirely wives' domain. The degree of participation on the part of wives in selecting and buying of their husbands' clothing depends upon the kinds of clothings. If it is for such items as underwear, socks, handkerchief, or umbrella, which are relatively easy to choose in terms of size, outlook, and price, more wives do the job. Other- wise, however, husbands more actively participate in selecting and buying their own clothings such as shoes, overcoats, neck tie, and formal wear. 2) In terms of clothing behavior of husbands, it seems to be a general trend that husbands select their clothings, but wives buy them. 3) Variables related to socio-economic status seem to affect the clothing behavior of husbands. Those who more actively participate in selecting and buying their clothings include: husbands whose wives have a job outside thier family, younger in age, middle school or high school graduates rather than college graduate or husbands with far lesser education, and husbands who live in western style houses rether than in traditional Korean houses.

• The International Journal of Costume Culture
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• v.9 no.1
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• pp.60-76
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• 2006

This study aimed to investigate buying behaviors of cosmetics for female university students in Korea, China, and Japan as related to their lifestyles. For data analysis, a survey was conducted to total 12,000 females university students in 4-year university in Seoul, Tokyo, and Beijing from March 11 to April 14 in 2002. A total of 1,165 were collected and 1,127 were finally used in the analysis (361 in Korea, 381 in China, and 385 in Japan). Data were analyzed by factor analysis, cluster analysis, frequency analysis, Cronbach's a, t-test and Duncan's Multiple Range test by using SPSS statistics package. The lifestyle segmentations identified 5 groups for Korea, 5 groups for China and 2 groups for Japan. Segments in each country showed significant differences in selected variables, the satisfaction with cosmetics and in places to purchase cosmetics.

• The Research Journal of the Costume Culture
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• v.10 no.5
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• pp.504-517
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• 2002

The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis fur the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing evaluation criteria and buying place. In this study, a selfㆍadministered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's clothing evaluation criteria were classified according to three characteristics - aesthetic, practical and ostentatious. A consumer's clothing evaluation criteria were significantly different depending on the consumer's lifestyle and demographic characteristics. All lifestyle types except ostentatious purchase type considered practical characteristic like easiness of washing/care, harmony with other clothing, quality and price. The higher education, income and clothing expense, the more a customer considered ostentatious characteristic like fashionability and reputation of brand in selection of clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.3_4
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• pp.379-389
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• 2002

The purposes of this study were 1) to examine the conceptual structure of purchasing situations and affective states, 2) and to fine out the relationships among impulsive buying behavior, purchasing situations, and affective states in boutiques. The questionnaire was completed by 345 boutiques customers in Busan. Demographics showed that the customers were higher educated and had higher incomes than the average consumer in Busan. Data were analysed by factor analysis, and t-test. First, the purchasing situation perceived by boutiques customers consisted of five factors; Crowding, Atmosphere/service, Exhausting/salesman's attire, Display, and Price. The affective states related to the impulsive buying behavior in boutiques composed of three factors; Pleasant, Unpleasant, and Insecure. Second, the impulsive buyer perceived Exhausting/salesman's attire and the pleasant affection in stores higher than the unimpulsive buyer, and the unimpulsive buyer made higher scores than the impulsive buyer in the situation of C개wding, Atmophere/service, and the Unpleasant affection at boutiques. The results showed that impulsive buyer was influenced by purchasing situations and affective states in stores. They provided informations about impulsive buying useful to consumer behavior researchers and retailers related to boutiques.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.6
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• pp.737-749
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• 2013

As more famous and luxurious fashion brands enter the online market, the changes in the online market include those in the composition of merchandise, price image, and consumer behavior. Focusing on these changes, this study examines the relation of consumer price attitude and impulse buying behavior towards internet apparel purchases. Data were obtained from 377 males and females in their 20s-40s who purchased apparel from an internet mall. Convenience sampling through the internet was performed. Collected data were analyzed by descriptive statistics, factor analysis, t-test, ANOVA, Duncan test, and regression analysis using SPSS for Windows 12.0. The results of this study are as follows. First, four dimensions of consumer price attitudes towards internet apparel purchases were found that included price-quality/prestige, sale, value for money, and low price orientation. Second, the influence of consumer price attitude on impulse buying is significant. As the price attitude of price-quality/prestige orientation and sale orientation increases, impulse buying orientation is stronger. Third, there are partially significant differences on the sub-dimensions of consumer price attitude and the influence of price attitude on impulse buying by gender and age. This study will be of help to internet companies by providing information in regards to a price attitude-based marketing strategy and an adequate response to customer impulse buying.

• Proceedings of the Costume Culture Conference
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• 2005.10a
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• pp.55-58
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• 2005

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.361-372
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• 2000

The purposes of this study were to investigate consumer's antecedent mood, cognitive factors, and experienced affection, to find out the relationships among antecedent mood, cognitive factors, experienced affection, and consumer's characteristics, and to examine the discriminant variables of apparel buying behaviors. We developed an questionaire based on the previous studies and pretests. We collected data from 443 housewives living in Pusan and analyzed by Factor analysis, t-test, and Discriminant analysis. The results showed as following: 1. Antecedent mood consists of four factors and cognitive factors in store were composed of four factors. Experienced affection in store includes Pleasure, Dominant and Stimulating feeling. 2. We discovered that consumer characteristics related to the antecedent mood, the experienced affection and cognitive factors in store. 3. Purchasers didn't relate to the consumer characteristics, and related to the antecedent mood, the cognitive factors, the experienced affection in store. Experienced affection and antecedent moods appeared to be important factors in determining apparel buying behavior of consumers. Especially, Pleasure and Dominance of the experienced affection and Depression, Excitation/expectation. Worry and Self-encouraging of the antecedent moods were more important variables in determining apparel buying behavior than any other variables.