• 한국정보통신학회논문지
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• 제15권2호
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• pp.477-483
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• 2011

최근 스마트폰이 대중화 되고 그에 따라 스마트폰에 대한 소비자들의 관심이 높아지면서 다양한 형태의 애플리케이션이 개발되고 있다. 이는 사용자의 성향이나 특성에 따라 멀티미디어, 게임, 정보, 교육 등 그 분야 또한 다양하다. 그 중 현재 모바일 환경에서의 어학 관련 교육용 콘텐츠들은 대부분 영어, 일어, 중국어 등 외국어에 대한 교육용 콘텐츠들이 대부분이며, 이에 비해 한글교육용 콘텐츠 개발은 미비한 실정이다. 이에 따라, 본 논문에서는 안드로이드OS 기반으로 스마트폰에서 활용할 수 있도록 외국인을 위한 초급 한글 교육용 어학 콘텐츠를 설계 및 구현한다.

• 아태비즈니스연구
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• 제10권1호
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• pp.105-116
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• 2019

In this study, there are two research objectives. First, we identified the impact of service quality on customer satisfaction and intention to repurchase in the Internet shopping mall. Second, we tried to analyze the mediating effects of the customer satisfaction on the relationship between service quality and intention to repurchase. Based on past research and theoretical discussions, we developed a research model in terms of service quality and intention to repurchase in the Internet shopping mall. In order to verify our research model, we analyzed 492 survey data of consumers who had experiences in the Internet shopping mall in China. We found that sub-factors of the service quality in the Internet shopping mall have positive effects on customer satisfaction and repurchase intention through the survey data analysis. Among the five factors of service quality in the Internet shopping mall, except assurance, the positive effects of tangibility, responsiveness, empathy and reliability on repurchase intention are statistically significant. In addition, we found mediating effects of customer satisfaction in the Internet shopping mall on the relationship between service quality and intention to repurchase.

• 유통과학연구
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• 제19권2호
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• pp.37-44
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• 2021

Purpose: O2O (Online to Offline) is an internet-based platform. The purpose of this study is to confirm the effect of service quality of O2O food delivery service on service satisfaction, and whether customer orientation mediates the relationship between service quality and service satisfaction. Research design, data and methodology: This paper surveyed Chinese consumers using the O2O food delivery platform through a questionnaire technique. Smart PLS 3.0 was used to verify the hypothesis of this study. PLS is characterized by the advantage of minimizing measurement errors and maximizing the influence of each factor. Results: It was confirmed that O2O food delivery companies need to increase service quality (information quality, product quality, and social quality, system quality) in order to obtain customer satisfaction. Additionally, the perceived customer orientation was found to completely mediate the relationship between perceived service quality (information quality, product quality) and perceived service satisfaction. Conclusions: The service level of the O2O delivery company to the customer's request when a problem occurs in the customer's order must be raised to increase the customer's satisfaction. For example, timely response to customer inquiries and timely feedback of delivery information to customers during the delivery process should improve the quality of after-sales service.

• 디지털산업정보학회논문지
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• 제10권4호
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• pp.37-51
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• 2014

In this study, we propose a scheme for providing the consumer of Korea and China with more effective information about the safety of the food to understand easily. Among these countries and consumers, we proposed the graphical displays to help you understand the factors disturbing to think of pesticide residues in common. In the form of a one-dimensional graphical display, whether to provide a safety-related information in the form of conventional foods character, as compared to the graph representation of the larger amounts of information than a two-dimensional character which easily measures the effect of promoting the understanding of the most appropriate information, were reviewed. As a result, in the case of Korea, text and graphs utilizing the standards of pesticide residues than the information provided in a one-dimensional form'Text + Graphics Display'to take advantage of the information provided with the relevant safety standards form the three was found that easy to show. On the other hand, Chinese, between the character and graph form with the advantage that the information providing service type information using the graphic display shown in one dimension could not see the difference between the evaluation and understanding.

