• 한국유통학회:학술대회논문집
• /
• 한국유통학회 2006년도 춘계학술대회 발표논문집
• /
• pp.73-101
• /
• 2006

중국 경제의 눈부신 성장에 따라 아웃바운드 관광도 세계적으로 가장 빠른 속도로 성장하였다. 성장잠재력이 무궁한 중국 아웃바운드 관광시장을 앞두고 세계 각국의 경쟁이 점점 치열해지고 있다. 이와 같은 상황에서 중국 아웃바운드 관광시장에 대한 이해와 효과적인 관광객 유치전략 개발이 한국 관광업체에게 아주 중요하다. 따라서 본 연구는 먼저 중국 아웃바운드 관광시장과 중국인 방한 실태 고찰을 통해서 인구, 정치, 경제, 문화, 소비자, 경쟁자 등 환경요소를 조사하였다. 그 다음에 SWOT분석을 통해서 한국 관광업체에게 주어지는 기회와 위협, 한국 관광업체에서 가지고 있는 감점과 약점을 파악하였다. 그리고 SWOT분석 결과에 따라 중국 관광객 유치를 위한 마케팅 전략을 제시하고, 마케팅 전략에 있어서 유통업의 역할을 제시하였다.

• 한국항공운항학회:학술대회논문집
• /
• 한국항공운항학회 2015년도 추계학술대회
• /
• pp.231-236
• /
• 2015

Ever since the permission of overseas travel by the Chinese government in 1983, the Chinese outbound travel market has been growing at an expanding rate. The Republic of Korea has been able to reap great benefits from this growth, and this has been noticeable especially in the aviation market. Chinese passengers count for 23.9% of the total passengers at Incheon International Airport (IIA), and it is no doubt Chinese passengers will remain important customers for IIA. Given the fact that China has such a huge territory and possesses a population of more than 1.3 billion, there rises the need to divide China into smaller regions. By doing so, the different thoughts Chinese passengers have, and the actions they show in terms of travel and airport service consumption according to differing regions can be figured out. With knowledge of the differences, IIA can provide different services to fit Chinese passengers from differing regions, hence increasing the total consumer value and satisfaction rate of IIA. This study has divided China into 5 different regions according to official regional recognition of China, and difference of economical, social factors, etc... With the results obtained from this study, different strategies can be implemented for the 5 regions.

• 복식
• /
• 제56권6호
• /
• pp.153-167
• /
• 2006

This study was purposed to analyse the registration of Korean Fashion brands in China and to point out problems by the registration of analogous trademarks to Korean brand names. List of total 137 Korean national brands were used to collect trademarks in Chinese Trademark Office and each trademark was analysed by the nationally and the date of registration. Analogy of registered trademarks were classified by the common traits. In Result, only 61 Korean national brands were registered by Korean fashion firms in China and 37 Korean national brands were registered by Chinese firms or individuals in the same product classification or in the similar fashion product classification. And 22 Korean national brands out of 61 registered by Korean firms were also registered by Chinese firms, which may lead confusion and misidentification to Chinese consumers. Pre-registration by the Chinese firms f9r analogous or identical trademarks of the Korean fashion brand names in analogous product classification should be a serious entry barrier to Chinese market.

• 복식문화연구
• /
• 제19권5호
• /
• pp.903-916
• /
• 2011

The purpose of this study was to analyze the eroticism of the exposed body and clothing style of Chinese foreign students in Korea and to provide basic information required to design and develop a niche market for the Chinese. A Chinese professor translated 52 questions, which formed a preliminary survey given to 30 Chinese students. Following this preliminary survey, some questions were then revised. The surveys were conducted during 3 weeks starting from the 5th of October. Only 289 of 330 questionnaires were selected for statistical analysis. Data were analyzed statistically through Frequency analysis, Chi-square test, T-test, and Regression analyses in SPSS 12.0. The results of this study were as follows. First, we should consider men's breast, back, and neck line in order to develop the design of men's clothes, and the leg and collarbones for women's clothing. Second, it was suggested that we pay attention to the following articles of clothing to expand the erotic market for Chinese women's clothes: mini-skirts, side slit skirts, and tight-skirts for bottoms; blouses or T-shirts with a neckline scooped out deeply for tops; and see-through one-piece dresses with deeply scooped out backs.

