• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.851-861
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• 2003

The objectives of this study were to investigate the effect of perceiver's fashion involvement, clothing color, and background of object person on image perceptions of clothing, and to examine how clothing color preference vary according to perceiver's fashion involvement. Subjects were 273 college women in the metropolitan area of Seoul. The T-shirt was changed into 11 colors by using the CAD system. Five factors were derived to account for the dimensions of image perception. These were individuality, elegance, femininity, activity, and neatness. Perceiver's fashion involvement gave a significant influence on perception of individuality. Clothing color gave significant influences on 5 image dimensions. White and beige were evaluated neat image. Neatness factor had an interaction effect by fashion involvement and clothing color. The high involvement group evaluated white and beige shirt more neatly, and orange and yellow less neatly than the low involvement group. Individuality and elegance had an interaction effect by fashion involvement and background of object person. The high involvement group liked red, violet, and black shirt more than the low involvement. Refined and becomingness image gave significant influences on clothing color preference in both high and low involvement groups.

• International Journal of Costume and Fashion
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• v.8 no.2
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• pp.50-64
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• 2008

The purpose of this study is to classify Avatar fashion style through analysis of on-line Avatar Mall and to propose color pallette and fashion contents from fashion color analysis. The literature research focused on investigating the notion, characters and types of Avatar and relation of Avatar and self-image, clothing image and color image. In data research, 4 on-line portal sites Avatar Malls were analyzed and Avatar fashion style was classified. In addition, Avatar clothing color was analyzed. The research of this study are as follows: Firstly, Avatar in the cyber space represents 'me' of the real states. Avatar fashion helps to represent Avatar Image and clothing makes human image and identity as a social sign. Color helps to constitute clothing impression and human image, therefore clothing and color are the important elements to express self-image through Avatar in the cyber space. Secondly, Avatar Malls of 4 on-line portal sites are very similar and confuse Avatar users because of no standard of fashion style classification. Accordingly, the standard of fashion style classification should be made by a fashion expert, and the specific characters of every on-line portal site should be emphasized. Thirdly, as a result of the analysis of Avatar's clothing, the clothing is divided into a real world clothing and an imaginary world clothing. There are daily clothes, uniform, event clothes, story clothes and fantasy clothes. As a result of the color analysis of Avatar clothing, White, Red, Red Purple colors and bright and vivid tone are generally used for Avatar clothing. This study is significant to classify Avatar fashion style systematically, to notify sensitive and delicate users' sign and to make Avatar fashion image emotional and high-quality.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.247-257
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• 2009

The purpose of this study was to examine the effects of interior color and product volume of clothing shop on consumer's store image and preference for a clothing shop. The research methodology was a survey questionnaire and the subjects were 516 university students in Daejeon, Korea. The measuring instruments were stimuli and self-administrated questionnaire. The stimuli were 7 pictures of clothing shop including interior color and product volume variables, and the self-administrated questionnaire consisted of semantic differential scales for store image, store preference, and subject's demographic attribution. The data were analyzed by t-test, ANOVA, MANOVA, Duncan's multiple range test, based on SPSS program The results were as follows: first, in clothing shop's interior colors affecting store image and preference for clothing shop, white color gave a casual, sophisticated, characteristic, and attractive image to the shops, and brown color gave an elegant, sophisticated image, while black color gave a sophisticated, uncomfortable image, and gray color gave a less positive image to them than other colors. Subjects preferred white, brown, and black color in the order. Second, clothing shop's products volume also affected consumers' store image and preference. Its small volume gave a more sophisticated, elegant image than other volume levels, and subjects preferred small and medium volume of clothing products to their large volume. Third, the effects of shop's interior color and clothes' product volume on store image were different depending on subject's sex. The results revealed that clothing shop's interior color and product volume are important VMD components affecting consumer's store image and preference, and consumer's sex has to be considered to understand the effects of VMD components on clothing shop image.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2009.03a
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• pp.197-198
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• 2009

• Journal of the Korean Society of Costume
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• v.25
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• pp.157-169
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• 1995

