• 무역상무연구
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• 제69권
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• pp.699-720
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• 2016

In the past 10 years, there have been lots of misuses of the trademark system in China. For example, some Chinese companies have registered same or similar oversea's well-known trademark as a prior rights holder, and oversea's companies lost a chance to register their own trademarks or commence cases to acquire their own trademark determination in China. So Chinese government revised Chinese Trademark Law in 2014 to remedy these mistakes. Article 30 is intended to crack down on preemptive registration and compensate for the possible unfair consequences resulted from the principle of prior registration. Under the principle of prior registration, only where the unregistered trademarks of prior use have certain influence, and where the applicant of latter applied trademark knows or should know the prior trademark and the applicant has the bad faith of obtaining unjustified interests from goodwill of such unregistered marks, it shall be curbed by Article 30. Furthermore, trademark oppositions could be filed by anybody previously. Under the revised Trademark Law Article 44, oppositions based on absolute grounds can still be filed by anyone, but oppositions based on other available grounds can only be filed by a prior rights holder or a materially-interested party with undefined but similar to the standing requirement for filing nullities under Article 41 of the old law, and likely intended to cover trademark licensees and successors.

• 무역상무연구
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• 제73권
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• pp.1-20
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• 2017

There are many safeguards and measures available regulating the protection of a trademark and its registered holder, however, the protection of a licensee in a trademark license agreement is also important for protection of a intellectual property. Therefore, there are several measures in place for the protection of licensees' interests in Chinese trademark law. Article 43(3) of the Chinese Trademark Law rules a licensor who licenses others to use his registered trademark shall submit the trademark licensing to the trademark office for file, and the trademark office shall announce the trademark licensing to public. Without filing, the trademark licensing shall not be used against a bona fide third party. It means a licensee can not use an unrecorded license with the relevant trademark authority against third parties - essentially, this means that a licensee should insist on having their trademark license agreements recorded against the relevant trademark authority, so that a licensee's interests are protected as against the assignees, licensees and other types of third parties. Otherwise a third party in good faith can use the registered trademark legally against a licensee even though a trademark license agreement between a licensor and licensee is still valid.

• 무역학회지
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• 제41권3호
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• pp.157-176
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• 2016

중국은 2014년 5월 1일부터 제3차 개정 중화인민공화국 상표법(《中华人民共和国商标法》)을 시행하고 있는바, 제3차 개정은 선사용 항변조항(제59조 제3항)을 신설하여 선사용인의 항변권을 법적으로 보호하기 시작하였다. 이에 대한 실무적 기준을 검토하기 위하여 본고는 중국최고인민법원이 공표한 금년도 10대 지식재산권판결 중 선사용 항변권이 인정된 판결을 중심으로 선사용 항변권이 인정되는 기준과 요건을 고찰한다.

• 무역상무연구
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• 제67권
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• pp.49-68
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• 2015

In recent years in China, corresponding to a shift in consumption pattern from household basics to greater expenditure on quality of life, new franchising opportunities arise. Although the franchising prospect in China is promising, Korean companies aiming at franchising into China need to be aware of the legal framework for commercial franchise in China as this will have direct impact on their business expansion. Where franchising activities involve trade mark licence, Chinese Franchise Regulations require such trade mark licence agreement to be regulated in accordance with the relevant provisions of the Chinese Trademark Law. Furthermore where one party fails to perform his obligation and it impacts purpose of the contract seriously, the other party could avoid the contract in accordance with the relevant provisions of the Chinese Contract Law. To launch franchising business successfully in China, Korean companies do market research sufficiently before they may commence franchise business. Korean franchisor must register with local authorities in China by own name, and make Chinese partner take charge of management of the distribution network and invitation of franchisee partners.

• 무역학회지
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• 제41권1호
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• pp.21-39
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• 2016

본 연구는 중국에서 점점 이슈가 되고 있는 병행수입 시스템의 법적 문제를 분석하였다. 현재 중국에는 병행수입에 대한 법률이 없으므로 중국 법원은 병행수입 사건을 판결할 때 원고의 소송 청구에 따라서 「전리법(專利法)」, 「상표법(商標法)」, 「반부정당경쟁법(反不正當競爭法)」 등 여러 법률에 의해서 다르게 판결하고 있다. 따라서 동일한 사례임에도 불구하고 법관과 적용 법률에 따라서 다른 결론이 나고 있다는 것이 문제로 지적된다. 본 연구에서는 병행수입의 개념과 이론적 근거를 살펴보고, 중국의 대표적인 3개 사례를 통해서 중국법원이 병행수입 판결에 대한 시사점을 파악하고, 입법 필요성을 제시하였다.

• 무역학회지
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• 제42권3호
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• pp.123-142
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• 2017

그간 중국법원은 외국 유명인의 성명권을 인정하지 않음에 따라, 수많은 중국기업들에 의하여 외국 유명인의 성명이 상표로 등록·사용되어 왔다. 그러나 최고인민법원이 최근의 판결을 통하여 미국의 농구스타 '마이클 조단'의 성명권을 인정함에 따라, 외국 유명인이 자신의 성명권을 인정받을 수 있는 법률적 근거가 마련됨으로서 외국 유명인의 이름을 임의적으로 사용하는 것에 제동을 걸 수 있는 방편이 마련되었다. 다만 일정한 요건을 갖춘 경우에 한하여 성명권이 인정되므로, 본고를 통하여 성명권이 인정되기 위한 요건들과 이에 대한 우리기업의 대응책을 살펴본다.