• Title/Summary/Keyword: Chinese image

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A Cross-Cultural Study of Facial Awareness, Influential Factors, and Attractiveness Preferences Among Korean, Japanese, and Chinese Men and Women Evaluating Korean Women by Facial Type (한국여성의 얼굴이미지 유형별 인식영향요소와 매력선호도에 대한 한중일 남녀 비교)

  • Baek, Kyoung-Jin;Kim, Young-In
    • Journal of the Korean Society of Costume
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    • v.65 no.3
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    • pp.1-14
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    • 2015
  • The purpose of this study is to identify cross-cultural features among Korea, China, and Japan by comparing differences in facial awareness, attractiveness preferences, and consideration of facial parts in a group of Korean, Chinese, and Japanese men and women as they evaluated the faces of Korean women in their 20s. A survey was conducted targeting male and female Korean, Chinese, and Japanese college students in their 20s. Frequency analysis, ANOVA, Duncan test, factorial analysis, and reliability analysis, MANOVA were carried out using SPSS 18.0. The results of this study are as follows: Faces of Korean women in their 20s were evaluated by Korean, Chinese, and Japanese men and women in their 20s and were classified into four categories as 'Youthfulness', 'Classiness', 'Friendliness' and 'Activeness'. Differences in facial image awareness were observed depending on nationality and gender. Korean participants were found to place importance on overall morphological factors; The Japanese focused on the eyes; and the Chinese on the skin color. Women of all nationalities showed, on average, a higher awareness of facial parts than men. No significant differences in facial attractiveness preferences were found based on nationality or gender, but there were differences in how the participants evaluated faces for attractiveness, showing that reasons for preferences may vary even if the preferences are the same.

A Study on the Fashion Images according to the Role Types of the Chinese First Ladies

  • Lee, Misuk;Zhang, Wen
    • Journal of Fashion Business
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    • v.18 no.6
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    • pp.137-156
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    • 2014
  • The purpose of this study is to analyze types of roles and fashion of the Chinese first ladies and provide basic data for fashion image-making of first ladies. As for the research methods, the concepts, role types, and fashion of the first ladies were considered by referring to the precedent studies and relevant literature. Then, the fashion images according to role types were analyzed by collecting the photos of Chinese first ladies from the period of the Republic of China until today. The results were as follows: First, when the roles of Chinese first ladies were categorized based on ceremonial, political, and policy roles, Zhuo Lin and Wang Yeping played a ceremonial role; Wang Guangmei, Liu Yongqing, and Peng Liyuan played a political role; and Soong Qingling, Soong Mayling, and Jiang Qing played a policy role while they were first ladies. While the first ladies of the Republic of China often wore classic Chinese styles like traditional qipao as well as western clothes which contained a western influence, the first ladies of the People's Republic of China wore more colorful clothes and more accessories in the later period, and also often wore clothes that combined traditional and western elements. Second, first ladies who played a ceremonial role showed mannish and classic images; those who played a political role showed elegant, classic, and diverse images according to T.P.O; and those who played a policy role showed feminine, modern, and mannish images. Fashion images of the first ladies varied according to the level of political involvement, the sociocultural background of China at that time, and their personality and preference.

A study in the fusion of dragon image performance of Chinese MingDai and the European middle ages in the method of dragon character design of Chinese MMORPG (중국 명대(明代)와 유럽 중세의 용(龍) 비교를 통한 중국 MMORPG 용(龍) 캐릭터디자인 분석)

  • Yang, Yuan;Lee, Je;Jung, Seuc-Ho;Lee, Dong-Lyeor;Ryu, Seuc-Ho
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.221-226
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    • 2009
  • The character design in Chinese game by the strong impact of the western game. Chinese plays have being the intense feeling to the dragon image in Western. Therefore the dragon which in the game dragon role design is necessary to use the Chinese tradition dragon. First, consider of the cultural and the design and style expression and analysis the existing dragon role in MMORPG. Proposed that the game dragon role using the suggestion which the East and West dragon modelling fuses.

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The Effects of Chinese Consumer The Propensity For Consumption Purchase Intention (중국 소비자 소비성향이 한국화장품의 구매의도에 미치는 영향)

  • Zhang, Haikuo;Yao, JinGe;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.413-426
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    • 2021
  • This paper's purpose is to analyze the effect of Chinese consumer propensity to Korean cosmetics purchase through empirical analysis. The result, first, the sub-factors of Chinese consumers' consumption propensity, fashion-seeking propensity, brand-seeking propensity, price-seeking propensity, and quality-seeking propensity, were all deduced to have a positive effect on Chinese consumers' trust in Korean cosmetics. It was found that price pursuit orientation did not significantly affect purchase intention, while other factors had a significant positive effect. Second, Chinese consumers' trust in Korean cosmetics has a significant effect on purchase intention. Third, trust had a complete mediating effect between fashion-seeking orientation and purchase intention, and a partial mediating effect between brand-pursuing orientation, quality-seeking orientation, and purchase intention, whereas a mediating effect was not found between price-seeking orientation and purchase intention. Fourth, Korea's national image has no moderating effect on the relationship between trust and purchase intention.

