• Journal of Families and Better Life
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• v.17 no.1
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• pp.167-178
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• 1999

The purpose of this study were to 1) classify the domain according to the level f housework sociaklization and 2) illuminate the determinants on it. The subjects of this study were 564 married women living in Seoul. A questionnaire was used as survey method. Frequenciaes percentiles mean and regression were employed for data analysis. major findings were as follows; 1) The domain according to the level of housework socialization were purchases of storage food convemience food dining-out clothes repairing services and laundry wervices 2) Of market goods characteristics quality and time-saving characteristics were influencing variables in the level of storage food purchases. The affecting variables in the level of convenience food purchases dining-out and clothes repairing services purchases was quality of market goods. In the level of laundry services time-saving characteristics was significant.

• Journal of Industrial Convergence
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• v.9 no.1
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• pp.33-66
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• 2011

As an information-oriented society is arrived. an internet market has been developed steadily. This advance of internet market made the augmentation of purchasing clothes, and thus the fashion trade has tried to use effectively the internet marketing as a new channel of profit increasement. However, the fashion trade did not utilize efficiently an internet as a marketing mediation so far. This results from the want of coping with consumer behavior on the internet community. To answer the necessity of analysis of consumer behavior, this thesis inquires the difference of buying clothes on the internet shopping mall according to the lifestyle of consumer. Then this thesis provides the strategy of internet marketing fitted to each lifestyle for making a good profit. The inquiry was conducted to university located on Seoul, and the lifestyle of undergraduate was categorized to five groups, that is, trendy, information-inclined, economical purchase, brand-inclined, and spirit-pursuit types. This thesis analyzed the difference of consumer behavior of each type according to various factor, and presented a marketing strategy fitted to each type from these analysis results.

• Management & Information Systems Review
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• v.31 no.1
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• pp.1-21
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• 2012

This study analyzes empirically the effect of the degree of interest in cultural marketing on corporate image and how the corporate images affect on consumers' clothes purchasing behavior through the case of a fashion brand, 'Uniqlo'. For this, Chi-square test and independent sample T-test were used for the verification of differences in frequency and average by general characteristics of respondents. To observe the effects between ration scales, it carried out a multiple regression analysis, and also, using AMOS16.0, it verified the suitability of the route model and estimated the coefficients for each route. From the result of analysis, it was found that degree of consumer's interest in cultural marketing affects on corporate images such as corporate confidence and marketing and the corporate image again is closely related to consumer's clothes purchasing behavior and satisfaction. In other words, the consumers who have greater interest in corporations using cultural marketing or who had participated in various cultural events are more likely to think that 'Uniqlo' is a reliable corporation who actively uses cultural factors in marketing. Likely, it was observed that the positive corporate image of 'Uniqlo' has a large influence on purchase of their products and also, it makes consumers feel as if they are participating in mecenat, thus increasing consumer's satisfaction after purchase. This study has a limitation in generalization of study result because it focused on a case of particular brand. However, it is still helpful for the empirical study for growth and reinvigoration of the market for cultural marketing, and through a case of leading corporation, it provides implications to the corporations who use or do not use cultural marketing.

• Journal of Korean Home Economics Education Association
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• v.8 no.1
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• pp.1-10
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• 1996

