• Industry Promotion Research
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• v.9 no.1
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• pp.223-230
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• 2024

This study aims to determine whether coach leadership behavior and group cohesion mediate in the relationship between grit and training satisfaction among Chinese college students. Data were collected through a survey targeting 313 college students purposively sampled at a university in Guangdong, China. The collected data was analyzed using SPSS PC+ Win ver. 25.0 and SPSS PROCESS macro ver. 4.2. The statistical methods applied were frequency analysis, reliability analysis, correlation analysis, and dual mediation effect analysis. The conclusion of the study is as follows. First, grit, coach leadership behavior, group cohesion, and training satisfaction all showed significant positive correlations. Second, the coach's leadership behavior and group cohesion double-mediated in the relationship between grit and training satisfaction. Based on these results, this study proposed a plan to utilize not only grit but also coach leadership behavior and group cohesion to improve college students' training satisfaction.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.3
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• pp.1429-1441
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• 2016

While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social connection, self-presentation and entertainment. Among them the most dominant reason for using Sina Weibo was found to be information-gathering. This finding suggests that Sina Weibo functions as a platform to search for information on social issues and interests. The study also found that these motivations were significantly different between male and female users. Interestingly, female respondents used Sina Weibo much more broadly than male counterparts, accessing it to satisfy all needs such as information gathering, accessibility to celebrity, social connection, self-presentation and entertainment. Based on these findings limitations and direction for future studies are discussed.

• The Journal of Information Systems
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• v.28 no.2
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• pp.109-127
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• 2019

Purpose South Korea and China have a long and deep relationship from ancient times to the present. There are many exchanges between economic and educational or other aspects. It will be interesting to compare the perceptions of preliminary entrepreneurs in South Korea and China. Design/methodology/approach This study attempts to analyze the intentions of Korean and Chinese entrepreneurs, and to find the differences between Korean and Chinese entrepreneurs. The research model of this study is composed of internal and external affecting variables, and one dependent variable as the intention of entrepreneurs. A structured questionnaire was distributed to college students and graduate students in South Korea and in China. Data have been analyzed using a Lisrel 8.80 software. Findings The results of this study indicate that all variables except for successful role model have a positive influence on entrepreneurial intentions. The nationality partially mediates the causal relationship between independent variables and dependent variable. Some discussion and implications are suggested.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.98-112
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• 2007

The purpose of this study was to identify the differences in store evaluative criteria, clothing evaluative criteria, and purchasing behavior for casual wear among groups with different types of shopping orientation. Data were collected from 175 female and 169 male college students living in Beijing, and analysed by factor analysis, cluster analysis, ANDVA, Duncan test, crosstabulation analysis, and frequency analysis. Chinese college students were classified into four groups by their shopping orientations; fashion-pursuit type, individuality-pursuit type, practical type, and apathetic type. Significant differences were found in store evaluative criteria, clothing evaluative criteria, purchasing behaviors, and demographic characteristics. The fashion-pursuit type and individuality-pursuit type were more influenced by store location and service, product attributes, and fashion. They purchased more frequently and spent more money. Esthetic clothing evaluative criteria were considered more important by the individuality-pursuit type than the others, and symbolic clothing evaluative criteria by the fashion-pursuit type.

• The Journal of Industrial Distribution & Business
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• v.15 no.9
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• pp.29-35
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• 2024

Purpose: With the rapid development of the e-commerce industry, online e-commerce festivals represented by the "Double Eleven Online Shopping Festival" and "618 Mid-Year Promotion" in China play a unique role in consumer activities and have an important impact on various consumers. As aborigines in the Internet era, college students have huge consumption potential. In order to meet the pursuit of a better life for college students and achieve impressive business results, e-commerce platforms will launch various e-commerce festivals. Research design, data and methodology: This article constructs a research model based on the stimulus organism response model and clue utilization theory, proposes relevant hypotheses, and uses SPSS 27.0 to test the proposed hypotheses. From the perspectives of promotion level, timeliness, and variety of categories, this study aims to verify the impact of e-commerce festivals on college students' purchasing intentions and draw relevant conclusions. Results: Empirical verification has shown that the promotion level, timeliness, variety of categories, and holiday trust of e-commerce festivals have a significant positive impact on the e-commerce festival trust of college students as a consumer group. Conclusions: The conclusion on college students' purchasing intentions not only has guiding significance for the formulation of marketing strategies for enterprises, but also helps to understand the current behavior patterns of young consumers.

