• 한국의류산업학회지
• /
• 제15권6호
• /
• pp.912-922
• /
• 2013

This study examined the differences in appearance orientation and appearance management behavior in groups (classified by the body mass index) as well as explored the differences in each of demographic variables. Data were collected from 513 respondents from the city of Daegu as well as Gyeongbuk province. Collected data were analyzed by descriptive statistics, ANOVA, and Duncan tests. The results showed that 14.3% of the respondents were underweight, 60.0% normal, and 25.7% overweight according to BMI. The appearance orientation of the respondents was revealed to be high. Skin care was the most popular appearance management behavior, followed by make-up, clothing selection, hair care and weight training. Due to appearance orientation by body type, the appearance orientation for the underweight was the highest followed by normal and overweight. There were significant differences in skin care, make-up, clothing selection, hair care among the three groups in appearance management behavior; however, no differences in weight training. Generally, appearance management behavior of the underweight was the highest, followed by the normal and the overweight. In addition, there were significant group differences in appearance orientation and appearance management behavior according to demographic variables. This study contributes basic information to the field of appearance management behavior research and beauty industry marketing strategy through a better understanding of the relationships of BMI, appearance orientation, and appearance management behavior.

• 한국산학기술학회논문지
• /
• 제14권10호
• /
• pp.5097-5104
• /
• 2013

중국여성들의 한류(韓流)에 대한 인식도를 기준으로 '고집단'과 '저집단'으로 나누어 한국 화장품에 대한 품질인식과 구매행동을 분석함으로써, 중국내 마케팅 전략수립을 위한 시사점을 도출하고자 하였다. 중국 광저우시에 거주하는 중국 여성을 대상으로 한 설문조사 결과를 k-평균 군집분석, 독립표본 T 검정, 요인분석 등의 연구방법으로 분석하였다. 한류가 품질에 대한 인식과 브랜드이미지 제고에 미치는 긍정적 효과는 저집단보다 '고집단'에게 훨씬 더 강력하였고, 사용 후 만족도와 구매 추천 의향으로까지 연결되는 것으로 나타났다. 두 집단 간 품질 인식과 구매행동 등에 있어 큰 차이를 보여, 지역별 계층별 한류 인지도의 차이에 따라 마케팅 전략을 차별화할 필요가 있음을 시사한다. 다만, 두 집단 모두에게 저렴한 가격이 가장 중요한 구매 동기로 나타나, 한류의 확산과 함께 한국 화장품의 품질과 브랜드의 고급 이미지를 강화하기 위한 노력이 절실하게 필요한 것으로 사료된다.

• 보건행정학회지
• /
• 제17권3호
• /
• pp.68-86
• /
• 2007

This study was performed to explore the effect of customer satisfaction and switching barriers on customer royalties in medical services. 900 households, 1% sample were randomly selected from K city located in Kangwon province. Interview survey was performed with structured questionnaire for the entire people, 923 persons who experienced medical service utilization during one year before survey on time, september, 2002. In comparison of switching barriers by sociodemographic characteristics, lower income group and lower educated group showed the higher level of recognition level on availability of changing the service provider significantly. In terms of economic loss as one of switching barriers, the group of over aged 61, the lower income group and the lower educated group felt higher than other groups. Also, the time loss of switching barrier was recognized in 41-60 aged group and employee in service industry highly. For the perceived risk factor as another switching barrier, the high educated group showed the higher recognition level in performance risk and felt higher social risk than other groups. In analysis of customer satisfaction and loyalty levels by switching barrier components, the lower level of availability of changing the service provider and the higher level of recognition for economic and time loss, they showed the higher satisfaction and loyalty levels. In final step, multiple regression analysis showed the positive relationship between customer satisfaction, switching barrier and customer loyalties. Besides, the moderating effect of switching barrier in relationship between customer satisfaction and loyalties was significant and this results suggests that the influence of customer satisfaction to customer loyalties might be weakened in high level of recognition for switching barrier. In conclusion, perceived risk of economic and time loss as switching barrier is an important factor and should be considered in planning of marketing strategy carefully in terms of defensive marketing.

