• Asia Marketing Journal
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• 제21권3호
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• pp.1-20
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• 2019

The present study investigates how consumers' construal level affects their variety seeking behavior when choosing multiple items simultaneously. Especially the authors focus on the perceptual level at which variety seeking takes place and propose that variety seeking can take place not only at brand level but also at category or subcategory level. Categorical variety seeking refers to diversification of one's choices over multiple brands not within the same category but across multiple categories. Building on construal level theory, the authors expected that people engaging in higher-level construals tend to subcategorize the choice set and distribute their choices across more subcategories and designed four experiments to test the related hypotheses. The experimental results showed that consumers' construal level can affect the level at which variety seeking takes place and those with higher construal level tend to choose options seemingly more dissimilar to each other.

• Journal of information and communication convergence engineering
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• 제21권4호
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• pp.261-267
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• 2023

Public research, which requires large computational resources, utilizes the supercomputers of the National Supercomputing Center in the Republic of Korea. The average utilization rate of resources over the past three years reached 80%. Therefore, to ensure the operational stability of this national infrastructure, specialized centers have been established to distribute the computational demand concentrated in the national centers. It is necessary to predict the computational demand accurately to build an appropriate resource scale. Therefore, it is important to estimate the inflow and outflow of computational demand between the national and specialized centers to size the resources required to construct specialized centers. We conducted a logit model analysis using the probabilistic utility theory to derive the preferences of individual users for future supercomputer resources. This analysis shows that the computational demand share of specialized centers is 59.5%, which exceeds the resource utilization plan of existing specialized centers.

• 한국문헌정보학회지
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• 제21권
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• pp.61-101
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• 1991

This study reviews the development and change of main entry principle in German cataloging codes, with special emphasis on RAK. With rerard to the functions of catalog, comparison between the traditional title main entry in the Orient and author main entry in the West has been made. The analysis confirms in this study that various criteria in choice of the entries in RAK have been adopted. In case of works where the persons who have played different roles in the works are named on the title page, as well as related works and works of mixed responsibility, the criteria of entry determination are complex and time consuming process and have no absolute value. And there are also various kinds of problems in corporate entries including confirmation of originator(Urheber), choice of either the territorial authority corncerned or corporate bodies as an entry depending on the nature of the publications, and a unique bibliographical situation of treaties. This means the code is absence of absolute value in selecting entries, and this results in adoption of main entry principle which has lost its significance for the purpose of cataloging. With emergence of the ISBD and actualization of automated cataloging, morever, all entries are equal as points of access. It would eliminate the need for personal judgements required in choice of main entry by the present code. In doing so, it would bring uniformity and standardization to cataloging practice. In direct approach to works, title entry is more developed finding device than author entry in cataloging theories. Thus introduction of unit card system beginning with title which is adopted in KCR3 would be desirable, the complicated rules for the choice of entry could be abandoned from cataloging codes. Most of the user studies show that catalog users have placed higher value on the title entry as a finding device and each entry is equal as access points through unit entry. This means that choice of a given entry as a main entry is unnecessary in cataloging codes. Title entry would be a rather simple standard and direct approach for works. This study proves that the traditional title entry of Korea is superior to author main entry in the Western world in cataloging theory. Thus recommendation to be made is that abandonment of author main entry from cataloging codes should be considered in the future.

• 한국지식정보기술학회논문지
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• 제13권1호
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• pp.11-23
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• 2018

