• Journal of Distribution Science
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• v.18 no.12
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• pp.55-66
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• 2020

Purpose: For bakery retailers that want to enter the Chinese market, this study seeks to draw implications through the analysis of Paris Baguette, Paul Bakery and local competitors. In particular, the study analyzes entry strategies, as well as the advantages and disadvantages of the companies. Research design, data and methodology: This study analyzed the Chinese bakery industry and overviewed the policy of bakery industry. The research method utilized Chinese Statistical Yearbook of Food Industry and literature related to Chinese bakery industry. Additionally, this study used case analysis methods for foreign and local bakery enterprises in the bakery industry. Results: During the rapid growth of bakery industry, Paris Baguette made a successful settlement by utilizing localization strategy; while on the contrary, Paul Bakery took a standardization strategy and failed in the Chinese market. Conclusions: Paris Baguette succeeded in launching localized products after thoroughly analyzing products that suit local tastes in China. However, Paul Bakery has been knocked out of the Chinese market for failing to capture the taste of the Chinese people by launching standardized products that reproduce French culture and taste. As such, the Chinese market is huge and differences exist in different provinces, so standardization and localization strategies should be appropriately utilized.

• International Commerce and Information Review
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• v.14 no.2
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• pp.3-27
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• 2012

As Chinese political and economical status gets higher, a lot of multinational firms have tried to find some chances from the Chinese market successfully. Though geographically Korea is located closely to China, a lot of firms entering into Chinese market have turned out failed. Thus, this study researched Korean manufacturing firms in China, surveyed their localization degree of distribution, and tried to find out factors which influence these localization from a far-reaching literature. As a result of analyzing 146 questionnaires, the length of channel, among Chinese environmental factors, has a positive influence on the distribution localization degree. In addition, the factor of distribution relation assets has a positive effect on the distribution localization degree. Considering this study, the Chinese market, especially distribution field, has recently grown up to the world-class level. Therefore a firm intending to enter into China needs to be careful not to underestimate China.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.4
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• pp.1611-1629
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• 2016

Recently, deploying WiFi access points (APs) for facilitating indoor localization has attracted increasing attention. However, most existing mechanisms in this aspect are typically simulation based and further they did not consider how to jointly utilize pre-existing APs in target environment and newly deployed APs for achieving high localization performance. In this paper, we propose a measurement-based AP deployment mechanism (MAPD) for placing APs in target indoor environment for assisting fingerprint based indoor localization. In the mechanism design, MAPD takes full consideration of pre-existing APs to assist the selection of good candidate positions for deploying new APs. For this purpose, we first choose a number of candidate positions with low location accuracy on a radio map calibrated using the pre-existing APs and then use over-deployment and on-site measurement to determine the actual positions for AP deployment. MAPD uses minimal mean location error and progressive greedy search for actual AP position selection. Experimental results demonstrate that MAPD can largely reduce the localization error as compared with existing work.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.535-547
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• 2019

Website localization not only means to transliterate the content and text of the original language web pages, but also adjust it according to the culture and demand of the target language market, so as to improve the acceptance of the local market. From the perspective of localization, this paper analyzes localization strategies and shortcomings of Chinese pages of Jeju official tourist website 'visit Jeju'. First, by comparing the differences between the Chinese web pages and the Korean web pages in the content and text, the localization of the website is summed up, and then the differences are compared with the local tourism website 'Mafeongwo' in China. Not only offering and suggestions for improving the translation quality in the Chinese web pages of 'Visit Jeju'. but also the making some further suggestions for the other Korean websites.

• International Commerce and Information Review
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• v.10 no.4
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• pp.321-350
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• 2008

The China has opened the distribution market completely since it joined the World Trade Organization on Dec 11 2001. The notable features of Chinese distribution market are the transition from the consumers' monolithic demand to diversification for the luxury goods, well-being products. The regional characteristics of consumers are smart, conservative, optimistic and advanced. and the open door policy has prompted the capitalistic economy gradually. We analyzed the Chinese distribution markets and came up with the following strategies. First, we recommend the setting of the key regional market not covering the whole chinese markets. then we can extend the main market step by step. Second, we need to cooperate and advance with the Korean distribution companies which entered into markets already. Third, we need to acquire the competitive and stable distribution channel in China. Fourth, we need to implement the localization strategy in terms of human resources and procurement. Fifth, the consignment management can be another strategy. I hope this research can be a little help to those who wish to expand to the Chinese markets.

