• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.993-1003
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• 2021

The contribution made by the tourism sector is strategic enough to provide job opportunities and increase the state's foreign exchange which will be followed by development in the information and technology sectors. The population of this study includes all domestic tourists who visit the Batu City Angkut Museum over 17 years of age and who have obtained information via eWOM from other tourists. Based on the measurement, a minimum of 160 respondents must be selected as the research sample. Non-probability sampling techniques are used to select samples. Social media had been used by companies to provide information, services, and products related to tourism, and it was utilized by tourists to share information about their traveling experiences. Nowadays, tourists have become more selective and critical in selecting their destinations as they have become good observant in finding adequate information about certain destinations before deciding to visit the place. This reaction can be influenced by positive eWOM communication, positive image, and trust given to certain tourist destinations. Therefore, improving the number of visits requires the management of certain tourism service companies to apply proper marketing strategy and provide various advantages and best service quality to attract more visitors and give satisfaction to visitors.

• 한국의류산업학회지
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• 제9권4호
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• pp.409-417
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• 2007

The goal of this study was to investigate the impacts of customer satisfaction, store image, and switching barrier on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPS program. And LISREL was used to test and evaluate the relationships between the constructs through confirmatory factor analysis and covariance structure analysis. Among the six hypotheses set in the research model, total four were selected through empirical analysis and the rest two were rejected. The analysis results were useful in making a conceptual model that could keep the simplicity about store loyalty and had increased explanatory power. Thus it turned out the deciding factors of store loyalty for the clothes shop at a discount store were customer satisfaction and switching barrier rather than store image. Customer satisfaction had the biggest influences on store loyalty among the expected variables. Considering the direct impacts of switching barrier on store loyalty, it's important to work on switching barrier along with customer satisfaction in order to maintain the customers' store loyalty. The efforts to identify the various factors of store loyalty in addition to switching barrier, customer satisfaction, and store image will lead to such marketing strategies as can vitalize the clothes shops at a large discount store.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 2부
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• pp.571-575
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• 2008

최근 미디어믹스(media mix)나 폴리시믹스(policy mix), 마케팅믹스(marketing mix)처럼 서로 다른 성격의 여러 가지 매체를 적절하게 혼용하여 효과를 극대화 하는 인터렉티브에 대한 관심도가 높아졌다. 이는 시대적으로 제약적인 기존의 표현영역에 인터랙티비티(interactivity)를 추가하거나, 재생산하여 사용자와의 관계성을 부각하고, 확장시켜 새로운 대안을 찾고 있는 것으로, 본 논문은 이러한 인터랙티비티의 요소를 시에 적용하여 시의 영역을 확장하고자 한다. 작가만이 작품개념의 시에 의미를 부여하는 관점에서 벗어나 시를 통해 작가의 의도 표현과 동시에 감상자가 작품 내에서 주관적 의미를 부여할 수 있게 만드는 방법을 모색한다. 따라서 작품상에서 작가는 인터렉티비티한 다양한 방법으로 독자와 소통하게 되며, 관계성의 상승효과를 일으킨다. 본 논문에서는 시에 인터렉티비티를 활용하는 세 가지 방법을 제시하고 작품 안에서 작가와 감상자가 얻는 심상의 영역을 넓힌다. 첫째, 형식을 바탕으로 한 관조적으로 감상하는 시에 인터랙티비티(interactivity)를 추가하여 시의 표현영역을 확장하고, 둘째, 감상자의 능동적인 인터랙션을 통하여 기존형식에서 벗어나 주관적으로 다양한 해석을 가능케 하며, 셋째로 작가와 감상자의 상호작용을 통해 시의 새로운 표현 방식을 확립한다.