This study aims at finding a new home economics education which will include male and female students as its teaching objects, and then providing home economics teachers with useful materials. For this purpose I examined analized male and female the upper secondary school students’and parents’recognition and demand to the home economics education The conclusion of this study is summarized as follows： 1. There was significant difference between male students(73.7％) and female students(89.8％) in the necessity for studying Home Economics(P＜.001). In the necessity of Home Economics education, male students emphasized the spiritual part but female students emphasized the functional part. In part of parents, there was no significant difference between fathers(95.5％) and mothers(96.4％). 2. The necessity of each part in the contents of Home Economics 1) In the part of family, there was significant difference between male and female students in the true nature of family, the role and responsibility of family, and the laws relating to family(P＜.001). There was significant difference between mothers and fathers in the true nature of family and the role and responsibility of family. Fathers and male students emphasized the true nature of family and the role and responsibility of family more than mothers and female students did. 2) In the Home management and economy parts, there was significant difference between male and female students in the significance of home management(P＜.001), the relation of family to society(P＜.001), and fluctuating measures for home economy. There was significant difference between fathers and mothers in the relation of family to society(P＜.05). Fathers and male students emphasized the relation of family to society more than mothers and female students did. Mothers, male and female students emphasized the importance of the protection of consumers. 3) In the clothes part, male students emphasized the role of clothes, the disign and making of clothes(P＜.001), the present situation of the resources of clothing and the distribution of clothes (P＜.05) more than female students did. 4) In the part of food, there was significant difference between male and female students in the kinds and function of nutritive elements(P＜.05). Parents and students emphasized the importance of selecting good food. 5) In the part of housing, male students emphasized home planning, and arrangements and facilities of house more than female students did. Female students emphasized the interior of the house(P＜.05). Fathers emphasized the planning of a residential space and arrangements and facilities of a house(P＜.05) more than mothers did. 6) In the parts of human development and upbringing, and upbringing, male students emphasized the significance of being parents, family planning and the population problem(P＜.001), pregnancy and delivery(P＜.01), and the chracteristic of juvenile development(P＜.05) more than female students did. Parents and students emphasized the importance of prevention and countermeasures for diseases and the significance of being parents.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.811-814
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• 2011

This paper presents smart laundry management system using wireless Radio Frequnecy Identification (RFID) reader for efficient managing a large amount of laundry and clothing. The proposed system is comprised of wireless RFID hanger, base module connected on PC, and server system. The wireless RFID hanger with RFID reader read RFID tag attached on clothes and transmit tag information using wireless communication. The server system manage customers and his clothing using Database (DB) and display the information on the web page and smart phone devices. Since the proposed system operates with battery, we can evaluate its lifetime to measure current consumption. The designed system can be utilized to manage quantities of clothes and also it will be a good service to improve efficiency of laundry process.

• Journal of Korean Home Economics Education Association
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• v.15 no.2
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• pp.67-78
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• 2003

To investigate the consumer awareness and clothing purchase behavior of adolescents, questionnaire was administered to 639 middle and high school students in Daegu. The results were as follows. 1. The consumer awareness of adolescents was analyzed to 4 factors. consciousness of right. consumer information, brand-orientedness and responsibility. Respondents were clustered into three groups : utility-oriented group, brand-oriented group, and consumerism-oriented group. 2. Respondents bought their clothes at specialty stores primarily. They used ´products´, ´family's or friends advices´, and ´purchase experiences´ as information sources. The important criteria for selecting clothes were ´design´, ´price´, and ´suitability´ for oneself. Dissatisfactions after purchasing clothes were with ´price´, ´service´, ´sewing´, and ´size´. The complaining behaviors which respondents did mainly were ´telling friends about dissatisfaction with their purchased clothes´, ´asking for change dissatisfying products or asking for refund´ and ´asking for mending´. 3. Information sources were categorized into 3 factors: ´neutral information source´, ´personal information source´ and ´commercial information source´. Criteria for selecting clothes were factor-analyzed into ´harmony´, ´fashion´ and ´management of clothes´. ´The factors of dissatisfactions with purchased clothes were ´appearance´, ´quality´ and ´service´. 4. The differences by the consumer awareness in clothing purchase behaviors among consumer groups : In information sources. criteria for selecting clothes, complaining behaviors. purchasing places. three consumer groups were different significantly.

