• 한국산학기술학회논문지
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• 제15권4호
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• pp.1895-1904
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• 2014

본 연구에서는 의료관광의 서비스청사진과 AHP분석기법을 적용하여 서비스 품질을 향상시킬 수 있는 방안을 모색하고자 한다. 서비스 청사진은 서비스 전달 시스템에서 발생 가능한 실패 요인을 식별하기 위해 널리 이용되고 있으며, AHP분석은 다 기준 의사결정 과정에서 상대적 중요성을 평가하는 유익한 방법으로 인정받고 있다. 중국 의료관광객 입장에서 경험 가능한 위험을 이해하고, 이에 대한 개선 과정에서의 우선순위를 제안하고자 한다. 이를 위하여 다음의 연구과정을 수행하였다. 첫 번째 단계에서 한국의 의료관광에 대한 기존 문헌을 조사하고, 서비스 청사진을 작성하였다. 두 번째 단계에서는 중국 환자들에게 서비스를 제공하는 과정을 경험한 전문가에게 제안된 서비스 청사진에 대해 검토를 요청하였다. 세 번째 단계에서는 검토된 서비스 청사진에서 발생 가능한 실수가능점을 추출하여, 이에 대한 우선순위를 파악하고자 하였다. 이 과정에서 중국 환자들이 느끼는 상대적 중요성을 추측할 수 있는 전문가를 대상으로 한 AHP방법이 적용되었다. 하위의 세부항목이 존재하는 4개의 단계(도착 및 환영, 입원과정, 치료 및 수술 과정, 회복 및 퇴원과정)에 대한 분석결과에서는, 치료 및 수술 과정이 입원과정 단계와 함께 중국 환자의 신뢰를 향상시킬 수 있는 중요한 과정이라는 것을 보여준다. 또한, 본 연구에서는 서비스의 실패 방지를 위해 하위의 16가지 기준 사이에서 개선되어야 할 우선순위를 제안하고자 한다.

• 유통과학연구
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• 제12권12호
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• pp.75-82
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• 2014

Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect on the practical value, and do not affect the hedonic value. Second, perceived value has a statistically positive effect on satisfaction. Third, perceived value has a positive effect on behavioral intentions. Fourth, satisfaction has a direct positive effect on behavioral intentions. Conclusion - MTIS (mobile tourism information service) involves personal, social, and technical characteristics. We have analyzed the effects of mobile tourism information service on perceived value, and on satisfaction and using intentions. First, the study shows that the characteristics of mobile tourism information service and perceived value in relation to mobile tourism information service usage are important for marketing in the Chinese market. Moreover, after using a mobile tourism information service, the effect on practical value is more than on hedonic value. We could not analyze the program for tourism information service extensively, and used only questionnaires from Chinese students in Korea. In the future, there should be research on the programs for a tourism information service. We expect to study the MTIS program in greater detail, and to improve the quality and reputation of MTIS through the analysis of its program. We hope that this research will allow an evaluation of the relationship between Korea and China regarding MTIS.

• 동아시아식생활학회지
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• 제23권3호
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• pp.265-272
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• 2013

In order to globalize Korean foods successfully, it is necessary to understand foreigners' attitudes about ethnic foods and how foreigners perceive Korean foods. It would be valuable to survey the degree of interest from foreigners when purchasing Korean foods. Thus, a survey was performed on the most common tourists in Korea, the Japanese, Chinese and Americans. 313 respondents completed the survey on ethnic foods (16 questions), purchasing intention of Korean foods (3 questions), and socio-demographic conditions (9 questions). Factor analysis and reliability analysis were conducted to identify the indicators of attitudes toward ethnic foods. Correlation analysis was conducted to confirm the relation between attitudes toward ethnic foods and Korean food purchasing intention. From the results of factor analysis, 5 factors emerged from the 13 out of 16 questions; and were labeled new food seekers, ethnic food seekers, familiarity seekers, new taste seekers and challenge seekers. Items were analyzed to determine the differences according to nationality by using the ANOVA, and it showed that Americans have the highest Korean food purchasing intentions. The regression analysis indicated that attitude factors on ethnic foods, new foods and new taste seekers are strongly related to Korean food purchase intentions.

