• Journal of Fashion Business
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• v.21 no.1
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• pp.88-98
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• 2017

This study intended to investigate correlations between the consumption tendency, determination factors of the distribution of Korean cosmetics, and purchasing patterns of Korean cosmetics. This study investigated characteristics and differences between each factor by analyzing consumption tendency, determination factors of distribution channels, and purchasing patterns of Korean cosmetics of adult women in their 20 ~ 50s who have used Korean cosmetics and reside in Beijing, China. It also, investigated the effect of the shopping propensity of consumers on determination factors of the distribution channels and purchasing patterns of Korean cosmetics. According to the results of our investigation, it was identified that 'pleasure-seeking tendency' and 'brand-seeking tendency' have postive effects on 'service', and 'pleasure-seeking tendency', 'brand-seeking tendency', and 'rational purchasing propensity' have positive effects on 'professionalism'. In regards to the effect of shopping propensity on purchasing patterns of Korean cosmetics, it was identified that 'brand-seeking tendency' has a positive effect on 'planned purchasing behavior', 'brand reputation seeking behavior', and 'dedicated purchasing behavior'. It was verified that 'rational purchasing propensity' has positive effect on 'planned purchasing behavior', 'pleasure-seeking tendency' and 'trend-seeking tendency' on 'brand reputation seeking behavior', and 'trend-seeking tendency' on 'dedicated purchasing behavior'. This study is expected to provide basic data for Korean cosmetics brands to use for improving the marketing of products entering the Chinese market by using appropriate distribution channels. These channels are determined through identifying the correlation of each factor consumption tendency of Chinese women, determination factors of the distribution channels Korean cosmetics, and purchasing patterns of Korean cosmetics.

• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.55-62
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• 2007

The game industry of the Republic of Korea is being firmly located with great benefit and value. As internet developing quickly, the online game of the Republic of Korea boosted up to the level of the best in the world. Online Game has been developed with various types to make the user satisfy. Among those, MMORPG(Massively Multiplayer Online Role Playing Game) is the most popular game type. MMORPG games have getting more popularity in many foreign market but some have failed. Therefore this essay analyzes the MMORPG which has most popular through out the 4 kinds dividing in "Play and Human" by Roger Caillois. Moreover I try to analyze and experiment. Also through out the accomplishing Quest from the Goonzu which is developed and serviced in China, it experimented and it analyzed. With the help of information technology.

• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.174-183
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• 2007

Recently, the Korean Hotel market has expanded to Asia rapidly including China. However Korean hotels' competitiveness has weaken with Korean won's appreciation and increasing real estate cost. To cope with these problems, Korean hotels are varying and differentiating their services and adopting advanced information system such as ERP(Enterprise Resource Planning) System. ERP Systems requires large amount of cost and time, otherwise successful implementation is not guaranteed. Thus, It is necessary to analyze critical success factors and calculate effect before investment on the ERP system implementation. In this study, I surveyed a Five-star ranked Hotel, named R. To find a method of investment effect calculation. This research is conducted on the basis of previous studies and AHP(analytic hierarchical process), which is suggested by Saaty. Finally, This study presents a significant method of analysis and calculation on investment effect of Hotel's ERP system based on the Hotel R's case.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.24-36
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• 2008

Architecture-based competition has become a very important issue in many industries. As companies seek lower cost, fast development, and more customizability at the same time, modular architecture of products and processes seem to be an inevitable choice. Existing literature, however, has only focused on the basic contents of architecture-based competition. Different competitive environments and technological competencies of incumbent companies influence the evolutionary dynamics of dominant architecture of industries. In this paper we suggest a new theoretical framework to deal with the complex co-adaptation process of architecture-based competition. We first explore the emerging modular architecture in Chinese commercial vehicle industry, and then compare it with the architecture strategies of Korean companies. Based on the explorative case study, we propose new hypotheses relating the market demand, technological competencies of major players and dominant architecture in an indus-try.

• Knowledge Management Research
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• v.17 no.2
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• pp.27-50
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• 2016

Korean manufacturing industry have recently faced the catch-up of China in the mass commodity product, such as automotive, display, and smart phone in terms of market as well as technology. Accordingly, discussion on the importance of achieving catch-up in complex product systems (CoPS) has been increasing as a new innovation engine for the industry. In order to achieve successful catch-up of CoPS, we explored emerging technologies of CoPS, which are featured by the characteristics of radical novelty, relatively fast growth and self-sustaining, through the study of emerging technologies of gas turbine for power generation. We found that emerging technologies of the gas turbine are technologies for combustion nozzle and composition of electrical machine for increasing power efficiency, washing technology for particulate matter, cast and material processing technology for enhancing durability from fatigue, cooling technologies from extremely high temperature, interconnection operation technology between renewable energy and the gas turbine for flexibility in power generation, and big data technology for remote monitoring and diagnosis of the gas turbine. We also found that those emerging technologies resulted in technological progress of the gas turbine by converging with other conventional technologies in the gas turbine. It indicates that emerging technologies in CoPS can be appeared on various technological knowledge fields and have complementary relationship with conventional technologies for technology progress of CoPS. It also implies that latecomers need to pursue integrated learning that includes emerging technologies as well as conventional technologies rather than independent learning related to emerging technologies for successful catch-up of CoPS. Our findings provide an important initial theoretical ground for investigating the emerging technologies and their characteristics in CoPS as well as recognizing knowledge management strategy for successful catch-up of latecomers. Our findings also contribute to the policy development of the CoPS from the perspective of innovation strategy and knowledge management.

