• Asia Marketing Journal
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• v.21 no.3
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• pp.1-20
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• 2019

The present study investigates how consumers' construal level affects their variety seeking behavior when choosing multiple items simultaneously. Especially the authors focus on the perceptual level at which variety seeking takes place and propose that variety seeking can take place not only at brand level but also at category or subcategory level. Categorical variety seeking refers to diversification of one's choices over multiple brands not within the same category but across multiple categories. Building on construal level theory, the authors expected that people engaging in higher-level construals tend to subcategorize the choice set and distribute their choices across more subcategories and designed four experiments to test the related hypotheses. The experimental results showed that consumers' construal level can affect the level at which variety seeking takes place and those with higher construal level tend to choose options seemingly more dissimilar to each other.

• Journal of information and communication convergence engineering
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• v.21 no.4
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• pp.261-267
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• 2023

Public research, which requires large computational resources, utilizes the supercomputers of the National Supercomputing Center in the Republic of Korea. The average utilization rate of resources over the past three years reached 80%. Therefore, to ensure the operational stability of this national infrastructure, specialized centers have been established to distribute the computational demand concentrated in the national centers. It is necessary to predict the computational demand accurately to build an appropriate resource scale. Therefore, it is important to estimate the inflow and outflow of computational demand between the national and specialized centers to size the resources required to construct specialized centers. We conducted a logit model analysis using the probabilistic utility theory to derive the preferences of individual users for future supercomputer resources. This analysis shows that the computational demand share of specialized centers is 59.5%, which exceeds the resource utilization plan of existing specialized centers.

• Journal of the Korean Society for Library and Information Science
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• v.21
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• pp.61-101
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• 1991

This study reviews the development and change of main entry principle in German cataloging codes, with special emphasis on RAK. With rerard to the functions of catalog, comparison between the traditional title main entry in the Orient and author main entry in the West has been made. The analysis confirms in this study that various criteria in choice of the entries in RAK have been adopted. In case of works where the persons who have played different roles in the works are named on the title page, as well as related works and works of mixed responsibility, the criteria of entry determination are complex and time consuming process and have no absolute value. And there are also various kinds of problems in corporate entries including confirmation of originator(Urheber), choice of either the territorial authority corncerned or corporate bodies as an entry depending on the nature of the publications, and a unique bibliographical situation of treaties. This means the code is absence of absolute value in selecting entries, and this results in adoption of main entry principle which has lost its significance for the purpose of cataloging. With emergence of the ISBD and actualization of automated cataloging, morever, all entries are equal as points of access. It would eliminate the need for personal judgements required in choice of main entry by the present code. In doing so, it would bring uniformity and standardization to cataloging practice. In direct approach to works, title entry is more developed finding device than author entry in cataloging theories. Thus introduction of unit card system beginning with title which is adopted in KCR3 would be desirable, the complicated rules for the choice of entry could be abandoned from cataloging codes. Most of the user studies show that catalog users have placed higher value on the title entry as a finding device and each entry is equal as access points through unit entry. This means that choice of a given entry as a main entry is unnecessary in cataloging codes. Title entry would be a rather simple standard and direct approach for works. This study proves that the traditional title entry of Korea is superior to author main entry in the Western world in cataloging theory. Thus recommendation to be made is that abandonment of author main entry from cataloging codes should be considered in the future.

• Journal of the Korea Knowledge Information Technology Society
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• v.13 no.1
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• pp.11-23
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• 2018

This paper empirically investigates the factors that influence the consumer choice of an app market based on the rational choice theory. The app market is the only channel where a consumer can buy smartphone apps, which give various functional convenience and are considered to be a major contributor to the proliferation of smartphones. Analyses of 281 questionnaires show that usability and structural guarantees as benefit factors significantly influence the app market choice. From the cost perspectives, both monetary and non-monetary conversion costs are found to significantly influence the app market choice. On the other hand, customer trust, information quality, and market image were found to have no significant effect on app market selection. In particular, Korean app market platform providers (KT, LG U +) seem to be superior in terms of structural guarantees, such as customer center operation and damage compensation regulations, compared to overseas app market platform operators (Google). However, in the case of the Google App Market, it is pre-installed on all Android phones, so it is not inconvenient to install additional apps to use other app market. This is disadvantageous to domestic app market platform operators, and it is necessary to establish a policy solution point. In terms of operator costs, both monetary and non-monetary conversion costs have a significant impact on app market choice. In particular, non-monetary conversion costs have a negative impact on Korean app market platform operators. It can be explained that the service expectation level of the domestic app market is low and it is recognized that the time cost factor such as membership is large for new users to use. It seems to be necessary to improve the domestic app market business. Meanwhile, extant research on smartphone apps focuses on the purchase of apps themselves, but not on the selection of the app market itself. In order to fill in this gap, this study focuses on the determinants of app market selection, including the characteristics of an app market and the switching costs.