• 산경연구논집
• /
• 제9권4호
• /
• pp.73-82
• /
• 2018

Purpose - Before the economic reforms, the Chinese communication industry was poorly developed. After China's entering to WTO, the Chinese market were gradually opened, domestic companies will be faced with more and more pressures of competition from the world rival countries. As time goes on, the overseas telecommunications companies will occupy the Chinese market with the opening of China Telecommunications market to outside. So this paper focuses on problems and development methods based on the research about the present situation and development methods of communication industry(communication manufacturing industry and communication manufacturing industry) in China. Research design, data, and methodology - This study analyzed the policies of China's entering to WTO. This paper observed previous researches and made an empirical research on Chinese communication industry based on the governmental policies, strategies, books and previous papers with several kinds of clear data announced formally by China authorities. Results - Most recently, reorganization of the communication industry has brought good opportunities for the development of the communication manufacturing enterprises. This paper analyze policy changes of Chinese communication industry, the status of communication manufacturing industry and communication service industry. Finally, this study for further research analyzes the existing problems and puts forward some practicable measures to solve them. Conclusions - Looking ahead, with China's rapid economic development and steady deepening of reform and opening-up, the Chinese communication industry is faced with an even broader prospect of development. Chinese communication industry will be become the pillar one in national economy after 10 years development. Foreign communication companies accelerated investment and progresses to Chinese information and communication markets. Positive ones are more foreign investment, export increase, domestic innovation, communication industry made steep growth. But negative ones are obstacles of domestic companies' development and jobless rate increase etc. Second communication manufacturing industry made good development, but computer and TV related industry made decline in growth. Third, market sizes of internet and mobile services are growing but the size of wired communication services is downsizing gradually. To overcome them, the studies of components or parts of communication manufacturing industry are needed individually. Second China Unicom, China Telecom, China Mobile etc. are Chinese representatives. The sales volumes are very similar at the beginning, but now they are different and make big differences. So the analysis about, their differences and its impact, are needed.

• 한국신재생에너지학회:학술대회논문집
• /
• 한국신재생에너지학회 2010년도 추계학술대회 초록집
• /
• pp.137.2-137.2
• /
• 2010

With current real economic growth of more than 10% per year, the Chinese energy consumption is rapidly increasing. Coal supply consists of the vast majority of China's total energy consumption requirements in 2008. China, the largest energy consumer, is expected to be heavily dependent on coal for future power generation, too (IEA,2009). A growing concern on global warming, on the other hand, drives Chinese government to declare her commitment to the reduction of CO2 emission by 2020. In this paper, China's energy market is examined for the current and future primary energy mix. Coal is found to be the biggest part accounting for 68.7% of total primary energy consumption while coal-fired power accounts for over 80% of the total power generation. The importance of Clean Coal Technology is being discussed based on the findings of the importance of coal in China's economy and its sustainable development. Among the technologies involved, a brief investigation of IGCC(Integrated Gasification Combined Cycle) technology with a review on current IGCC projects in China are provided from the perspective of environmental benefits. Studies on regional Chinese power market is also conducted. It is found that the regulated power tariff in electricity system makes the power suppliers suffer from financial loss and changes in the electricity price system is under serious consideration by Chinese government. Even though Chinese power market system causes difficulties of commercialization for IGCC technology, the potential benefits will be high due to China's huge requirements of power generating capacity and its heavy reliance on coal if the electricity price system can be changed smoothly.

