• 한국패션뷰티학회지
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• 제2권2호
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• pp.59-70
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• 2004

The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.

• 패션비즈니스
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• 제12권5호
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• pp.39-53
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• 2008

Today is a 'high concept' era in which consumers make sensible consumption that shares a sensible bond with a brand. Therefore, it is important to analyze consumers' aesthetic awareness; namely, fashion feeling in the fashion industry. This study conducted research into a fashion design planning process according to a fashion feeling focusing on computer graphics suited to the 21st century digital trend. First, the study classified a fashion feeling with eight senses including elegance, classic, modern, mannish, sporty, avant-garde, ethnic, and romantic feelings. Second, the study made an image map, color map, material map, and style map with Adobe Photoshop CS3 by dividing a fashion planning process with a computer graphics program. Also, the study made a flat illustration with Adobe Illustrator CS3. Third, the study proposed the image map, color map, material map, style map, fashion illustration and flat illustration in the design planning process under the theme of the aforementioned eight fashion feelings.

• 복식
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• 제18권
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• pp.321-337
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• 1992

Fashions are constantly subject to change, so that forecasting trends in fashion is very difficult and the forecasting is very important. The reason is that forecasting is identifying a hot trend for the next days' business and projecting the future. The purpose of this study is to suggest the realistic forecasting theory identify fashion trends at present, further forecast fashion trends to 1995. For this study, historical models (th historical resurrection model, the historical continuity model) and the art movement model among the behavioral science models which was suggested in 1986 by Geoge B.Sproles were selected. According to this study, was exhibited. This curve was resulted from relation between 1980s fashion trends and the behavioral science models of fashion. Fashion trends to 1995 through will be followings; 1. Body Conscious look as one of the characteristics of modern fashion will bi continued throughout 1990s' fashion trends. 2. The attraction of Mini style was started from the middle of 1980s, recently gets near micro mini and super shouts, These are representative of the historical continuity model. 3. Mini look as revivals of '60s in early 1990s fashion trends. This phenomenon identifies that "Fashion is repetition" 4. When Mini look and super shorts reach, will not progress any more. In this time, will bi seen transfer of style be using classic style. Tat is modern classic will be appeared. also this condition is same from late 1960s to early 1970s. In view of the historical base, the action of the varieted pants will be prominent. 5. Fashion trends which passed through this process will transfer from young look to elegant look. In this time, designers will retrospect '30s and '50s fashion trends, and then will design modern feminine look. 6. Ethnic look, the fashion trend after that condition will be accelated feminine look. This look with the feminine look will reveal rich, colorful, elegance feminine image. 7. In 1980s, activity and function in clothes were demanded. The clothes which are considered these condition will be demanded continuously. 8. The variety of fashion will appear as mixmode and new coordinate look in a clothes simultaneously in fashion of '90s. And these looks will creat mixed beauty. 9. Pop art, op art, graphic art will be not only development of textile but also movement of fashion soul in 1990s. The fashion behavior will be continuously scientificated.

• 한국의류산업학회지
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• 제7권2호
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• pp.187-195
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• 2005

The purposes of this study were to investigate the effects of the elements of textile design on consumer emotion and to develop the emotion model which is suitable for the textile design. The descriptive system of textile design was developed based on the previous studies. Emotion measurement scale was developed to analyze the consumer emotion for the textile design. 20 representative types of textile design were collected as stimuli set for this study, consumer emotion on each design type was examined and was analyzed through the survey. For the data analysis, principal component analysis was employed. As a result, 8 emotional factors such as 'Modern', 'Fun', 'Natural', 'Elegance', 'Classic', 'Ethnic', 'Wild' and 'Sporty' were derived from the results of the survey. Emotion measurement scale which consisted of 8 factors was developed to analyze the effects of the elements of textile design on consumer emotion and 80 representative types of textile design were collected. In addition, the emotion which consumers feel for the textile design types was investigated and each textile design was described according to the descriptive system of textile design. Statistical methods of pearson correlation and multiple regression were employed to analyze the relationship between the elements of textile design and consumer emotion. The results of this study revealed that 15 design elements which affected consumer emotion were the size of motives, the shape of motives, the degree of tone contrast among motives etc. This study findings can provide specific design methods for the effectiveness of consumer emotion.

• 복식
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• 제65권8호
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• pp.1-21
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• 2015

The purpose of this study is to investigate the self-image of men and the characteristics of their fashion styles, as they are fast becoming an influential consumer group. Men in the thirties and forties who had a higher-than-average interest in fashion were surveyed online and the results from this study are as follows. In terms of variations of self-image connected to situations, we found that there were strong relationships between the preference of the "charming & romantic" image to private meet-ups with acquaintances, "intelligent & classy" to official events, "rational & realistic" to everyday work in an official setting, and "modest & ordinary" to complex situations including family occasions and customary events. Those who aimed for "urban refinement - sensitive" appeal also preferred a "charming & romantic" self-image, while pursuing a "classic & modern" fashion style for official settings and a "gentle & charming" style in private settings. Those who aimed for "stable elegance - intelligent" youth" image preferred the "intelligent & classy" image, while pursuing a "stable & intelligent" fashion style in official settings, and an "intelligent yet active & young" style in private settings. Those who aimed for "rational practicality - comfortable activity" image preferred a "rational & realistic" self-image, while pursuing a "rational & practical" fashion style in official settings, and a "comfortable & active" style in private settings. Those who aimed for "ordinary modesty - plain simplicity"preferred a modest and ordinary self-image, while pursuing an ordinary fashion style, and a simple style in private settings. The various situational assessments used in this study to analyze the fashion-related circumstances for male consumers can be utilized in upcoming studies, and can be an effective indicator of situational consumer preferences in terms of men's fashion marketing and product planning strategies.

