• 제목/요약/키워드: Chinese culture

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중국 MZ세대 소비자를 겨냥한 텍스타일 디자인 개발에 관한 연구 (The development of a textile design targeting Chinese consumers from Generation MZ)

  • 척흔월;김칠순;이채영
    • 복식문화연구
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    • 제31권4호
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    • pp.558-571
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    • 2023
  • In recent years, young Chinese consumers have become more favorably inclined toward products relating to traditional culture. Therefore, this study aimed to develop a textile design that incorporates traditional Chinese patterns and cultural symbolism that will appeal to consumers from the MZ generation (millennials and Generation Z). Through a literature search for traditional Chinese patterns and symbols regarded as auspicious, our design concept and motives were established. We selected peony, lotus, and frog motifs as representative of a "wealth and eternal prosperity" design theme. In textile design work 1, we used hand drawing and watercolor techniques, color transformation with Adobe Photoshop, and colorway and end-use 3D simulation with TexPro. The 3D simulation work suggests that this textile pattern is suitable for women's outerwear, mufflers, and tote bags. Textile design work 2 conveyed the 'wealth and eternal prosperity' design theme and had a graceful mood that embodied the nobility of the lotus flower whilst also encompassing the symbolism of money and status. The end design is a modern reinterpretation of traditional Chinese patterns and motifs. As such, it is hoped that it will satisfy the needs of young consumers for cultural values yet offer a unique new aesthetic distinct from existing textile designs. These qualities can be expected to enhance the competitive market value of textiles bearing this design.

패션 소비자의 유통채널 선호 및 소비 특성에 따른 유통채널 선택에 관한 비교연구 - 한·중 액티브 시니어 비교를 중심으로 - (Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer - Focused on active Korean and Chinese seniors - )

  • 이상인;유지헌
    • 복식문화연구
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    • 제31권3호
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    • pp.361-378
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    • 2023
  • This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

速과 菩薩의 硏究 (A Study on Sok (速) and Bosal (菩薩))

  • 김진구
    • 복식문화연구
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    • 제5권1호
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    • pp.19-28
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    • 1997
  • The purpose of this study was to identify and to trace the origins and meanings of sok (速) and bosal (菩薩). Comparative linguistic analytical approches were employed for this research. The analysis of this study indicted that sok (速) of Koryo was derived from sok (速) of Chinese. the phonetic value of sok (速) and sok (速) in Chinese are su⁴. The word sok (粟) refers to kok 곡 (穀) and kok (穀) refers to ra (羅). The bosal (菩薩) of Koroyo was related ot textile terminologies of many languages such as Hebrew, Mongolic, Manchu, Gilyak, Turkish and so on. Therefore, the bosal of Koryo was identified as a fabric term used in Koryo.

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몽고복식어휘의 비교 연구 (A Comparative Study on the Mongolic Costume Terminologies)

  • 김진구
    • 복식문화연구
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    • 제2권2호
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    • pp.297-306
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    • 1994
  • This study is concerned with a comparative linguistic analysis of the Mongolian costume terminologies. It was found that the Mongolian costume terminologies were related to the costume terminologies of English, Indian, Chinese, Arabic Uigur, Tibetan, Persian, Turkish, Hebrew, Assyrian. The influence of the Chinese costume terminologies was fond in the terminologies of the fabrics and the precious stones of the Mongolians. Also, the influence of the Indian costume terminologies were shown in the Mongolian costume terminologies. A characteristic feature in the Mogolian costume terminologies of the fabrics and the precious stones showed the elements of the foreign terminologies. This factor amy be due to the fact that originally the Mongolians ere the nomades.

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A study of the Koryo Dynasty Diet Culture

  • 라영아;김상보;이성우
    • 동아시아식생활학회지
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    • 제2권2호
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    • pp.243-250
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    • 1992
  • To study the Koryo Dynasty Diet Culture, [NOKULDAE] was used which is the book of Chinese Dialogue and the results obtained from the study were as follows. 1. Foods were dealed with cereal, ginsaeng, noodles, vegetables, fruits, lamb meat relish etc. 2. Several cooking methods had introduced on [NOKULDAE] such as meat roasting and bean boiling. 3. Diet therapy and Herb medicine cured by Chinese physician had been introduced on [NOKULDAE]. 4. Cooked menu introduced in [NOKULDAE] were 9 varieties in Han dynasty banquet menu. 5. Terms related to food and cook were to food and cook were analyzed and were summarized on Table 1,2,3.

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초급 중국어 학습자를 위한 발음교육 개선방안 - 말하기 중심 발음 교수법 - (A Study of the Speaking-Centered Chinese Pronunciation Teaching Method for Basic Chinese Learners.)

  • 임승규
    • 비교문화연구
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    • 제35권
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    • pp.339-368
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    • 2014
  • In Teaching Chinese as a Foreign Language, phoneme-based pronunciation teaching such as tone, consonants, vowels is the most common teaching methods. Based on main character of Chinese grammar: 'lack of morphological change' in a narrow sense, was proposed by Lv Shuxiang and Zhu Dexi, I designed 'Communicative oriented Chinese pronunciation teaching method'. This teaching method is composed of seven elements: one kind is the 'structural elements': phoneme, word, phrase, sentence; another kind is the 'functional elements': listening, speaking and translation. This pronunciation teaching method has four kinds of practice methods: 1) phoneme learning method; 2) word based pronunciation practice; 3) phrase based pronunciation practice; 4) sentence based pronunciation practice. When the teachers use these practice methods, they can use the dialogue and Korean-Chinese translation. In particular, when the teachers use 'phoneme learning method', they must use Korean and Chinese phonetic comparison results. When the teachers try to correct learner's errors, they must first consider the speech communication.