• 한국의류산업학회지
• /
• 제11권6호
• /
• pp.878-886
• /
• 2009

The purpose of this study was to identify clothing shopping orientation of university students and brand loyalty in Jinju, Korea. In addition, the effect of consumer's shopping orientation and brand equity factors on brand loyalty were analyzed. A self-administrated questionnaire was developed based on previous studies. A total of 257 useful data were analyzed by SPSS 13.0 program. About 64.6% were female with the mean age of 22.2 years old. The results of this study were as follows. First, clothing shopping orientation was classified into 6 factors: hedonic, store patronage, planned, brand-pursued, economic, and convenience shopping orientation. Second, brand equity was identified into two factors, brand image and brand-consumer relationship. Third, store patronage and hedonic orientation were significant predictors of brand loyalty($R^2$=.275). Brand image and brand-consumer relationship showed significant effects on brand loyalty($R^2$=.541). Findings of this study were expected to contribute to understand young consumers in a typical trading area and to develop marketing strategy for casual brands to increase and maintain brand loyalty.

• 한국실내디자인학회논문집
• /
• 제19권5호
• /
• pp.130-139
• /
• 2010

The urban style compact apartment which appeared at the end of 1990's was developed by the decrement of household members and in compliance with a new life style. Now it has its own market as a new trend. The purpose of this study is to better understand the characteristics of urban style compact apartments based on an analysis of apartments actually sold on 2008, in order to reflect on the future directions and developments. To support a comprehensive analysis, this study considered three types of compact apartments developed by : a. major developers which own multiple well-recognized brand names, b. mid-size developers under general brand names, c. new or small-size developers specializing in compact apartments. The results from 21 urban style compact apartments could be summarized as follow; 1. Most buyers are Singles or DINKs. The single women occupy a large percentage. 2. Condition of good location is under 5 minutes walk to station and accessibility to 2 and more station. 3. Exterior of building should be harmonious to surrounding and simple, the atmosphere of entrance hall should be warm and relaxed. 4. The spatial character of unit plans are developed by the ways of connecting spaces; 1) Connecting spaces by mobile partition: flexible spaces with expansion 2) Connecting spaces by hall: well arranged spaces with excursion and extends 5. The equipments of kitchen and security are fully carefully planned.

• KIEAE Journal
• /
• 제14권4호
• /
• pp.5-10
• /
• 2014

Since construction work is an indispensable part of daily lives, complaints of noise are unavoidable. Noise control in construction sites is normally known as a regulation by a government and self-motivated noise controls rarely occur. In this paper, a marketing strategy is proposed to provide a potential value of noise control for real estate developer. First, people's perception to construction noise was examined in means of collecting and analyzing media reports between 2005 to 2011. Then decibel test was done in order to test noise generated by different devices in a construction site in various distances. According to the theory of core competency, a conceptual model was raised to illustrate profit and loss situation of the real estate developers in the case they invest more in noise control. The construction noise is discussed that it will ruin people's perception to the company's brand image and reputation. Also, the investment in the creation of silent site is discussed that it will not only bring benefit to the brand image work but also have value of profit in the market.

• Agribusiness and Information Management
• /
• 제1권1호
• /
• pp.63-83
• /
• 2009

This study was performed to investigate the status of using agricultural information and develope desirable strategy to offer agricultural information for leaf vegetables farmers. 187 farmers are surveyed to collect data. Many farmers get agricultural information through various channel. They satisfied with agricultural information contents, rightness of time but dissatisfied with the easiness of gain, fitness of information relatively. And the mean score of farmer's information needs on agricultural information were higher than that of theoretical mean. relatively high items were new seed information, technology of cultivation, pesticide purchase and prevention, laborer finding, consumer information, the trend of leaf vegetables price, marketing place, government's agricultural policy and laws etc. To make farmers get information easily, we recommend to gather information at one place and provide them on internet portal site composed with information related for paddy rice farmers. To make desirable information service system, farmers should bring up their internet searching ability, and agricultural extension officers in count/city have to make effort to provide useful information more often by various communication methods such as visiting farmers, using internet or e-mail service, pamphlet, and so on.

