• Title/Summary/Keyword: Citizens' Giving

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A Natural Field Experiment on Citizens' Giving Behavior: Analysis on Red Kettle Campaign of Salvation Army (기부참여행동에 대한 현장실험 연구(Natural Field Experiment) : 구세군 자선냄비 모금을 활용한 분석)

  • Kang, Chulhee;Park, Sohyun
    • Korean Journal of Social Welfare Studies
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    • v.47 no.3
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    • pp.61-84
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    • 2016
  • Competing theories predict that others' contributions might be either substitutes or complements to one's own. Based on such competing theoretical discussions, this study attempted to examine the relationship between information about other citizens' giving behavior and citizens' giving. To achieve study objective, this study utilized a natural field experiment that investigates citizens' voluntary contributions to three types of kettle (transparent kettle with no money, transparent kettle with a large amount of bills and coinage, and red invisible kettle) during Salvation Army Red Kettle Campaign in 2011 and 2012. The experiment took place at subway stations which does not differences in the amount donated in previous years. In this field experiment, this study manipulated information about other citizens' giving behavior available to citizens by altering the different red kettle donation boxes. This study found that there are no positive or negative information effect on individual citizens' contributions. The results did not show either crowding-out effect or crowing-in effect. Thus, this study showed that social information has statistically non-significant impact on the propensity to donate and the amount donated.

The Influence of Altruism and Social Trust on Giving Behavior for COVID-19: Focusing on the Differences by Gender and Age (이타적 성향과 사회적 신뢰가 코로나19 대응 기부 행동에 미치는 영향: 성별 및 연령의 차이를 중심으로)

  • Lee, RaeHyuck;Chang, Hae-Lim
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.495-505
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    • 2022
  • The purpose of this study was to examine the influence of altruism and social trust on giving behavior for COVID-19 among citizens and the differences by gender and age. To this end, this study conducted analyses with a sample of 2,006 regular citizens from the Giving Korea 2020 survey constructed by the Beautiful Foundation. The main analysed results are as follows. First, citizens' altruism and social trust significantly positively influenced giving behavior for COVID-19. Specifically, when altruism increased by one level, the likelihood of giving participation increased about 3.00 times and the likelihood of giving intention increased about 3.60 times. Second, the influences of citizens' altruism and social trust on giving behavior for COVID-19 were moderated by gender and age. Whereas the influence of altruism on giving participation was more pronounced for women, the influence of altruism on giving intention was more pronounced for young citizens. Also, the influence of social trust on giving intention was more pronounced for young citizens. Based on the results, this study discussed strategies for citizens' giving behavior to overcome a disaster like COVID-19.

A Study of Citizens' Giving Behavior by Income Level: Estimation of Probability and Amount of Secular Giving (소득 수준별 기부 행동 변화에 관한 연구: 자선적 기부 참여 확률 및 규모 추정)

  • Kang, Chul Hee;Park, Tae Kuen;Lee, Soo Yeon
    • 한국사회정책
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    • v.24 no.1
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    • pp.1-31
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    • 2017
  • This paper attempts to analyze citizens' giving behavior by household income level. Particularly, it focuses on participation and amount of secular giving by using 'Social Survey'in 2011, 2013, and 2015 from the Bureau of Statistics and employing Heckman selection model for statistical analysis. This study shows that citizens' participation has a proportional tendency by their income level. Similar to participation of secular giving, citizens' giving amount has also a proportional tendency by their income level. However, the degree of proportional tendency seems not to be significant in the case of amount of secular giving. This empirical analysis promotes understanding of participation and amount of secular giving by citizens' income section in Korea by showing the differences. This paper provides meaningful empirical understanding regarding citizens' secular giving behavior by their income level. In addition, it offers important clues to motivate relevant prospective studies and develop social agenda which contribute to strengthening giving culture in Korea.

A Study of the Relationship between Religion and Giving Behavior -Analyzing Moderating Effect of Religiosity- (종교와 기부행동의 관계에 대한 연구 -종교성의 조절효과-)

  • Kang, Chulhee;Hur, Younghye;Choi, Younghoon
    • Korean Journal of Social Welfare
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    • v.65 no.4
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    • pp.341-365
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    • 2013
  • This study attempts to examine the moderating effect of religiosity in the relationship between religion and secular giving behavior (absolute amount and philanthropic effort). For the analysis, this study utilizes 'Giving Korea 2012' by the Beautiful Foundation and employs Tobit regression model. Focusing on giving amount, major findings are that (1) Protestants and Catholics give greater amounts for secular cause than those with no religious affiliation; and (2) interaction between Protestants and religiosity and interaction between Catholics and religiosity have significant relationships with citizens' secular giving amount in a positive direction. Focusing on philanthropic effort (giving amount divided by family income), major findings are that (1) there is no significant relationship between religion types and citizens' philanthropic effort and (2) interaction between Protestants and religiosity and interaction between Catholics and religiosity have significant relationships with citizens'philanthropic effort in a positive direction. This study provides new knowledge foundation on citizens' secular giving behavior and contributes to developing effective fundraising strategies of nonprofit organizations on religion-related donor markets.

