• Fashion & Textile Research Journal
• /
• v.7 no.6
• /
• pp.650-656
• /
• 2005

The objective of this study is to analyze the formative attributes of face by measuring the shape and features of face. The faces of women in 20's were taken by digital camera and measured, then it has conducted a statistical analysis using a SPSS for factor analysis, correlation and cluster analysis. The findings are that it is consisted of six(6) different factors and it is responsible for 73.93%. In Factor 1 and Factor 2, it has explained the most significant factor to determine the shape of face. The result on cluster analysis is that it is classified into 5 groups and it is as follows. Attributes of each group is that Group 1 has a wide and long forehead, small and longish chin-line and chubby cheeks that represent polished and modern images, while Group 2 has small and longish forehead and chin-line that represent classical and mature images. On the other hand, Group 3 has a narrow forehead, small and longish chin-line and upward-style eyebrows that represents provocative images, whereas Group 4 has a shaped style that represent intellectual images and Group 5 has small and longish forehead and chin-line and cheekbones that represent polished and cute images.

• Fashion & Textile Research Journal
• /
• v.13 no.4
• /
• pp.538-547
• /
• 2011

The purpose of this study was to examine the evaluations and attitudes of workers in low temperature storages of discount stores toward their uniforms by carrying out a field study and a survey. The effects of evaluation attributes on their attitudes were also investigated. In this study, the reference of the evaluation of uniforms was based on the concepts of serviceability, which implies the fitness for purpose of products and consists of durability, care, comfort and aesthetic appearance. Of 400 questionnaires, 253 of them were used for data analysis. The data were analyzed by descriptives, t-test, factor analysis, reliability test and regression analysis with SPSS 12.0. As a result, it showed that workers have set low values on easy care, physiological comfort, aesthetic appearance and durability among the evaluation attributes. In attitudes toward the uniforms, emotional attitude was negative whereas behavioral attitude positive. It appeared that the evaluation attributes had influence on the attitude toward the uniforms and esthetic appearance among the attributes had the biggest effects on the workers' attitude. In conclusion, it was found that the discount store uniforms should be improved in the aspects of easy care and physiological comfort, and focused on the esthetic appearance for workers' positive attitudes to their uniforms.

• Fashion & Textile Research Journal
• /
• v.19 no.1
• /
• pp.19-29
• /
• 2017

This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

• The Research Journal of the Costume Culture
• /
• v.26 no.2
• /
• pp.217-232
• /
• 2018

As the types of wedding ceremonies become diversified, and consumers' needs become more selective, greater importance is given to wedding planners' roles in the wedding industry, and consumers require differentiated types of wedding service. As a preliminary qualitative study in this field, an ethnographic study was conducted to identify factors valued by consumers when selecting a wedding planner in the wedding planner market, which has rapidly grown in recent years. An in-depth interview was performed with eight participants in terms of wedding planner utilization type and consumers' understanding of wedding preparation with a wedding planner. The collected data were analyzed through taxonomy, component analysis and decision table analysis; for validation, professional wedding planners were asked to review the items valued by consumers in selecting a wedding planner. Four factors - expense characteristic, wedding planners, wedding consulting companies, and customer characteristics - were identified, along with eight sub-factors (capability, service attitude, technical communication, personal factors, wedding planner encounter paths, spouse's satisfaction status, and companies). Out of these, price (within budget), wedding planners' capability, wedding planners' service attitude are expected to be meaningful in further research because they were found to be attributes commonly valued by every respondent. This study is significant in that it has made a new approach to understanding wedding planner selection attributes through ethnographic research and identified new wedding planner selection attributes.

• The Research Journal of the Costume Culture
• /
• v.20 no.1
• /
• pp.99-110
• /
• 2012

The purpose of this study was to explore differences in determinants of loyalty, including years of loyalty and use of word-of-Mouth (WOM), across rural and urban apparel shoppers. The secondary data used for this study was collected by BIG research in their Consumer Intentions and Actions Study. Hierarchical multiple regression analysis was conducted, and the results showed that four store attributes (fashionability, promotion, shopping environment, and retail basics) were positively related to store loyalty. Findings of the study also revealed that the effect of fashionability and retail basics on store loyalty differed significantly across rural and urban consumers while promotion and shopping environment were not different predictors of store loyalty between rural and urban apparel shoppers. Specifically, store attributes of fashionability were stronger antecedents of loyalty for women's clothing shoppers in urban areas than rural shoppers. The retail basics had a greater influence on store loyalty among women's apparel customers in rural areas than customers in urban areas.

