• The Korean Journal of Franchise Management
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• v.14 no.4
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• pp.17-33
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• 2023

Purpose: This study divides choice attributes that can help strengthen the competitiveness of traditional markets into product, price, personnel, and physical evidence. This study also examines which choice attributes affect customer value perception, satisfaction, and loyalty. Research design, data, and methodology: The data were collected from 542 traditional customers aged 20 or older who frequently visit traditional markets across the country and analyzed using the Smart PLS 4.0 program. The survey was conducted with the help of an online survey company for a total of 14 days from April 7, 2023 to April 20, 2023. Result: First, product, price, and employee quality have a positive impact on utilitarian and hedonic value, but physical evidence does not. Second, product, price, and employee quality have a positive impact on hedonic and hedonic value. Second, utilitarian value has a positive impact on satisfaction and revisit intention. Third, hedonic value has a positive impact on satisfaction, but does not on revisit intention. Lastly, satisfaction has a positive impact on revisit intention. Conclusions: Based on the S-O-R model and the theory of consumption value, this study proposed and examined an integrated framework in which satisfaction leads to revisit intention through selection attributes acting on perceived value.

• International Journal of Human Ecology
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• v.4 no.2
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• pp.77-87
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• 2003

This paper tried to construct statistical and econometric models on the basis of economic theory in order to discuss the issue of statistical efficiency and unbiasedness including the sample selection bias correcting problem. Comparative analytical tool were one stage Tobit of Maximum Likelihood estimation and Heckman's two-step Tobit of Ordinary Least Squares. The results showed that the adequacy of model for the analysis on demand and choice, we believe that there is no big difference in explanatory variables between the first selection model and the second linear probability model. Since the Lambda, the self- selectivity correction factor, in the Type II Tobit is not statistically significant, there is no self-selectivity in the Type II Tobit model, indicating that Type I Tobit model would give us better explanation in the demand for and choice which is less complicated statistical method rather than type II model.

• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.3
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• pp.107-125
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• 2006

We introduce a two-stage game theoretic model to support decision making processes for product Positioning and pricing in competitive environment. In the first stage, firms decide on entry and product position, in the second stage, firms compete with price. 'Alpha rule' is used as a choice model. Demand parameters of the choice model are estimated by conjoint analysis. We investigate conditions for the existence of Nash price equilibria in the pricing game. Nash equilibria in the entry and positioning game are produced using a concept of stable sets. An example of the online game industry in Korea is examined.

• Journal of Oriental Neuropsychiatry
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• v.18 no.3
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• pp.97-112
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• 2007

Objectives : This study aimed for desirable cure through the investigation of The Patient-Doctor Relationship in Eastern Medicine. Methods : Research materials is data of the patient the doctor and the Patient-Doctor Relationship in Eastern Medicine bibliography except medical theory and clinical contents. Results and Conclusion :. 1. Relatively the doctor's position origin from exorcist has it over patient's that. 2. In spite of clinical doctor, Confucian physician have Confucianism and the ethics so they set The Patient-Doctor Relationship in Eastern Medicine essentially. 3. Each of doctor(the doctor-doctor relationship) emphasize the partnership in the Patient-Doctor Relationship. 4. Patient's choice for doctor is source of the Patient-Doctor Relationship basically and the choice are prudent. 5. The patient must carry into practice psychological and body medical affairs related to health preserving 6. For desirable Patient-Doctor Relationship, doctor's inquire is considered with temper and circumstance and a consultation room are also required stability. 7. Poor Patient-Doctor Relationship are come about when patient is not trust doctor, patient is not follow doctor's order and doctor's indifference to patient.

• Macromolecular Research
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• v.14 no.6
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• pp.654-658
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• 2006

Recent developments in equations of state for molecular fluids have demonstrated the feasibility of using the hard-sphere equation to describe the effects of repulsive forces in simple fluids. By including a suitable term for attractive forces, most conveniently a uniform background potential, the properties of bio-macromolecular interaction can be roughly calculated. However, the choice of the potential used in perturbed hard-sphere chain (PHSC) theory for describing the attractions between macromolecules is rather complicated. For hard-sphere chains, the prediction accuracy from each model strongly depends on the choice of potential function.