• 복식
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• 제44권
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• pp.5-17
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• 1999

This paper studies women's clothing and textiles recorded in the『the Odes』, and refers research materials on the old commentaries about the『the Odes』and the various kinds of records and remains. The results regarding women's clothing in『the Odes』are follow: 1. Ti-i, Chin-i are the women's ceremonial dresses. Ti-i is a kind of the court dress and the shape is a long dress embroidered with pheasant. Chan-i belongs to the lower grade compared with the six ritual dresses worn by the queen and is made of Hu that is a kind of the white soft-wrinkled fabrics. 2. A women's I-Shang is composed of a blouse and a skirt. It is the classic style before the Sh n-I appears in China. Also we find that they use the standard colours for a blouse and the intermediate colours for a skirt in Chou period. 3. Chiung-I, Chiung-Shang and Hsieh-Pen are a kind of the robe put over the former garment made of Chin not to display to elegance. 4. Fu, Ch n-Fa, Pei and T'i are a kind of women's wig. Ti and the six-Chia are women's hair ornaments. Ch'i-Chin and Ju-L are a kind of the working women's turbun. 5. The women's belt ornaments are classified into the practical things and the decorational things like those for men. The results regarding fabrics in the『the Odes』are as follow: 1. The silk fabrics; There are Chin, Hu, Chou, Tz , Su, Hsiu. 2. The woolen fabrics; There is Ho. 3. The linen fabrics; There are the hemp and the ramie in the remains of Chou period. Also there are Ch'ih and Hsi categorized in Ko fabrics.

• 디자인학연구
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• 제9권
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• pp.501-510
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• 1994

에밀리오 푸치(Emilio Pucci)는 자연스러움과 여성스러움을 강조시킴에 의상 절대적인 의미를 부과함과 동시에 그의 디자인에 비비드(vivid)하며 브릴리먼트(brilliant)한 색채의 대담하고 추상적인 프린트를 통하여 자신의 창조적인 정신세계와 경험을 자기창조의 미적세계로 표현하고있다. 본 논문은 그의 작품을 통하여 그의 예술적 개별성이 어떻게 표현되었나를 이 해 하였고 그\ulcornerl 독특한 색채의 프린트를 통하여 그의 예술적 인식이 어떻게 조형화하여 표출되었는지를 연구하였다. 그는 전쟁의 경험으로부터, 새로운 경험에로의 지속적인 열정으로 세게어디로든지의 여행으로부터 절대적인 영감을 받아 그의 창조적인 정신의 세게를 그의 진정한 내부를 내보여놓는 원동력으로 감았다. 그의 조형세계를 분석해 봄으로써, 21세기를 앞둔 오늘날의 의상이 생활속에 확실한 자아표현, 자기완성과 창조의 미적 방편으로 선택되어 지고 있는 이때, 현대 의상디자인이 우리에 의해 연구되어져야 할 과제가 무엇인가를 생각코자 한다.

• 복식문화연구
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• 제20권3호
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• pp.363-377
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• 2012

Most of the wedding shops in the domestic market are more focusing on simply copying the designs of foreign wedding dress designers than making their own designs. Beyond the purpose of how to improve the wedding dress designs which is what other previous studies were aiming, this study goes deeper than that, concentrating on separate designing of dress for a wedding celebration and a rehearsal with photo shoots. Add to this, the study also differentiates itself from others in the past, investigating how to make a gown that hides a bride's physical shortcomings. For this study, the researcher studied the literature in terms of theoretical review, and conducted the empirical research through the photo analysis of 2,725 wedding dresses which brides really wore according to domestic brides' body shapes, their images, and situations. The researcher designed 8 wedding dresses for wedding ceremony and rehearsal shooting for brides with thick arms or wide shoulder under the concept of 'Romantic Story in Your Heart'. The wedding dress's image types for photo analysis were limited to the romantic type, the elegance type, the modern type, and the classic type. The researcher applied the empire-silhouette, the one-shoulder neckline, the raglan sleeves, the cap sleeves, and the shoulder accessories to the wedding dress designs judged as effectively making up defects in body shape and making nice images as well as other design factors seen from the analysis result.