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An Empirical Exploration on Selective & Combined Giving -Comparison of General Participation and Intensive Participation- (기부와 자원봉사에의 참여 행동에 관한 연구 -누가 선택적으로 참여하고 누가 결합적으로 참여하는가?-)

  • Kang, Chul-Hee;Yu, Jae-Yoon;Park, So-Hyun
    • Korean Journal of Social Welfare
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    • v.64 no.2
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    • pp.273-298
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    • 2012
  • This study is targeted to understand the giving of time and money among citizens in Seoul. It explores predictors of different combinations of giving behaviors: only volunteering, only donating, doing both, and neither. In exploring predictors, it also considers the effects of intensity in giving with differential measurement of general participation and regular participation. For the analysis, this study utilizes Seoul Welfare Panel Survey Data in 2008 and 2010 and employes a multi-nominal logistic regression model with selection of citizens' demographic factors, pro-social attitude factors, and psycho-social factors on these four type of giving behaviors. The findings show that previous giving experiences(+) and religious activities(+) have statistically significant effects on both selective and combined giving behavior. Gender(woman), income(+), education(+) have statistically significant effects on giving behaviors(only donating and doing both) related with donation. In the case of employment state, unemployment is significantly related to volunteering while employment is significantly related to donating. Finally, happiness(+) has significantly positive effect on intensive giving such as regular giving rather than general giving. This analysis has made a start in a new area of inquiry attempting to explain different giving behaviors with broadening and promoting understanding on giving behaviors. Moreover, it raises several implications for future research and strategic practice for resource mobilization of NPOs.

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A Study on the Effective Fundraising and Distribution of Community Chest in Korea (지역단위 사회복지공동모금의 효과적인 모금과 배분방안에 관한 연구)

  • Oh, Jeong-Soo
    • Korean Journal of Social Welfare
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    • v.43
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    • pp.222-245
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    • 2000
  • The purpose of this study is to analyse the realities of fundraising and distribution of the local community chest in Korea. Until now little empirical study has been conducted concerning the culture of giving. Using the sample of 900 citizens selected from 7 cities and another sample of 230 from policy-making group in 16 local community chest, this study analysed empirical1y how the capacity, motivation and opportunity of the prospective donors are related to giving and the current issues of fundraising and distribution. According to the results of analysis, the level of motivation in giving culture is very low. Also it was found that religious beliefs is the most important motivating factor in giving. Participation in volunteer activities is another important factor to influencing giving. Some effective fundraising strategies are suggested including strengthening the motivation of prospective donors, workplace donation and joint-fundraising with religious organization or other foundation, coordinating fundraising activities between the community chest and other social welfare agencies. Program-oriented distribution and change of some distribution standards are stressed as an effective distribution strategy.

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A Study on the existence aspect of the elderly in the Joseon Dynasty (조선시대 노인(老人)의 존재양상 - 연령과 신분을 중심으로 -)

  • Kim, Hyo-Gyong
    • Journal of Korean Historical Folklife
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    • no.52
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    • pp.7-46
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    • 2017
  • The elderly in the Joseon Dynasty consistently attracted attention from the national herb as objects of social respect. Based on the Confucian ideology, the old man was considered to be a receiving body, since he was a person with complete character as a man. The elderly, who have the character of being a slave, transcended their status, and both the souls and the people were transcended beyond their identities and attributes and became objects of respect. The perception of the elderly is divided by age. The persons who are 50 years old and start to be in physical decline were regarded as senior citizens. However, this was just mentioned as an inflection point between the prime of manhood and senior citizens and was not defined as the elderly. As a public duty called a national work ends when they are 60 years old, the age is truly the lowest limit of senior citizens who are applicable to all the social beings. However, because their public duties end when they are 60 years old and they were regarded as general members of society, special benefits were not granted to them. In the caste system and bureaucratic society, senior citizens' treatment were differently done by age. For the senior citizens who are 70 years old, various benefits were just granted to high government officials. Bokho(復戶) and Seojeong were first given to them. And the retirement age of government officials was not specially set. It was done in the way to treat Jonno with exceptional respect by Chisa(致仕: regular retirement). It is the most respectful treatment given to high government officials and ministers. For the senior citizens who are 80 years old, Yangnoyeon(養老宴) was held for both of Yangmin and Cheonmin as an measure to treat them considerately. In addition, official ranks(官品) with social value were allowed by giving them Noinjik (老人職). Official ranks given to Seoin and Cheonin were the best Jonno(尊老) policy. However, the Jonno policy related to senior citizens was different according to position and official ranks as follows: Kings were subjected to social treatment when they were 60 years old. High government officials and royal relatives of the senior grade of the second court rank were subjected to social treatment when they were 70 years old. And general Seoin and slaves were subjected to social treatment when they were respectively 80 and 90 years old. Senior citizens were individually supported. However, social value was granted because the nation supervised it. As Bokho and Sijeong were assigned according to position and official ranks and kinds of things were different, the social limit was clearly shown. Social order was put above the ideology called Jonno thought. However, Jonno acts by age and position did not stay at the individual level and the nation took care of the senior citizens who are the members of society in various ways based on Jonno thought. Society tried to take care of the senior citizens who had difficulties in their activities because of being in physical decline. The nation increased the existence value of the senior citizens by giving things(賜物) including chairs, rice, meat, and ice economically, exoneration(免罪), the reduction system, and wergild legally, and Noinjik called Gaja(加資) socially to them and changing them to the members of society. Yangnoyeon and Gaja held targeting people of every class by transcending position and official ranks make the point that the senior citizens who are more than 80 years old are subject to social jonno clear. That is, the senior citizens were subject to respect for the elderly as the persons who were socially respected transcending their position when they got to be 80 years old.

