• 한국의류학회지
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• 제28권12호
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• pp.1545-1553
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• 2004

이차원적 문화적응이론은 개인이 새로운 문화를 접했을 때 그 문화를 받아들이기 위해서 모문화를 포기하는 것을 가정하는 기존의 일차원적 문화적응이론에 비하여 개인이 모문화와 새로운 문화를 함께 유지할 수 있음을 인정한다. 본 연구는 (1)이러한 이차원적 관점의 문화적응이론을 바탕으로 한국계 미국인들을 분류하고, (2) 각 하위 집단의 패션 및 관련 쇼핑행동을 살펴보는 것을 목적으로 하였다. 미국 워싱턴주에 거주하는 18-39세의 미국 영주권 또는 시민권을 소지한 미국계 한국인 소비자들을 대상으로 인터넷, 우편, 또는 한인회 행사 등을 통하여 설문조사를 실시하여(n=108). 민족정체감, 미국 체류기간, 한국문화에의 참여도, 한인 또는 타민족과의 접촉도 등과 함께 의복에 대한 관여도, 쇼핑동기, 그리고 패션준거집단의 영향 등을 측정하였다. 한국인으로서의 정체감과 미국인으로서의 정체감에 대한 점수의 중간값을 이용하여 표본집단을 이차원적 문화적응이론에서 정의하는 격리(Segregation) 집단, 동화(Assimilation) 집단, 화합(Integration) 집단으로 구분하였고, 세 집단의 패션 관련 쇼핑 행동을 다중분산분석과 Duncan 다중비교를 통해 살펴보았다. 두 문화적 특성을 함께 지닌 화합집단은 인구통계적인 면이나 민족관련 행동에 있어서는 한국적인 특성을 유지하고 있었으나 패션 및 쇼핑행동면에서는 미국인에 가까운 특성을 보여 동화집단이나 격리집단과는 구별되었다. 이 결과는 이차원적 문화적응이론을 이용하여 패션 소비자들을 이해하는 것이 유용함을 보여준다고 할 수 있다.

• International Journal of Human Ecology
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• 제13권2호
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• pp.87-100
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• 2012

Smart wear integrates computing technology into fabric or a garment for additional functionality. This research explored the attitudes and opinions of the use of smart wear from the viewpoint of caregivers. Thirty two individuals including care providers of children and adult family members with health problems participated in focus group interviews. Participants reported being interested in smart wear because of the potential to detect the location (GPS) of a dependent (e.g., child, elderly) and to monitor vital signs. Participants indicated perceived advantages of smart wear such as identifying geographical location and effectiveness. Perceived concerns mentioned were privacy/security issues and accuracy of data. Participants taking care of dependents without a specific disease were hesitant to adopt and pay for smart wear. However, caregivers of elderly individuals expressed positive adoption intentions and willingness to reasonably pay for smart wear. They indicated expectations that potential insurance would provide coverage for cost savings. Caregivers expressed the need of specific requirements for future adoption such as customizability, and comfort/safety. Specific to smart wear clothing, most respondents preferred it be an undershirt or a jacket with a sensor located in the shoulder area. The findings from this study can be used in product development, promotion and marketing of smart wear.

• 복식
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• 제56권6호
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• pp.114-131
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• 2006

An Asian Ethnic Look is based on its own values of traditional costumes and the fashion accessories that are influenced by its own genre within their own culture. In this thesis, it contemplates the study of visual values and the traditional influences of the Modern Western Designers and Asian Designers' definitions and the considerations of an Ethnic look in the countries like Middle East, India, Korea, China and Japan. The standard procedure to understand their Visual and Aesthetic values is acknowledgement of body. From that foundation, an Asian Ethnic Look and its Visual and Aesthetic Values were researched through out the Middle East Asian Look, Indian Look, Korean Look, Chinese Look and Japanese Look which effective after 1990's. The studies are further researched to the comparisons and interpretations of the Western Designers and the Asian Designers, and the definitions of an Asian Ethnic Look and its Visual and Aesthetic Values in between those. According to each country's religious attitudes, a beauty of concealment and a beauty of negative space appeal which emphasize an ethics on humanity and non-materialistic attitudes. It takes meanings of a phenomenon of nature's worship, Yin-Yang five elements of principles, oneness of body-mind and oneness of universe-mankind. Following the studies of Visual and Aesthetic Values of an Asian Ethnic Look, in 1990's Western Designers' interpretations were prominent use of the Asian Traditional Motif3. However, the interpretations of the Asian Designers were based on their own traditional ethics and they minimized decorative elements but enhanced naturalism, feminism, calm and sober designs compare to the past. The Asian Designers' interpretations of their visual values were based on their Asian mentality, beauty and its straightforward genuine perspective and respects of their own culture.