• 유통과학연구
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• 제21권7호
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• pp.91-104
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• 2023

Purpose: In the past decade, Scholars, think tanks, and policymakers have had rich discussions about omnichannel distribution science. However, despite the growing body of research in this area, there is currently no universally accepted definition of what exactly an "omnichannel consumer" consists of and what the most relevant drivers are. This study aims to synthesize the empirical evidence surrounding omni-channel consumer research and its management. Additionally, we demonstrate how omnichannel consumer research has emerged from different theoretical perspectives and disciplines. Research design, data and methodology: Using the Systematic Literature Review method and searching the CNKI, Web of Science, and Scopus databases for 130 articles, the study analyzed the current state of omnichannel consumer research and categorized and summarized the findings in the literature. Results: This study analyzes the current state of omnichannel consumer research and categorizes the findings in the literature and identifies four research areas: consumer behavior, consumer experience, consumer sentiment dimensions, and consumer segmentation. Conclusions: This literature review offers the first comprehensive and systematic overview of "Chinese omnichannel consumers." It not only highlights the most critical research trends discussed in existing studies, but also outlines the expected direction of future research, which provides the basis for understanding omnichannel consumer research.

• 융합경영연구
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• 제12권1호
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• pp.1-15
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• 2024

Purpose: This study aims to explore the critical factors in the quality control activities of agricultural products in e-commerce companies and analyze how these factors affect customers' perceived value and repurchase intention. Finally, it further reveals the mediating role of perceived value between the factors of quality control activities of agricultural products and customer repurchase intention. Research design, data and methodology: This study identified six independent factors within agricultural product quality control activities: freshness, assurance, diversity, grading, packaging, and timeliness. Subsequently, the impact of these factors on customer repurchase intention was analyzed. Additionally, perceived value was considered as an intermediary variable between the independent and dependent variables. Data was gathered from 269 Chinese consumers who had experience purchasing on agricultural product e-commerce websites. Results: The study results indicate that the relevant factors within agricultural product quality control activities strongly influence customer repurchase intention, with perceived value mediating this relationship. Conclusions: The significance of this study lies in its exploration of the relevant factors within agricultural product e-commerce's product quality control activities. It identifies their impact on customer repurchase intention and confirms the mediating role of perceived value. The results of this research offer valuable insights and practical guidance for academics in related research fields and practitioners in the agricultural product e-commerce industry.

• 한국의류산업학회지
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• 제25권5호
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• 아태비즈니스연구
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• 제14권4호
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• pp.129-150
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• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

• 서비스연구
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• 제14권1호
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• pp.63-76
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• 2024

공동주택은 사람들이 생활하고 거주하는 중요한 장소이자 소통 공간으로서 그 주거 환경의 좋고 나쁨이 주민의 행복감과 안정감에 직접적인 영향을 미치기 때문에 이에 기반한 공동주택의 범죄예방디자인(CPTED)이 필요하다. 하지만, 중국의 범죄 관련 데이터를 대중에게 공개하지 않고 있어 중국의 학자들은 정확한 범죄 데이터에 대한 추가적인 연구를 수행하기 어려운 상황이다. 이로 인해 범죄예방 측면에서 범죄예방디자인의 이론 구축과 적용이 늦어지고 있다. 본 연구는 공동주택의 범죄예방디자인에 대한 소비자의 인식, 각 요소의 중요도, 공동주택 범죄예방디자인 인식개선 방안 등 세 가지 측면을 연구하여 공동주택의 범죄예방디자인 원칙을 효과적으로 개선하고, 공공의 안전을 향상하는 것을 목적으로 하고 있다. 본 연구는 중국 주택 소비자의 범죄예방에 대한 인지도를 파악하기 위해 관련 연구 보고서와 선행문헌을 통해 중국 범죄예방디자인의 현황 및 개발 동향을 조사했다. 또한, 중국 소비자의 공동주택에 대한 범죄예방디자인 인식과 공동주택 범죄예방디자인 각 요소의 중요도 와 인식개선 방안을 파악하기 위해 중국 소비자들을 대상으로 설문조사를 실시하였다. 리커트 척도(Likert Scale)에 기반한 설문 조사와 통계 패키지인 SPSS의 신뢰도 분석을 이용하여 공동주택 범죄예방디자인의 인지 상황, 각 요소의 중요도와 개선 방안을 도출하였다. 본 연구가 실제 효과에 대한 검증이 부족한 점을 고려할 때, 향후 연구에서는 범죄예방디자인의 효과를 검증하고 보다 실질적인 결과를 도출하는 연구가 필요하다. 더불어, 지역 특성에 맞는 안전 솔루션을 도입하고 주민들의 안전 의식을 높이는 교육과 정보 확산을 통해 지역사회의 안전을 촉진하는 방안을 연구하는 것도 중요하다. 연구 결과를 통해 도출된 공동주택의 범죄예방디자인에 대한 인식도와 각 요소의 중요도 및 개선 방안은 향후 중국 지역을 기반으로 한 공동주택 범죄예방디자인 개발에 기초 자료로 활용되길 기대한다.