• 한국항공운항학회:학술대회논문집
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• 한국항공운항학회 2016년도 춘계학술대회
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• pp.255-258
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• 2016

본 연구에서는 최근 국내 면세점에서의 중요도가 급성장하고 있는 한국방문 중국인 면세점 구매객들을 대상으로 여행형태와 쇼핑행동에 미치는 영향을 분석하였으며, 다음과 같이 중요한 세 가지 의미있는 구매특성을 분석할 수 있었다. 첫째, 인구통계학적인 측면에서는 한국방문 중국인 관광객 면세점 이용행태에 관한 결과이다. 여행목적에 있어서는 휴양/관광이 72.9%로 절반이상을 차지하였다. 또한 전체 응답자의 약 40%가 3시간 이상의 쇼핑 시간을, 1시간 이상 2시간미만은 30%, 그리고 2시간 이상 3시간미만은 약 24%, 그리고 1시간미만은 전체 응답자의 약 6%가 쇼핑을 즐겼다. 특이한 점은 시간에 따른 쇼핑 지출액이 다르다는 것이다. 둘째, 한국 방문 후 면세점을 이용하는 중국인 관광객에게 상품의 브랜드(Quality of the brand)와 종류(Kinds of brand)에 따라 중국인들의 면세점내 구매의도 활성화가 더욱 진행됨을 확인할 수 있었다. 셋째, 한국을 방문하여 면세점을 이용하는 중국인 관광객들은 면세품 쇼핑 시 매장판매 직원 전문성에 대한 서비스 만족도가 증가할수록 충성도가 이에 비례하여 상승함을 파악할 수 있었다. 이와 같은 분석 결과에도 있듯이 면세점 쇼핑 활성화를 위해 가격 및 제품 경쟁력을 확보하고 고급브랜드를 공격적으로 유치하여 판매직원들의 전문성을 증대시키는 노력이 매우 중요한 마케팅 전략의 핵심인 것으로 나타났다.

• 한국항만경제학회지
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• 제30권2호
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• pp.51-75
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• 2014

크루즈산업은 경제위기에도 불구하고 지속적으로 성장하는 고부가가치산업이다. 중국인의 크루즈여행객이 증가함에 따라 동북아 크루즈산업 발전이 주목되고 있다. 우리나라의 항만들도 크루즈모항이라는 비전을 가지고 크루즈부두 건설에 나서고 있다. 아시아 크루즈산업을 선도하고 있는 싱가폴의 크루즈산업전략은 싱가폴의 관광산업발전전략과 연계되어 있었다. 싱가폴 사례에 대한 시사점에 의거하여 우리나라 크루즈산업의 발전방안을 제시한다. 크루즈 모항과 기항의 경제적 효과 비교와 우리나라의 크루즈산업환경에 기반하여, 부산항은 모항, 인천항은 준모항, 제주항은 기항항으로의 발전모델을 제시하였다. 우리나라 크루즈항은 동북아에서 기항항의 역할을 담당하고 있으며 크루즈산업의 발전을 위해서는 국적선사의 도입과 이를 통한 모항개발이 필요하다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권6호
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• pp.2031-2048
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• 2021

Not only can air pollution reduce the overall competitiveness of tourist destinations, but also changes tourists' travel decisions, thereby affecting the tourism flows. The study presents a machine learning method to analyze how the haze pollution puts spatial effect on tourism flows in China from 2001 to 2018, and reveals the regional differences in heterogeneity among eastern, central, and western China. Our investigation reveals three interesting observations. First, the Environmental Kuznets Curve of the impact of haze pollution on tourism flows is not significant. In the eastern and western regions, the interaction between haze pollution and domestic tourism flows as well as inbound tourism flows shows an inverted U-shaped curve respectively. Second, there is an significantly positive spillover effect of tourism flows in all of the eastern, central, and western regions. As to the intensity of spillover, domestic tourism flows is higher than that of the inbound tourism flows. Both of the above figures are greatest in the eastern. Third, the Chinese haze pollution mainly reduces the inbound tourism flows, and only imposes significantly negative direct effects on the domestic tourism flows in the central region. In the central and eastern regions, significantly negative direct effects and spillover effects are exerted on inbound tourism.

• International Journal of Advanced Culture Technology
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• 제9권2호
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• pp.72-79
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• 2021

This study is to develop a strategy to prepare an improvement strategy according to the environmental change of the hotel. Currently, domestic hotels are implementing marketing through food and beverage as a countermeasure against the sales decrease, and in order to develop effective marketing plan, 5 Force Model environmental analysis and STP analysis are analyzed. 5 Force Model Environmental Analysis showed that domestic hotels are facing various difficulties such as the expansion of accommodation sharing system, the decrease of Chinese tourists due to the THAAD problem, the increase of hotels, the introduction of PMS, the increase of minimum wage, the introduction of 52 hours work week, and the increase in product preference As an STP response strategy to correspond these difficulties, it is necessary to develop products for the main customers of the hotel food and beverage, such as those in the 20s-30s, the workers, smartphones and SNS users. And also hotels should seek ways to lower price of the product to the level desired by the user to compete against substitutes. In conclusion we suggest that hotels are committed to fulfilling their role by meeting guest safety and COVID-19 compliance requirements, but a focus on immediate cleanliness and quarantine against infectious diseases, like Airbnb, will enable greater growth.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 춘계학술대회
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• pp.392-394
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• 2021