• Journal of information and communication convergence engineering
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• v.2 no.2
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• pp.97-101
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• 2004

This paper is about the use of existing evaluation methods, which evaluate learning determined by the score of an exam, which is either a multiple-choice type or single choice type question. These scores don't show the objective evaluations that cause some negative opinions about the scores. In this paper, we propose that the evaluation of the methods of self-directed learning use the triangle-type function of the fuzzy theory so that the learner can objectively evaluate their own learning ability. The proposed method classifies the result of learning into three fuzzy grades to calculate membership, and evaluate the result of an exam according to the final fuzzy grade degree as applied to the fuzzy grade sheets.

• Asia Marketing Journal
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• v.19 no.4
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• pp.37-59
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• 2018

This study investigates the effects of the distribution channel structure on quality decisions under duopoly competition. I considers a set-up in which two retailers compete on product quality and retail price. In the set-up, the integrated retailer has the power to determine the quality of its exclusive product, while the decentralized retailer does not. For the decentralized retailer, the supplier determines product quality. I find that asymmetric pairs of a decentralized channel by one retailer and an integrated channel by the other retailer can be a Nash equilibrium in a simultaneous-channel-choice model. The two retailers select different levels of quality, and this quality competition benefits retailers by softening price competition. In a sequential-channel-choice model, I find that the leader can obtain a first-mover advantage. From the perspective of the supplier, which can decide the distribution channel structure and level of quality, both suppliers choose the decentralized channel in equilibrium.

• Architectural research
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• v.2 no.1
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• pp.35-40
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• 2000

Housing Adjustment is a set of creative human activities that take place to meet various housing needs. Thus far, numerous studies have given attention to speculate a typology of those activities on an empirical base. Overall, though, little is known about its theoretical underpinning, due to the independent nature of each individual study in interpreting differences in conclusions. This study examines and compares results from two previous studies on housing adjustment. Previous research on housing adjustment suggests that, other than household and housing characteristics, housing satisfaction as an intervening variable is deeply associated with the choice of housing adjustment involved in mobility, home improvement, or cognitive adaptation. The two studies used similar theoretical schemes, asked similar questions, yet one sample consisted of Korean American residents and the other sample was poor housing residents in Korea. This study shows that differences in sample characteristics lead to a strong discrepancy in interpreting Speare's (1974) satisfaction theory of housing adjustment. For Korean Americans, housing satisfaction turned out to be a good predictor of housing adjustment preference, while it is not the case for poor housing residents in Korea. This implies that findings of any Single study can not be generalized directly to the population as a whole. Thus, continued effort should be made to compare specific findings from various research studies, seeking explanations for differences in conclusions. Theory can be legitimately built and strengthened in this integrated manner.

• Environmental and Resource Economics Review
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• v.15 no.5
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• pp.921-937
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• 2006

In this paper, we apply fuzzy theory in a discrete choice Contingent Valuation Method(CVM) in order for dealing preference uncertainty problem. Fuzzy membership function is used in an empirical analysis to estimate the willingness-to-pay(WTP) for the preservation of the endangered Asiatic Black Bear in Korea. The estimated WTP was about 9,090 Korea Won per household with 78 percent of confidence level. The advantage of applying fuzzy theory in the valuation method could be found in its ability to measure the confidence level of the estimated WTP.

• Structural Engineering and Mechanics
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• v.22 no.2
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• pp.185-195
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• 2006

Nowadays it is very necessary to generate artificial accelerograms because of lack of adequate earthquake records and vast usage of time-history dynamic analysis to calculate responses of structures. According to the lack of natural records, the best choice is to use proper artificial earthquake records for the specified design zone. These records should be generated in a way that would contain seismic properties of a vast area and therefore could be applied as design records. The main objective of this paper is to present a new method based on wavelet theory to generate more artificial earthquake records, which are compatible with target spectrum. Wavelets are able to decompose time series to several levels that each level covers a specific range of frequencies. If an accelerogram is transformed by Fourier transform to frequency domain, then wavelets are considered as a transform in time-scale domain which frequency has been changed to scale in the recent domain. Since wavelet theory separates each signal, it is able to generate so many artificial records having the same target spectrum.