• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.96-105
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• 2013

Branding is a process of building the relationship between a brand and consumers. This process can also happen in a space that reflects brand characteristics, and this kind of branding is called space branding. This way can strengthen a brand image by delivering its profound impressions with synesthetic experiential services for consumers. In terms of brand extension, particularly, it is possible by space branding to apply the image and value of the parent brand to spatial design so as to expect the direct effect of experiential brand recognition. As a result of case analysis for space branding - the scope of which was limited to hotels - specific ways of embodying a brand into space were largely classified into three types: the first is the 'embodiment of visual elements' that directly embodies a brand's logos, colors, forms, and textures into space; the second is the 'experience of brand content' that mainly adopts the way of giving impressions with events or customer services, or of inducing direct experiences combined with exhibition function; and the third is the 'symbolic expression of brand characteristics' that indirectly expresses the strong concept or image of a brand - a type in contrast to the first direct type. These ways of space branding change the general abstract feeling of a brand's qualities into specific spatial experiences, thus now settling as one of the ways of marketing that are direct, strongly sustainable, and the most effective.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.387-397
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• 2016

The purpose of this study is to suggest design characteristics of picture books for silver generation empirically through academic consideration of necessity and characteristics of picture books targeting silver generation. Through an analytical result of literature materials such as library and information science, pedagogy, and literature therapeutics, and aging phenomenon, picture books help mental and physical health of silver generation, but picture books for silver generation are insufficient in comparison with demand. Therefore, a theoretical basis of study and development of fairy tale books for silver generation is acutely needed. This study suggested that close attention for characteristics of silver generation is needed to solve a problem about dyslexia of silver generation in story, picture(expression, size, layout, structure, and color), and typography of characteristic factors of picture on designing fairy tale books for silver generation, suggesting needs to develop picture books reflecting characteristics such as visual organ, body function, and psychological factor of silver generation. In addition, design characteristics for composition of picture books for silver generation will be used as part of advanced data in a study on solid analytical data through an actual analysis on silver generation in the future.

• Journal of the Korean Society of Costume
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• v.59 no.1
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• pp.29-46
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• 2009

Aiming at finding symbolistic meanings and characteristics of makeup in Chinese Beijing Opera("BO"), this study formulated a theoretical framework mainly from literature in the Symbolism and symbolistically analyzed materials related to BO makeup from literature, internet web pages and illustrated news concerning performing arts. Main objects to analyze are the characteristics of four main roles in BO and the patterns, symbols, ornaments and traditions of Beijing Opera facial makeup("BOFM"). Four main roles are Sheng, Tan, Ching and Chou, categorized by gender, age, social position and personality. The result to analyze symbolistic meanings and characteristics of makeups for the roles in BO are as follows: the patterns and colors of BOFM function as explanations to help audiences understand each role's personality and dramatic situations as well as provide hints about the development and ending of an opera: that is, BO makeup is a communicative intermediary between audiences and actors in BO. It tends to follow the stereotypes, which conventionally dress and exaggerate the characters of roles, and copy the traditional Chinese perception about colors. Thus, by the metaphysical and typical expression of BOFM, Chinese people have not been pursuing the realism in opera but applying BO makeup to a mutual communication method between audiences and performing artists as to share their collective cultural heritages and spirits. Threfore, BO makeup has been an interacting language between the two entities and grown within the history of BO as a beauty art to highlight a BO by its unique systems, ornaments and beauty.

• Journal of the Korean housing association
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• v.17 no.5
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• pp.117-126
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• 2006

Although we have seen recently increasing number of eco-villages, any eco-village is not registered in Global Eco-village Network. It is important to review the definition of eco-villages and to provide useful basic information for future eco-villages. The main research aim is to analyze landscape characteristics of community garden and common spaces and to identify ecological symbolism of landscape created by residents in eco-villages. Seven eco-villages in Germany, Denmark and UK were selected and the following aspects were investigated through field survey; the settlement background, social and economical aspect, architectural specifications, recycled energy, and landscape characteristics of external spaces in eco-villages. The result indicated that the landscape of eco-village did intend neither to return to primitive society nor to control nature by technology. It intended to coexistence with nature. Primitive nature is symbolically restored and people who have it in mind strongly intend to grow together this common sense. Landscape creation has important role in creating common relationship between human living and nature. When we regard it conceptually as the eco-symbolism in landscape design of community garden, it presented the meaningful relationship with landscape and human life. It is not expression of landscape materiality and designed form but sense of place and landscape image. Landscape design would be expected to reveal the life stage and cycle from designed physical form and materiality through as time goes by when it is part of environmental circulation process by means of human living as meaningful relationship.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.111-126
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• 2011

Cultural collage phenomena came to the fore where various differing elements combined to make a reality in the post-modern culture. Collage, a technique with which to express a unique sense of texture has been used since a long time ago by fashion illustrators, finds itself expressed in much more diverse forms and characteristics, and its meanings changed, too. The purpose of this study is to analyze the formative characteristics of collage as expressed in fashion illustrations since 2000s and look into its aesthetic meanings, and in doing so, examine effects of changes along the times that have sought plural diversity on fashion illustrations. This study selected and examined from various collage techniques three collage expression techniques including papier colle, photo montage and assemblage frequently used as techniques of fashion illustrations. Papier colle technique expressed in fashion illustration simplify forms, thereby stressing linear elements, and express lines and planes At the same time, such works provide depth to planar spaces by overlapping objects and putting together differing elements, In fashion illustrations utilizing photo montage more than one images taken from photos are cut up and reconstructed, where illusory and sometimes shocking images are conveyed through particular forms or unrealistic compositions created by casual combination of unrelated images. Unique and eccentric images are conveyed by means of assemblage through the combination of various kinds of heterogeneous materials in fashion illustrations. This not only conveys fashion images sensitively but presents each fragment as objets regardless of its original functions, and attempts at new concepts.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.763-770
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• 2023