지렛대 원리에 따른 중국어 성조 실현과 교육 방법 (A Realization of Tone in Modern Chinese by the Leverage Principle and Its Teaching Strategies)

  • 장호득
    • 비교문화연구
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    • 제30권
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    • pp.259-277
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    • 2013
  • This article covers realization of tone in Modern Chinese by the leverage principle, and then explores its teaching strategies. The results of this study are as follows: The teaching strategies are as follows: Firstly, pronouncing Chinese vowels always takes far longer than you anticipate. Secondly, pronounce and practice Chinese vowels with leverage principle. Thirdly, understand and practice the sound change rule of '?'.

봄배추 재배방법 및 품종에 따른 생육 및 절임 특성 (Characteristics of Growth and Salting of Chinese Cabbage after Spring Culture Analyzed by Cultivar and Cultivation Method)

  • 이정수;박수형;이윤석;임병선;임상철;전창후
    • 한국식품저장유통학회지
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    • 제15권1호
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    • pp.43-48
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    • 2008
  • 김치는 절임 발효 식품으로서 염장이 품질에 영향을 미치는 중요한 요인이다. 이러한 영향에 대해 주재료인 배추의 품종 및 재배 방법의 차이를 구명하고자하였다. 배추의 재배방법(노지, 하우스재배) 및 품종(쌈노랭이, 매력, 춘황, 춘광, 고령지 여름, 옥황씨알)에 따른 수확전 요인(생육 특성)과 수확후에 나타나는 절임특성을 조사하고자 구중, 결구지수(크기), 엽수, 엽두께, 삼투몰 농도, 염함량, 탈염률, 경도를 측정하였다. 수확후 생육면에서는 시설내의 하우스에서 재배한 배추가 구중 및 결구크기, 엽두께, 함수량 등 면에서 높은 경향을 보였으며, 품종에 차이는 보이나 전반적으로 노지에서 재배한 배추의 경도, 삼투몰 농도가 높은 경향을 보였다. 배추를 절임시 염함량은 재배방법과 그에 따른 품종에 의해서도 차이가 나타났는데, 탐염률이 낮은 것들에서 염함량이 다소 높은 경향을 보였으며, 삼투몰 농도에서도 비슷한 경향을 보였다. 본 실험의 결과 동일한 품종이라도 재배 방법의 차이에 따라 배추를 절였을 경우 나타나는 특성이 달라질 수 있음을 확인하였다. 배추는 주년 생산작물이므로 봄철뿐만 아니라 앞으로 다른 생산시기도 확인이 필요 할 것으로 생각되며 이러한 재료의 차이에 따라 김치를 담갔을 때 대한 나타나는 고찰이 보다 필요 할 것이다.

관객과 소비자 관점에서의 중국 K-pop 팬덤에 대한 연구 (A Study on Chinese K-pop Fandom from the Perspective of the Audience and Consumers)

  • 소하미자;장웅조
    • 한국엔터테인먼트산업학회논문지
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    • 제15권3호
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    • pp.51-64
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    • 2021
  • K-pop 팬덤 중 중국 팬들은 지리적 인접성과 문화의 상대적 유사성으로 인해 K-pop 산업에 있어 매우 강한 소비력을 갖는 오래된 소비자 집단이다. 그러나 이러한 중국의 K-pop 팬덤에 관한 연구는 상당히 부진한 실정인데, 있다 하더라도 K-pop 제작자 혹은 생산자의 입장에서 기술된 연구가 많아, 관객이자 소비자인 중국인 팬들의 입장을 충분히 반영한 연구는 심각하게 부족한 상황이다. 이에 본 연구에서는 현상학적 연구방법을 채택하여 심층 인터뷰 및 참여관찰을 통해 K-pop의 관객이자 소비자인 중국 팬들의 팬덤 경험을 톺아보았다. 이를 통해 중국 팬들의 심리적 특성과 행위적 특성, 그리고 격동하는 외부환경에 대한 팬들의 대응에 대해 살펴보았으며, 그들의 입장에서 K-pop 문화의 발전에 관한 기대와 의견을 살펴보았다. 연구결과 K-pop 문화와 산업의 발전에 있어 주체적 개인으로서의 팬(independent fan)과 상호의존적 집단으로서의 팬덤(interdependent fandom)의 역할과 그 영향력을 확인하였다. 아울러 팬들과 K-pop 아티스트, 그리고 기획사/소속사 간의 소통 및 신뢰의 구축을 촉진하는 기획사/소속사의 퍼실리테이터(facilitator)로서의 역할이 중요함을 강조하였다.

A new type of multimedia content with Chinese characters as the core-Barrage

  • Pan, Yang;Kim, KiHong;Yan, JiHui
    • International journal of advanced smart convergence
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    • 제11권2호
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    • pp.118-127
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    • 2022
  • Barrage language is a new media language based on Internet video. It is a representative expression of the Internet environment regardless of its format and content. As a unique movie viewing characteristic provided by the barrage function, the timeliness of feedback, entertainment, and interactivity of the content are excellent. Characteristic. Barrage language itself is closely related not only to the value of linguistic research, but also to the spread of the Internet in the Internet environment. Based on the current situation of Chinese video sites, this thesis explores how Barrage is an organic cycle of culture and consumption in a specific platform and group, and analyzes its propagation methods and effects. By analyzing the characteristics of content production patterns unique to the barrage culture, implications and reference values for production activities of other cultures, the effect of popularization on viewers and the production and consumption of the 'barrage' culture of the industry is studied, and furthermore, the 'barrage' culture is It was designed to be a reference for the development of the platform, internet culture, and animation industry culture.