• 대한가정학회지
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• 제46권5호
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• pp.9-17
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• 2008

The present study was conducted to analyze high school students' attitudes toward jean brand counterfeits relative to their self-esteem and self-consciousness. The study was implemented through a normative-descriptive survey using questionnaire. The sample consisted of 605 high school students from 6 high schools located in Seoul. Data were analyzed by mean, cluster analysis, regression, ANOVA and Duncan's test. The results were as follows: (1) As a whole, the mean values of preference and purchasing intentions toward counterfeit jeans were 2.99 and 2.83, respectively, indicating a slightly low average on the 5-point Likert scale. The results indicated that 45.5% of respondents have more than one item of counterfeit jeans. (2) Differences were found in the level of self-esteem and public self-consciousness among the three groups, who were classified by the level of purchasing intention and preference toward counterfeit jeans. Among the three groups (high/middle/low), the group having low purchasing intention and preference toward counterfeit jeans showed higher self-esteem and public self-consciousness than the other two groups. (3)Regression analysis showed that the self-esteem and public self-consciousness of high school students have an impact on the amount of purchasing of counterfeit jeans. (4)In the process of developing effective policies against the jean brand counterfeits market, it should be fully considered that high school students' purchasing intentions regarding jean brand counterfeits are related to their self-consciousness. It could be said that the policies followed to eliminate counterfeits and to enhance the consumer ethics of high school students will be more effective when those policies are accompanied by efforts to form their sound self-consciousness, especially in the areas of self-esteem and public self-consciousness.

• 한국가정과교육학회지
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• 제19권3호
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• pp.133-147
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• 2007

본 연구는 학생과 학부모의 의복태도를 중심으로 여교사의 외모관리가 역할수행(학습지도, 생활지도, 인간관계형성, 학급경영)능력에 미치는 효과를 파악하고자 하였다. 이를 위해 광주광역시에 소재한 중 고등학생 및 학부모 398명으로부터 자료를 수집하여, 요인분석, 군집분석, ANOVA와 Duncan-test, t-test, 기술통계를 이용하여 분석한 결과를 통해 다음과 같은 결론을 얻을 수 있었다. 첫째, 여교사의 역할수행능력 평가는 4요인으로 설명할 수 있었으며 학습지도능력, 생활지도능력, 인간관계능력, 학급경영능력으로 명명하였다. 그리고 학생과 학부모의 의복태도는 개성추구, 유행관심, 의복 중요성, 정숙성 요인으로 명명하였고 이 요인들에 의해 의복태도 유형은, 의복중시 지향집단, 유행 개성 지향집단, 정숙성지향 집단으로 분류하였다. 둘째, 학생의 경우 유행 개성 지향 집단이 여교사의 학습지도능력, 인간관계능력에서 여교사의 외모가 유의한 영향을 미친다고 평가하는 것으로 나타났다. 따라서 여교사는 학생의 의복태도를 잘 파악하고 역할수행에 맞는 옷차림 및 외모관리로 효율적인 역할수행을 할 필요가 있을 것이다. 또한 학부모의 경우 의복태도에 따른 여교사가 역할수행능력 평가에 있어 관련성이 적거나 관련이 있더라도 학습 지도 역할을 할 때 보통 정도의 영향을 미친다고 생각하므로 여교사는 학습지도를 할 때 외모관리에 더욱 관심을 기울여야 할 것으로 사료된다. 셋째, 학생과 학부모의 여교사 옷차림에 대한 관심도는 여교사의 외모에 따른 역할수행능력평가에 영향을 미치므로 여교사 옷차림에 대한 관심도가 높은 학생집단의 지도시에 여교사는 학습지도활동 및 인간관계형성, 학급경영활동을 하는데 있어 여교사 본인의 외모에 신경을 쓸 필요가 있을 것이다. 이상과 같이 학생과 학부모는 자신의 의복태도에 따라 여교사의 외모가 역할수행능력에 영향을 미치고 있다고 평가하고 있음이 확인되었다.다. 학생들의 가치관이 다양화되고 있는 만큼 의생활에 흥미와 관심과 의욕을 가질 수 있도록 충실한 의생활교육이 요구되는 시대에 맞게, 내용은 물론 수업체제를 발전시키는 것이 큰 과제라고 할 수 있다. 이렇게 변화하는 사회, 생활에 학교교육이 발맞춰 나가기 위해서는 교육과정의 틀을 바꾸는 것은 쉬운 일이 아니므로, 교과서의 내용을 교육과정 개정주기보다 자주 정기적으로 개편하여 내용을 수정, 보완할 수 있도록 그 방법을 모색해야 할 것이다.1{\pm}10.8%$, 여자 $54.6{\pm}9.9%$로 조사되었다. 칼슘의 섭취량은 평균필요량에 비해 전체 $74.9{\pm}31.9%$로 나타났다. 에너지 섭취량에 있어서 남자 노인들은 모두가 필요추정량의 75% 미만을 섭취하고 있었고 여자 노인의 경우에도 97%가 필요추정량의 75% 미만을 섭취하여 에너지 섭취량이 매우 낮았다 반면에 단백질 섭취량에 있어서는 남자 노인의 경우 100%가 평균필요량의 125%를 초과하였고, 여자 노인의 경우에는 91%가 평균필요량의 125%를 초과하여 대조적이었다. 비타민 A와 E는 각각 평균필요량과 충분섭취량의 125%를 초과하는 비율이 높게 나타난 반면에 비타민 $B_2$는 특히 남자 노인에서 평균필요량의 75%미만을 섭취한 비율이 높게 나타났다. 엽산 섭취량에 있어서는 평균필요량의 75% 미만을 섭취한 비율이 전체 96%로 나타나 심각한 부족상태로 조사되었다 반면에 철의 섭취량은 남녀 모두 100%가 평균필요량의 125%를 초과하여 섭취한 것으로 나타났다. 아연의 섭취량은 남자 17%,여자 15%가 평균필요량의 75% 미만을 섭취한 것으로 조사되었다. 에너지와 엽산은 모든 노인들에서 평균필요량에 미달되게 섭취한 것으로 나타났다. 반면에 단백질과 철분은 남녀 노인 모두에서 평균필요량 보다 적게 섭취한 대상자가 없는 것으로