본 연구논문은 여행지를 여행하는 관광객들을 위한 자동 맛집 추천 어플리케이션에 관한 논문이다. 국내 어느 여행지든 어플을 실행하면 음식의 종류와 상관없이 한식, 중식, 양식 등 원하는 서비스를 추천하여 관광지에서 맛집 랭킹 들이 쏟아지게 되는 어플이다. 맛집 추천만 하는 것이 아니라 위생상태, 가격, 최근 코로나사태로 인한 방역수칙 준수 등 리뷰와 별점을 통해 관광지에서 손쉽게 맛집을 찾을 수 있도록 관련 정보 DB를 수집해 어플리케이션을 개발하고자 한다.

• 항공우주정책ㆍ법학회지
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• 제32권1호
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• pp.385-417
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• 2017

Insurances of space activities are divided into satellite insurance, astronaut insurance and third party liability insurance. Against the background of the rapid development of space commercialization, especially the increasing participation of private entities in space affairs, the present international and domestic mechanisms of space insurance are challenged. As a space-faring state which is in the process of developing space businesses, the regulations of space insurance in China are deserved to be discussed. Satellites insurance is at present well-developed, the "pre-launch", "launch" and "in-orbit" phases of satellites are all possible to be insured by related companies. China created the CAIA in 1997 to provide insurance for Chinese satellites. However, with more private entities start to involve in space as well as satellite industry, the regime established under the framework of CAIA is necessary to be modified, and the mechanism relating to space insurance brokers should be promoted. The astronauts are recognized as the envoy of humankind, and relevant international regulations are made to provide assistance to them in emergency circumstances. From the domestic perspective, astronauts will be fully insured. China creates a particular type of insurance for astronauts. However, once space tourism becomes a business, the insurance of the tourist will be demanded to be created. In order to promote China's space tourism, it is recommended to take the "Astronaut Group Insurance" as an optional model to space tourists, if the tourists are customers of a governmental-owned space company. Once private involvement of providing orbital/suborbital tourism service becomes a reality, new rules are required. Getting a third party liability insurance is deemed as an indispensable precondition for an applicant to get a launch permission. Domestic space laws will include provisions for the third party liability insurance. China's "Interim Measures" of 2002 realizes the importance of third party liability insurance and requires the permit holder to get it before entering the launching site. This regulation is different from the practices of other states. Concerning that China is the sponsor of APSCO, for the purpose of promoting commercial space cooperation, a harmonized approach to domestic law is recommended to be found.

• 대한인간공학회지
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• 제31권6호
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• pp.765-772
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• 2012

Objective: The purpose of this research was to aid creating an effective sizing system for the vacation wear intended for Jeju's medical tourists, specifically females from the major countries including the USA, Japan, and Korea. Background: Medical tourism makes the gains of every year 40,000,000,000 dollar, every year 30% it is increasing. Thus the Jeju-do is propelling medical tourism. The body size each country is different. Consequently must set the body size standard for the women. Method: (1) It observed the body size of the Korean women of 2004 years and 2010 years. (2) It analyzed the body size of the women of the USA, China, Japan and Korea. (3) It set the sizing system of the women of the USA(ASTM), China (GB), Japan(JIS) and Korea(KS). Results: Korean adult females' height in 2010 has increased from 2004. The Waist Back Length, Waist Front Length, Arm Length etc has also increased along with the Height. The upper body has become slimmer at the same time; the Chest Circumference, Bust Circumference, and Underbust Circumference have decreased. The lower body on the other hand has become bigger: the Waist Circumference and Hip Circumference have increased. The BMI has decreased by 0.4 from 2004 - the Height has increased while Weight has decreased. The Chest Circumference and Under Bust Circumference of Korean women across all age groups have increased at a proportional rate to other parts of body; however, the rate of increase in Chest Circumference was far greater. American females(Caucasians) had the greatest ratio of waist to bust (Waist Circumference/Chest Circumference), smallest ratio of Neck Base Circumference to Bust Circumference (neck/bust). Korean females had smallest ratio of Waist Circumference to Underbust Circumference(waist/bust). As for the drop of Chest Circumference and Waist Circumference, American females had the highest and Koreans had the lowest. As for the drop of Hip Circumference and Chest Circumference, Japanese had the highest and Americans had the lowest, but Japanese women at the same time showed the A line body shapes. As for difference of Chest Circumference and Underbust Circumference, American females had the biggest(13.73) followed by Korean(11.1), Japanese(10.9) and Chinese(10.5). Conclusion: The women of the USA, China, Japan and Korea body size is different. Especially the value of the Bust Circumference - the Underbust Circumference is different. Thus, it set the sizing system(Table 8).