• 마케팅과학연구
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• 제18권4호
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• pp.33-59
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• 2008

This paper aims to analyse the preference for German farm tourism among the German population. For this reason, we conducted an empirical study in Germany during summer 2007 and we applieda structural equation model based on partial leasts quares(PLS) to analyse the data. In the following chapters we will introduce the literature review and our conceptual frame work. We will then outline the procedures we adopted and the results of the empirical analysis. In the final part so me conclusions will be presented and a discussion will follow in order to draw the future directions of our research. According to our hypotheses, the possibility that agri-tourism enters in the evoked set of an individual is higher: H1: The higher the information degree about it. H2: The lower the influence of the social stimuli. H3: The higher the physical exposure to it (experience). H4: The higher the wellness image of agri-tourism. H5: The higher the traditional image of agri-tourism. H6: The higher the exciting image of agri-tourism. H7: The higher the perceived value for money. Our further hypotheses affirm that the possibility that agri-tourism enters in the evoked set of an individual is higher: H8: The lower the perceived risk. H9: The higher the motive to enjoy a holiday in the nature. H10: The higher the motive to enjoy a sport holiday. H11: The lower the motive to have an organized holiday. H12: The lower the motive to have a holiday abroad. H13: The lower the motive of action and night life. H14: The higher the motive to spend a holiday with the family. H15: The lower the motive to spend a city holiday. Finally, our model has some socio-demographics data. As we mentioned before, German agri-tourism has traditionally been the travel destination of large-size families, with low-to-middle income. For that reason, our final hypothesises are the following: the possibility that agri-tourism enters in the evoked-set of an individual is higher: H16: The higher the number of family members. H17: The lower the family income. Since in this study we use a path model with a PLS approach, we are able to state some interrelations among the exogenous latent variables: H18: The motive of sport holiday has a positive influence towards nature motives. H19: The physical exposition to agri-tourism has a positive influence toward information. H20: The motive of family holiday has a negative influence toward the motive of action and night life. H21: Social stimuli have a positive influence towards individuals risk perceptions. H22: Social stimuli have negative influence towards experience. Data for this study were gathered via administrated questionnaires during the summer 2007 within the frame of an academic "marketing research" course. The corresponding t-values are assessed using the bootstrapping method with 500 re-samples. In our model 61% of the degree of appreciation of German agri-tourism (evoked set) is explained by five independent variables: value for money ($0.335^{{\ast}{\ast}{\ast}}$) (H7) experience ($0.267^{{\ast}{\ast}}$) (H3), exciting image ($0.204^{\ast}$) (H6) organisation ($-0.162^{\ast}$) (H11) and holiday abroad ($-0.156^{\ast}$) (H12). The variance explained ($R^2$) for the other endogenous variables are the following: nature 24.3%, information 14.1%, action holiday 13.8%, risk perception 5.8% and experience 2.4%. An overview can be inferred from table 5. The results also allow us to test each of the proposed hypotheses. With exception of organization and abroad, none of the others travel style factors (H9 to H15) seem to have any significant impact towards evoked set which leads to the rejection of the respective hypotheses. As expected, social stimuli have a significant influence on individuals' risk perception (H21 accepted), however neither the former nor the latter have a valuable impact on evoked set (rejection of H2 and H8). Besides, since the influence of social stimuli towards experience is not significant, also H22 has to be rejected. Experience influences information (H19 accepted) but the latter does not affect significantly the evoked set (H1 rejected). Both H4 as well as H5, referring respectively to the perceived images of German agri-tourism as a wellness destination and the traditional image of the German farm tourism have to be rejected. Finally, none of the demographic data included in the model explains significantly the variance of the factor evoked set. Therefore neither H16 nor H17 has been accepted. As far as the interrelation between sport and nature (H18) and family and action (H20) are concerned, the stated relationship among these variables has been statistically confirmed. Our path model based on partial least squares shows the factors influencing the preference for farm tourism in Germany. Among others value for money and experience are the most significant ones. Practical implications are discussed.