• 한국주거학회논문집
• /
• 제20권2호
• /
• pp.87-99
• /
• 2009

The brand is getting more important purchase factor in apartment market, so domestic construction companies have tried to differentiate it from others by creating the unique brand image. The purpose of this study was to investigate consistency of apartment brand image as a process which includes publicity, design and customer service and to analyze how using intergrated brand image affects brand preference and purchasing intention. To examine hypotheses, an empirical study using a survey questionnaire for residents living in 4 different brand apartments in Dongtan, Hwasung city was conducted. The collected data were treated with the SPSS Win Program 14.0. The study indicates that residents living in brand apartment generally preferred natural friendly image, high-class image and modern image to the others. And at first apartment brand images were created with image advertising on TV, catalog for sale and model house tour, but residents have most needs for customer service reflected in brand images. The study also has found that brand images in each process including publicity, design and customer service were not intergrated. However brand image intergration had positive effects on residential satisfaction and customer loyalty. The results of the study are expected to become the useful data in developing sustainable apartment brands and building effective marketing strategy of construction companies.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.993-1003
• /
• 2021

The contribution made by the tourism sector is strategic enough to provide job opportunities and increase the state's foreign exchange which will be followed by development in the information and technology sectors. The population of this study includes all domestic tourists who visit the Batu City Angkut Museum over 17 years of age and who have obtained information via eWOM from other tourists. Based on the measurement, a minimum of 160 respondents must be selected as the research sample. Non-probability sampling techniques are used to select samples. Social media had been used by companies to provide information, services, and products related to tourism, and it was utilized by tourists to share information about their traveling experiences. Nowadays, tourists have become more selective and critical in selecting their destinations as they have become good observant in finding adequate information about certain destinations before deciding to visit the place. This reaction can be influenced by positive eWOM communication, positive image, and trust given to certain tourist destinations. Therefore, improving the number of visits requires the management of certain tourism service companies to apply proper marketing strategy and provide various advantages and best service quality to attract more visitors and give satisfaction to visitors.

• 한국조경학회지
• /
• 제39권6호
• /
• pp.46-56
• /
• 2011

본 연구는 서울시, 경주시, 춘천시, 안성시, 과천시의 장소성이 높은 장소의 경험 특성에 대하여 고찰하였다. 각 도시의 시민 300명을 대상으로 그들이 의미있게 기억하는 장소와 그곳에서의 경험을 측정하고, 그 장소의 특성을 분석하였으며, 이를 통하여 장소성의 경험유형을 분류하고 시사점을 도출하였다. 본 연구의 결과를 요약하면 다음과 같다. (1) 장소성이 높은 장소는 대체로 공원과 문화재 등의 자연적 역사적 도시자원과 관련이 있다. (2) 휴식 및 산책, 조망 및 감상의 경험이 장소성 형성의 주요 경험이며, 이들은 다시 공간경험 중심형과 교류경험 중심형으로 구분된다. (3) 서울시, 안성시, 과천시 등 일반적인 도시의 경우, 각각의 장소성이 높은 장소에서 다양한 경험이 분화되어 나타난다. (4) 경주시, 춘천시 등 자연경관, 역사, 문화 등이 특화된 관광도시의 경우, 장소성 높은 장소가 공간적으로 도시의 중심에 집중되며, 그 장소에서 다양한 행태가 동시에 복합적으로 나타나는 경향을 보인다. 장소에 대한 도시민의 경험과 각 장소의 특성, 도시의 성격 등을 바탕으로 한 이러한 분석 결과는 도시의 정체성 확립과 도시마케팅을 위해 중요한 의미를 가진다. 즉, 도시에서 장소성 높은 곳을 찾아내고, 각 공간에서의 장소적 특성을 파악함으로써 도시 발전전략 수립의 기초적 자료를 제공할 수 있다. 또한 특성이 없는 도시에는 활력을 줄 수 있는 특화 요소를 조성 발굴하는데 기초자료로 활용될 수 있으며, 도시 내에서 장소성 높은 공간의 분포는 도시 관리 및 정비계획을 수립하는데 기초 자료로 활용될 수 있을 것이다.