• 무역학회지
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• 제42권1호
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• pp.141-163
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• 2017

O2O 커머스(Online to Offline)는 최근 몇 년간 ICT 분야에서 가장 각광받고 있는 비즈니스 모델 중에 하나로 온라인 소비자를 오프라인 매장으로 유인하는 것이다. 중국의 경우 2010년 온라인 공동구매가 출현한 이래 사용자가 폭발적으로 증가 추세를 보이고 있으나, 중국 O2O 커머스에 대한 연구는 대부분 문헌적 연구로 실증적인 연구가 부족한 실정이다. 따라서 본 연구는 O2O 커머스의 특성과 목표지향적 행동모형에 근거한 소비자 특성이 O2O 이용자들의 신뢰, 욕구, 이용의도에 미치는 영향을 실증적으로 분석하고자 하였다. 선행연구를 통해 구성변수들을 Online 특성, Offline 특성, O2O 신뢰, 소비자특성, 이용에 대한 욕구, 이용의도 등으로 구분하고, 구성변수들 간의 관계를 이론적 모형으로 구축하였다. 또한 이들 변수들 간의 관계를 실증적으로 검증하기 위해 중국 O2O 커머스의 이용자들을 대상으로 설문조사를 실시하고 SPSS와 AMOS를 이용하여 분석하였다. 세부가설을 포함한 총 10개의 가설 중 Online 특성의 이동성과 Offline 특성의 서비스품질은 신뢰에 유의한 영향을 나타내지 않았으나 나머지 8개의 가설들은 모두 채택되었다.

• International Journal of Industrial Entomology and Biomaterials
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• 제7권1호
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• pp.1-4
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• 2003

Sericulture is a traditional agro-industry, which involves mulberry cultivation and silkworm rearing, has made great contributes to the human civilization. With the development of national economy and modem technology, mulberry and silkworm are being used to develop products with functionality besides the traditional cocoon production in China. In this paper, we brief the current developing situation of sericultural byproducts with functionality in the following aspects. (1) Functional products from silkworm larvae: silkworm powder, white muscardine silkworm, isolation and purification of anti-bacterial proteins from the larvae and production of medically valuable substances by Bombyx mori nuclear polyhedrosis virus (BmNPV) vector. (2) Utilization of silkworm feces: for pillow and for isolation of chlorophyll etc. (3) Production of valuable Chinese traditional medicine like Cordyceps sinensis with pupae, functional utilization of pupa protein and chitin. (4) Silk as additives to cosmetics, silk food and medical materials. (5) Functional utilization of mulberry: cultivation of edible fungus on mulberry shoots as medium, mulberry fruit drinks, mulberry tea, etc. The prospect of sericultural byproduct industry in China is also discussed.

• 대한예방한의학회지
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• 제17권1호
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• pp.137-147
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• 2013

Objectives : This study aims to report current trend of Mibyeong health policy and service in China from interview of China Technology Research Group. Methods : China Technology Research Group visited Guanganmen hospital, Yanhuang Dongfang Company, Xinjingzhen health center, and Shanghai Shuguang hospital. With an interpreter, We had interviews about Mibyeong health service and policy trend, medical instrument, and research issue. Results :Mibyeong health service was performed based on KY3H system and collaboration with traditional Chinese medicine hospital. Mibyeong health service consists of diagnosis with nine constitutional type, health guide and preventive treatment. Community health center also provide Mibyeong health service, with cooperative treatment of traditional Chinese medicine and western medicine. China's Mibyeong health policy is established by Top-down decision, even though there is not enough evidence for providing health service to consumer. Through constitutional diagnosis, examinations, and treatment, huge data have been stacked; however, assessment and research based on these data are not processed well. Cooperative treatment of traditional Chinese medicine and western medicine is widely provided to patients, and their works are relatively well classified. Conclusions : China plays leading role in Mibyeong service and it seems to be developed more than Korea's. Further study is necessary to establish Mibyeong policy and health service in Korea.

