• 패션비즈니스
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• 제10권3호
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• pp.44-53
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• 2006

The purposes of this study were to find out any significants among somatotypes and face types and importance of image making to successful students' life. The respondents were composed of 181 males and 160 females. It consists of total 29 items including the facial features, personality expression methods, characteristics of body shapes, image making, colors and neckline and their responses were measured with Likert 5-point scale. For data analysis, descriptive statistics, cross-tabulation analysis including $Χ^2$-test and frequency analysis were used. As the results, 47％ of male students and 28% of female students responded they were satisfied with their own facial types. 32% of male students and all female students were not satisfied with their own body shapes and fashion depends on accessories like hat, sunglasses, boots and necklace rather than dress itself. All male and female students were not satisfied with their body shapes and recognized the importance of image. They answered that they change image if someone advices their image and it suggests that information and intellectual needs of image making are required and approach to efficient methods of image making is needed.

• 한국태양에너지학회 논문집
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• 제22권2호
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• pp.61-69
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• 2002

Daylighting is a powerful vehicle of architectural expression and provides buildings a living quality due to constantly changing properties in intensity and color. As an environmental system, daylighting should be subjected to the same level of rigorous analysis and review that any environmental system receives. For example, increasing cooling loads and causing visual displeasure are easily occurred owing to the excessive sunlight through windows. Therefore, daylighting performance attributes and physical characteristics must be described qualitatively and quantitatively in early design process. In various architectural daylighting performance evaluation methods, the scale model experiment can be applied due to it's simplicity and usefulness. So, this study aims to evaluate the validation of scale model experiments in architectural daylighting performance. For the purpose, two scale model experiments under clear sky are conducted. And, the validation of the experiments are evaluated by computer simulations.

• 한국콘텐츠학회논문지
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• 제16권1호
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• pp.382-390
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• 2016

이 논문에서는 커스텀 슈즈 브랜드 중 현재 국내외 인지도가 높은 주요 커스텀 슈즈 브랜드의 디자인 특성과 현황을 조사하였다. 이를 바탕으로 커스텀 슈즈 시장의 전망을 예측하여 소비자 라이프스타일과 니즈에 맞는 커스텀 슈즈 디자인 발전 방향, 전망과 수요를 제시하였다. 커스텀 슈즈의 디자인 유형을 크게 두 가지로 나누었다. 슈즈의 외관을 선택할 수 있는 '스타일 중심의 커스텀 슈즈'와 개인의 신체조건에 맞게 디자인 및 제작하는 '기능 중심의 커스텀 슈즈'로 분류하여 세부 유형별 브랜드와 현황을 연구 하였다. 스타일 중심의 커스텀 슈즈는 크게 세 가지다. 첫째, 정장화. 둘째, 스포츠 및 캐주얼 커스텀 슈즈. 마지막으로 비스포크 슈즈로 구분지어 볼 수 있다. 기능 중심의 커스텀 슈즈디자인이란 슈즈의 외관부위에 대한 맞춤보다는 인솔과 아웃솔 부분을 개인의 족형에 맞게 섬세하고 세부적으로 디자인하여 신발의 기능을 강화한 것을 말한다. 일반적으로 전문 스포츠 선수화에 활용되며, 또한 족부 장애우들의 신발에 이러한 기능성 제화기술을 접목한 정형 제화도 여기에 포함된다. 다양한 장소와 상황에 따라 본인의 취향과 개성을 표출 하는 소품 중 하나로 신발을 선택하는 소비자들이 늘어나고 있고, 발 건강에 대한 관심도 늘어나, 커스텀 슈즈 시장은 확대 발전 가능성이 높은 고부가가치 시장이라고 할 수 있다. 앞으로 3D 스캐너와 3D 프린터 발전으로 커스텀 슈즈가 며칠 만에 주문 생산 될 수 있는 시대가 도래할 것이라 예측한다. 세부 전문 인력이 더욱 필요할 것이며, 온라인 매장 한계를 극복할 슈즈피팅전문가 및 디자인 컨설턴트의 수요도 상승할 것이라 예측한다.