• Journal of Families and Better Life
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• v.5 no.2
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• pp.45-64
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• 1987

In this study the phenomenon of commodity substitution of housework is approach in the contexts of economic system, patriachal family system and housework-related human resources. the objectives of this study are as follows: (1) To measure the level of commodity substitution of housework in large cities. (2)To investigate the factors influencing commodity substitution of housework. The samples were composed of 982 housewives dwelling in 6 large cities including Seoul. The statistics used for data analysis were frequency distribution, percetile. multiple regression analysis. The major findings are the following; (1) When the housework was divided into two subdomains , in the domain of food the purchase level was for below average while in the domain of clothes, the level was quite higher than average. This result hows that commodity substitution has become more common in the domain of clothes by mass production of clothes on a commercial scale. (2) the level of commodity substitution of housework was influenced by the family attribute variables such as housewife's age, family income. housewife's education, family types, housewife's brought-up regions, presence of sewing machine, employment status of housewife, by one patriarchal norm variable such as home-orientedness, and by tow human resource variables such as importance of housework and household tasks performance competnecy. Among variables house wife's age was the most influential one and such variables as family income, housewife's education, household task performance competency, importance of housework, and home-orientedness were also important. Considering that the influence of home-orientedness demonstrates the importance of patriarchy and that importance of housework and that performance competency also are determined by the patriarchal variables such as sex-role attitude and home-orientedness, we can conclude that Hartmann's theoretical approach with which the changes of housework were explained in the two contexts of economic system and family system is applied to the changes of housework in Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.3
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• pp.458-467
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• 2017

There is increased interest in clothes dryers and garments made of spandex-blend woven fabrics; however, there is limited information available for the laundering and drying these clothes. This study investigates the effects of washing and drying on shrinkage, skewness, and wrinkle for woven fabrics with and without spandex. When spandex with good elastic recovery was blended, the deformed shape from washing and drying improved skewness and wrinkle by easily returning to its original shape. However, these properties had a negative effect on shrinkage in terms of length and area change. When the influence of clothes maintenance was classified, the drying process had the biggest influence of 58%, followed by spinning-rinsingwashing. Tumble drying, in which the fabric is exposed to mechanical force and heat for a long period, had more negative effects on the dimensional stability than line drying. The spandex blend had the effect of preventing skewness and wrinkle in garments, but it was also shown to accelerate shrinkage by garment maintenance cycles. It was important to control drying in order to reduce shrinkage during the maintenance process; consequently, this had the greatest influence on the dimensional stability of fabrics. Therefore, line drying was more advantageous for spandex-blend fabrics than tumble drying in terms of management for shrinkage, skewness, and wrinkle.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.733-742
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• 2013

This research explores the relationship between body image and clothing behavior in order to enhance self-efficacy among multicultural children based on a survey of 167 children. The statistical analysis indicated that children value(in decreasing order)family-esteem, friend-esteem, self-esteem, and school-esteem. School-esteem is the lowest, with boys displaying slightly higher levels of esteem than girls. A boys' self-esteem appears enhanced by higher satisfaction with overall appearance and weight; however, girls' self-esteem helped them address appearance and physical characteristics with positive attitudes. In addition, the clothing behavior of children significantly influenced self-esteem to differing degrees based upon gender. A boys' self-esteem can be increased by having them show interest in clothes rather than letting them wear similar clothes to their friends because their self-esteem can be heightened by higher interests and lower similarity. A girls' self-esteem can be augmented by the clean management of clothes and comfortable wearing due to their emphasis on manageability and comfort. This survey was limited to the Gyeonggi and Inchon area and leaves room for future studies.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.499-512
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• 2022

The purpose of this study was to first look at genderless concepts that are different from Unix, and by grasping the trend of genderless clothes in modern fashion and examining their characteristics, we looked at genderless trends and characteristics in modern fashion. To this end, this study conducted a theoretical review and collection case analysis through domestic and foreign literature and fashion websites. Based on this, the characteristics of genderless clothes expressed in the collection were derived by analyzing designs with strong genderless tendencies in modern collections. As a result of the study, genderless fashion in modern collections could be derived from three visible results: innovation, rebellion, and future-oriented. In addition, modern genderless fashion contains various needs for mental gender and physiological gender, not simply physiological gender, and this is seen by interacting with the current social phenomenon in which gender distinction becomes ambiguous. Understanding and studying the genderless phenomenon, which has become a cultural phenomenon and popularity, hopes that many follow-up studies related to genderless clothes will be conducted in the future.