본 연구에서는 스마트폰의 확산에 가장 주요한 요인이며 다양한 기능성 편의를 제공하는 앱을 구매하는 채널인 앱 마켓을 선택하는 요인을 합리적인 선택 이론 관점을 도입하여 실증적으로 밝혀내었다. 281건의 설문 결과 분석을 통해, 이익의 관점에서 사용편의성과 구조적 보장이 앱 마켓 선택에 유의미한 영향을 주는 것으로 검증 되었다. 반면, 고객신뢰, 정보 품질, 마켓 이미지는 앱마켓 선택에 유의미한 영향을 주지 못하는 것으로 파악되었다. 특히, 국내 앱마켓 플랫폼 제공자(KT, LG U+)의 경우, 해외 앱마켓 플랫폼사업자(구글)에 비해, 고객센터 운용, 피해보상 규정 등 구조적 보장 측면에서 우위에 있는 것으로 보인다. 하지만, 구글 앱 마켓의 경우는 모든 안드로이드 폰에 사전 설치되어 통신사 별로 타 앱마켓을 이용하기 위해 추가적으로 설치해야하는 불편함이 없어 국내 제공자보다 사용자 편의성에서 우위에 있다고 판단된다. 이는 국내 앱마켓 플랫폼사업자에게만 불리하게 작용하고 있어, 정책적 해결점 마련이 필요하다. 사업자비용의 관점에서는 금전적인 전환 비용과 비금전적인 전환 비용 모두 앱 마켓 선택에 유의미한 영향을 주는 것으로 나타났다. 특히, 비금전적인 전환 비용은 국내 앱마켓 플랫폼사업자에게 부정적인 영향을 주는 것으로 나타났다. 이는 국내 앱마켓의 서비스 기대 수준이 낮다고 인식되어 있고, 신규 사용자가 사용하기 위해 회원 가입 등 소요되는 시간적 비용요소가 크다고 인지되어 있다고 설명될 수 있다. 국내 앱 마켓 사업의 활성화를 위해 개선이 필요한 항목으로 보인다. 본 연구를 통해 기존 대부분의 연구들이 앱 선택 요인에만 집중되었다는 한계를 극복하고 앱 마켓 선택 요인을 밝혀내었다는데 본 연구의 의의가 있다고 볼 수 있겠다.

• Journal of Astronomy and Space Sciences
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• 제11권2호
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• pp.281-295
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• 1994

본 논문에서는 운동량 바이어스 안정화된 인공위성의 능동 미동 제동율 위한 자동 제어기의 설계에 새로운 연속의 스위칭 방정식율 도입한 가변구조 시스댐 이론을 사용하였다. 일반적으로 미동 제동을 갖고 있는 션형화된 다변수 시스템에 가변구조 이론을 적용할 때, 스위칭 이득을 어떻게 결정해야 하는지, 진동 현상과 입력과 상태 궤적에 도달기간을 어떻게 줄여야 하는지 등의 단점을 갖고 있다. 이러한 문제를 해결하기 위해서 본 논문에셔는 슬라이딩 모드를 얻기 위한 불연속의 스위칭 로직 대신에 연속의 스위칭 방정식을 제시하였다. 이 새로운 접근방법은 기존의 가변구조 이론에 의한 방법보다 훨씬 간단하고, 구해진 제어입력이 연속이므로 진동현상이 없으며, 동시에 설계인자를 적절하게 선정하므로써 도달기간을 줄일 수 있게 된다.

• 한국조경학회지
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• 제25권4호
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• pp.18-29
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• 1998

This study was carried out to test the theory of planned behavior in recreational choices behavior. Lotte World was chosen as study area, and college students were selected by nonprobability sampling for two waves of data collection. The first wave of data were collected one weeks into the spring semester : intention, attitude, subjective norm, and perceived behavioral control were measured. To collect the data of the second wave, the same resondents were asked their behavior, one week data of the second wave, the same respondents were asked their behavior , one week prior to the final examination : whether they visited the Lotte World or not. Polychoric correlation among variables were calculated by the PRELIS because behavior was nominal variable. Then, weighted least square method was utilized to calibrate structural equation model by the LISREL version 7.2. Structural link effect on intention among three determinants : the direct effect on intention was 0.421 and the indirect effect via intention on behavior was 0.145, respectively. However, its effect on behavior was insignificant because actual control over 'visiting of Lotte World' was relatively high. A few comments were sugested on data collection, and inclusion of new variables was discussed for the sufficiency f the theory of planned behavior.