• 동양고전연구
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• 제66호
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• pp.35-73
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• 2017

본고는 그동안 학계에 잘 알려져 있지 않았던 홍천사(紅泉社)라는 시사를 소개하고, 그 시세계를 살펴보았다. 홍천사는 1817년(순조17)에 이만수(李晩秀)(1752~1820)를 맹주로 하여, 이락수(李洛秀)(1755~?) 신진(申縉)(1756~?) 신작(申綽)(1760~1828) 신현(申絢)(1764~1827) 및 박종우(朴宗羽)(1745~?) 정수구(鄭遂龜)(1750~?) 권식(權?)(1753~?) 김계온(金啓溫)(1773~?)이 함께 모여서 결성한 시사이다. 홍천사에서 창작된 시들은 "천사집(泉社集)"으로 엮어져, 이만수의 문집인 "극원유고(?園遺稿)"에 수록되었다. 홍천사는 이만수를 맹주로 하고, 신진 신작 신현 3형제를 주축으로 하여 결성되었다. 이 시사는 1817년부터 이만수가 세상을 떠나는 1820년까지 계속되었다. 홍천사의 동인들은 주로 기대(企臺)의 방운루(放雲樓)에 모여 분운시, 차운시, 연구시 등을 지으며 풍류를 즐겼다. 이들이 지은 시는 "천사집"에 수록되어 있는데, "천사집"이 이만수의 개인 문집인 "극원유고"의 일부로 편차된 탓에, 이만수 이외의 인물들이 시회에서 지은 분운시 차운시는 "천사집"에 실려 있지 않다. 따라서 본고에서는 부득이하게 연구시를 중심으로 홍천사의 시세계를 조망하였다. 홍천사의 연구시는 먼저 홍천사 동인들이 각자의 시재를 겨루는 장으로서 기능하고 있다. 홍천사 동인들은 전고를 화려하게 사용하여 자신들의 능력을 드러냈다. 홍천사 동인들은 연구시를 지을 때, 함축된 시어 안에서 대를 맞추기 위해 다각도로 노력하였다. 특히 <성남연구(城南聯句)>의 형식을 본 뜬 <방운루연구(放雲樓聯句)>에서는 홍천사 동인들이 서로 시재를 각축하며 시상을 매끄럽게 전개해 나가는 모습이 뚜렷하게 드러났다. 이는 홍천사의 동인들이 비록 그동안 학계에서 주목받은 인물들은 아니지만, 일정 수준의 문학적 역량을 갖춘 이들이었음을 보여준다. 다음으로 정서의 공유라는 측면에서 홍천사의 연구시를 분석해보았다. 홍천사의 연구시에도 다른 이들의 연구시와 마찬가지로 교유의 즐거움이 전반적으로 드러난다. 특히 노년에 벗들과 즐기는 한아(閒雅)한 정취가 주된 정서를 이루고 있다. 그런데 홍천사의 연구시는 단순히 노년에 즐기는 벗들과의 우정을 읊은 데에 그치지 않고, 자신들이 풍류를 즐길 수 있는 것은 왕의 덕택이라며 태평성대를 예찬하고 있다. 즉 홍천사의 연구시에는 산림 생활의 한가로움, 태평성대의 풍요로움, 관료로서의 자부심 등이 드러난다.

• 감성과학
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• 제13권2호
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• pp.337-346
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• 2010

본 연구는 블랙컬러 패션소재에 대한 색채감성과 선호도를 조사하고, 소재의 구조적 특성, 색채특성 및 색채감성이 선호도에 미치는 영향을 분석한 것이다. 선행연구를 기초로 선정한 9종의 블랙 패션소재에 대해서 대학생을 대상으로 색채감성과 촉감 및 구매선호도를 평가시켰다. 평가된 자료는 빈도분석, 평균, 요인분석, t-test, Kruskal-Wallis검정, 상관관계 및 회귀분석을 실시하여 분석하였다. 블랙컬러소재의 색채감성을 요인분석 한 결과, 심플/클래식, 우아함, 현대적, 위엄성 등 4개의 요인이 추출되었다. 이러한 색채감성 요인은 소재의 종류와 성별에 따라 유의한 차이를 보였다. 즉 검정 벨벳소재는 이들 색채감성을 가장 잘 표현하는 소재로 평가되었으며, 남자 대학생이 여자 대학생에 비해 블랙소재가 더 심플/클래식하고 우아하며 현대적이라고 평가하였다. 이들 색채감성 요인은 소재의 구조적 특성 및 색채특성과 유의한 상관관계를 나타내었다. 한편, 블랙컬러 패션소재 중에서 촉감이 좋다고 평가된 소재의 경우 구매 선호도가 높은 경향을 보였다. 또한 블랙컬러 패션소재의 촉감과 구매 선호도에 영향을 주는 주된 변인은 색채감성인 것으로 나타났다. 따라서 블랙컬러 패션소재는 심플/클래식, 우아함, 현대적, 위엄성 등의 색채감성을 나타내었고, 색채감성은 선호도에 영향을 주는 주요 변인임을 알 수 있었다. 이러한 결과는 패션상품기획시 추구 이미지에 따라 블랙컬러소재를 차별화하여 활용할 수 있을 것으로 기대된다.