• Cartoon and Animation Studies
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• s.33
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• pp.597-616
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• 2013

Character industry is not only knowledge-based industry chiefly with copyrights but also motive power for creative economy to take a role functionally over the fields of industries because it has industrial characteristic as complement product to promote sale value in manufacturing industry and service industry and increase profit on sales. Since 2003, the national policy related to character has aimed to maximize effect among connected industries, extend its business abroad, enforce copyrights through the improvement of marketing system, develop industrial infrastructure through raising quality of character products. With the result of this policy, the successful cases of connected contents have been crystallized and domestic character industry has stepped up methodically since 2007. It is needed to reset the scales of character industry and industrial stats because there are more know-how of self industry promotion and more related characters through strategy of market departmentalization starting with cartoon, animation, games, novels, movies and musicals. Especially, The Korea government set our target for 'Global Top Five Character Power' since 2009 and has started to carry out to find global star characters, support to establish network among connected industries, diversify promotion channels, and develop licensing business. Particularly, since 2013, There have been prospered the indoor character theme park with time management just like character experimental marketing or Kids cafes using characters, the demand market of digital character focusing on SNS emoticon, and the performance market for character musical consistently. Moreover, The domestic and foreign illegal black markets on off-line have been enlarged, so we need another policy alternative. To prepare for the era of exploding character demand market and diversifying platform, it is needed to set up a solid strategy that is required the elements of policy changes in character industry to vitalize character industry and support new character design and connected contents. the following shows that the elements of policy changes related to the existing policy, the current position of market. Nowadays, the elements of policy changes in domestic character industry are that variety of consumers in the digital character market according to platform diversification, Convergence contents of character goods for the Korean waves, legalization of the illegal black contents market, and controling the tendency of consumers in departmentalized market. This can help find the policy issue entirely deferent with the existing character powers like US, Japan or Europe. In its final analysis, the alternatives are the promotion of models with contract copyrights of domestic and foreign connected contents, the diversification of profit models of platform economy, the additive development of target market related to enlarging the Korean waves, and the strategy of character market for the age-specific tendency according to developing character demand market.

• The Korean Fashion and Textile Research Journal
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• v.1 no.4
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• pp.326-334
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• 1999

The purpose of this study was known the animation history, function of the animation character, the development process of the animation industry, and the industry process of the animation character in the center of the animation character of America and Japan occupying the internal character market largely. Also, it was examined how the animation character was used in the fashion industry and was recognized the importance of the character industry, and it was seen the design development of the fashion character in the future and the proceeding method of the fashion marketing strategy. The following this study was examined by using the various newspaper and magazine, the internal and external reference. In the result of this study, the animation character created in the TV and the screen is extended the related industry and is developed the various cultural products, and it is recognized as the product of the highly added value. The internal animation characters are mostly the characters of America and Japan, but now the internal animation productions is recognized the importance of the animation industry and is producted the animation to attack the internal and external market. The potential of the animation character was really excessive. The excellent animation product was important but the animation character and the activity of the accompaniment industry related to it was important. Also the animation character mostly had influence on the fashion industry.

• Cartoon and Animation Studies
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• s.6
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• pp.91-115
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• 2002

Character industry in Korea has a history of less than 20 years by now, as it began in earnest at the end of the 1980s. Domestic character market is estimated to be around 1.2 trillion won occupying mere 0.01% of the world character market of 1,200 trillion won and less than 4% of the Japanese market, according to the according to the calculation made by Korea Animation Producers Association. Local character takes up only 5% of the domestic character market, necessitating the development of the local character and an increase in market share. It is painful to look at the current status of the local character market especially when compared with the huge world market. However, it might be and opportune moment for us to reverse the situation in our favor by a mental switchover. And we need to face up to the reality that the local character industry has many problems, and it is our duty to settle them. What then are the problems caused by the foreign character taking up 90% of the domestic market? Foreign character overwhelming the local market will bring about cultural dependency, emotional confusion, and financial loss caused by the payment of the royalties stemming from the intellectual property rights. The following is suggested as methods of settlement for such problems: 1. Development of character emotionally appealing to the Koreans 2. Development of long-lived character 3. Development of character firmly based on a good scenario 4. Thorough planning & marketing 5. Establishing an institution exclusively governing character business This study discussed the importance of developing long-lived character appealing not only to the Koreans but also to the whole world, that will meet the requirements as stated in 1 & 2 of above. For this purpose Chungmugong General Lee Soon-shin was chosen out of the Korean historical personages for further analysis, trying to rediscover the significance of the character development based on originality.