• 통상정보연구
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• 제19권2호
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• pp.109-141
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• 2017

최근 소비시장으로서 중국 서부지역의 중요성이 증대됨에 따라 중국 서부지역 소비자들에 대한 체계적이고 과학적인 연구의 필요성이 제기되고 있다. 이러한 맥락에서 본 연구는 국가이미지와 기능적 속성 및 브랜드개성이 중국 서부지역 소비자들의 한국제품 선택에 어떠한 영향을 미치는가를 살펴보고 있다. 이를 위하여 중국 서부지역의 6개 도시에 거주하는 성인 소비자들을 대상으로 한국제품 선택에 관한 설문조사를 실시하여 이를 통계분석에 이용하였다. 실증분석 결과, 3가지 요인은 정도의 차이는 있지만 모두 중국 서부지역 소비자들의 한국제품 선택에 유의한 영향을 미치는 것으로 나타났다. 이중 기능적 속성의 영향을 가장 많이 받는 것으로 나타났으며 브랜드개성 역시 상징적 속성으로 중국 서부지역 소비자들의 한국제품 선택에 중요한 역할을 하고 있음이 밝혀졌다. 본 연구에서는 이러한 연구결과를 토대로 한국기업들의 중국 서부지역에서의 바람직한 마케팅 전략에 관한 주요 시사점을 제시하고 있다.

• 패션비즈니스
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• 제25권6호
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• pp.102-118
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• 2021

The purpose of this study was to derive the characteristics of fashion that appeared in the daily life of bourgeois women in Paris in the late 19th-century, and to examine the attitudes women showed toward fashion in the modernized city of Paris. The research method was a literature study and a visual data analysis study targeting fashion of bourgeois women from 1860s to 1900s out of Mary Cassatt's 155 works and Berthe Morisot's 147 works from Wikiart's digital images. The characteristics and attitudes showed in fashion in terms of women's painter's work, women's daily life, and women's space are as follows. First, while the subject matter of their works was restricted to the house, fashion was described with the sensual colors, elegance, and sophistication anticipated of a woman's nature. The represented attitude toward women and fashion includes advice for pursuing the dignity of maternal love and women's intellectual life, as well as an attempt to reflect a current point of view on the woman image. Second, the daily life of bourgeois women was childcare, needlework, reading, and grooming. They valued socialization and entertainment as well as intimacy and education with children, so they wore different clothes depending on the situation. This suggested that it was necessary to dress appropriately both at home and when going out. Third, despite the fact that the public space for women was limited, they dressed elegantly in a variety of trends when they went out. This was fashion worn only for appearance.

• 산업융합연구
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• 제21권11호
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• pp.1-12
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• 2023

최근 SNS의 폭발적인 인기에 힘입어 SNS 마케팅의 활용이 중요해지고 있으며, 이 과정에서 SNS 레이아웃의 Image 와 Caption 순서의 중요성도 커지고 있다. 이에 본 연구는 SNS 레이아웃의 이미지와 텍스트 순서가 사용자 태도에 어떠한 영향을 미치는지를 살펴보기 위해 진행되었다. 본 연구를 위해 대구·경북에 거주하는 일반인과 대학(원)생들 350명을 대상으로 설문조사를 실시하였다. SPSS 21.0 프로그램을 이용하여 PROCESS, 회귀분석, t-test를 진행하였다. 연구 결과, Image First 레이아웃이 Caption First 레이아웃에 비해 접근성이 높은 것으로 확인되었으며, Caption First 레이아웃이 Image First 레이아웃에 비해 진단성이 높은 것으로 확인되었다. SNS 레이아웃이 사용자 태도에 미치는 영향에 대한 3가지 경로의 매개효과를 검증하였다. SNS 레이아웃이 사용자 태도에 미치는 영향에 진단성과 유용성이 매개하는 경우와 접근성, 진단성 및 유용성이 매개하는 경우의 간접효과를 확인하였다. 두 경우 중 진단성과 유용성의 매개효과가 더 높게 나타났다. 또한 접근성이 진단성에 미치는 영향은 관여도가 낮은 경우보다 높은 경우 더 높게 나타났다.