• 한국융합학회논문지
• /
• 제1권1호
• /
• pp.77-82
• /
• 2010

한국의 온라인게임이 비약적인 발전을 이루면서 2001년 130,470,000달러에 달하는 수출량을 보이며 온라인 게임 강국으로 우뚝 섰다. 당시 중국게임시장의 90%는 한국 온라인게임이 차지하고 있었다. 하지만 2006년 이후 한국 온라인게임은 중국내 게임시장 점유율이 하락세를 보이며 현재는 중국게임시장의 10%를 차지하고 있다. 한국 온라인게임이 하락세를 보인 이유로는 여러 가지 중요한 요소가 있다. 그 중 커뮤니티 시스템은 중국 사용자들이 온라인 게임을 선택하게 하는 요소로서 중요한 위치를 차지하고 있다. 본 논문에서는 각국의 온라인게임 3개를 커뮤니티 시스템 중점으로 비교 분석 하여 중국 게임시장에서 한국 온라인게임의 발전 방안을 모색해 보고자 한다. 이러한 발전방안의 모색은 추후 중국 게임시장 내 한국 온라인게임의 입지를 튼튼하게 할 수 있고, 중국 게임시장 진출의 방향성을 제시 할 수 있을 것으로 사료된다.

• Advances in Traditional Medicine
• /
• 제5권4호
• /
• pp.262-271
• /
• 2005

Cordyceps, one of the most valued traditional Chinese medicines, consists of the dried fungus Cordyceps sinensis growing on the larva of caterpillar. It is also known as 'winter-worm and summer-grass' because of its appearance during different seasons. The parasitic complex of the fungus and the caterpillar is found in soil of a prairie at an elevation of 3,500 to 5,000 meters in northwestern part of China. According to Chinese medicinal theory, Cordyceps is used to replenish the kidney and soothe the lung, and indeed many clinical applications have been reported. The natural Cordyceps is rare and expensive on the local market, and therefore, several mycelial strains have been isolated from natural Cordyceps and manufactured in large quantities by fermentation technology, and they are commonly sold as health food products in Orient. The adulterants of Cordyceps are commonly found on the market, and therefore the authentication of these products has to be defined. Having the urgent need from current market, different chemical markers such as nucleoside, ergosterol, mannitol and polysaccharide are being used for quality control of Cordyceps. Unfortunately, these markers are far from optimization, and therefore extensive works are needed to define the pharmacological efficiency of these markers.

• 유통과학연구
• /
• 제14권3호
• /
• pp.23-30
• /
• 2016

Purpose - This research focuses on the analysis of logistics barriers in Korea, China and Japan facing the barriers of overseas-expanded manufacturers with other countries. With the tree countries are emerging as the biggest trade partners in Northeast Asia, their logistics barriers are applied with similar verification methods of preceding researches such as Carter(1997). Research design, data and methodology - Collecting the statistics data from the three countries' overseas-expanded manufacturers, t-verification was performed in order to analyze average value and verify any significance. Additionally, multiple regression analysis was used to analyze any influence on the relationship in Korean logistics barrier and Chinese and Japanese expansion to Korean market. Results - Statistics suggested that three countries' logistics barriers are significantly differentiated by each verification categories, and Korean barrier negatively affected Chinese and Japanese manufacturers coming into Korean market. Conclusions - As a result of multiple regression analysis of the influencing relationship between Korea's logistics barrier and Chinese and Japanese companies coming into Korean market, all of the Korean barriers are affecting the companies as an obstructive factor, and it is proved to be statistically meaningful. Therefore, in order to reduce Chinese and Japanese companies' cost burden, it is necessary that not only reasonable charge system and taxation support but also comprehensive measure establishment reduce Korea's logistics barriers. However, since this research has a limitation in samples and shows a period of 5 years in the three nations' trade barriers, continuous and complementary researches are necessary in order to develop certain objectivity.

• 통상정보연구
• /
• 제12권3호
• /
• pp.197-221
• /
• 2010

China has experienced repid economic growth since it opened its economic market. Apparently, China tends to follow the worldwide trends and it plans to play a leading role in the world. As China has become a global manufacturing center as well as a manufacturing powerhouse with its high economic growth rate, China's logistics industry has entered a stage of fast growth and the demand of logistics infrastructure and third party logistics service are increasing rapidly. This study is to present some efficient entering strategies of Korean logistics firms in China by examining the current situations of logistics industry in China and some business strategies of international logistics firms in China. From the research which sees consequently investigated a various policy, a system and a law about chinese logistics industry and present condition of the Chinese goods enterprise and instance analysis of the large Chinese corporation that branch out to undeveloped markets led and a Chinese logistics industry and problem point escape hereafter the heightening of competitiveness plan which is rational under presenting boil.