• 제목/요약/키워드: Chinese characteristics

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중국 패션브랜드 SNS(WEIBO) 특성이 지각된 유용성, 만족도, 브랜드 충성도에 미치는 영향 (The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty)

  • 장채리;김미숙
    • 복식문화연구
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    • 제26권1호
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    • pp.82-94
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    • 2018
  • As the number of SNS(Weibo) users in China is growing rapidly, Chinese fashion brands are heavily dependent on SNSs as a fashion marketing communication tool. For this reason, the characteristics of SNS accounts and their influences on SNS users' responses need to be studied. Thus, the present study aimed to investigate the influences of the characteristics of Chinese fashion brands' SNS accounts(Weibo) on the perceived usefulness of and satisfaction with the SNS acount, and brand loyalty. Data were collected via a questionnaire survey of men and women living in Beijing or Shanghai aged from 18 to 49 with experience of SNSs(Weibo). After a pilot survey of 70 subjects, the preliminary questionnaire was revised and then translated into Chinese. The questionnaire translated into Chinese was back-translated into Korean to ensure the translation was correct. The final questionnaire was administered to 600 subjects. Exploratory and confirmatory factor analyses, reliability analysis, and structural equation model analysis were conducted for data analysis. The results of this study were as follows: Five factors were extracted for Weibo characteristics: interaction, information provision, information recency, information reliability, and information playfulness. The information reliability, information playfulness, and interaction of SNS accounts(Weibo) had significant influences on perceived usefulness. The information playfulness, information reliability, and information recency showed significant influences on satisfaction. The perceived usefulness exerted significant influences on satisfaction and brand loyalty. The satisfaction also had statistically significant influences on brand loyalty.

중국 중재제도의 특징과 그 역사.문화적 배경에 관한 연구 (A Study on the Characteristics of Chinese Arbitration System and Its Historical and Cultural Background)

  • 오원석;이경화
    • 한국중재학회지:중재연구
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    • 제24권2호
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    • pp.161-181
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    • 2014
  • This thesis, which mainly focuses on the characteristics of the Chinese arbitration system, will mainly deal with three characteristics and analyze the causes that directly or indirectly influence them. The first characteristic is China does not recognize ad hoc arbitration. Ad hoc arbitration is the initial form of arbitration, and it occupies an important position in many countries; however, China's judicial system does not recognize it. There are many disadvantages for building a system of ad hoc arbitration in China; i. e., the arbitration system in China is undeveloped and shot-time established, and it lacks social and civil society basis, along with a credit system, which the Western ad hoc arbitration relies on. The second characteristic is the existence of excessive judicial supervision and control over arbitration in China. Judicial supervision over arbitration has been the customary practice in each country of the modern world, but sharp variation exists in the legal stipulations and the courts' attitude toward the standard to be applied in the supervision over arbitration. In China, there has always been a controversy over judicial supervision, and the standards applied in the supervision over arbitration by courts in different regions are less than identical. The last characteristic is the existence of a combination of mediation with arbitration, which is called Arb-Med in China. Such means that in the process of arbitration, the arbitrator may conduct mediation proceedings for the case it is handling if both parties agree to do so. Under the Chinese law, Arb-Med may lead to a binding and enforceable outcome. However, it has several legal disadvantages and almost no country adopts this system. China still insists that this system will go on because Arb-Med was first made in China, and its effect was proven through long-time practice in CIETAC.

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A Comparison Analysis of Color Characteristics and Images in Flight Attendant Uniforms of Korea, China and Japan

  • Shao, Chiqian;Lee, Misuk
    • 패션비즈니스
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    • 제17권6호
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    • pp.111-124
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    • 2013
  • The purpose of this research was to conduct a comparison analysis of color in the characteristics and image of Korea/China/Japan airline uniforms. Research subjects for this research included 19 Korean, Chinese and Japanese airlines servicing the Incheon International Airport in South Korea. The analysis methods are based on the Munsell Color Order System and PCCS (Practical Color Coordinate System) tone classification in order to examine the color characteristics. For the color image analysis, the present research performed a positioning on Shigenobu Kobayashi's color images scale with adjectives in order to compare the resulting differences. As a result of the analysis, this research discovered the following; First, achromatic colors were found to be used most frequently in flight attendant uniforms of Korea/China/Japan. In Korean flight attendant uniforms, YR/Y, GY and B/PB/P; in Chinese, R/PB, RP, YR/Y/GY and BG/P; in Japanese, RP, R/P/PB and Y/BG were found in order. As for the main uniform colors, Korean flight attendant uniforms were found to be in the colors YR, and R/GY/B/P; Chinese flight attendant uniforms, R, PB, and P/B; and Japanese flight attendant uniforms, R, BG, B, RP and N. Second, Korean flight attendant uniforms used W and It most frequently; China flight attendant uniforms, W; and Japanese flight attendant uniforms, W and v. Regarding the main colors, Korean flight atteddant uniforms used lt/g and v/p; Chinese flight attendant uniforms, v, dp and s/d/dkg; and Japanese flight attendant uniforms, v/dkg and Bk. Third, after positioning each country's uniform color combination bars on the Kobayashi image scale, Korean flight attendant uniforms showed classic images along with casual/pretty/elegant/chic images; Chinese flight attendant uniforms displayed, casual images as well as, dynamic/gorgeous/chic/cool casual/dandy images; and finally, Japanese flight attendant uniforms converyed dandy images along with casual/gorgeous images. This research findings indicate that Korea/China/Japan airlines' flight attendant uniforms seek for differentiated image establishment by reflecting their own CIs and unique national cultures in the uniform color marketing.