• Journal of Astronomy and Space Sciences
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• v.11 no.2
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• pp.281-295
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• 1994

In this paper, the Variable Structure System(VSS) theory with new continuous switching dynamic equation is used to design an automatic controller for the active nutation damping in momentum bias stabilized spacecraft. In the application of VSS theory to a linearized multivariable system with the nutation damping systems, there exist some disadvantages such as how to determine the switching gains and how to reduce the chattering phenomina and reaching phase in input and state trajectories. To solve these drawbacks, this paper presents the continuous switching dynamic equation instead of the discontinuous switching logics to obtain the sliding mode. The new design approach is much simpler than the VSS theory. And there do not exist chattering phenomina in this method because the obtained control inputs are continuous. Simultaneously the reaching phase is reduced by a suitable choice of design factor.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.4
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• pp.18-29
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• 1998

This study was carried out to test the theory of planned behavior in recreational choices behavior. Lotte World was chosen as study area, and college students were selected by nonprobability sampling for two waves of data collection. The first wave of data were collected one weeks into the spring semester : intention, attitude, subjective norm, and perceived behavioral control were measured. To collect the data of the second wave, the same resondents were asked their behavior, one week data of the second wave, the same respondents were asked their behavior , one week prior to the final examination : whether they visited the Lotte World or not. Polychoric correlation among variables were calculated by the PRELIS because behavior was nominal variable. Then, weighted least square method was utilized to calibrate structural equation model by the LISREL version 7.2. Structural link effect on intention among three determinants : the direct effect on intention was 0.421 and the indirect effect via intention on behavior was 0.145, respectively. However, its effect on behavior was insignificant because actual control over 'visiting of Lotte World' was relatively high. A few comments were sugested on data collection, and inclusion of new variables was discussed for the sufficiency f the theory of planned behavior.

• Child Studies in Asia-Pacific Contexts
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• v.3 no.2
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• pp.123-137
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• 2013

Individuals rely on Theory of Mind (ToM) to represent themselves, others, and socio-cultural norms. Distinctive Western and Eastern developmental patterns of ToM have been reported in monocultural children. Relatively little is known about bicultural children, especially those children who grow up in two conflicting and unbalanced cultures. We hypothesized that the development of ToM in these bicultural preschoolers would follow the pattern of the dominant culture. To examine this hypothesis, we recruited English-speaking Chinese Singaporean preschoolers. In Study 1, we tested 3- to 5-year-olds (N = 120) with 5 ToM tasks, including diverse desires, diverse beliefs, knowledge access, and false belief, as well as a vocabulary task. In Study 2, we tested 5-year-olds (N = 30) with a picture-choice version of these ToM tasks. Both studies supported our hypothesis by revealing that the development of ToM in these bicultural children followed the pattern of the dominant culture. Additionally, we found that 5-year-old bicultural children are still developing false belief, and their verbal ability correlated with their ToM.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.27 no.7A
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• pp.695-704
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• 2002

Watermark detection plays a crucial role in multimedia copyright protection and has traditionally been tackled using correlation-based algorithms. However, correlation-based detection is not actually the best choice, as it does not utilize the distributional characteristics of the image being marked. Accordingly, an efficient watermark detection scheme for DWT coefficients is proposed as optimal for non-additive schemes. Based on the statistical decision theory, the proposed method is derived according to Bayes decision theory, the Neyman-Pearson criterion, and the distribution of the DWT coefficients, thereby minimizing the missed detection probability subject to a given false alarm probability. The proposed method was tested in the context of robustness, and the results confirmed the superiority of the proposed technique over conventional correlation-based detection method.

• Asia pacific journal of information systems
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• v.33 no.2
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• pp.298-317
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• 2023

This study is about the attitudes and intentions of consumers considering the usage of O2O application (app) under the COVID-19 situation. By integrating TAM and TPB as a theoretical background, we selected VPC (various product choice) and PII (product information intensity) as new functional external variables that have a positive effect on new system called O2O commerce. We also applied the transaction cost theory to investigate the obstacle of O2O business. We conducted a survey of consumers in large cities in the Korean market. As a result of this study, it was found that the more O2O app users recognized the influence of SN (subject norms), the more useful O2O app was, the more it led to a change in attitude and usage intention was positively significant. In addition, as the O2O app was easy to use and useful, and the SN was recognized, the user's attitude was positive. On the other hand, it was also found that the transaction cost that consumers have to pay had a negative effect on usage intention. Additionally, VPC and PII have been shown to positively influence on usefulness of O2O apps.

• Journal of muscle and joint health
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• v.4 no.1
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• pp.26-47
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• 1997

The purpose of this study is to explore the treatment pattern of treatment of patients with arthritis. The grounded theory approach methodology was used in this study. The purposive sampling was conducted. 16 subjects who experienced RA, lived in middle sized city in Korea, and all women The results of this study were as follows : 1. The process of treatment was composed of the stage of symptom experience and the stage of sick role experience. The naming of the symptom was conducted in the stage of symptom experience through, the doctor shopping. The sick role experience was patterned by the choice of the treatment mode. 2. The treatment modes were roughly devided by western medicine and oriental or ethnic medicine. Several factors which affected the choice of the treatment mode were patient's economic state, educational level, religion, the acknowledgement of the cause of illness, duration of illness, lay referral system, the relationship of medical staff, and the acculturation of medical professionalism. The key component of the decision of the treatment was the level of the acculturation of medical professionalism. To enhance the acculturation of medical professionalism, we have to provide the information of cause and the prognosis of the disease to the patients and the variety of communication channel between medical staff and patients, and we should understand the medical culture according to the ages, gender, locations in Korea.