• Journal of Korea Multimedia Society
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• v.24 no.4
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• pp.610-618
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• 2021

This thesis is based on the theory of multiple intelligences proposed by the american educator and psychologist Dr.Gardner. According to the definition and classification of children's intelligence development games by predecessors, 6 types of intelligence development suitable for children aged 3 to 6 are summarized games, fill in the questionnaire to understand children's personal preferences, the purpose is to understand whether children aged 3 to 6 have a preference for intelligent development games and whether the preference will be affected by gender and age, and to understand the reality of children aged 3 to 6 Preferences and intellectual development needs provide a factual basis for more scientifically launching intelligent development games.

• Knowledge Management Research
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• v.16 no.3
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• pp.149-169
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• 2015

In this study, we try to understand the role of online social recommendation and the similarity of preferences between the recommender and the recommendee on consumer decisions in the framework of the two stage purchase decision-making process. Applying construal level theory to our context, we expect that the role of social recommendation and the similarity of preferences would vary over the stages in the two-stage decision making process. To test our hypotheses, we collected the data through an incentive compatible experiment, and analyzed the data with nested logit model. As a result, we found that the role of online social recommendation varies over the stages. Consumers take recommendation from similar others at the stage of consideration set formation, but no longer consider it at the stage of final choice. Consumers take recommendation from dissimilar others at the stage of consideration set formation. At the stage of final choice, however, consumers avoid choosing the option recommended by dissimilar others. The results of our study enrich the understanding about the role of social recommendation, and have implication to marketing practitioners who attempt to make online social recommendation system more efficient.

• 제어로봇시스템학회:학술대회논문집
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• 2003.10a
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• pp.458-461
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• 2003

This paper presents a concept on seat assignment systems. The concept is based on the assumption that customers or passengers prefer to select seats at their own choosing and allowing them to do so would fragment remaining seats. This undesirable condition may make a group of people intending to be seated together unable to find a sufficient number of consecutive seats. The concept proposed is to set aside a number of seats when the map of available seats is shown for customer's selection. A number of functions are created to allot seats to be visible for choosing according to the number and locations of the remaining seats and the number in the group of the passengers. Passengers' preferences such as window or aisle seating, front seating are taken into accounts. A primitive example of seat assignment system of a Boeing 717 aircraft, assuming the number of passengers in a group being 1, 2 or 3, is given based on the concept.

• Journal of the Korean housing association
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• v.8 no.2
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• pp.97-106
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• 1997

This study was designed to examine the determinants of housing decisions of prospective home buyers in newly constructed areas in Ulsan. The main focus was to clarify the current mobility motives. reasons for choosing present dwelling, housing values , housing satisfaction, housing Preferences of households. The data used in this study were collected from a probability sample consisting of 350 households, and analyzed through descriptive statistics, factor analysis, and analysis of variance. The major findings were as follows: 1) The motives of current mobility of households were home ownership, larger space, and better neighborhoods. 2) The reasons for choosing present dwelling were location. dwelling size, air quality and housing price. 3) Seventeen items of housing values were identified important. 4) Households were satisfied with dwelling size, number of rooms, views, and neighborhood facilities, 5) Dwelling features preferred by the households were the individual opinion of interior, perfect antinoise, better construction materials, better bath, kitchen facility etc.

• Journal of Environmental Science International
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• v.33 no.2
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• pp.179-185
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• 2024

This study aimed to evaluate the differences in canine preferences for pet food terrine according to the processing method. As companion dogs, three male Spitz canines (average age 12 years, average weight 7 kg) and three male Spitz mix canines (average age 12 years, average weight 5 kg) were used in Experiment 1, whereas five male (average age 10 years, average weight 9 kg) and five female Shetland Sheepdogs (Sheltie, average age 10 years, average weight 8 kg) were used in Experiment 2, to evaluate their preferences and intake types. In both experiments, all dog categories mostly preferred 'meat' when it came to their first choice of food consumed, followed by 'vegetables', 'mixed eating', and 'vegetable leftover' last. This confirms means that canines are carnivores, and over time, choosing 'vegetables' or 'vegetable leftovers' as a secondary or alternate food source can be considered a natural process. When provided various terrines, canines in both experiments first ingested 'cooked' rather than 'freeze-dried' duck, chicken, beef, and pork terrines when selecting food at the start of feeding. For both experiments, most of the intake types using duck, chicken, beef, and pork terrine showed a preference for 'after consuming cooked terrine first and then intake freeze-dried' item. In conclusion, the reason for preferring cooked terrine can be attributed to the difference in the preparation cooking method of freeze-dried cooked terrine.

• Korean journal of food and cookery science
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• v.26 no.4
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• pp.458-468
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• 2010

