• 대한가정학회지
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• 제45권7호
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• pp.105-117
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• 2007

The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.

• 한국의류학회지
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• 제20권5호
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• pp.738-752
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• 1996

The purposes of this study were 1) to test the interactive effects of usage-situation (wedding receptions, home, and vacation) and personal characteristics (age, income, education, job or self-monitoring) on clothing benefits sought and 2) to identify brand type preference of consumer groups segmented by age, income, education, job or self-monitoring within a situation. The data were collected via a questionnaire from 601 housewives of ages 20's∼ 50's living in Seoul, Korea. The data were analyzed by factor analysis, repeated measure two-way ANOVA and Chi-square test. The results of this study were as follows. First, by repeated measure tow-way ANOVA, there were significant interactions of age and situation, and interactions of education and situation on Youth/Fashion benefits and Brand-value benefits. And interactive effects of education and situation on Self-expression benefits and Economic-value benefits were significant by repeated measure two-way A NOVA. Second, based on x2-test, brand type preference was significant difference between consumer groups segmented by age, education and job within a situation. And preferences of brand type were different among usage situations.

• 복식
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• 제60권5호
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• pp.139-156
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• 2010

The purpose of this study is to identify the independent tendency of single women, certainly worthy of study in considering their size, their growth, and their purchasing power, and to examine their effects on consumption values and clothing benefits. The data were collected from self-administrated questionnaire with 537 single women in their 20�s and 30�s on May in 2005. Data were analyzed by factor analysis, reliability analysis, K-means cluster, one way ANOVA and chi-square. Factor analysis on independent tendency resulted in three dimensional structures: marriage-independent tendency, physical independence, social independence. Five dimensions of consumption values were identified by factor analysis: conspicuous, pro-environmental. economic, enjoyable, aesthetic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, well-known brand, practicality, price, social recognition pursuit. The respondents were classified to three groups by three factors of independent tendency: high independent group, social-physical independent group, low independent group. There were significant differences among these groups in demographic characteristics, consumption values and clothing benefits.

• 한국의상디자인학회지
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• 제12권4호
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• pp.29-41
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• 2010

The purpose of this study is to examine the effect of value systems and social self-concept on the appearance management behavior and clothing benefits according to gender. The data were collected via a self-administered questionnaire from 453 male and female college students in Jecheon and analyzed by factor analysis, correlation analysis, multiple regression, and t-test. The results of this study were as follows: 1. Value systems and clothing benefits classified into four factors respectively. 2. There existed significant differences according to gender in value system factors, social self-concept, appearance management behaviors and clothing benefit factors. 3. There existed correlations between value system factors and social self-concept. For male students, four factors of value system were correlated with social self-concept. But only one factor(pursuit of peaceful and secure life) was correlated with social self-concept for female students. 4. In male and female students, appearance management behaviors and clothing benefits were influenced by various value system factors and social self-concept.

• 한국의류학회지
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• 제22권7호
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• pp.942-951
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• 1998

The purpose of this study was to categorize consumers into subdivided groups by fashion leadership, and to compare and analyze demographic variables, benefits sought of clothing and clothing style preferences between the subdivided groups by fashion leadership. The subjects were 303 female in their age of 30's and 40's living in Seoul and the Kyunggi province. For the analysis of the, mean, Pearson's correlation, $\chi$2-test, Factor Analysis, ANOVA, Duncan-test were conducted and the cronbach's $\alpha$ has been calculated to measure the reliability. The results are as follows; 1. Consumers are categorized into four groups, which are fashion dual leaders, fashion leaders, fashion followers, and the fashion laggards. Among the 4 sub-groups by fashion leadership, there were significant differences in demographic variables such as age, education level and occupation. 2. Among the 4 sub-groups by fashion leadership, there were significant differences in benefits sought according to factors such as brand, individuality, fashionability and activity. 3. Among the 4 sub-groups by fashion leadership, there were significant differences in clothing style preferences according to individual and sexy, simple and sophisticated style, elegant and formal style, slim style, modest and plain style.

• 한국의류산업학회지
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• 제22권5호
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• pp.584-594
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• 2020

Growth in the second-hand clothing (SHC) market has become noteworthy, especially for millennial consumers in Korea. This study identifies the moderating role of fashion leadership influencing the relationship between the perceived environmental benefits of SHC and continuance usage intention for millennial consumers. The hypotheses were statistically tested using online survey data, and the respondents were Korean female millennials aged between 25 and 39 years who had online shopping experiences of SHC within 3 months. Furthermore, 263 responses were analyzed by confirmatory factor, hierarchical regression, and conditional process analyses using SPSS, AMOS, and PROCESS v3.3. Results validated that the perceived environmental benefits of SHC and fashion leadership have positive effects on continuance usage intention of purchased second-hand items. Fashion leadership also moderates the relationship between the environmental benefits of SHC and continuance usage intention, showing that as the level of fashion leadership increases, the environmental benefits have more positive effects on continuance usage intention. Theoretical and practical implications were also discussed. This study will help bridge theoretical and practical gaps between purchasing and using SHC by focusing on the interaction effect of fashion leadership and its perceived environmental benefits.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.1-10
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• 2012

