• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.85-98
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• 2015

Modern fashion shows the trend of various styles and the period focusing on only product functions is changed to the period focusing on consumer's sensibility. Consumers show different sensitivities and preference by individual at the stage cognizing and recognizing the stimulation of given image and the method of objective measurement based on the fashion sensible vocabularies is necessary to measure fashion sensibility. Therefore, this research is significant to examine differences of preference to classic fashion by generation and awareness for sensible vocabularies and suggest methodology of design sensible evaluation research through the quantitative evaluation objectifying subjective sensibility. For the method of research, precedent theses related to classic, concept and characteristics of classic in books and definition and characteristics by generation were examined, the best 3 domestic portal sites were selected and adjective vocabularies and images related to classic were collected from 2010 to 2014. Among the 206 adjectives collected, vocabularies whose average is more than 3.5 were drawn by 5-point Likert scale for fashion expert group. And, among the total 306 images collected, 21 representative images were selected by preliminary investigation of fashion expert group. For the classic images and vocabularies selected, frequency analysis, factor analysis and variance analysis were conducted by SPSS 19.0. The results of analysis are as follows. Preference to classic fashion image by generation was analyzed. As a result, both of two generations selected classic fashion as the most classic one. The images of the next orders were analyzed. As a result, Y generation selected basic classic fashion image which is casual with high activity as a classic one. Baby boom generation selected ancient classic fashion image, so there were differences in preference for classic by generation. As a factor analysis on classic adjective vocabularies, they could be divided into 5 factors such as basic form, attractive form, traditional form, vintage form and active form and they verified that credibility of all measuring variables for classic sensible vocabularies was achieved. Differences of classic sensible vocabularies by classic fashion image and generation were examined. As a result, generation and classic fashion image made a significant effect on five factors. Therefore, there were differences of the awareness on classic fashion images and sensible vocabularies among the generations and this thesis can be a fundamental material which objectifies subjective sensibility and suggests the methodology of new research.

• International Journal of Costume and Fashion
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• v.17 no.1
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• pp.29-39
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• 2017

This study seeks to understand the consumer meanings of wearing classic styles. A qualitative research method was adopted, and 16 participants in the United States were interviewed and asked to define a classic fashion or style and why they wear one. Grounded theory was used for the research. The findings revealed three themes: (1) A classic style represents conservatism in style; (2) Style pragmatism refers to the positive attributes of wearing a classic style; and (3) consumers expect to continue to wear that classic style in the future. Those who are fashion-forward also expect to wear classic clothing in the future as they grow older. For people who do not follow fashion, classic is also a safe choice. The implications of these findings are discussed.

• Journal of the Korean Society of Costume
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• v.57 no.9
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• pp.49-66
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• 2007

Trench coat derived from military uniforms was one of the classical fashion items and has been endeared as everyday outfits thanks to useful traits. Since 1990s classical design of trench coat began to be modified and many variant styles were appeared after 2000s. Trench coat designs after 2000s were appeared as tradition type that was stick to basic British classic style, variation type that was changed in details, colors, materials, and silhouettes, evolution type that was changed into new items, deconstruction type that was dissolved and open-structured. Modern trench coat expressed modern chic, elegance feminine, stylish casual, military and gangster images. The characteristics of trench coat as classic fashion were utility for everyday life style, excellent ability to express images, and strong visual effects of characteristic details. Trench coat was timeless as classic fashion, at the same time, changed into new fashion styles suitable for the sense of the times.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.160-171
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• 2009

The purpose of this study was to classify the classic image by clothing design elements. This research was done by survey method with 20 kinds of classic image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Classic image was classified by 4 factors. Those were retro-classic, mannish-classic, elegant-classic and contemporary-classic images. 2. Retro-classic image was well-expressed by A silhouette and chromatic and chromatic color coordinations. Mannish-classic image was well-expressed by H silhouette, chromatic and achromatic color coordinations and hard texture. Elegant-classic image was well-expressed by fitted silhouette and chromatic and chromatic color coordinations. Contemporary-classic image was well-expressed by achromatic and achromatic color coordinations and hard texture. 3. Classic image was positioned into mostly retro and masculine on image scale.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.18-29
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• 2014

Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.

• Journal of Fashion Business
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• v.11 no.5
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• pp.35-50
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• 2007

The purpose of this study was to investigate the result of a market research on men's jacket in their age of 25 to 35, who wear fitted jackets most, and to examine the comparative analysis of pattern and the wearing evaluation between classic jacket and fitted jacket. The results are as follows; Firstly, according to the results of a market research, 32.0% of the target owned fitted jackets, and 28.7% expressed their desire to buy only fitted jackets. This means their concern and preference for fitted jacket with which they could show up young, fresh and slim look are as high as those for classic jacket. Secondly, classic jacket showed the higher value than fitted jacket in such items as chest girth, waist girth, hip girth, sleeve's hem girth, jacket length, shoulder length, side seam length, and across shoulder point length. On the other hand, fitted jacket showed the higher value than classic jacket in back armhole length, front length, collar point length and sleeve's vent length. Thirdly, classic jacket was larger than fitted jacket in 1/2 chest girth(1.0cm), 1/2 waist girth(2.0cm), 1/2 hip girth(1.0cm), back width(0.5cm), front width(0.5cm) and side width(1.0cm). However, fitted jacket was higher than classic jacket in the armhole depth(0.5). Fourthly, the results of appearance evaluation revealed that there was a significant difference in 6 items. In other words, classic jacket was evaluated more appropriate than fitted jacket in such items as back width, back length, back neck depth, chest girth, waist girth and hip girth. And the fitted jacket had a higher value than the classic jacket in shoulder angle item. Fifthly, In the functional evaluation, fitted jacket was evaluated more uncomfortable than classic jacket. And this means that fitted jacket doesn't have a proper ease amount in each part and it has a high armhole depth compared to classic jacket. Therefore, for more comfortable patternmaking of fitted jackets, it would be required a pattern design which reflect men's own shoulder lines and women designers' flexibility that will satisfy both appearance and function.