The purpose of this study was to assess Korean and non-Korean customers' preferences with regards to Korean foods as well as their opinions concerning the commercialization of Korean foods. The subjects consisted of 268 Koreans and 217 non-Koreans in Seoul, Gyeonggi and Daejeon, Korea and in Texas in the United States. The respondents were asked to assess their preferences regarding 22 Korean food items using a 5-point scale (1: strongly dislike - 5: strongly like). Excluding responses with significant missing data, there were 485 usable responses. Data were analyzed using SPSS Windows (ver. 14.0) for descriptive analysis and t-test. Korean customers' perception and preferences regarding Korean foods were significantly higher than those of non-Korean customers (p<0.001). Among the 22 Korean food items, Galbi-gui (4.32) was chosen to be Koreans' favorite menu, whereas Bulgogi (4.25) was most preferred by non-Koreans. Patjuk was the least preferred by Koreans (3.37) and non-Koreans (3.18) alike. Regarding convenience food product equivalents of the 22 Korean foods, Koreans thought Bibimbap to be the bestseller while non-Koreans thought that Bulgogi was the most sold product. Korean and non-Korean mostly wanted to purchase Bibimbap and Bulgogi respectively, if Korean foods are commercialized as a convenience food. Koreans (44.4%) and non-Koreans (66.8%) reported "taste" as the most important factor when choosing a convenience food. Koreans chose "salty taste" (26.9%) and "simple cooking method" (23.1%), whereas non-Koreans chose "nutrition" (23.5%) and "hot taste" (21.2%) as aspects that require improvement in order to commercialize Korean foods.

• The Korean Journal of Food And Nutrition
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• v.20 no.4
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• pp.501-508
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• 2007

With the goal of searching for the ways to help market traditional beverages as take-out products, this study conducted a survey over men and women over 20 years of age in Seoul and Gyeonggi Province. Their perceptions of importance in choosing traditional beverages and conventional drinks were examined for difference. As a result, taste, reliability, health, flavor, and price were important at general beverage, while taste, health, flavor, reliability, price, and color were in choosing traditional beverages. The participants mentioned recovery from fatigue as the most favorable added feature of traditional beverages, which was followed by beneficial for adult diseases and facilitating digestion. Their preferences toward using them to satisfying a sense of hunger was relatively low. The participants preferred price range was $3,000{\sim}3,500$ won, their favorite ingredients were functional ones, and their favorite shop design was a traditional style. It seems that the marketability of traditional beverages as take-out products is high. The promotion and development efforts should involve marketing to women, differentiation strategies from other drinks, a graceful image, reliable drinks, and additional functions such as recovery from fatigue and can benefit adult diseases.

• Culinary science and hospitality research
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• v.14 no.4
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• pp.67-78
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• 2008

This study is focused on developing traditional folk products by utilizing the representative crops and indigenous products of Wanju area on the basis of surveys on the visitors to the native local restaurants. The study examined 110 visitors of thirty native local foods restaurants in Wanju area from December 5, 2007 to January 5, 2008. The result of this study is as follows. First, the restaurant visitors presented different opinions about the competitiveness of Wanju foods and gender-wise differences in their food competitiveness, food information and food choice. This can be translated as men and women had different preferences in how much they spend for eating out and choosing foods. Second, their different age, incomes and jobs also indicated their different preferences. Third, they point out broth, cooked rice, and dessert as the native local menu that must be developed in Wanju area. Among the local menu to be developed were Wanju style mushroom rice, chicken stew, oriental herb duck soup and fruit dessert. The effort to exploit the native local menu of Wanju should contribute to activating the sales of restaurants and further to the economic development of the region.

• Journal of the Korean Home Economics Association
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• v.42 no.5
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• pp.175-192
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• 2004

The purpose of this study was to examine the preferences and needs of middle-aged salary workers' to make silver town their future care type. The sample of this study consisted of 837 middle-aged salary workers living in Seoul, Daejeon, Jeonju, Daegu, Gyonggi-do, and Jeju-do. Statistic values that were used for the analysis were frequencies, means, and logistic analysis. The major findings were as follows : First, 91.5% of the middle-aged salary workers needed silver town as their future care type and 63.2％ of all workers wanted to live in the silver town. Second, the most frequent reason for choosing silver town as their care type was the convenience of their daily life. For the most part, salary workers answered that they would be moving to a silver town when they have some problems with mobility. Also, they wanted to pay for a deposit of 54,620,000 won and a monthly payment of 870,000 won. Third, the significant factors affecting the salary workers' preference to silver town were the respondent's sex and job, possession of a first child or not, real estate asset and monthly household income, subjective recognition for their economic status, having savings for their future, and the preparation for elderly life.

• Proceedings of the KOR-KST Conference
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• 2000.02a
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• pp.25-47
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• 2000

In route guidance systems fastest-path routing has typically been adopted because of its simplicity. However, empirical studies on route choice behavior have shown that drivers use numerous criteria in choosing a route. The objective of this study is to develop computationally efficient algorithms for identifying a manageable subset of the nondominated (i.e. Pareto optimal) paths for real-time vehicle routing which reflect the drivers' preferences and route choice behaviors. We propose two pruning algorithms that reduce the search area based on a context-dependent linear utility function and thus reduce the computation time. The basic notion of the proposed approach is that ⅰ) enumerating all nondominated paths is computationally too expensive, ⅱ) obtaining a stable mathematical representation of the drivers' utility function is theoretically difficult and impractical, and ⅲ) obtaining optimal path given a nonlinear utility function is a NP-hard problem. Consequently, a heuristic two-stage strategy which identifies multiple routes and then select the near-optimal path may be effective and practical. As the first stage, we utilize the relaxation based pruning technique based on an entropy model to recognize and discard most of the nondominated paths that do not reflect the drivers' preference and/or the context-dependency of the preference. In addition, to make sure that paths identified are dissimilar in terms of links used, the number of shared links between routes is limited. We test the proposed algorithms in a large real-life traffic network and show that the algorithms reduce CPU time significantly compared with conventional multi-criteria shortest path algorithms while the attributes of the routes identified reflect drivers' preferences and generic route choice behaviors well.