This study is to examine whether those who have experiences of living abroad are influenced by overseas culture in their seeking of clothing benefits and brand attitude, to analyze and summarize the differences from those who have no such experience, and to ultimately present marketing opportunities and directions based on the analysis. Based on respected previous studies, factors affecting cloth ing benefits sought were selected and sub-factors were developed, Then, a survey questionnaire was prepared based on the selected factors/sub-factors, along with questions to ask responders to evaluate their experiences of living abroad. Men and women aged from 18 to 39 participated in the survey. According to the survey result, one's experience of living abroad had influences on their self-expression, brand attitude, and domestic and overseas brand preference as she experienced cultural diversity and developed more flexible attitude. The brand attitude was also influenced by the country in which a responder lived, but not by the staying period.

• 복식문화연구
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• 제7권4호
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• pp.139-154
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• 1999

The objectives of this study were to find relationships between ego identity and clothing benefits, and to examine the influence of ego identity, clothing attributes evaluation, and demographic variables on clothing benefits. The subjects were 405 college students(male : 164, female : 241) in Seoul. Six factors of clothing benefit derived by factor analysis : fashion, comfort, social recognition, self-expression, recognized brand, and economy. Males with higher goal-directedness of ego identity had less interest in the benefits of social recognition and recognized brand. The higher the uniqueness of ego identity females had, the higher the social recognition and the lower the comfort. Social recognition of males was influenced by self-acceptance(-), style, and fastener(R²=17.7%). and recognized brand influenced by parents\` education, goal-directedness(-), and allowance(R²=27.5%). Fashion of females was influenced by style, allowance(-), and goal-directedness(-)(R²=18.7%), comfort unfluenced by uniqueness(-), size, and allowance(-)(R²=14.6%), and self-expression influenced by style, allowance, fastener, and interpersonal relation(R²=28.0%). The present findings mean that allowance and ego identity such as goal-directedness, self-acceptance, interpersonal relation were meaningful variables that affect clothing benefits.

• 한국생활과학회지
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• 제18권4호
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• pp.879-889
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• 2009

The purpose of this study was to analyze the dimensions of clothing benefits sought of male and female consumers in their twenties. It also aimed to investigate the demographic characteristics associated with customers types and the relationship among the related variables by the consumers types. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, and $X^2$-test. The results of this study are as follows: 1) The clothing benefits consisted of five factors, which were the pursuit of style, individuality, popular brand, vogue, and practicality. Based on these five factors, respondents were classified into four consumer types, which were style-and-trend-oriented, practicality-oriented, popular brand-oriented, and fashion indifference consumers. 2) In terms of the demographics, there were significant differences in age, gender, and total income among the consumer types of clothing benefits. 3) There was a significant difference in single brand loyalty in terms of the consumers types of clothing benefits. The popular brand-oriented group showed the highest mean in the single brand loyalty, while the practicality-oriented group did the lowest. 4) There were significant differences in the selection of the stores among consumers types of clothing benefits. Specifically, the style-and-trend-oriented group the most selected department stores, while practicality-oriented group chose fashion outlets or online shopping malls the most. Additionally, in terms of the information sources, the style-and-trend-oriented group the most frequently used magazine ads, while the popular-brand-oriented group preferred commercials on TV or radio, direct mail, or flyers from department stores. On the other hand, the fashion indifference group the most frequently used mass media.

• 패션비즈니스
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• 제20권4호
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• pp.110-127
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• 2016

The purpose of this study was to analyze the brand preference, the clothing pursuit benefits, and the purchasing behavior of Chinese women. A survey questionnaire was distributed to Chinese women in their 20s and 30s. The surveys period was from 9th January 9th to $21^{st}$ February 2016. The respondents were 343 Chinese women living in Henan. The collected data was analyzed by frequency analysis, factor analysis, t-test, one-way analysis of variance, and Duncan's multiple range of verification. The key results of this study are herein summarized. The brands examined, listed in order of preference, are Ochirly, Only, Zara, Uniqlo, La Chapelle, H&M, Peace bird, Vero Moda, JNBY, and The Basic House. The five most preferred brands were then selected and further analyzed. For purchasing, the design and price were considered to be important, while for product evaluation, importance was given to the style, price, quality, and color. Factors important in the clothing pursuit benefits were found to be price pursuit, trend pursuit, brand pursuit, individual pursuit, comfort pursuit, and quality pursuit. Also, clothing pursuit benefits depends on the average monthly income, monthly clothing purchasing cost, and the education level of the individual. Lastly, we observed that the sources and store selection made noticeable difference in clothing pursuit benefits.