How to Promote E-Commerce Exports to China: An Empirical Analysis

  • KIM, MIN JUNG
    • KDI Journal of Economic Policy
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    • v.39 no.2
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    • pp.53-74
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    • 2017
  • This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of Chinese cross-border online consumers to identify constraining and determining factors during the stages of their purchase decisions of Korean products. Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong intent to repurchase, future strategies should focus on attracting new consumers. Accordingly, Korean firms should build a powerful brand image, improve product quality and post-purchase services, and take full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts by, for instance, improving e-commerce export statistics, simplifying logistics and clearance procedures, and building trust in Chinese consumers.

Dynamic Modulation Transfer Function Analysis of Images Blurred by Sinusoidal Vibration

  • Du, Yanlu;Ding, Yalin;Xu, Yongsen;Sun, Chongshang
    • Journal of the Optical Society of Korea
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    • v.20 no.6
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    • pp.762-769
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    • 2016
  • The dynamic modulation transfer function (MTF) for image degradation caused by sinusoidal vibration is formulated based on a Bessel function of the first kind. The presented method makes it possible to obtain an analytical MTF expression derived for arbitrary frequency sinusoidal vibration. The error obtained by the use of finite order sum approximations instead of infinite sums is investigated in detail. Dynamic MTF exhibits a stronger random behavior for low frequency vibration than high frequency vibration. The calculated MTFs agree well with the measured MTFs with the slant edge method in imaging experiments. With the proposed formula, allowable amplitudes of any frequency vibration are easily calculated. This is practical for the analysis and design of the line-of-sight stabilization system in the remote sensing camera.

Suggestion on Chinese Clothing Market Launching : Focused on Foreign Students's Clothing Buying Behavior in Korea

  • Koo, In-Sook;Liu, Dashuang
    • Journal of Fashion Business
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    • v.15 no.6
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    • pp.1-22
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    • 2011
  • This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

Research on Chinese documentary portraiture: Focused on Xiao Quan's 「My Generation」 (중국 초상 다큐멘터리 사진에 대한 연구 : 샤오취안(肖全)의 「우리들 세대」 사진을 중심으로)

  • Liu, yuan;Yang, Jong hoon;Lee, Sang Eun
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.193-194
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    • 2018
  • 본 연구는 샤오취안의 "우리들 세대"를 중심으로 중국의 인물 사진과 시대 배경적의 관계를 연구한다. 샤오취안은 인물의 생활 배경 및 복장, 인물의 표정에 나타나는 감정, 구도를 활용해 시대적 배경을 상징적으로 구현했다. 본 연구는 중국 인물 사진을 대표하는 샤오취안의 "우리들 세대" 작품을 통해 중국 인물 사진의 역사적 기록으로서의 가치를 제고하는 기회를 제공한다.

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Clothing Purchasing Behavior and Attitude toward the Korean Wave and Korean Fashion according to the Fashion Lifestyle of Chinese Women in their 20s (20대 중국 여성들의 패션 라이프스타일에 따른 의복 구매행동과 한류 및 한국 패션에 대한 태도)

  • Park, Hye-Sun;Fei, Xie
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.7
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    • pp.690-702
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    • 2012
  • This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.

Process of Cross-border Marriage and Marital Satisfaction: Cases of Korean Men and Foreign Wives

  • Jee, Yean-Ju;Seol, Dong-Hoon
    • International Journal of Human Ecology
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    • v.9 no.2
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    • pp.13-27
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    • 2008
  • The advancement of information and transportation technologies in the context of economic and cultural globalization facilitates international marriages. However, it is ironic that image and fantasies play a significant role in the actual process of these marriages. Using data from a national survey conducted in 2006 (Survey for the Conjugal Life of the International Marriage Families) this study examines the experiences of Korean men and foreign wives. The findings confirm the negative impacts on marital satisfaction of the spousal image of hypergamy (i.e., imaginings of a high-earning husband and a submissive wife) and abbreviated marriage processes (i.e., broker-mediated marriage and incorrect information about a future spouse), but the detailed patterns differ by gender and by the ethnic origin of the wife. Korean Chinese (and to a lesser extent Han Chinese) wives are more negatively affected by the marriage process and spousal imaginings than are Southeast Asians and 'other' wives. While Southeast Asian wives are more likely to have received incorrect information about their husbands, they show significantly more flexible attitudes toward the marriage and spouses. Unification Church members are excluded from the analysis because their marital lives are distinctive enough to warrant separate research. As previous qualitative findings suggested, some Korean Chinese wives seem to perceive that returnees to the home country deserve an improvement in economic status as opposed to the disappointing reality. Imagining a submissive wife hurts the marital satisfaction of husbands regardless of the ethnic origin of the wife.