• Journal of the Korean Society of Costume
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• v.64 no.8
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• pp.37-54
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• 2014

The purpose of this study is to define the tastes of middle-aged Korean men by analyzing their characteristics, such as self-image, and fashion style. This study was carried out by using the Q methodology for survey research. The results of this study are as follows; First, the self-images of middle-aged men were classified into 'comfortable, calm, neat, and gentle,' 'realistic, active, sociable, and familiar,' 'sensible, emotional, romantic, and rational,' 'refined, emotional, luxurious, and sophisticated,' and 'aggressive, sensible, realistic, and rational.' Second, by analyzing the congruity of clothing form, fashion accessory, and fashion color types, this study was classified into the following 10 fashion styles: 'modern classic,' 'sophisticated,' 'town casual,' 'traditional casual,' 'comfortable,' 'chic casual,' 'contemporary,' 'gentle classic,' 'classic sporty,' and 'soft classic.' Third, this study analyzed the self-images and fashion styles of the men, and produced the following personal tastes of middle-aged men: 'success-oriented,' 'ability possession,' 'internal stability-oriented,' 'freedom-oriented,' 'self-satisfaction,' 'individuality compromise,' 'emotional release,' 'stability-oriented,' 'practicability-oriented,' and 'youth effort' types. By combining those types with social dimensions, this study produced the following tastes of middle-aged men: 'stabilized traditions,' 'achievements with high sociality,' 'youthful individuality,' 'active self-realization,' and 'realistic, logical pursuit.' The results of this study can be used as a meaningful data for developing the marketing strategy, which reflects the middle-aged men's changed tastes.

• The Research Journal of the Costume Culture
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• v.18 no.5
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• pp.857-871
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• 2010

As the selective role model for the public and the creators of fashion style, the characters of homme fatale image presented in the Korean 'trendy' teleplays have significant influence on the audience. In this study, the concept of homme fatale, is defined, and the inherent meaning of this recent coinage(homme fatale) and the characteristics of the image are discussed. And then, the fashion styles classified into homme fatale image are exhaustively analyzed to find out the recent trends of men's fashion which represent the new masculine image and its meaning. According to the result of this analysis, the fashion styles of homme fatale image, which expresses the new image reflecting the traits of contemporary men, can be subdivided into traditional classic style, modern dandy style, easy casual style, and glam sexy style. Traditional classic style represents perfect masculine image with its dignity and formality, while modern dandy style expresses the modern, urban, elegant, and refined images. Easy casual style emphasizes the active and liberal image of men, and the glam sexy style tries to stress the sexual attractiveness of men. These fashion styles are important elements which express not only the characteristics, the social status, the jobs but also the psychology of the characters, and they present the various fashion styles expressing the masculine sexuality.

• Korean Journal of Human Ecology
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• v.12 no.4
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• pp.539-552
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• 2003

The purpose of this study was to find out the proper evaluative words and colors according to various fashion images and to classify the fashion images according to certain criteria. 13 books which included the content of the fashion images were selected to draw evaluative words and colors. Evaluative words and colors were found out as follows: classic image-traditional, classical, conservative and brown, wine, dark yellow, modem image-intelligent, rational, westernized and achromatic color, cool colors, elegance image-dignified, graceful, chic and greyish tone, pale tone, romantic image-cute, lovely, girlish, natural image-natural, comfortable, gently and brown, ivory beige, khaki, casual image-energetic, comfortable, active and red, yellow, blue family. The classification of fashion images according to various criteria were as follows. According to sex: feminine-elegance, romantic, pretty and masculine-mannish, dandy, military. According to time: past-conservative, traditional, classical, and present-modern, contemporary, sophisticate. According to formality: formal-formal wear of classic, elegance, mannish, dandy style and informal-natural, casual. According to intelligence, the elite style-modern, elegance, classic, sophisticate and the public style-casual, natural.

• Journal of Fashion Business
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• v.18 no.6
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• pp.137-156
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• 2014

The purpose of this study is to analyze types of roles and fashion of the Chinese first ladies and provide basic data for fashion image-making of first ladies. As for the research methods, the concepts, role types, and fashion of the first ladies were considered by referring to the precedent studies and relevant literature. Then, the fashion images according to role types were analyzed by collecting the photos of Chinese first ladies from the period of the Republic of China until today. The results were as follows: First, when the roles of Chinese first ladies were categorized based on ceremonial, political, and policy roles, Zhuo Lin and Wang Yeping played a ceremonial role; Wang Guangmei, Liu Yongqing, and Peng Liyuan played a political role; and Soong Qingling, Soong Mayling, and Jiang Qing played a policy role while they were first ladies. While the first ladies of the Republic of China often wore classic Chinese styles like traditional qipao as well as western clothes which contained a western influence, the first ladies of the People's Republic of China wore more colorful clothes and more accessories in the later period, and also often wore clothes that combined traditional and western elements. Second, first ladies who played a ceremonial role showed mannish and classic images; those who played a political role showed elegant, classic, and diverse images according to T.P.O; and those who played a policy role showed feminine, modern, and mannish images. Fashion images of the first ladies varied according to the level of political involvement, the sociocultural background of China at that time, and their personality and preference.