• 한국식품과학회지
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• 제50권3호
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• pp.274-279
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• 2018

한국산 및 중국산 비자의 기능성을 평가하고자 $H_2O$와 MeOH의 추출물을 사용하여 총 페놀성 화합물, 총 플라보노이드 함량, DPPH 라디칼 소거 활성 및 $ONOO^-$ 소거 활성 측정을 통해 항산화 활성 효과를 비교하였으며 GC-MS를 이용하여 유효성분을 동정하였고 그 함량을 분석하였다. 한국산과 중국산 비자의 총페놀성 화합물 함량 비교에서는 한국의 전남산 비자 $H_2O$ 추출물이 제주산, 중국산 비자 $H_2O$ 추출물보다 2배 이상 높게 나와 함량이 가장 높았으며 MeOH 추출물에서는 한국의 전남산 비자가 제주산 비자보다 3배 이상, 중국산 비자보다 8배 높게 나왔다. 총 플라보노이드 함량에서는 한국의 전남산 비자 $H_2O$와 MeOH 추출물 모두 제주산과 중국산 비자 보다 2배 높은 수치를 나타냄을 확인할 수 있었다. 따라서 중국산 비자보다 한국산 비자의 총 폴리페놀 함량과 플라보노이드 함량이 높은 것을 확인할 수 있었다. DPPH 라디칼과 $ONOO^-$ 소거 활성 효과에서도 농도가 증가함에 따라 소거 활성이 농도 의존적으로 증가하였고 한국산 비자 $H_2O$와 MeOH 추출물이 아주 좋은 소거 활성을 가지는 것을 알 수 있었으며 특히 $ONOO^-$ 소거 활성에서 한국산 MeOH 추출물 모두 대조구인 $\text\tiny{L}$-penicillamine 보다 좋은 강력한 소거 활성을 가지는 것을 알 수 있었다. GC-MS를 이용하여 유효성분을 동정한 결과, 한국산 비자에서는 총 8종의 화합물이 확인되었으며 중국산 비자에서는 총 5종의 화합물이 확인되었다. 모든 비자의 가장 높은 피크인 methyl linoleate와 methyl oleate의 피크 면적이 한국산과 중국산의 함량과 그 비율이 서로 반대임을 알 수 있었다. 동정된 화합물 중에서 7종의 성분을 정량 분석한 결과에서는 한국산과 중국산 모두 2-monopalmitin 함량이 가장 많이 검출되었다. 1,2-heptanediol과 dimethyl suberate는 중국산 비자에서만 검출되었고 제주산과 전남산 비자에서는 검출되지 않았다. Dimethyl azelate는 중국산 비자에서 한국산 비자 보다 높게 검출되었고 제주산 비자에서는 소량, 전남산 비자에서는 검출되지 않았다. 이러한 연구 결과를 고려할 때 한국산과 중국산 비자의 뚜렷한 항산화 활성과 유효성분 차이를 확인 할 수 있었으며, 비자가 산지별 그리고 용매별에 따라 다양한 항산화 활성을 가지는 것으로 조사되어 천연 항산화제로서의 개발 가능성이 높은 자원으로 판단되며, 소비자들에게 올바른 기능성 식품을 선택할 수 있는 기초자료로 제공될 수 있을 것이다.