• 한국실내디자인학회논문집
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• 제22권5호
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• pp.96-105
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• 2013

Branding is a process of building the relationship between a brand and consumers. This process can also happen in a space that reflects brand characteristics, and this kind of branding is called space branding. This way can strengthen a brand image by delivering its profound impressions with synesthetic experiential services for consumers. In terms of brand extension, particularly, it is possible by space branding to apply the image and value of the parent brand to spatial design so as to expect the direct effect of experiential brand recognition. As a result of case analysis for space branding - the scope of which was limited to hotels - specific ways of embodying a brand into space were largely classified into three types: the first is the 'embodiment of visual elements' that directly embodies a brand's logos, colors, forms, and textures into space; the second is the 'experience of brand content' that mainly adopts the way of giving impressions with events or customer services, or of inducing direct experiences combined with exhibition function; and the third is the 'symbolic expression of brand characteristics' that indirectly expresses the strong concept or image of a brand - a type in contrast to the first direct type. These ways of space branding change the general abstract feeling of a brand's qualities into specific spatial experiences, thus now settling as one of the ways of marketing that are direct, strongly sustainable, and the most effective.

• 한국콘텐츠학회논문지
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• 제16권2호
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• pp.387-397
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• 2016

본 연구의 목적은 실버세대를 대상으로 하는 그림동화책의 필요성과 특성을 학문적 고찰을 통해 실버세대를 위한 그림동화책의 디자인적 특성들을 실증적으로 제시한 것이다. 고령화 현상과 문헌정보학, 교육학, 문학치료학 등 문헌자료의 분석결과를 통해 그림동화책은 실버세대들의 심신건강에 도움이 된다는 결과를 얻게 되었지만 실버세대를 위한 동화책은 수요에 비해 부족한 것이 현실이다. 그러므로 실버세대를 위한 동화책 연구개발에 대한 이론적 근거가 절실하게 필요하다. 따라서 본 연구는 실버세대의 시각기관, 몸 기능, 심리적 요인 등 특성을 반영한 그림동화책의 개발이 필요함을 제언하면서 동시에 실버세대를 위한 동화책을 디자인 할 때 그림의 특징 요소 중 스토리내용, 그림(표현방법, 크기, 레이아웃, 구도, 색채), 타이포 등에서 실버세대들의 독서 장애에 대한 문제점을 해결하기 위한 실버세대의 특성에 맞춰진 세심한 주의가 필요함을 제시하였다. 또한 향후에는 실버세대를 대상으로 한 실증분석을 통해 실버세대를 위한 그림동화책의 구성에 적합한 디자인적 특성이 입체적인 분석 데이터를 연구함에 있어 선행 자료의 일부분으로 활용되길 기대한다.

• 복식
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• 제59권1호
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• pp.29-46
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• 2009

Aiming at finding symbolistic meanings and characteristics of makeup in Chinese Beijing Opera("BO"), this study formulated a theoretical framework mainly from literature in the Symbolism and symbolistically analyzed materials related to BO makeup from literature, internet web pages and illustrated news concerning performing arts. Main objects to analyze are the characteristics of four main roles in BO and the patterns, symbols, ornaments and traditions of Beijing Opera facial makeup("BOFM"). Four main roles are Sheng, Tan, Ching and Chou, categorized by gender, age, social position and personality. The result to analyze symbolistic meanings and characteristics of makeups for the roles in BO are as follows: the patterns and colors of BOFM function as explanations to help audiences understand each role's personality and dramatic situations as well as provide hints about the development and ending of an opera: that is, BO makeup is a communicative intermediary between audiences and actors in BO. It tends to follow the stereotypes, which conventionally dress and exaggerate the characters of roles, and copy the traditional Chinese perception about colors. Thus, by the metaphysical and typical expression of BOFM, Chinese people have not been pursuing the realism in opera but applying BO makeup to a mutual communication method between audiences and performing artists as to share their collective cultural heritages and spirits. Threfore, BO makeup has been an interacting language between the two entities and grown within the history of BO as a beauty art to highlight a BO by its unique systems, ornaments and beauty.