• Journal of Korea Trade
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• 제24권1호
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• pp.99-112
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• 2020

Purpose - With the increasing uncertainty of China's domestic political and economic environment in recent years, Korean MNC subsidiaries in the Chinese market face greater challenges and competition. Based on the insufficiency of existing research and the need for enterprise management practices, this paper uses the Chinese subsidiaries of Korean MNCs as an example to study and explore how knowledge management and dynamic capabilities affect ambidextrous innovation and the relationship between ambidextrous innovation and subsidiary performance. Design/methodology - From January to March 2019, this study collected 341 valid questionnaires using a survey company specializing in China for the members of the Chinese subsidiaries of Korean MNCs to verify the hypotheses. Using the collected data, the study model was verified using the Smart PLS 3.0 statistical package. Findings - Knowledge transfer and knowledge sharing have positive effects on dynamic capabilities and ambidextrous innovation, and dynamic capabilities have a positive impact on ambidextrous innovation. Ambidextrous innovation has been shown to have a significant effect on subsidiary performance. In addition, a partial mediating effect of dynamic capabilities on the relationship between knowledge management and ambidexterity innovation was found. Originality/value - In the academic context, this paper contributes theoretically to the relationship between knowledge management and ambidextrous innovation, as well as the mechanism of dynamic capability, and to verify the relationship between ambidextrous innovation and corporate performance. Against the background of MNC management, the results of this study provide further enlightenment for managers of subsidiaries.

• Asian Journal for Public Opinion Research
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• 제10권2호
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• pp.102-122
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• 2022

From 2018 to 2020, the United States has repeatedly imposed sanctions on the Chinese company Huawei, which has triggered strong nationalist sentiments on the Chinese Internet. This paper is a qualitative content analysis of Zhihu netizens' views on US sanctions against Huawei to explore how anti-Western centrism influences young people's narratives. The results showed that they believe the Huawei matter is a deliberate hegemonic act by the United States because it fears the decline of its own technological status. Moreover, it is direct evidence that the United States is deliberately destroying China's economic development environment to slow down China's rise, as well as a typical manifestation of the injustice of the liberal international order. A further analysis revealed that their narrative logic is obviously influenced by the following aspects: 1) The mentality of national glory derived from comprehensive national strength leads them to believe that U.S. sanctions against Huawei are an obstacle to China's rise. 2) National humiliation leads them to view U.S. sanctions as a constant insult to China. 3) China's superiority created by China's comprehensive national strength and its scientific and technological achievements in recent years has boosted its confidence to challenge the West's absolute progress. This study examines the impact of anti-Western centrism on Chinese nationalist sentiment and offers a bottom-level perspective on the debate over the crisis of the liberal order.

• 통상정보연구
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• 제15권4호
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• pp.313-339
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• 2013

21세기 들어와서 물류기업간의 경쟁이 날로 격화되고 있다. 이에 따라 물류비 절감, 고객 서비스의 향상, 정보통신기술의 활용 등 여러 요인에서 상대적인 경쟁우위를 확보하기 위한 노력을 경주하고 있다. 중국은 WTO 가입 후 물류산업분야에도 많은 발전이 있었지만, 아직도 다른 나라에 비해 GDP 대비 물류비의 비중이 높아 중국 경제에 부담으로 작용하고 있는 실정이다. 제4자 물류기업은 한정된 경영자원을 핵심역량에 투입하고 비 핵심활동인 물류활동은 전문물류업체에 아웃소싱을 하게 되었으며 물류 아웃소싱이 확대되면서 물류의 중요성이 대두되게 되었고 그에 따라 물류의 수요 또한 증대되게 되었다. 따라서 중국에서 제4자 물류는 많은 장점에도 불구하고 정부와 기업들의 문제로 본질적인 한계점을 가지고 있다. 본 논문의 연구 목적은 중국 제4자 물류에 대해 중국정부와 중국물류산업의 문제점을 제시하고 중국에서 제4자 물류를 도입하기 위한 기업 및 중국정부 차원의 해결방안을 제시함으로써 중국에서 제4자 물류의 발전에 기여하고 한국 제4자 물류기업의 중국진출을 촉진시키는 것이다.

• 시큐리티연구
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• 제58호
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• pp.155-176
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• 2019

