• Title/Summary/Keyword: Characteristics of the Design Expression

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Consumer's Psychological Response on Rhythm of Product Design According to Price level & Brand Hierarchy (가격수준과 브랜드 위계에 따른 제품디자인의 율동감에 대한 소비자의 심리적 반응에 관한 연구)

  • Jin-Ryeol Lee;Jung-Pyo Hong;Kazuo Sugiyama
    • Science of Emotion and Sensibility
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    • v.7 no.1
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    • pp.29-40
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    • 2004
  • Even though rhythm is considered theoretically and practically as a form element influencing consumer's aesthetic response on product design, researches on it relatively less performed than other product aesthetic elements. And also existing researches have only suggested rhythm as one of aesthetic elements in product design but they haven't suggested overall insight on how to apply rhythm into product design. This study tested how rhythm expression in product design affects consumer's aesthetic response according to price level and brand hierarchy. The result shows that rhythm is clearly one of aesthetic elements. And rhythm expression increase consumer's aesthetic response in low priced product condition regardless of brand hierarchy. But in high priced product condition, rhythm expression decreases consumer's aesthetic response because of perceived risk. Only when in high prestige brand condition, consumer's aesthetic response remains high because of trade-off relationship between perceived risk and brand equity. The result of this study enables designers to understand characteristics of rhythm. Also, the result can give companies the useful way on how to use rhythm element as a strategic tool if they consider their brand equity level and product's price level.

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A study on the design characteristic of museum of natural environment - Focus on the expression trend of ecology design - (자연환경 전시관 디자인 특성에 관한 연구 - 생태학적 디자인 표현 경향을 중심으로 -)

  • Kang, Ho-Seop;Shin, Hong-Kyung;Lee, Byung-Sun
    • Korean Institute of Interior Design Journal
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    • v.16 no.3 s.62
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    • pp.102-110
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    • 2007
  • According to change a generation, in modern society the view which looks at the nature the people and the space is changing. As recognition which the environment is the most important factor in our society, there are researches that environment has to preserve and there are methods that the environment is related with the human, therefore, in the space ecology design views that similar to modern society are being shift. Museum of natural environment is public and popular space that it is designed and composed by a method of ecology space design. Hence, on this study, the museum of natural environment is defined public space by ways of characteristics of ecology design and a design characteristic which the museum of natural environment basically has to arrange are examined. Gallery of natural environment is most related with subsidiarity of mutuality, unity of the totality and stablity and will need other factors such as diversity & balance and suitability. Characteristic of museum of natural environment will be understood method for extension of a sustainable and mutual public space based on the this study, and it will become a process that we will have to advance for not only the present day but also the future.

Gaudi's Architectural Designs from Perspective of Spanish Cultural Identity - Focusing on Its Relationship with Catholic Culture - (스페인문화정체성을 통해 본 가우디의 건축 및 디자인 - 가톨릭 문화와의 연계성을 중심으로 -)

  • Yang Se-Eun
    • Korean Institute of Interior Design Journal
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    • v.14 no.4 s.51
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    • pp.11-18
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    • 2005
  • This study investigates and analyzes Catholic cultural traits in Gaudi's architectural designs on the assumption that the cultural identity of Spain has been built heavily on Catholic cultural tradition. Through examining thoroughly six residential buildings Gaudi designed, Catholic cultural traits were found in their interior ornaments, space formation, and expression of form. This study shows, first, that by making good use of interior ornaments, Gaudi sought to Catholic cultural uniformity among buildings that have different cultural characteristics. Second, with regard to space formation, he tended to build a chapel or an oratory inside structures which encouraged residents to worship in their home. Also, as for expression of form, his designs, expressing Catholic cultural features in various ways, succeeded to form visual uniformity among buildings and structures with a variety of styles. Lastly, by using properly Catholic cultural elements explained above and making those traits easily recognized even from a long distance, his architectural works represent very well the importance of Catholic culture as a foundation of Spain culture.