중국 치파오 디자인의 문화 차원에서의 특성 분석 (A Study on Characteristics Analysis of Chinese Qipao Design in the Perspective of Cultural Level)

  • 양베이;장주영
    • 한국콘텐츠학회논문지
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    • 제21권5호
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    • pp.905-917
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    • 2021
  • 치파오는 중국의 전통 복식이며, 중국을 대표하는 기호로서 독특한 문화적 의미를 지닌다. 본 연구는 우선 치파오의 개념과 역사적 발전를 개술하며 선행연구를 통해 치파오의 5가지 핵심 요소를 정리하였다. 그리고 문화 차원과 디자인 특징 이론에 기반하여 문화의 외부층, 중간층과 내부층 등 3차원에서 볼 수 있는 디자인 특징을 중심으로 치파오의 5개 핵심 요소가 지니는 의미를 분석하였다. 연구를 통해 치파오의 각 요소별 문화차원의 세 가지 층위 간 다양한 발전 관계가 있음을 발견하였다. 또한, 치파오가 중국의 전형적인 여성 복식으로서 디자인적으로 다양한 연구 가치를 지녔을 뿐 아니라, 인문적인 의미 및 사회, 경제, 기술, 패션 발전의 다차원적인 정보를 풍부하게 담고 있음을 알 수 있었다. 이를 통해 중국 치파오 디자인의 역사와 사회적 가치 및 현대적 의미에 대한 이해를 돕기 위한 기초 자료를 제공하고자 한다. 본 연구는 중국 전통복식의 현대화를 위한 기초 연구임을 밝혀둔다.

중국 조선족, 한족, 및 한국 아동과 청소년의 미디어환경, 이용실태 및 영향요인 (A comparative Study on Media Environments and Media use of Korean-Chinese, Chinese, and Korean Adolescents)

  • 구정숙;박혜원;조복희
    • 대한가정학회지
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    • 제43권2호
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    • pp.159-174
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    • 2005
  • A comparison of students' media environments and media use patterns among Korean-Chinese in Yanji and Shenyang, Chinese students in Yanji and Korean students in Ulsan revealed significant differences. The research surveyed 3,241 students between 10-18 years old on their home media environments, media use patterns and social characteristics including achievement motivation and the locus of control. Korean children not only have more media in their homes, but they are also heavier users of computers and other media than the other two groups. Despite the lower rates of access to computers and other media at home, Korean-Chinese in Yanji reported more use of media including TV, VCRs and computers at the computer rooms than Chinese students in Yanji. Additional analyses revealed negative correlations between computer gaming at home and at computer rooms and achievement, internal locus of control and psychological and physical home environments. Impacts of Korea culture and societal changes on the Korean-Chinese use of media, and choice of media language were discussed.

중국어 신조어와 '80후(後)'의 문화 소고(小考) (Thoughts on the Culture of Post-80s Generation and Newly Created Words)

  • 김순진;한용수
    • 비교문화연구
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    • 제39권
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    • pp.355-380
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    • 2015
  • China has been experiencing a series of changes after gradually opening up its society. Such changes have now seeped into almost every sector of the society, leading to overall change. While the political system has been maintained without much change, the structure of life for Chinese has undergone a shift, especially in the sectors related to industry or the economy. The Chinese have adopted capitalism in their own way, leading to fast growth in their industries. Those who were born in the 1980s amidst such change (so-called the post-80s generation) are now playing a major role in Chinese society. Understanding this generation can help understand some of the most important phenomena in today's China. Therefore the language used by this generation is in particular meaningful as language often reflects the society it is used in. This study focuses on the newly created words arising from the lifestyles of the post-80s generation to better understand how the China's move towards a more open society over the past three decades have brought about changes. The work culture and consumption styles of the post-80s generation are also showing some collective characteristics. As such, a review of newly created Chinese words related to this generation is expected to increase understanding of the overall Chinese society and Chinese culture of today.