국내 민간경호 발전에 매우 필요할 것으로 사료되어 방한 중국인들의 경험 사례를 통하여 국내 민간경호 활동을 평가 분석하고 대한민국 민간경호 업체에게 있어서는 방한 외국인과 중국인을 고객화 하기위한 방안을 제시하는데 목적이 있다. 한국계 중국인 민간경호 서비스를 이용하고 있는 방한 중국인의 경험을 통하여 국내 민간 경호활동의 심리적 만족감을 분석하여 방한 중국인뿐만이 아닌 방한 외국인에게 적합한 국내 민간경호 활동의 개선방안을 논의하고자 하였고 반구 조화된 면담을 활용하였고 한정된 자료, 부족한 선행연구에 적합한 심층면담을 실시하였다. 첫째, 지금의 중국인 방한 규모를 우리 민간경호와 관계성 없는 별개 산업으로 판단하지 말아야 한다. 둘째, 경호대상자의 선택이 탁월했음을 느낄 수 있도록 하는 마케팅을 준비된 자세로 자신감을 가지고 실시해야 한다. 셋째, 동반자적인 회사 경영이 필요하다. 넷째, 커뮤니케이션이 되어야 한다. 다섯째, 충성도 높은 '집사'가 되어야 한다. 방한 외국인과 중국인을 우리와 상관없는 고객이라는 안일한 관념을 걷어내야 한다. 방한 외국인에게 적합한 경호서비스를 제공하는 노력과 변화를 통하여 믿음직한 안위를 책임져 주는 피 의뢰인으로 만들어져야 할 필요가 있다.

• 패션비즈니스
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• 제15권5호
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• pp.161-177
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• 2011

The purpose of this research is to analyze the effect of the traditional color sentiment on the contemporary clothing color by researching the street fashion of 2010 Winter season of Dalian in China, in view of the clothing color of women in their 20-30 years of age, along with traditional Chinese color. This is the 2nd paper following the paper no. 1, focusing on 2010 Summer season, so the research method is same as the paper no. 1. As a result, Black and deep tone PB color most frequently appeared. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. This results illustrate that the clothing color choices of Chinese women was affected by Chinese traditional color sentiment rather than the international color trend. Characteristically, in winter season, frequency of R and Y color categories were higher than in summer season, specially in the top and accessories color, those colors showed higher frequency than the other colors. These were the important points in dealing with winter color trend, so that the fashion company and brands should take it an important points when they are planning winter clothing colors. The achromatic colors show the high frequency in both seasons. The bottom color shows high incidence of Black and deep tone of PB color categories as in the previous researches. That means consistent color trend existed in Dalian city, however it does not seem to have its origin from traditional Chinese color preferences. This kinds of regional and seasonal research might contribute to finding the basic informations about the design and marketing strategies to launch into the Chinese fashion market.

• 복식
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• 제63권6호
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• pp.40-55
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• 2013

The purpose of this study was to find ways to increase sales and enhance of the competitiveness of the Korean fashion brands expanding into the Chinese market by conducting a survey of the Chinese female students in order to gather data regarding their preferences and features so that clothes that are more suitable for Chinese women can be designed. For this study, a survey was conducted to 305 students attending universities or language schools located in the metropolitan areas near Seoul who had exposure to Korean clothes. The study results can be summed up as follows: According to the analysis, the Chinese students preferred comfortable, practical, and casual styles. And the analysis shows that they prefer achromatic monotonous colors rather than vivid colors or splendid and complex patterns. The students felt that Korean clothes reflected the trends very well, and they also showed very high satisfaction with the design. The most common way of gathering information for their clothing purchase was through Internet search and magazine advertisements. The survey showed that the biggest strength of the Korean fashion brands was their ability to reflect the fast changing fashion trends in their designs, and they were very much satisfied with their diverse designs and colors. Among the domestic fashion brands, they prefer domestic SPA brands such as MIXXO, SPAO, and 8IGHT SECONDS.

• 통상정보연구
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• 제15권3호
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• pp.155-173
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• 2013

1990년대부터 기업의 사회적 책임 (CSR)은 기업과 연구자에게 많은 관심을 끌기 시작했다. 소비자의 구매 행동은 직접적으로 기업의 재무 성과뿐만 아니라 회사의 미래 발전과도 관련이 있다. 많은 CSR에 관한 기존의 연구는 주로 기업의 관점에 초점을 맞추고 있다. 이 논문은 소비자, 기업, 국가 세 가지 측면에서 기업의 사회적 책임이 구매 의도에 미치는 영향을 분석하고자 한다. 본 연구는 중국에 있는 소비자의 구매 의도에 미치는 사회적 책임 활동의 영향을 분석하기 위해 삼성 브랜드를 이용하는 고객 및 이용할 의사가 있는 고객들을 대상으로 모집하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 기업의 사회적 책임 활동이 기업-소비자 동일시에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 기업의 명성과 원산지 이미지에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 기업의 사회적 책임 활동과 구매의도 간의 관계에 대한 조절 변수들 중에 기업-소비자 동일시는 기업의 명성과 원산지 이미지 보다 더 중요한 조절변수로 나타났다.