A Study on the Environment-Friendly Design Expressed in Fashion -Focused on the Korean Designer′s Work since 1990- (패션에 표현된 환경친화적 디자인의 특성 -1990년대 이후의 국내 디자이너 작품을 중심으로-)

  • 김문숙;최나영
    • The Research Journal of the Costume Culture
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    • v.6 no.2
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    • pp.163-180
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    • 1998
  • The purpose of this study is to investigate the main characteristics of the environment-friendly design expressed in Koran fashion. Environment-friendly design can be categorized into choice of material, extension of products life cycle, and recycling design. In this study, Korean fashion designers can be found having the conciousness of environment for fashion design since 1990. First, in choice of material, the designers used Natural fibers which are cotton, linen, wool, and etc, and used natural dyes. Some of the designers have moved from using real fur to using fake fur for animal welfare. But fake furs produced from synthetic or regenerated fibers have the environmental problems during textile production processes. Some of the designers used fake leather made from the skins of an edible fish which are otherwise going to waste. Secondly, Design for extension of products life cycle can economize the resources and energy. Design for extension of products life cycle are classified into reversible clothing, many function clothing, modular style, patina clothing, simple style, and layered look. Finally, recycling design are classified into recycling of daily necessaries and expression techniques of recycling design which are designer's works used patchwork, mash techniques, and handmade of knits or buttonhole stitch.

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A case study on the contemporary fashion meme (현대 패션 밈(meme)에 관한 사례연구)

  • Kim, Koh Woon
    • The Research Journal of the Costume Culture
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    • v.28 no.3
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    • pp.330-343
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    • 2020
  • This study defines the concept of the fashion meme, which has recently emerged as a fashion trend, influential fashion keyword. After analyzing the concepts and characteristics of traditional memes from prior studies, examples of fashion memes were collected from online community and social network services, while a literature study and case study analysis were conducted in parallel drawing on related articles and journals. Modern fashion memes refer to fashion-related symbols and fashion images that are spread online by word-of-mouth, together with fashion styles and items that spread as a result of being worn. Fashion memes in cyberspace are mainly spread through social network or message services, and sometimes combine text, images, videos, hashtags, and emoticons. Fashion memes are a type of collective action of the people in response to social problems in the world, and often involve humorous antics, satire, shock, and eccentricity. Shared fashion memes reflect the expression of personality expression and fun, and at the same time are used as an expression of designer and brand creativity and are integral to marketing. Fashion memes are classified into four types, based on two central axes as follows: non-commercial/commercial and anti-fashion/fashion-friendly. Unlike traditional memes, Internet-based fashion memes emphasize elements of transformation through creativity as well as imitation, which has become a persisting contemporary trend beyond temporary phenomena.

A Study on Fabric Effects on Contemporary Architectural Surfaces, Based on the Material Characteristics

  • Kim, Sung-Wook;Lee, So-Jung;Jeon, You-Chang
    • Architectural research
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    • v.18 no.1
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    • pp.31-38
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    • 2016
  • The surface design in architecture plays a role as an indicator that symbolizes cultures and styles, in accordance with the course of history and the standards of the time. The surface design that determines the facade of an architectural structure allows us to have a more clear understanding about the functions, programs and structures, as well as the periodical concept of the architects than any other components of the architecture. The purpose of this paper was to examine how architectural surface designs were realized, using commonly-used materials. This study provides meaningful implications, in that it suggests common features in terms of design methodologies (between architecture and non-architecture fields), and presented new possibilities for contemporary architectural surface designs through the classification of building system methods depending on fabric properties, and through the case study analysis of architectural surface designs; in addition, the results of this study could be utilized as basic data for future studies on the possibility of the expression of surface designs across a broader domain.

A Study on Changing Process of Nonlinear Expression Methods appeared in Frank Gehry's works according to Digital Archhitecture's introduction (디지털 건축의 도입에 따른 프랭크 게리의 작품에서 나타나는 비선형적 표현 기법의 변화 과정에 관한 연구)

  • Lee, Heang-Woo;Seo, Jang-Hoo;Kim, Yong-Seong
    • Journal of The Korean Digital Architecture Interior Association
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    • v.13 no.4
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    • pp.5-12
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    • 2013
  • Conceptual and technical design designated as digital architecture has been discussed with disorderly meaning as a conception only. Thus, this study aims at verification of development possibility for the digital architecture by analyzing how works of Frank Gehry have effect on nonlinearity of the digital architecture. Nonlinear characteristics appeared on works of Frank Gehry analyzed on the basis of expression techniques and modeling principle are as follows: 1) Initial works show a trend to gradually change and develop from horizontal and vertical linear structure to nonlinear pattern. 2) From a nonlinear modeling principle, initial works appear the primary deformation elements only, while afterwards, they are gradually developing to a pattern to mix the primary and secondary deformation elements as introduction of digital architecture. 3) Through specific cases, Frank Gehry has conducted attempts with various method for nonlinear pattern expression. 4) From the initial works to the latest works, continuity becomes higher and changed to nonlinear pattern. This study is significant from a viewpoint that it has verified development possibility of digital architecture by analyzing nonlinear trend of digital architecture for Frank Gehry and it is required to conduct multilateral researches related to the digital architecture.