The confucianism, the Taoism, the Budd-hism and the Folk-Faith actually coexisted and all of them had also widespread infuluence on the Chosun Society. This thesis is designed to study symbol of Color Scheme expressed in the clothing of Chosun dynasty. For this thesis I examined records of Royal archives, books containing lifestyle of Chosun dynasty, genre paintings, documantary pain-tings, excorcist clothing and existing remains. And I synthetically studied symbol of the Clothing Color Schemes in Chosun dynasty on the bases of theoretical researches. The result were as follows. There were many cases of 1. Upper·lowergarments : Red-Blue, White-Blue, White-Blue Color Schemes. 3. Exorcist clothing : Red-Red, Blue-Yellow, Blue-Blue Color Schemes. 4. Multy-colored stripes : Same color arrange-ments were avoided in Color Schemes. In the case of Green Wonsam, Blue-Red-Yellow-White Clothing Color Scheme was obvious. 5. Dance wear : Red-Blue, Yellow-Red Color Schemes. Generally more than anything else Blue-red Clothing Color Scheme was widely used. Be-sides Blue-Red Color Scheme, there were also many cases of Red-Yellow, White-Blue Cloth-ing Color Schemes. As a whole, compatible Color Schemes were more often used than in-compatible Color Schemes were used with various symbols that were based on color concept of Yin-Yang O-haeng, Tae-il theory Folk-Faith and so forth in Chosun dynasty.

• Journal of Fashion Business
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• v.12 no.6
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• pp.34-45
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• 2008

This research was designed to find decision factors through color assortment planning process by Korean women's clothing merchandisers and to look for if there exists difference with American women's clothing merchandisers. A merchandise assortment is a collection of various quantities of styles, colors, sizes, and prices of related merchandise, usually grouped under one classification within a department. The subjects were 20 women's clothing merchandisers who work for clothing retail stores from 5 to 22 years in US and Korea. The authoring process was done for qualitative data analysis. The decision factors of color assortment planning were identified with four stages; information search, qualitative evaluation, quantitative evaluation, and selection. There were differences of color assortment decision factors due to different business types, business sizes, fashion-ability, sourcing ways, and merchandise turnover. Noticeable color assortment decision factor differences caused by country difference were not found except considering the target market ethnicity and skin color in US market. Korea merchandisers seem to be more sensitive to present sales data usages and spot order availability in color assortments because of more local production use than American merchandisers.

• International Journal of Costume and Fashion
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• v.3
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• pp.107-120
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• 2003

The purpose of this study was to examine the differences in the clothing image perception of elderly women according to the clothing types, the clothing colors, the perceiver's sex-role attitude, and gender. Result of factor analysis revealed that the dimensions of clothing image perception was classified into four categories: evaluation, youth, warmth, and activity. Perceiver's sex-role attitude and gender gave a significant influence on the perception of evaluation factor. Youth factor had an interaction effect on the clothing types, clothing colors, and sex-role attitudes. The persons with a conservative sex-role attitude perceived the clothing image of warm color suits as younger than the one of cold colors. The clothing image of a warm colored Hanbok (Korean traditional dress) was perceived milder than a cold one, but there were no difference in suits. Bright color suits make the wearer look younger, and cold color suits make the wearer look active. The clothing color had greater influences on the warmth and the evaluation factor than clothing types. Persons who have a conservative sex-role attitude perceived the differences according to clothing types and colors in a traditional way. It could be certified that perceiver's sex-role attitude was one of the variables influencing his/her perception in social interaction.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2009.03a
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• pp.183-184
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• 2009

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2009.03a
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• pp.199-200
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• 2009

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.833-842
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• 2002

The purpose of this study was to investigate the visual sensibility of color combination far clothing. The survey had been done for the 42 color combination for clothing with 27 semantic differential bi-polar scales. The major findings of this research were as follows. 1. There were significant differences in the visual sensibility of color combination, especially in the difference according to the area(in Seoul and in Pusan). 2. As a result of the regression analysis, preference was related to buying desirable, gorgeous, fun, cheerful, attractive, harmonious and refined and the purchasing desire was related to favorite, comfortable, harmonious, sweet, and fun. Rich impression was related to refined, harmonious, elegance and attractive and pleasant feeling was related to sort, cheerful, attractive, clean and refined. 3. According to sensibility positioning, The color combination for clothing was classified by hard-soft, simple-gorgeous.