In today's modern fashion industry, along with the Fourth Industrial Revolution, the digital fashion industry using new technologies such as AR (Augmented Reality), VR (Virtual Reality), and Metaverse is gradually expanding. Accordingly, in the field of fashion design education, a new form of fashion illustration using VR technology is attracting attention as a new expression method. Recently, the use of digital tools such as iPads is gradually increasing in the field of education at universities majoring in fashion design, and students' interest in new digital tools is continuously increasing in the process of fashion illustration work. Therefore, this study implements fashion illustration using VR technology, which has been commercialized and popularized in the fashion industry, analyzes the differentiated characteristics compared to fashion illustration completed with iPad, and explores the possibility of using VR technology for fashion illustration as a new expression tool. We looked at the limitations. Through this study, it was found that VR is a positive help to fashion illustration to express the conception and overall connectivity in the three-dimensional aspect of fashion design, and the iPad was found to be suitable for specific and delicate fashion illustration expression. The results of this study are intended to provide basic data for fashion illustration education that can increase students' interest and achievement.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.306-317
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• 2016

Both the formal type of architecture and free-form architecture have basic factors and methods for basic expression. Because the use of digital design tools for creation of free-form design mostly depends on the character and ability of designer, this study aims to propose establishment of free-form design creation method as a prototype, including the method to create free-form design, through setting up rules that can be used in common. This study is carried out on the basis of the application of digital design tools used for creation of conceptual free-form styles at the phase of conceptualization and development, which is different from the general theory of free-from design. The free-from style in the modern architecture has begun with the changes in digital design tools and design concepts. In the case study based on the free-form designs in precedent studies, the morphological characteristics have been analyzed and interpreted by using the language of digital design tools, so that this study will suggest the techniques to realize the free-form style on the basis of geometric transformation by using the digital design tools, as well.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.148-160
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• 2021

Although a great deal of research has been carried out recently with the rise of importance of the UI design, little research has been conducted on the new Neumorphism design. Given the paucity of the research, we demonstrated the development process of GUI design, focusing on the UI design trends, Skeuomorphism, Flat, Material design and the emerging Neumorphism design. Based on this, the aim of the study is to look into the possibility of Neumorphism design, which is currently drawing attention, as the new UI design trends. This study was ordered as follows in two ways. First, drawing from the work of literature, we illustrated the UI design trends by considering the Skeuomorphism, Flat, and Material Design which were before the advent of the Neumorphism design. In addition, we conducted a study on the characteristics and limitations of the UI design trends through actual cases in which UI designs were applied. Second, the Material design as the most recent UI design trends and the Neumorphism design were compared with the method of expression based on the definition and characteristics of Neumorphism design that we investigated. In this context, we also analyzed the possibility of Neumorphism becoming the new UI design trend. We proposed an application of the design to maximize the benefits. This study is meaningful in that the Neumorphism design, which has yet to be studied, is likely to become the UI design trends in the future.

• Korean Institute of Interior Design Journal
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• v.19 no.4
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• pp.11-21
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• 2010

The purpose of this study is to examine the design characteristic of the facade of the main adminstration building in university. The main administration building which is a basic of educational facilities has various administration setups, such as the register's office, the student affairs section, the planing department, the general affair's office and so on. This building performs academic, administration, facilities management, and admissions service. Also, the building has an ideological, historical, and symbolic image, having an organic relationships with the other educational facilities. This study choose one hundred seven universities, except universities that does not provide information easily and the second campus which does not have the main administration building, as the subjects of the study. The analysis is derived from the design elements applied to facade design of the main administration building and this is divided into design principles(balance symmetry, contrast, rhythm), the formal composition(geometrical, linear), and the style of architecture(classical architecture and modern architecture). The results of the research are summarized as follows: The design characteristic of the facade of the main adminstration building in university has chronologically changed. First of all, in the 1940's, symmetry emphasized on the center of building, superimposition, division, pediment, and arch were marked. Then, superimposition was prominent in the 1950's and symmetry emphasized on the center of building was shown in the 1960s again. Flat roof was in the 1970's, 1990s and 2000's. Finally, pediment was dominant in the 1980's. The design elements of the main administration building can be samples of chronological styles of architecture. Facade design, with proper design of the past and recent times, includes the meaning that achieve the great purpose of the university by emphasizing visual images.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.341-350
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• 2015

The purpose of this study was to suggest a silver blouse design by applying modularization. The precedent study of the researcher was used to analyze the design characteristics that were displayed in domestic and foreign silver blouses. This study was taken as the follow-up research as the module components and range of the silver blouse were set up and it was based on to suggest a silver blouse design with application of modularization. The intention was to base on the module system used in various fields to apply the modularization method on the module design research of silver blouse and as a result, it was derived into 6 types. The traditional design reflected on the characteristic of how the silver generation prioritizes practicality and in order to emphasize this, it will be more effective to apply the fastener and folding method for the development of the design. The contemporary design reflected on the characteristic of how the silver generation prioritizes aesthetics and in order to emphasize this, it will be more effective to apply the module composition method where integration can be made according to the desire of the wearer for the development of the design. The trendy design reflected on how the characteristic of the silver generation wants to look younger and the derived modularization method can be applied freely for expression. Since the range, structure, and formation where modularization can be applied are general, it is implied that there is a need to take sustainable development has to be conducted as the tool that can create different types of design.