National Health Insurance and the Responsibility of the Parliament (국민건강보험과 의회의 책임성)

  • Lee, Shin-Yong
    • Korean Journal of Social Welfare
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    • v.60 no.3
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    • pp.201-230
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    • 2008
  • While the constitutional states emerged in the period of the constitutional monarchies to protect freedom and property of citizens from a illegal trespass of monarchs, the passive role of the constitutional states to protect them was changed in the modern parliamentary democracy in which the state is to play an active role to realize the basic rights. Today the state giving chances and social benefits to citizens plays a very important role so that the people may to enjoy a free life as a citizen. In the modern parliamentary democracy the role of the state, therefore, is transformed form passive roles to active ones realizing the basic rights for citizens. The active role of the state to embody the basic rights asks the parliament to bear more the responsibility for making laws than ever before. In the modern welfare state social rights are also recognized as a basic right. In this sense the parliament should play a active role to realize the social rights. But the Korean parliament excessively turns over his legislative right on the basis of a delegated legislation to the Administration. It does not fulfill its responsibility for which the modern parliamentary democracy asks. To realize the social rights the Korean parliament should play a more active role.

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Users' Satisfaction from the Use of Park and Greens based on their Utilization in Gwangju-si (광주시 공원녹지 이용자의 이용 행태에 따른 만족도)

  • Jung, Su-Dong;Yeom, Sung-Jin;Seo, Joung-Young
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.24 no.2
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    • pp.1-17
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    • 2021
  • As population concentration, high-rise, and high-density progresses amid rapid industrialization and urbanization in Korea, green areas in the city have decreased significantly and the natural environment has deteriorated day by day due to various development projects. In order to cope with these social changes, many studies related to park and green areas have been conducted, but in the case of Gwangju-si, only studies on green areas such as vegetation structures, street facilities, and recreation forests have been conducted on park green areas. The situation is not losing. Therefore, in this study, a survey was conducted on Gwangju citizens to understand the usage behavior and satisfaction of park green areas, and to provide basic data for future park development and reorganization. As a result, first, to induce a variety of static and dynamic activities in order to increase the park satisfaction of Gwangju citizens, it is possible to create a park that has not been formed as soon as possible, and by planning programs with various themes. Second, it is necessary to expand green space services in marginalized areas by creating water streams, flower pots, and rooftop greening around the lives of Gwangju citizens, and create park green spaces with themes using cultural and historical resources for each administrative district. Third, in order to solve the dry landscape in some urban areas, it is necessary to establish a three-dimensional landscape plan by creating a variety of green areas such as potted plants, green areas, and street trees, and by giving functions of park green areas such as expanding leisure and convenience facilities.

Direction of Development and Alternatives in the Smart Citizens Party PR Strategy (스마트시민정당 PR전략의 발전방향과 대안)

  • Kim, Man-Ki
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.189-200
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    • 2011
  • Social media environment has had a significant effect on 'power shift' over the world. Such change was due to the choice of smart people. Accordingly, the Smart Citizens Party PR strategies of $S^6M^2AR^3T^4$ should be formulated in accordance with times. Now, politicians or parties can gain a Specific, Simplicity, Sharing and Strong Synergy effect through Social Network Service (SNS). In addition, in order to embody Mighty, Measurable, and Achievable policies, policy-makers should formulate policies based on a Realistic basis, which can gain people's Reliability in every field Relevant to people's way of a happy life by giving them Time of equal opportunity and making them share the same vision and Target with Target segmentation for all sorts of people, Together. In this sense, twelve kinds of alternative words in The Smart Citizens Party PH strategies are suggested. The study suggests desirable direction of development and alternatives in regard to the trends of The Smart Citizens Party PR strategies. Alternatives that are given in this research paper will receive the people's choice because they are a dynamic force to execute 'mighty and powerful Korea'.