• Journal of Information Technology Applications and Management
• /
• v.16 no.3
• /
• pp.45-58
• /
• 2009

This paper is an empirical study especially to understand recent Chinese internet banking users' behavior and intentions through the process quality, outcome quality, customer satisfaction, reuse and word of mouth on internet banking service. The results of this study are as follows. First, percieved process quality of internet banking service affects the outcome quality, and both quality have a direct relation to customer satisfaction. It is found that Chinese internet users perceive a difference between process quality and outcome quality of internet banking service. And the reuse of the internet banking is decided by customer satisfaction as well as the word of mouth of the internet banking. For successful internet banking business in China, internet marketers should recognize that the service quality consists of the process quality and the outcome quality, and they should organize a new campaign that takes this information into consideration. And considering the process quality effect, they should pay attention to service process as well as the direct merit of services.. And if an internet banking service properly meets customer demands, internet users would constantly use internet services and would share good experiences with their neighbors. Therefore the result of our study will be of working-level help for financial company in China.

• International journal of advanced smart convergence
• /
• v.10 no.2
• /
• pp.53-58
• /
• 2021

In this paper, based on the real estate registration model in the Chinese internet environment, we propose a model for the joint business of banking collateral registration. This is to increase the efficiency and service level of the real estate mortgage registration process. And it can solve the problems that in the process of registering a mortgage loan, difficulty of data sharing between the real estate registration agency and the bank, and ordinary users and bank clerks duplicate unnecessary work. In addition, it realizes joint processing and data sharing of real estate registration work with real estate registration agencies and banks, increases the efficiency and level of government affairs services, and offers an optimized solution to realize a one-stop service for real estate security registration. The results of this study are expected to provide theoretical support for the application and innovation of the Internet environment real estate registration model.

• Journal of Digital Convergence
• /
• v.17 no.2
• /
• pp.127-134
• /
• 2019

The purpose of this study was to investigate the factors affecting the behavior intention of smartphone mobile banking service among tourists. Currently, due to the development of mobile Internet technology and the spread of smartphone all over the world, interest and spread of smart phone based mobile banking is popularized. Thus, we analyzed the relationship among performance expectancy, social influence, facilitating conditions, perceived financial cost, perceived habit, perceived security level, and user's behavioral intention as a dependent variable. In this study, 203 respondents were interviewed about Chinese tourists at Jeju International Airport, and the influence of independent variables was determined by Smartpls 3.0. The results showed that the perceived security level and habit had a positive effect on the behavior intention. Especially, perceived security is a major issue of smartphone-based mobile banking in recent years. This study is meaningful in that it is an analysis of behavior factors of smartphone-based mobile banking service for tourists.

• Journal of the Korea Society of Computer and Information
• /
• v.26 no.1
• /
• pp.259-264
• /
• 2021

SNS has recently reached the level of providing financial services to customers through a mobile payment system that goes beyond the existing payment system using Fintech, which is a fusion of financial industry and information technology. These mobile payment systems are increasing in scale as time goes by, and their functions are reaching the same level as general financial services. This study is an empirical study to examine what is the most important factor in Internet banking by targeting users who use WeChat Pay among Chinese Internet bank users with the highest Fintech Adoption rate. SNS has recently reached the level of providing financial services to customers through a mobile payment system that goes beyond the existing payment system using Fintech, which is a fusion of financial industry and information technology. As a results, 2 factors positive influence on Acceptance intention and Customer satisfaction. These mobile payment systems are increasing in scale as time goes by, and their functions are reaching the same level as general financial services.