• Child Studies in Asia-Pacific Contexts
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• 제3권2호
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• pp.123-137
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• 2013

Individuals rely on Theory of Mind (ToM) to represent themselves, others, and socio-cultural norms. Distinctive Western and Eastern developmental patterns of ToM have been reported in monocultural children. Relatively little is known about bicultural children, especially those children who grow up in two conflicting and unbalanced cultures. We hypothesized that the development of ToM in these bicultural preschoolers would follow the pattern of the dominant culture. To examine this hypothesis, we recruited English-speaking Chinese Singaporean preschoolers. In Study 1, we tested 3- to 5-year-olds (N = 120) with 5 ToM tasks, including diverse desires, diverse beliefs, knowledge access, and false belief, as well as a vocabulary task. In Study 2, we tested 5-year-olds (N = 30) with a picture-choice version of these ToM tasks. Both studies supported our hypothesis by revealing that the development of ToM in these bicultural children followed the pattern of the dominant culture. Additionally, we found that 5-year-old bicultural children are still developing false belief, and their verbal ability correlated with their ToM.

• 한국통신학회논문지
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• 제27권7A호
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• pp.695-704
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• 2002

멀티미디어에 삽입된 워터마크의 검출은 저작권 보호 및 인증 분야에서 매우 중요한 역할을 한다. 최근 워터마크의 검출에 많이 사용되는 유사도 기반 알고리즘은 대상 영상의 분포 특성을 이용하지 않기 때문에 검출 성능이 떨어지는 단점을 가진다. 따라서 본 논문에서는 웨이블릿 변환 영역에서 상승적 방법에 의하여 삽입된 워터마크에 대한 효율적인 검출 알고리즘을 제안하였다. 제안한 워터마크 검출 알고리즘은 통계적 판단 이론에 따라 Bayes 판단 이론, 웨이블릿 계수들의 확률 분포 모델, 및 Neyman-Pearson 정의에 기반을 둔다. 따라서 제안한 검출 알고리즘에서는 주어진 오류 검출 확률에 대하여 간과 검출 확률을 최소화할 수 있는 장점이 있다. 제안한 검출 알고리즘의 성능 평가는 견고성 측면에서 수행되었고, 실험 결과로부터 제안한 알고리즘이 유사도 기반 알고리즘에 비하여 우수한 성능을 나타냄을 확인하였다.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.298-317
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• 2023

This study is about the attitudes and intentions of consumers considering the usage of O2O application (app) under the COVID-19 situation. By integrating TAM and TPB as a theoretical background, we selected VPC (various product choice) and PII (product information intensity) as new functional external variables that have a positive effect on new system called O2O commerce. We also applied the transaction cost theory to investigate the obstacle of O2O business. We conducted a survey of consumers in large cities in the Korean market. As a result of this study, it was found that the more O2O app users recognized the influence of SN (subject norms), the more useful O2O app was, the more it led to a change in attitude and usage intention was positively significant. In addition, as the O2O app was easy to use and useful, and the SN was recognized, the user's attitude was positive. On the other hand, it was also found that the transaction cost that consumers have to pay had a negative effect on usage intention. Additionally, VPC and PII have been shown to positively influence on usefulness of O2O apps.

• 근관절건강학회지
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• 제4권1호
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• pp.26-47
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• 1997

The purpose of this study is to explore the treatment pattern of treatment of patients with arthritis. The grounded theory approach methodology was used in this study. The purposive sampling was conducted. 16 subjects who experienced RA, lived in middle sized city in Korea, and all women The results of this study were as follows : 1. The process of treatment was composed of the stage of symptom experience and the stage of sick role experience. The naming of the symptom was conducted in the stage of symptom experience through, the doctor shopping. The sick role experience was patterned by the choice of the treatment mode. 2. The treatment modes were roughly devided by western medicine and oriental or ethnic medicine. Several factors which affected the choice of the treatment mode were patient's economic state, educational level, religion, the acknowledgement of the cause of illness, duration of illness, lay referral system, the relationship of medical staff, and the acculturation of medical professionalism. The key component of the decision of the treatment was the level of the acculturation of medical professionalism. To enhance the acculturation of medical professionalism, we have to provide the information of cause and the prognosis of the disease to the patients and the variety of communication channel between medical staff and patients, and we should understand the medical culture according to the ages, gender, locations in Korea.