관행농법, 시설재배 및 유기농법 재배지 토양의 화학적 특성과 배추, 상추의 $NO_3^-$ 집적량 차이 (Chemical characteristics of Soils Cultivated by the Conventional Farming, Greenhouse Cultivation and Organic Farming and Accumulation of $NO_3^-$ in Chinese Cabbage and Lettuce)

  • 손상목;한도희;김영호
    • 한국유기농업학회지
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    • 제5권1호
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    • pp.149-165
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    • 1996
  • In order to get some basic datas on environmental friendly funtion against soil and water pollution and safe vegetable production by organic farming, chemical characteristics of soils cultivated by the conventional farming, greengouse cultivation and organic farming and acumulation of NO3--N in chinese cabbage and lettuce were analysed. The highest value of NO3--N in 0-30cm subsoil of organic farming was found among the 3 different farming systems, and it was 3.6 and 6.6 times higher than those of conventional farming in chinese cabbage and lettuce respectively. P2O5 also show high accumulation in the rhizosphere of organic farming compared to convnetional farming. The accumulation of NO3--N and P2O5 in the rhizosphere of organic farming were simial to those of greenhouse cultivation. The NO3- accumulation in chinese cabbage and lettuce by organic farming reach 3224ppm in chinese cabbage and 2543ppm in lettuce and it were 4.7 and 6.4 times higher than those of convnetional farming. It is urgently necessary to introduce the basic standard of IFOAM, EU and FAO/WHO Codex on organic agriculture into korean organic agriculture for operation of environmental friendly system and production of safe vegetable in terms of NO3-.

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중국 무역업체의 전자무역 구현수준 결정요인 연구 - 중국 산동성 지역 수출기업을 중심으로 - (A Study on the Implementation Level of e-Trade of Chinese Exporters in Shandong Province, China)

  • 심상렬;소단
    • 통상정보연구
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    • 제12권4호
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    • pp.3-24
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    • 2010
  • This study aims to identify the determinants on the implementation level of e-Trade of Chinese exporters in Shandong Province, China. From the review of previous studies, a research model and six hypotheses were set up and tested by the multiple regression analysis with total 127 effective survey data. Among the company characteristics, the company size was statistically significant to the utilization range and the utilization level. But unlike former studies in Korea, the utilization range showed the (-) mark. On the other hand, the innovative attitude of CEO didn't show statistical significance to both the utilization range and the utilization level. Among the information characteristics, the IT infrastructure was not statistically significant to both the utilization range and the utilization level. On the other hand, the education and training of technical personnel didn't have a significant effect on the utilization range, but it had a statistically significant effect on the utilization level. Among the external environment, the intensity of competition had a statistically significant effect on both the utilization range and the utilization level. In summary, the implementation level of e-Trade of Chinese exporters in Shandong Province, China is still behind that of Korea. But the fact that the small and medium-sized Chinese exporters are using Internet more actively than large companies suggests some implications for those of Korea.

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중국(中國) 여대생(女大生)의 의복(衣服) 선호도(選好度)에 관(關)한 연구(硏究) (A Study on the Preference of Clothing of College Female Students in China)

  • 손희정;김효숙
    • 패션비즈니스
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    • 제4권2호
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    • pp.85-93
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    • 2000
  • Today, China is drawing the attention of the entire world with rapid economic growth that commenced with the opening of its economy. The world recognizes the value of China as a massive market that will eventually lead the global economy in the future. This paper is devoted to basic research on Chinese apparel consumers and is intended to help apparel market developments in China. Its aim is to understand the distinct characteristics of China and to study general apparel designs and purchasing preferences necessary for the development of products that can meet the special needs of Chinese consumers. In addition it identified clothing behaviors to better understand the distinct characteristics of Chinese female college students preferences. The research showed that Chinese female college students preferred achromatic, dark blue, and red colors in decreasing order, and cotton and wool textiles. For style, they preferred designs that accentuated individuality. Also, comfort played an important role in purchasing. Behaviorally, they had strong interests in fashion but valued economic and pragmatic aspects when it came to purchasing, and were not much affected by the desire for identification. From research results, the paper concludes that there is a need for developing comfort-enhancing products for highly individual Chinese female college students, with designs uniquely preferred by them, and valueadded apparel products targeted for upper social levels.

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중국 한푸(汉服) 요소를 스캠퍼(SCAMPER) 기법에 적용한 힙합 패션디자인개발 (Development of Hip-hop Fashion Design by Applying Chinese Hanfu Elements to SCAMPER Technique)

  • 진가인;서승희
    • 패션비즈니스
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    • 제25권1호
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    • pp.108-132
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    • 2021
  • The objective of this study is to develop and present the modern men's hip-hop fashion designs using the design elements of Hanfu which is a traditional culture of China as a motif by applying the SCAMPER technique. In the research methods, this study conducted the literature review and work production. In the process of work development, first, after setting up the concept, a design map was produced. Second, the characteristics of hip-hop fashion style and the design elements of Hanfu were organized. Third, this study developed the hip-hop fashion designs reinterpreting the design elements of Hanfu into modern hip-hop styles by applying the SCAMPER conception list. Fourth, Fourth, of the developed designs, the finally decided upon designs were produced into real six articles, which included a T-shirt, shirt, zippered sweater, jumper, denim jacket, long jumper, denim pants, baggy pants, and short pants. This study offers the possibility of developing Chinese hip-hop fashion design targeting the emerging Chinese hip-hop fashion market by suggesting hip-hop fashion designs with the characteristics of Chinese traditional culture.