• Korean Journal of Human Ecology
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• v.9 no.3
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• pp.395-403
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• 2000

This study was carried out with 200 students of Chungbuk National University to investigate their dietary behavior and calcium intake and to find out variables among general characteristics of subjects which influence dietary behavior and calcium intake. Questionaires and interviews were used for data collection. The results obtained were as follows: 1) Dietary behavior of college students were not desirable as a whole. The percentages of skipping breakfast and irregular meal among students were over one third, respectively. Especially students living alone skipped breakfast more frequently, took their meals more irregularly, and their eating frequencies of 6 food groups were lower compared to students eating at home. 2) Calcium intake was significantly different according to gender. Mean calcium intake of male students was 744.0 mg/day and that of female students was 480.8 mg/day. Average %RDA of calcium intake of female students was 68.5%. Resource food contributing to calcium intake in the first order was milk, next was yogurt, Small anchovies, kimchi made with Chinese cabbage, ice cream and soybean curd in that order. From the results of this study, we found that the students living alone and female students are exposed to high risk of poor dietary behavior and undernutrition of calcium. In conclusion, nutrition education programs for them are required as soon as possible.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.67-76
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• 2022

This study aimed to guide the practice of group art therapy among Korean college students through a systematic review. Therefore, 164 studies relevant to group art therapy for Korean undergraduate students published in Korea from January 2001 to June 2021 were selected. This systematic review included 46 publications based on the PICO standards. The author systematically reviewed the included studies, summarized the characteristics and therapy effectiveness, and analyzed the overall research trends. The primary findings were as follows: First, the number of publications on group art therapy among Korean college students has significantly increased. According to a review of group art therapy characteristics, the majority of studies enrolled 6-10 participants (32 studies, 66.7%), applied 6-10 sessions (23 studies, 47.9%), and had an intervention time for each session of 90 minutes (25 studies, 53.2%). Second, research outcomes of group art therapy among Korean college students were grouped into self-related, society-related, emotion-related, and career-related outcomes. Regarding career-related outcomes, all studies found that group art therapy had a statistically significant impact on career-related outcomes, particularly on the levels of career decision-making and maturity. Most studies suggested that group art therapy had a positive effect on self-related, society-related, and emotion-related outcomes, with 6 studies finding no statistically significant effect of group art therapy on college students. Third, the most effective intervention for college students was the media-based group art therapy. In particular, college students had the most effective performance in career-related outcomes. This study is significant in that it uses a systematic review to integrate and summarize research results on group art therapy among college students over the last 20 years. This study revealed that group art therapy could positively and effectively affect Korean college students. Based on this systematic review, we expect to practice and develop group art therapy in Chinese college students with comprehensive guidance and convincing data.

• Journal of Fashion Business
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• v.5 no.1
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• pp.1-15
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• 2001

The purpose on this study is to grasp the clothing habits and problems of the Chinese-Koreans in Yanbian, China through the fact-finding survey about the clothing habits for the Chinese-Koreans in Yanbian, China who have frequent exchanges with the North Korea and have relatively similar home culture preparing for the unification of North and South Korea, also it is to make the basic data for improving their qualities of life. As for the method of study, it centered on the investigation by the questionnaire on the spot and it referred to the data like domestic and abroad literature, field observation, interview and internet, etc. as a reference. Also it centered on the girl college students and the housewives in Yangil City as an object of research. Accordingly, the result of this study is as follows. The Yanbian is the largest Chinese-Koreans group of people in the China. The economic environment in Yanbian is in the middle of the whole China. With the open-economy of China and the contact with the foreign culture, especially with Korea, the 1960s and 1990s coexist in. The Chinese-Koreans in Yangil spend about 1,425 CNY as clothing expenses averages a year, and the estimated value of holding amount of clothing is about 27 suits. They recognize the clothing made in Korea as high-quality and high-price of high-quality articles. They have high interest in the Korean fashion as the younger generation. They prefer to modern, active, refined and mature atmosphere in the clothing atmosphere, but they still do not reach to the level yet in actual. They generally have strong tendency with the preference of black color or dark color because they have small holding amount. The field materials of fiber did not become high-quality articles because they hold in the level of 1960s in Korea. So, the color level of Chinese-Koreans in Yanbian is still low.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.334-341
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• 2020

Through a investigation of the physical activity status of 1794 undergraduates who were non-sports majors from freshman to senior in Jiangxi Normal University, to analyze physical fitness status of college students with different physical activity levels. The results showed that in physical activity, high-intensity physical activity of male was higher than female, while medium-intensity and low-intensity (insufficient) physical activity of female was higher than male. College students' high-intensity physical activity group's physical test scores were better than the medium-intensity physical activity group, and the medium-intensity physical activity group was superior to the low physical activity group. In terms of physical fitness, among the test indicators of body shape and physiological function, the vital capacity and body mass index of male and female were ranked at a pass level. In the physical fitness test indicators, the performance of college students' endurance qualities was better while the overall performance of strength qualities was lower. The overall fitness of college students was ranked at a pass level, and the physical test scores of female were better than male.

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2005.06a
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• pp.44-49
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• 2005