• 패션비즈니스
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• 제7권1호
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• pp.116-134
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• 2003

The beauty industry of today tends to gradually develope as one of the important marketing strategies along with the total fashion sector. Hair color, being one of the factors of hair style, especially builds his or her own image and even becomes the nonverbal communication method which let others know him/herself. Therefore, women's needs and expectations of hair coloring are varied. To meet these need, it is urgent to figure out, most of all, the status of customers' awareness about hair coloring. Thus, in this study, research and analysis on hair coloring were made, focusing on the women utilizing 20 beauty shops in Changwon city. And the goal that this study set is to use as the study material for the hair coloring consulting in the beauty industry and the basic data for marketing in the industry job-sites. The conclusion by the three factors(age, job, monthly income) were as follows: 1. Dandyism was on the 1st order in the reason for coloring hair regardless of age, job, and monthly income. This seems to be speaking for the change of women's awareness of coloring hair. 2. The subject of making decision upon whether she was going to color her hair or not was herself regardless of age, job, and monthly income. Among the people belong to these three factors, brown was the color in overall preference. 3. More than half of those who belong to the three factors were not aware of the hair color, but their senses and interest in the color in vogue were high. 4. In terms of the hair coloring periodic time, many people had $2{\sim}3$months, but it was possible to know that they were interested in improving their images, considering the fact that most of the salaried people had their hair dyed within a month and the people in service job over a month. 5. The acquaintance around me had the strongest effect in collecting information from the people in those three factors and mass media was the next. The results of this study, in my opinion, would help the customers have beautiful and healthy hair and make images of their own by making the hair designers develope professional knowledges and skills on the hair coloring and improve the quality of beauty services.

• 국제지역연구
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• 제12권3호
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• pp.367-390
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• 2008

중국 휴대폰시장 성장은 한국 이동통신 산업에 기회와 위협을 주는 양면적인 성격을 지니고 있다. 수출시장으로서의 중요성과 함께 중국 휴대폰 산업과의 경합성도 점차 거세지고 있다. 이는 기업의 복합적인 요소를 고려한 소비자 소비성향과 구매의도 파악에 기초한 국제마케팅전략 수립의 현지화를 요구한다. 본 연구에서는 중국 진출을 계획하거나 중국에 이미 진출해 있는 한국 기업에게 전략적 시사점을 제공하는데 그 목적이 있다. 실증분석에서 가설검증 결과를 살펴보면 다음과 같다. 가설 1'기업이미지는 구매의도에 정(+)의 영향을 미칠 것이다'라는 가설이 채택되었다. 가설 2'브랜드이미지는 구매의도에 정(+)의 영향을 미칠 것이다'라는 가설도 채택되었다. 가설 3'제품속성은 구매의도에 정(+)의 영향을 미칠 것이다'라는 가설도 채택되었다. 조절변수인 인구통계학적 특성을 고려한 세 독립변수가 구매의도에 미치는 영향의 차이를 검증한 결과에서 성별, 연령이 기각되었고 학력이 부분채택 되었으며 기타 연구가설이 모두 채택된다. 실증분석에서 사용된 소비자에 대한 측정항목을 중심으로 실제에 적용 가능한 전략을 제시하였다.

• 한국지역지리학회지
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• 제13권5호
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• pp.543-562
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• 2007

어디에서나'를 전체 주제로 개최된 2006 부산비엔날레는 세계화/지방화를 추동하는 자본주의 문화를 지양하고, 도시의 지역성과 일상성 그리고 예술적 상상력의 중요성을 강조하면서 이를 다양한 유형의 예술작품들에 반영하고 전시함으로써 공공예술을 도시의 일상생활과 접목시키고자 한다는 점에서 유의성을 가진다. 그러나 부산비엔날레는 시민을 위한 공공예술의 고양을 위한 장이라고 할지라도, 후기자본주의의 상부구조로서 포스트모던 문화의 일부, 즉 자본을 위한 새로운 장소마케팅 전략 또는 도시 재이미지화의 성향을 다분히 내포하고 있다고 하겠다. 이 글은 한국의 두 번째 대도시이고 동아시아의 중요한 거점도시로 성장한 부산에서 개최된 2006 부산비엔날레를 평가하기 위하여, 현대 자본주의 도시에 대한 성찰로서 도시의 공간적 재현과 공공예술의 특성들을 논의한 후, 206 부산비엔날레의 전체 및 개별 행사들에 구체적으로 반영된 지역성과 문화예술적 성향들을 고찰하고자 한다. 본 연구는 글로벌 도시로서 부산의 재이미지화 전략보다는 시민들의 참여를 전제로 한 국지적 장소예술을 지향할 때, 부산비엔날레는 지속적으로 발전가능할 것이라고 결론지운다.