• Russian Language and Literature
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• no.65
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• pp.151-174
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• 2019

This paper examines the development process, status and characteristics of the growing Russian character industry And the future challenges of the Russian character industry. The Russian character industry, which has the 13th largest character market in the world, is expected to make a breakthrough in the next three years (2019-2021) with the following positive environment: 1. Reorganization as the center of online consumption 2. Changes in the tendency of Russian consumers who actively consume educational contents 3. System improvement and active policy of the Russian government 4. Improvement of cultural needs of Russian people. Characters have a strong influence on other cultural contents, such as drama, movie game animation, dramas and musicals, and are vigorously remodeled. In other words, characters are a source of diverse entertainment and gaming industries. And it is easy to find common points of contact with individual cultural contents, so that it can be extended to cartoon, drama, movie, advertisement, etc., and thus various modified contents can be supplied. So in the advertising and copyright business, characters are the most basic necessities of the multi-media, multi-channel and OSMU (One Source Multi-Use) era. The 'character industry', a high-value-added industry that maximizes the benefits of creating such characters, is a very important cultural product. At present, the Russian character industry is in the process of establishing environmental factors that enable stable and sustainable growth compared with the past. It is very likely that Russia's role and position in the world character market will expand if the following five improvements are effective and productive. (1. Creation of characters that all generations can sympathize, 2. Creation and expansion of digital characters, 3. Activation of public character creation, 4. Activation of overseas markets, 5. Government active support) In this case, the Russian character industry will lead the world character market.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.4
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• pp.330-336
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• 2024

In the K-content industry, K-pop is a vital cultural phenomenon that extends beyond music to influence fashion, beauty, tourism, and the character industries. In particular, the idol characterization industry plays a vital role in fostering a bond between artists and fans and strengthening brand identity. For example, BTS's BT21 and New Jeans' rabbit characters are effectively expanding into a variety of products and media content. These characters appear across diverse platforms, contributing to a broader engagement with fans. Moreover, generating revenue through characters serves as a tool to deeply convey the artist's musical worldview and concept, beyond short-term profits. Idol characters have the complementary function of clearly presenting the artist's image to the public and enhancing the character's prominence. Webtoons, animations, and games featuring idol characters contribute to securing and expanding new fandoms. Interactions with these characters can boost brand loyalty and increase product sales. The study reveals that character-based marketing not only strengthens fandom and enhances brand loyalty but also effectively conveys the artist's vision. It highlights the crucial role of leveraging digital platforms to boost profitability and engage audiences. Furthermore, the study explores the long-term impact of these strategies on the K-Pop industry, showing how they facilitate global expansion, market entry, and sustained growth, thereby reinforcing K-Pop's position as a leading force in global entertainment.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.64-79
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• 2022

The concept of Virtual Character has been developed for a long time with people's demand for cultural and entertainment products such as games, animations, and movies. In recent years, with the rapid development of concepts and industries such as social media, self-media, web3.0, artificial intelligence, virtual reality, and Metaverse, Virtual Character has also expanded new derivative concepts such as Virtual Idol, Virtual YouTuber, and Virtual Digital Human. With the development of technology, people's life is gradually moving towards digitalization and virtualization. At the same time, under the global environment of the new crown epidemic, human social activities are rapidly developing in the direction of network society and online society. From the perspective of digital media content, this paper studies the production technology of Virtual Character related products in the Chinese market, and analyzes the future development direction and possibility of the Virtual Character industry in combination with new media development directions and technical production methods. Consider and provide reference for the development of combined applications of digital media content industry, Virtual Character and Metaverse industry.

• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.4
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• pp.19-28
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• 2020

Vehicle license plate recognition system is not generalized in Malaysia due to the loose character layout rule and the varying number of characters as well as the mixed capital English characters and italic English words. Because the italic English word is hard to segmentation, a separate method is required to recognize in Malaysian license plate. In this paper, we propose a mixed character level and word level English license plate recognition algorithm using deep learning neural networks. The difference of Gaussian method is used to segment character and word by generating a black and white image with emphasized character strokes and separated touching characters. The proposed deep learning neural networks are implemented on the LPR system at the gate of a building in Kuala-Lumpur for the collection of database and the evaluation of algorithm performance. The evaluation results show that the proposed Malaysian English LPR can be used in commercial market with 98.01% accuracy.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.391-399
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• 2007

There has been an increasing preference for product with cultural value as people have a growing cultural sensitivity and greater demand for cultural value in current global market. In response to that, countries need to develop cultural products which represent their distinctive cultures and traditions, and such efforts may aim to promote the creation of economically high value-added and enhance the cultural image. In this paper, first, we analyze the correlation between Culture, cultural industry and Cultural goods. In this context, my efforts centered initially on a thorough analysis on the current situation and environmental problems that Korean culture faces presently, and then, processed and organized them into major industry categories of character industry, through a statistical methodology, to estimate its market volume by industry and to analyze the inter-relationship and macro-economic pervasive effects among related industries as well as cultural window effects. This paper could lead to final practical solution and suggestions for optimum policy measures to be taken for a supreme cultural industry for Korea.

• The Korean Journal of Food & Health Convergence
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• v.10 no.2
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• pp.1-5
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• 2024

This study aims to investigate the impact of character collaboration product characteristics on brand awareness and purchase intention within the food and beverage (F&B) industry, with a special focus on Generation MZ's growing interest in such products. The methodology involves a comprehensive review of existing literature on character marketing, brand awareness, and consumer purchase intention, supplemented by case studies of successful character collaborations in the F&B sector. The findings reveal that character collaborations significantly impact brand awareness and purchase intentions, particularly among younger consumers like Generation MZ. These collaborations not only rekindle nostalgia but also introduce new and exciting consumer experiences, effectively attracting a wide demographic. The success of character-themed products, from Pokémon bread to Coca-Cola's League of Legends collaboration, underscores the strategy's effectiveness in boosting brand recognition and consumer engagement. The implications of this research are manifold for the F&B industry. Firstly, it highlights the importance of leveraging popular characters to forge emotional connections with consumers. Secondly, it suggests that product development should closely align with consumer preferences and market trends to maximize appeal. Lastly, it positions character collaboration as a strategic marketing tool that not only enhances product sales but also strengthens brand loyalty and facilitates sustained brand growth.

• Cartoon and Animation Studies
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• s.19
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• pp.145-159
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• 2010

Similar to the other cultural contents, the character industry is based on the media which acts as the technological background. In fact, the character industry is the process of that a created character accesses to the consumers via media, builds its value and becomes licensed as a brand in the market. Therefore, it is crucial to select the most effective media for the consistence of a character in the market, as well as for construction of a higher brand quality of the character. Today, "Webtoon" might be considered as one of the marketing means which utilizes the Internet media for raising the character as a brand. Webtoon has apparent strength because it can be produced in shorter period and with less expense than through other media. Furthermore, Webtoon can be simply featured by the easiness of two-way communication and transference to another media through it. For these reasons, and according to the result of analyzing some Korean Webtoons, it seems obvious that the most effective media in character marketing is the Internet. In addition to the Internet, the strategic development in the media-mix is also important for establishing a brand of a character. However, the effective media-mix is available only when the character's external identity meets with the trait of its media. For the purpose of learning how the media-mix works when a character reaches for the consumers, a character "Hamataeng" was born and used in the experiment. This study will explain the marketing process through the use of own-created Webtoon and other contents, and suggest the ways to build a brand of a character. In addition, it is also indicated that a media-mixing strategy for transformation and expansion of the character to other media.