• Journal of Distribution Science
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• v.10 no.11
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• pp.21-30
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• 2012

Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

• The Journal of Korean Philosophical History
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• no.39
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• pp.195-220
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• 2013

The 'Localization' & the 'Popularization' issues always play an important role at the Chinese Marxism. The Chinese Communist Party (C.C.P) is still emphasizing the 'Localization', but the 'Popularization' did not received the Chinese theorists' attention. Therefore a new theory in 'Popularization of Chinese Marxism' is very small. But at the 17th National Convention, C.C.P offered a suggestion that entitled "Lead the popularization of Marxism in China". And diversity theorization involved popularization of Marxism is in motion by Chinese theoretician. Throughout history of Chinese Marxism, the first theoretician who raised an objection of the popularization of Marxism in China is Aisiqi, and his achievements in this field are unequaled. His Popular philosophy is the most typical book on the popularization of Marxism in China. In the 1930s, China faced a serious crisis, Chinese intelligentsia & mass desperately wanted an idea to unify the country. Many intellectuals have latched on to the Marxism, especially Aisiqi was absorbed in the important assignment that how can bring out leadership of Marxism, how can popularize abstract and profound principle of Marx philosophy. Aisiqi's Popular Philosophyis marked by the 'Localization' & the 'Popularization', after this book is published, had a big impact on Chinese Revolution. The purpose of this thesis is a meaning through the Popular Philosophy consideration and evaluation to get to the bottom of that the C.C.P offered a suggestion with 'Popularization of Chinese Marxism'.

• Review of Culture and Economy
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• v.19 no.2
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• pp.171-193
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• 2016

China's advertising industry has rapidly increased owing to economic growth and big market size. This paper covers the localization and relative efficiency in the Chinese advertising industry. To analyze localization level and efficiency of advertising industry, this paper uses Location Quotient(LQ) and Data Envelopment Analysis (DEA) respectively. According to the results, the first finding shows that the higher regional development level have the relative efficiencies, the higher regional development level also have regional specialization degree. The second finding indicates that Chinese advertising industries are multipolalized region by region. The last finding reveals that advertising industry of middle and west regions has long term development potentiality owing to high specialization degree with low relative efficiencies.

• 중국학논총
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• no.63
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• pp.137-159
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• 2019

In this paper, I tried to analyse the recent trend of Korean translation of Chinese novels. I categorized the korean translation into several types, and tried to reveal the meaning of the "Hiding of Chinese element" phenomenon that has recently emerged in the translation of Internet novels. KOCM has been translating quite a fewChinese Internet novels. One of the publisher's translations, , which has gained considerable popularity in Korea, will be a focus of the analysis. The localization strategy of is quite damaging to the original work. At the same time, however, it also makes it easier for readers to consume novels without experiencing cultural discounts. Therefore, could be considered as a experiment to overcome the cultural gap between the two countries.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.5
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• pp.1715-1718
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• 2015

Background: Magnetic resonance imaging of breast, reported to be a high sensitivity of 94% to 100%, is the most sensitive method for detection of breast cancer. The purpose of this study was to investigate our clinical experience in MRI-guided breast lesion wire localization in Chinese women. Materials and Methods: A total of 44 patients with 46 lesions undergoing MRI-guided breast lesion localization were prospectively entered into this study between November 2013 and September 2014. Samples were collected using a 1.5-T magnet with a special MR biopsy positioning frame device. We evaluated clinical lesion characteristics on pre-biopsy MRI, pathologic results, and dynamic curve type baseline analysis. Results: Of the total of 46 wire localization excision biopsied lesions carried out in 44 female patients, pathology revealed fourteen malignancies (14/46, 30.4%) and thirty-two benign lesions (32/46, 69.6%). All lesions were successfully localized followed by excision biopsy and assessed for morphologic features highly suggestive of malignancy according to the American College of Radiology Breast Imaging Reporting and Data System (BI-RADS) category of MRI (C4a=18, C4b=17, C4c=8,C5=3). Of 46 lesions, 37 were masses and 9 were non-mass enhancement lesions. Thirty-two lesions showed a continuous kinetics curve, 11 were plateau and 3 were washout. Conclusions: Our study showed success in MRI-guided breast lesion wire localization with a satisfactory cancer diagnosis rate of 30.4%. MRI-guided wire localization breast lesion open biopsy is a safe and effective tool for the workup of suspicious lesions seen on breast MRI alone without major complications. This may contribute to increasing the diagnosis rate of early breast cancer and improve the prognosis in Chinese women.