• 한국가정과교육학회지
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• 제28권3호
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• pp.65-77
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• 2016

본 연구의 목적은 중학교 기술 가정교과 의복재료 단원에서 실물 교육자료집을 좀 더 적극적으로 활용하여 의복재료에 대한 학습자의 흥미와 이해를 높이고자 물리적 섬유감별방법이 들어간 탐구활동지를 개발하는데 있다. 이를 위해 중학교 2학년 수준에 적합한 물리적 섬유감별 방법을 개발하였으며, 이를 실제 수업에 적용하고 그 효과를 분석하였다. 연구 결과 양모와 아크릴, 견과 폴리에스터를 비교하는 물리적 섬유감별방법을 개발하였으며, 이를 활용하여 탐구활동지를 개발하였다. 탐구활동지를 수업에 활용한 실험 집단과 사용하지 않은 통제 집단의 학습흥미도, 학습수용태도, 학업성취도를 비교 분석한 결과, 탐구활동지를 사용한실험집단이 통제 집단보다 모두 높은 점수를 보였으며, 유의미한 차이가 있음을 알 수 있었다. 따라서 본 연구를 통해 제작된 섬유감별방법과 탐구활동지는 의복재료에 대한 학습자의 이해를 촉진시켜줄 뿐 아니라, 의복재료에 대한 정보를 학습자에게 제공함으로써 학습자가 실생활에 적용할 수 있을 뿐 아니라 학습자의 자기 주도적 학습을 촉진할 수 있는 것으로 생각된다.

• 복식
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• 제66권3호
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• pp.75-92
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• 2016

The purpose of this study was to prove how sociocultural perspective of obesity, differences in consumers' perception of body and attitudes of accepting obesity affected individuals' clothing behaviors through cross-cultural studies. The data collected were composed of 612 Korean and US consumers in the 20's and 30's that had experiences in purchasing plus-size products. The results were as follows. First, BMI index was lower in Korean consumers than the US consumers, but Korean consumers received more stress from being overweight compared to the US consumers, and had a more negative attitude about their body. Second, although Korean consumers had lower BMI index and degrees of obesity than US consumers, they were severely stressed by obesity and were found to have a higher level of dissatisfaction with their bodies. Third, Korean consumers responded more sensitively to obesity and had a tendency to display a more negative attitude regarding obesity, and a more passive dependence on clothing. Forth, differences in the body shape were reflected even in wearing evaluation, and US consumers showed a more positive attitude toward evaluations of size suitability and fitness. Fifth, the plus-size market for Korean consumers was still not active, and most products purchased were generic brands obtained from online shopping malls through the Internet. However, in the case of the US, in which the ratio of obese people is high and the plus-size market is growing, consumers were purchasing plus-size brands through various distribution online and offline channels. Sixth, Korean consumers were less satisfied than US consumers with shops, sizes and fitness; however, they were more satisfied with design factors. Finally, it is expected that this study can offer practical implications for marketers and product developers running plus-size market for young obese consumers in their 20 and 30s.