• International Journal of Costume and Fashion
• /
• v.17 no.1
• /
• pp.29-39
• /
• 2017

This study seeks to understand the consumer meanings of wearing classic styles. A qualitative research method was adopted, and 16 participants in the United States were interviewed and asked to define a classic fashion or style and why they wear one. Grounded theory was used for the research. The findings revealed three themes: (1) A classic style represents conservatism in style; (2) Style pragmatism refers to the positive attributes of wearing a classic style; and (3) consumers expect to continue to wear that classic style in the future. Those who are fashion-forward also expect to wear classic clothing in the future as they grow older. For people who do not follow fashion, classic is also a safe choice. The implications of these findings are discussed.

• Fashion & Textile Research Journal
• /
• v.2 no.4
• /
• pp.308-316
• /
• 2000

The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.4
• /
• pp.666-677
• /
• 2009

The purpose of this study was to analyze market opportunities for Korean image fashion products, focusing on adolescents. In other words, preference, purchase intention and gift intention of adolescents on Korean image fashion products were analyzed. For this study, four stimuli which reflect Korean image were chosen. We measured design evaluation and adolescent fashion innovativeness. The subjects for this study were 219 high school students. The data were analyzed by descriptive statistics, ANOVA, Duncan test, cross-tabulation, correlation analysis, multiple regression. The more innovative the subject is, the higher the clothing purchase frequency and the purchase price are. Also, high-innovative group showed that they like Korean image fashion products more than low one. Product attributes such as prettiness and newness significantly influenced purchase intention for their own use and for others as a gift. In conclusion, when related marketers and scholars provide Korean image products that target adolescents, they should try to make those products more sophisticated and modern.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.21 no.2
• /
• pp.442-454
• /
• 1997

The purpose of this study was 1) to identify the effects of lifestyle activities and decision -making related variables (shopping orientations, use of information sources and importance of store attributes) on the outshopping behavior of female consumers in Seoul and satellite cities, and 2) to investigate the differences in the effects of those variables on the outshopping behavior among 4 clothing categories (formal wear, separates, casual wear, underwear). The data were collected via a questionnaires from 508 adult females of ages over 20's living in Seoul and satellite cities around Seoul and were analyzed by factor analysis and discriminant analysis. The results of this study were as follows: 1) Some of the factors of 4 decision-making related variables significantly discriminated the outshoppers and inshoppers. The most influential factors were attitude toward imported products, time-oriented and price-oriented attitude of shopping orientations. 2) There were significant differences in the effects of 4 variables on outshopping behaviors among 4 clothing categories. More factors were effective in discriminating the outshopping behavior for formal wear or separates purchase.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.12 s.138
• /
• pp.1554-1561
• /
• 2004

In the U.S., outdoor enthusiasts such as golfers have been focused on skin cancer prevention practices since their outdoor activities lead to extensive sun exposure during peak sun hours. The purposes of this study were to investigate golfers current sun protection behaviors and five attributes and their impacts on the intention to adopt UV specialized clothing based on Rogers' theory. UV specialized clothing as a preventive innovation is related to sun protection behaviors. However, there has been little effort to explain the intention to adopt a preventive innovation regarding health-related practices. With a convenience sampling method, a total of 158 useful questionnaires were collected. Ninety one percent were male golfers, and their age ranged from 16 to 80 years old(mean age=30 years). About $25\%$ reported to practice sun protection behaviors. About $70\%$ disagreed on the relative advantage, compatibility, observability, and triability of UV specialized shirts and reported the low intention to purchase it. Current sun protection behaviors and five attribute variables were entered in the multiple regression equation to explain the dependent variable of intention to adopt the innovation. Triability was the best predictor of the intention to adopt UV specialized shirts, followed by current sun protection behaviors, compatibility, and relative advantage. With four predictors, $45\%$ of the variance of intention to adopt was explained. The present study provides how the golfers current sun protection behaviors play important roles in explaining the intention to adopt the preventive innovation. Physical and functional features of UV specialized clothing were also significantly associated with their intentions to adopt it.