• 한국콘텐츠학회논문지
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• 제12권7호
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• pp.86-93
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• 2012

현대 타이포그래피 발전의 토대는 정확한 의미전달을 위한 형태적 기능성과 합리성에 가치를 두었던 모더니즘과 스위스국제타이포그래피 시대에 걸쳐 이루어 졌다. 그러나 포스트모더니즘으로 넘어가면서 타이포그래피의 합리적인 기능성 보다 미학적 혹은 관념적인 부분까지 확대 해석되어야 한다는 의견이 유행하였다. 실제로 포스트모더니즘의 대표적인 그래픽디자이너로 꼽히는 댄 프리드먼이나 에이프릴 그레이먼의 작품들은 모더니즘 시대의 작품들과 달리 그래픽디자인도 때로는 자율적인 예술표현의 매체가 될 수 있음을 보여 주었다. 그 변화의 처음에 볼프강 바인가르트가 있었다. 그가 보여준 타이포그래피의 개념 확장을 위한 다채로운 시도는 훗날 '뉴웨이브' 발달에 커다란 영향을 끼쳤으며 그의 실험주의 정신은 오늘날 타이포그래피의 기능성과 조형성 표현에 획기적인 가치변화를 주었다. 그러나 본 논문에서는 그의 선구자적 역할에 대한 가치평가가 아닌 그의 작품에 표현된 타이포그래피의 이론적 배경과 그에 따른 실험적 방법에 대하여 고찰하고자 한다. 이는 바인가르트의 작품배경이 포스트모더니즘의 작가주의적 견해에서 비롯된 것이 아닌 구문론적 이론에 근거한 타이포그래피의 개념 확장을 위한 것임을 재조명하고자 한다.

• 복식
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• 제55권7호
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• pp.1-21
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• 2005

The purpose of this research was to re-illuminated the artistic value of costumes that had shared identical history with human beings through the formation and the progress of the newly introduced Russian avant-garde an. This resulted from the fact that the Russian avant-garde art changed the human esthetic sense through the style of art that Larionov and Goncharova introduced in the 20th century. The research method defined the formation and the progress of the development of the Rayonism centering the works of art by Larionov and Goncharova. Based on this method, larionov and Goncharova designed the set and the costumes for the Ballets Russes of Serge Diaghilev and studied the molding characteristics of the costumes worn in the performing an. The result were as follows. First of all, Larionov's costumes of art were all manufactured based on the theme of nature and genesis. In other words, Larionov represented the sun as a humanistic god through the white night, the natural weather condition of northern Russia. His costumes also displayed the symbolic meaning of the personification of animals like birds and cats, which emphasized the importance of both nature and tradition. However, he used Rayonism expression when he designed costumes by applying the nature themes. On the other hand, Goncharova applied the Spanish passion, the Russian folk art lubok, and goldern cockerel or religious icon-paintings in her costumes. she pursued straight lines and abstract shapes in her costume design. her design displayed the Rayonism influence through the separation between the lines and the surfaces, whic defined the costumes as a decorative art experiment. Therefore, the study of Larionov and Goncharova had one realize that Rayonism was not only an art form of Avant-garde, but it also became the basis of the molding character of all the artworks. Larionov and Goncharova reflected the miracle of the transformation of the 20th century in their costume designs.

• 복식
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• 제32권
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• pp.163-182
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• 1997

The purpose of this study was intended to analyze artistic formativeness represented in the modern fashion design materials. Nowadays the modern fashion design materials is characterized by variety. The fashion materials the most important of fashion is called a softwear in textile industry and emerged as a new field. Fashion design also escaped from the tra-ditional restraint and extended to pursue lib-eral clothes and the designer's creative inten-tion has resulted in conceptual and conven-tional alteration as a new mode of plastic ex-preseeion. As a results of analysis of the formative fea-ture of Art style represented in the modern fashion design materials. First Surrealism had been searching for a new way of confronting a social and rtistic environment that was stifling and repugnant to them. Accordingly the wide applicaytion of the various object due to the thought of Sur-realism through the modern fashion materials brought the diversification and individua-lization of the modern fashion design. Second Pop Art that is made modern mech-anic culture and commercialism brought the great transformation in the history of Art out of the existing style and the sense of ex-pression. And the plastic characteristics of Pop Art that has a gravity as modern fashion materials on a them of the elements of popular consumer's society. That is the common and cheap objects were introduced into fashion materials itself or pat-tern. Third Minimalism is a trend in art att-empting to seek essence of the object by presenting simple and disciplined expressions by minimal formative means. The features of external form are simplicity clarity unrelated composition and symmetrical structure. Mini-malism was a quest for basic elements repre-senting the fundamental esthetic values of art. The minimal expression in modern fashion materials mean fabrics with simple surface and is contained using simple geometric pattern or utilizing textiles without any patterns. Fourth Eroticism is a kind of psychological revolution in the development of human civilization and is deeply rooted in the cultural tradition of myth religion customs and art. So Eroticism must be distinguished from a mere animal reproduction. These erotic char-acteristics were holded the meanings of sexu-ality through the modern fashion materials. Especially it was expressed the sexual part of body was nakedly showed through trans-parent materials or semitransparent like metalic and opaque materials. Recently the various kinds of new materials such as paper vinyle plastic metal as well as human body were applied to new fashion de-sign. First of all the new materials will give modern fashion designers stimuli and inspi-ration. It can also express values of moderners to despise materialism and uniformed modern society and to recover humanity and self-actualization.