• 한국주거학회논문집
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• 제17권5호
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• pp.117-126
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• 2006

Although we have seen recently increasing number of eco-villages, any eco-village is not registered in Global Eco-village Network. It is important to review the definition of eco-villages and to provide useful basic information for future eco-villages. The main research aim is to analyze landscape characteristics of community garden and common spaces and to identify ecological symbolism of landscape created by residents in eco-villages. Seven eco-villages in Germany, Denmark and UK were selected and the following aspects were investigated through field survey; the settlement background, social and economical aspect, architectural specifications, recycled energy, and landscape characteristics of external spaces in eco-villages. The result indicated that the landscape of eco-village did intend neither to return to primitive society nor to control nature by technology. It intended to coexistence with nature. Primitive nature is symbolically restored and people who have it in mind strongly intend to grow together this common sense. Landscape creation has important role in creating common relationship between human living and nature. When we regard it conceptually as the eco-symbolism in landscape design of community garden, it presented the meaningful relationship with landscape and human life. It is not expression of landscape materiality and designed form but sense of place and landscape image. Landscape design would be expected to reveal the life stage and cycle from designed physical form and materiality through as time goes by when it is part of environmental circulation process by means of human living as meaningful relationship.

• 한국의상디자인학회지
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• 제13권4호
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• pp.111-126
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• 2011

Cultural collage phenomena came to the fore where various differing elements combined to make a reality in the post-modern culture. Collage, a technique with which to express a unique sense of texture has been used since a long time ago by fashion illustrators, finds itself expressed in much more diverse forms and characteristics, and its meanings changed, too. The purpose of this study is to analyze the formative characteristics of collage as expressed in fashion illustrations since 2000s and look into its aesthetic meanings, and in doing so, examine effects of changes along the times that have sought plural diversity on fashion illustrations. This study selected and examined from various collage techniques three collage expression techniques including papier colle, photo montage and assemblage frequently used as techniques of fashion illustrations. Papier colle technique expressed in fashion illustration simplify forms, thereby stressing linear elements, and express lines and planes At the same time, such works provide depth to planar spaces by overlapping objects and putting together differing elements, In fashion illustrations utilizing photo montage more than one images taken from photos are cut up and reconstructed, where illusory and sometimes shocking images are conveyed through particular forms or unrealistic compositions created by casual combination of unrelated images. Unique and eccentric images are conveyed by means of assemblage through the combination of various kinds of heterogeneous materials in fashion illustrations. This not only conveys fashion images sensitively but presents each fragment as objets regardless of its original functions, and attempts at new concepts.

• 문화기술의 융합
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• 제9권1호
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• pp.763-770
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• 2023

오늘날 현대 패션 산업은 4차 산업혁명과 함께 AR(Augmented Reality), VR(Virtual Reality), 메타버스(Metaverse) 등의 신기술을 활용한 디지털 패션 산업이 점차로 확대되고 있다. 이에 따라 패션디자인 교육 분야에서도 VR 기술을 활용한 새로운 형태의 패션일러스트레이션이 하나의 새로운 표현 방법으로 관심을 끌고 있다. 최근 들어 패션디자인전공대학 교육 현장에서는 아이패드와 같은 디지털 도구의 활용이 점차로 증가하고 있으며 패션일러스트레이션 작업 과정에서 새로운 디지털 도구에 대한 학생들의 흥미도 지속해서 높아지고 있다. 따라서 본 연구는 패션 산업에서 상용화와 대중화가 되고 있는 VR 기술을 활용한 패션일러스트레이션을 구현해보고, 아이패드로 완성한 패션일러스트레이션과 비교하여 그 차별화되는 특징을 분석함으로써 새로운 표현 도구로서 VR 기술의 패션일러스트레이션에 활용 가능성 및 제한점을 살펴보았다. 본 연구를 통하여 VR은 패션디자인의 입체적 측면에서의 구상과 전체적인 연결성을 표현하기 위한 패션일러스트레이션에는 긍정적인 도움이 되는 것으로 나타났으며 아이패드는 구체적이고 섬세한 패션일러스트레이션 표현에 적합한 것으로 나타났다. 본 연구 결과가 학생들의 흥미와 성취도를 높일 수 있는 패션일러스트레이션 교육에 기초자료를 제공하고자 한다.

• 한국콘텐츠학회논문지
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• 제16권5호
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• pp.306-317
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• 2016

비정형형태 생성을 위한 디지털디자인도구의 활용은 작업자의 능력에 따라 극히 주관적으로 활용되기 때문에, 공통적으로 활용될 수 있는 규칙의 설정을 통해 프로토타입 으로서 비정형 생성방법의 설정을 제시하고, 보다 효과적인 비정형 디자인 형태생성방법을 제시하고자 한다. 본 연구는 비정형 형태의 일반적 이론이 아닌 Concept발의-전개 단계에서 Mass구성 및 표현을 위한 비정형형태생성을 위한 디지털디자인도구의 활용 위주로 진행한다. 현대건축의 비정형적 형태는 디지털디자인도구와 디자인개념의 변화에서 시작된다. 선행연구를 통한 비정형적 작품을 사례를 바탕으로, 이를 분석하여 나타나는 형태적 특성을 디지털디자인도구의 언어를 중심으로 해석하고, 디지털디자인도구의 Geometry 변형을 통해 비정형 형태를 구현하는 기법을 제안하고자 한다.