• Journal of Navigation and Port Research
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• v.32 no.8
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• pp.653-658
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• 2008

The demand of international intermodal transportation is continuously increasing in accordance with a changing environment on international logistics, Under this circumstance, the Sea&Air intermodal transportation, combined by sea-based and air-based transport, has a potential growth in the future. After analyzing routes for Origin/Destination and implementing portfolio analysis, finally, this research aims to propose alternatives to create additional customers(or cargoes) for the Sea&Air transport. As a result of the analyses, China appeared to be a major customer of the Sea&Air transport in Korea because some of the Chinese areas - i.e. Qingdao, Shanghai, Weihai and Yantai - account for 88.1% of the total throughput. In general, this indicates that it would be more efficient to establish specific strategies targeting those major areas. Excluding the four areas, most of the other area, have much less demands and are relatively unstable. The demands, growth rates and market shares especially in Vladivostok, Dandong and Tianjinxingang are on the decrease, and therefore, stable strategies seems to be appropriate than aggressive strategies for these areas.

• International Journal of Industrial Entomology and Biomaterials
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• v.15 no.2
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• pp.93-100
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• 2007

After a serial study on the therapeutic efficacy of the powdery silkworm for diabetics was positively resulted in, many powdery silkworm products were on the market in Korea. Up to now, however, no causal method is available to discriminate the strain of silkworms that is a major ingredient for manufacturing powdery silkworm, even though the quality of the powdery silkworm differs greatly by source and origin of strains. We previously were successful in identifying 25 silkworm strains kept in Korea using nine intronic sequences. In this study, we tested the utility of the nine intronic sequences to distinguish the most widely reared silkworm strains originated from Korea and China. Two intron regions, PTTH Intron3 and PTTH Intron3, showed a substantial sequence divergence (mean sequence divergence of 3.13% in PTTH Intron3 and 4.99% in PTTH Intron3). These two intronic sequences provided no identical sequences among the seven strains tested. Thus, these sequences each along can be used to discriminate the seven strains tested in this study. Furthermore, other intron regions, except for VDP Intron4 allowed us to discriminate $2{\sim}4$ strains by strain-specific unique insertion/deletion or substitution.

• Journal of Technology Innovation
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• v.24 no.1
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• pp.85-111
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• 2016

This paper examines the effects of prior industry experience, new product attributes and online customer review on new product sales. Different from prior researches on the volume and valence of customer review on online shopping, this paper investigated multiple factors on new product sales in online shopping mall. Based on 407 TV new products in China online shopping mall, we investigated the relationships of kew factors with new products sales. New products of Incumbent TV manufacturers outsell those of new entrants in TV market. Low initial price and low level of discount rate have positive relationships with new product sales. Technological superiority has positive effect on new product sales but the adoptions of new technological functions show different effects on sales. The volume of online consumer review also has positive relationship with new product sales. This paper suggest some theoretical and practical implications and future research directions.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.32-47
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• 2017

As the popularity of Korean drama and celebrities in China, Korean fashion is becoming increasingly popular in the Chinese market. Although the effect of Korean drama on Chinse consumers' attitudes toward Korean products are known, little research has been conducted to understand the mechanisms underlying the impact of Korean drama on the development of consumer attitudes. Thus, this study examines how Chinese consumers' exposure to Korean dramas has influenced their attitudes towards Korean fashion products. Applying the similarity-attraction theory, the study explores the roles Chinese consumers' perceived similarities in appearance and values with Korean characters in TV dramas plays in the process of attitude development. Data was collected via an online survey and the responses of 317 Chinese consumers in their twenties were used for data analysis. The results of structural equation modeling show that exposure to Korean dramas has a direct impact on Chinese consumers' perceived appearance similarity, perceived value similarity, image of Korean people, and attitudes toward Korean fashion products-results that support the theory of mere exposure. In addition, the analysis demonstrates that perceived appearance similarity positively influences the image of Koreans among Chinese people, which, in turn, influences attitudes toward Korean fashion products, supporting the similarity-attraction theory. However, the effect of perceived value similarity on attitude toward Korean fashion products was not significant. The study concludes by describing its practical implications for the Korean fashion industry and presenting ideas for future research.

• International Commerce and Information Review
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• v.12 no.3
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• pp.391-412
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• 2010

As traditional import regulations have decreased all over the world in recent decades, the usage of "unconventional" trade protection measures has grown in the developing countries. In particular, antidumping investigations have risen rapidly and have growing in India and China. Therefore, this thesis aims to provide countermeasures to our government and Korean exporting companies by studying characteristics of antidumping. India is one of the most frequent initiators of antidumping cases by protecting their industries and impeding imports from FTA. This year, economic exchanges of Korea and India will be increasing by the conclusion of CEPA. This will lead to the increase of dispute by import regulations. Under such circumstances, to decrease Indian antidumping cases Korea will respond as follows. i)If antidumping laws, system and practice of India have injustice or are different from WTO rules, our government will have to indicate injustice and actively urge Indian government to make corrections. For example, they are continuous bilateral contact about the problems, fallacy of calculation of dumping margin, and intense investigations into cause and effect relationship and losses in dumping market, ect. ii)Our government should give more support to the small and medium exporting company which have difficulties in dealing with trade conflicts, counseling, arbitrating a lawyer. iii)Our government which is in control of domestic trade relief system should strengthen its investigation ability about new regulations and moniter import regulations of India. Over the long time, Korean companies need to export competitive advantage items of a higher value-added business and build solidarity by technology transfer. Accordingly, that will result in the decrease of trade dispute in India.