• 한국실내디자인학회논문집
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• 제21권2호
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• pp.123-132
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• 2012

In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

• 복식
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• 제56권7호
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• pp.79-95
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• 2006

The relationships between costumes and literature are the remarkable characteristics in the history of Japanese costumes. Among them, the literary designs which have literary subject matters seem unique to Japan. In Japan, the history of the literary design traces far back and its examples are abundant in various literatures in the Heian era. It is particularly notable that the literary designs take a relatively large part of Kosode pattern in the pre-modern period, the Edo era, which can be cleary seen in Kosodehinagata-bon, a collection of Kosode pattern of those era, in addition to various sources of extant relics or paintings. These literary designs lie the tradition of the literary lyricism as aesthetic sense in the japanese costume history. The literary lyricism means the lyrical mood evoked by literature. The purpose of this study is to examine how the literary lyricism which has supported those literary designs was formed and developed. The literary designs on costumes related with the relationships between literature and formative art, for example painting. Those typical example, which started in the literature tournament, utaawase, was devised for matching up with the character of the assembly. They continued as a sort of the intellectual amusements. In the pre-modern period, the literary designs developed In relation to not only subject matters but those expression. Moreover, it shows the extremely typical example that a series of Kosodehiinagata-bons, consisted solely of literary designs, was enjoyed as a device of reading materials like poem anthology.

• 복식
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• 제61권3호
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• pp.36-50
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• 2011

The traditional masculinity has been gradually diversified towards the 21th century due to a new social environment. Men embrace his feminine side with heightened aesthetic sense using cosmetic products for better skin, hair, and nails. This diversification of male image and his beauty style proves the addition of feminity to masculinity. C. G. Jung felt that we are all really bisexual in nature. The anima is the female aspect present in the collective unconscious of men and it is the archetype through which we communicate with the collective unconscious generally, and it is important to get into touch with it for self-realization. This study analyzes subconscious desire based on the anima archetype in the collective unconscious of men through the diversity of the gender identity shown in men's cosmetic advertisements, and therefore it aim to help developing a marketing strategy of male beauty industry in the future. For this purpose, it conducted an empirical analysis of male beauty style in cosmetic advertisements through the Jungian anima theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was typified as Retrosexual, Ubersexual, Metrosexual, Cross sexual. Second, the anima archetype stimulates feminity in male beauty style. Cross sexual type has the highest feminine tendency. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. Cross sexual type is most similar to the female beauty style. This feminization of male beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

• 한국실내디자인학회논문집
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• 제21권1호
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• pp.40-50
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• 2012

This study aims at suggesting the applicability of color combination based upon the characteristics of environmental color perception and the nuance concept of Natural Color System(NCS). The results are summarized below: First, NCS is a scientific coloring system in consideration of the relevance between people, light and environment, to be based on a phenomenological point of view. NCS can be called a psychometric model reflecting our natural color sense. Second, the color triangle established by NCS is one of the methods of expression based on the human visual mechanism, which is classified by two attributes of hue and nuance, not by the three color attributes of hue, lightness and saturation. The nuance concept of NCS implies the impression, atmosphere and tone that are perceived in colors, which are related to lightness and saturation. Accordingly, this paper suggests that the coloring arrangement emphasizing nuance and tone is more useful than hue in color planning. Third, aesthetic impression in environmental color perception is inclusive of instantly perceptive nuance, which is connected with affordance. The affordance is revealed by the different relation of similarity. In this regard, a strong relationship is noticed between color combination and the sense of pleasantness. The hypothesis regarding the complementation and similarity of contrasting nature is judged to provide observers with aesthetic order. Finally, this paper also suggests four harmonizing methods in the NCS color triangle based upon equal blackness, equal whiteness, equal chromaticness and same nuance. At the same time, opposition and a different concept of hue, lightness and lightness are combined complementarily with the nuance value to suggest patterns of color combination.