The Image of Lightness Expressed in Fashion (복식에 표현된 가벼움의 이미지)

  • 정연자
    • Journal of the Korea Fashion and Costume Design Association
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    • v.2 no.2
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    • pp.81-94
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    • 2000
  • This study attempted to make a comparative investigation into architecture and fashion. It was intended to grasp the contemporary meaning of fashion expressed in fashion by investigating the image of lightness expressed in contemporary fashion. With the increasing trend of the characteristics of lightness over the whole field of contemporary design, this study took an opportunity to probe its understanding and a desirable direction of expression. The study results were summarized as follows: First, flexibility conveys comfortableness and lightness that makes people feel wear no costume in a soft and flowing style. This phenomenon is thought to express the desire to depart from the dismal and heavy ideology of the past times. Second, lightness is expressed as the virtual transparency felt from what is spatial. It shows a sense of openness while removing the internal and external boundary. Third, liberalness expresses the unfettered consciousness of freedom by expressing an open, free image through free, thin and transparent fashion.

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A Study on the Real Wearing Condition and Preference of Hair Shop Uniform (헤어샵 종사자의 유니폼 착용실태 및 선호도에 관한 연구)

  • Cha, Sujoung
    • Journal of Fashion Business
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    • v.19 no.4
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    • pp.75-91
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    • 2015
  • There is an increased interest in having beauty regardless of ages and sex with improvement of the national income level and increase in social activities. Competition within the beauty service industry is increasing rapidly because of global impact within Korea wave. Thus, active public relations and offering distinguished service in the beauty service industry are important. Also, uniforms play an important role in providing an image differentiated from other brands and presents professionalism to the customer. Therefore, we determined function and design of uniforms required in beauty service industry by researching wearing realities, satisfaction, preferred designs and functions of uniforms from hair shop staff. Functional and aesthetic uniforms play an important role to enhance the staffs' sense of belonging. In addition, it is good for the image of hair shop. Special design mirroring job characteristics with expression of differentiated personalities is needed. However, the research was conducted only in the hair shop in Seoul, Daejeon, and Gyeonggi-do. Further studies on much wider areas will be needed.

Kidult Fashion Design Inspired Amusement Park (놀이공원 테마를 활용한 키덜트(Kidult) 패션디자인)

  • Jia, Zhai;Lee, Youn-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.3
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    • pp.49-60
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    • 2014
  • Kidult trend has continued to influence diverse areas such as fashion, advertisement, interior, cosmetics, and so on in the modern age. As combined word of kid and adult, a Kidult is an adult who participates in youth culture and activities traditionally intended for children. This study intends to check out how the phenomenon of Kidult trend is exhibited in fashion area as well as to develop fashion design for kidult inspired by the images shown in an amusement park. The method of study is two-fold. One is a critical review of previous literature and the other is a development of fashion design based on it. The literature study is referred to books of fashion, books of trend and data collected through internet, and design results are presented using mainly quilting and knitting techniques. The results are as follows. Firstly, a kidult fashion was expressed playful and interesting by the sensibilities of kidults that hope to return to the innocence of childhood reminiscing about the good old days. Secondly, a characteristic of the fashion design for kidults is to display the innovative and diverse design with exaggerated expression and a broad spectrum of colors. One's own unique style can be developed through memories and fantasies from fairy tales in childhood. Thirdly, themes of amusement parks were an appropriate means to show the characteristics of the kidults. A variety of characters and buildings and shapes of the rides in the amusement parks were useful for the design motive targeting for the customers with the kidult characteristics and images of fashion and accessories design. Fourthly, inspired by the amusement parks, the work in this research has presented the new kidult styles designed as various forms combining inner feelings that seek distinctive and unique styles and amusement features.

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