• 한국콘텐츠학회논문지
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• 제21권2호
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• pp.148-160
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• 2021

최근 UI 디자인에 대한 중요성이 부각되어 여러 연구가 진행되었음에도 불구하고, 새로운 뉴모피즘 디자인의 관련된 연구는 찾기 어렵다. 이에 본 연구의 목적은 UI 디자인 트렌드인 스큐어모피즘, 플랫, 머티리얼 디자인과 새롭게 등장한 뉴모피즘 디자인을 중심으로 GUI 디자인의 발전 과정을 살펴보면서 뉴모피즘의 UI 디자인 트렌드로서 가능성을 알아보는 것이다. 따라서 본 연구는 두 가지 연구 방법으로 진행하였다. 첫째, 문헌 연구를 통해 기존 UI 디자인 트렌드인 스큐어모피즘, 플랫, 머티리얼 디자인이 적용된 실제 사례와 UI 디자인 트렌드들의 특징 및 한계에 대해 살펴보았다. 둘째, 뉴모피즘 디자인의 정의와 특징을 바탕으로 가장 최근의 UI 디자인 트렌드이자 뉴모피즘과 비슷한 특징을 가진 머티리얼 디자인과 그림자 스타일 방식을 비교하였으며, 뉴모피즘이 새로운 UI 디자인 트렌드가 될 가능성에 대해 분석하였다. 이를 통해 본 연구는 해당 디자인의 장점을 극대화하기 위해 이를 부분적으로 적용하는 방법을 제안하였다. 이는 아직 연구가 진행되지 않은 새로운 뉴모피즘 디자인이 앞으로 UI 디자인 트렌드가 될 가능성을 제시한 점에서 의의를 갖는다.

• 한국실내디자인학회논문집
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• 제19권4호
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• pp.11-21
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• 2010

The purpose of this study is to examine the design characteristic of the facade of the main adminstration building in university. The main administration building which is a basic of educational facilities has various administration setups, such as the register's office, the student affairs section, the planing department, the general affair's office and so on. This building performs academic, administration, facilities management, and admissions service. Also, the building has an ideological, historical, and symbolic image, having an organic relationships with the other educational facilities. This study choose one hundred seven universities, except universities that does not provide information easily and the second campus which does not have the main administration building, as the subjects of the study. The analysis is derived from the design elements applied to facade design of the main administration building and this is divided into design principles(balance symmetry, contrast, rhythm), the formal composition(geometrical, linear), and the style of architecture(classical architecture and modern architecture). The results of the research are summarized as follows: The design characteristic of the facade of the main adminstration building in university has chronologically changed. First of all, in the 1940's, symmetry emphasized on the center of building, superimposition, division, pediment, and arch were marked. Then, superimposition was prominent in the 1950's and symmetry emphasized on the center of building was shown in the 1960s again. Flat roof was in the 1970's, 1990s and 2000's. Finally, pediment was dominant in the 1980's. The design elements of the main administration building can be samples of chronological styles of architecture. Facade design, with proper design of the past and recent times, includes the meaning that achieve the great purpose of the university by emphasizing visual images.

• 한국의류산업학회지
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• 제17권3호
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• pp.341-350
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• 2015

The purpose of this study was to suggest a silver blouse design by applying modularization. The precedent study of the researcher was used to analyze the design characteristics that were displayed in domestic and foreign silver blouses. This study was taken as the follow-up research as the module components and range of the silver blouse were set up and it was based on to suggest a silver blouse design with application of modularization. The intention was to base on the module system used in various fields to apply the modularization method on the module design research of silver blouse and as a result, it was derived into 6 types. The traditional design reflected on the characteristic of how the silver generation prioritizes practicality and in order to emphasize this, it will be more effective to apply the fastener and folding method for the development of the design. The contemporary design reflected on the characteristic of how the silver generation prioritizes aesthetics and in order to emphasize this, it will be more effective to apply the module composition method where integration can be made according to the desire of the wearer for the development of the design. The trendy design reflected on how the characteristic of the silver generation wants to look younger and the derived modularization method can be applied freely for expression. Since the range, structure, and formation where modularization can be applied are general, it is implied that there is a need to take sustainable development has to be conducted as the tool that can create different types of design.