• 패션비즈니스
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• 제18권1호
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• pp.80-100
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• 2014

As men have started to show more desire to express themselves through clothing and accessories also they learn by themselves and take diverse experiences about fashion. At the same time, men's fashion-consciousness is growing together. The role of male consumers' is becoming significant in the fashion market, and there has been more research on their clothes and fashion is increasing, however research on the male casual clothing for their 30~49 years old group is still insufficient. This study aims to examine the casual brands for men in their 30~40s and their characteristics among other men's brands recently appearing in Korea. The results of the study found: first, regarding the questionnaire to give men's casual brand names, 30s males' answers showed clearer recognition about the casual brand than those of 40s males. secondly, the factors affecting attitude of male consumers' towards casual brands are designed 'aesthetics', 'surroundings' and 'price', and the men in their 40s put more important than men in their 30s on 'aesthetics' and 'surroundings'. third, when men were actually buying casual brand, they then took five characteristic factors into account namely: 'the external environment', 'functionality' design 'aesthetics', 'symbolic' and 'price'. Men in their 30s did not show much difference in actual purchase characteristics in regards for the brand factors but men in their 40s showed interest when asked about 'buying product with noticeable brand logo or trademark' item among 'symbolic' factors than men in their 30s (p< .01 of significant difference).

• 복식
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• 제62권8호
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• pp.134-148
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• 2012

Social commerce is not only a new form of shopping malls that did not exist in the past, but also a new form of media as it gets combined with social networking services. The purpose of this study is to analyze the influence of clothing involvement on the relationship between shopping values, attitudes, and purchase intentions of consumers in the group-buying type of social commerce. A specialized Internet survey company carried out the survey targeting consumers in their 20s and 30s with experience of purchasing fashion products using group-buying type of social commerce. A total of 200 questionnaires were used for the final analysis. Descriptive statistics, factor analysis, t-test, and regression analysis were conducted by using SPSS 12.0 and AMOS 19.0. The results are as follows. First, diversity/informativeness, impulse/accumulation, price, convenience, reliability, interaction, and adventure were identified as shopping value dimensions. Second, especially in cases of diversity/informativeness, price, and interaction, there were significant differences between the high involvement group and the low involvement group. Third, five of the categories, which were diversity/informativeness, price, convenience, reliability, and interaction, had significant influence on attitude and purchase intention. When the attitude variable was included with shopping value as independent variables in the regression model to predict purchase intention, the attitude variable presented a full mediating effect or a partial mediating effect between shopping value and purchase intention. Also, the relationship among shopping value, attitude, and purchase intention was different to some degree according to the level of consumer clothing involvement.

• 한국의상디자인학회지
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• 제18권4호
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• pp.17-29
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• 2016

Though the po as the basic apparel of the Joseon Dynasty period was various in kind as it was worn by people of different times, places, duties and statuses. it was unified as Juui with apparel reform at the late Joseon Dynasty. Though people of today have good feelings about hanbok, they rarely wear it because of its uncomfortable wearing sensation and the fastidious care after its use. However, efforts should be made to develop designs and to improve its use convenience through the study on the Korean traditional clothing now that overseas examples exist in which other countries' traditional clothing was successfully popularized. In this regard, targeting the children in their preschool ages when their socialization arises along with their physical development that have great influence on their adulthood, this study aims to suggest a design of overcoats that combines the various characteristics of the po in Joseon Dynasty period with those of the modern children's overcoats so that they might have positive attitudes towards Korean traditional clothes, and to contribute to its popularization. The study applied the characteristics of po to the design of children's overcoats so that children and their parents could choose to wear them with little repulsion. In this way, it attempted to resolve the inconveniences of the Korean traditional clothes and make the general public have positive perception about them. It is expected that the continuous development of the design that combines the Korean traditional clothes and children's clothes will contribute to the popularization of the Korean traditional clothes.