• Title/Summary/Keyword: Channel strategy

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Antecedents and Consequences of Manufacturer's Degree of Channel Concentration (제조업자의 경로집중도 선행요인과 결과요인)

  • Pyun, Hae-Soo;Lim, Chae-Un
    • Journal of Distribution Research
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    • v.11 no.1
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    • pp.69-97
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    • 2006
  • This research aimed to establish and test a empirical model for antecedents and consequences of manufacturer's degree of channel concentration in multiple channels from strategic perspective. For this purpose, I suggested new concept of channel concentration based on related literature review and developed the measurement index of channel concentration. Second, I examined and applied the transaction cost theory and market power theory to provide broad understanding of multiple channel structure and to explain it. Finally, I present the theoretical and managerial implications to the firms that build up channel strategy under multiple channel contexts on this research results. For the purpose of these goals, eight hypotheses were drawn from the previous researches. To verify these hypotheses, 248 data were collected as samples, and the data were tested by reliability test, factor analysis, and covariance structure analysis. Empirical findings strongly support that strategic management of distribution channel especially are important in multiple channels. The overall implications to researchers and practitioners are presented, and limits and further study direction were discussed as a final.

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A Study on the Consumers' Perceptions and Behavioral Characteristics toward Fashion Products in Omni-channel Retailing (옴니채널 리테일링에서 패션 제품 소비자의 인식 및 행동 특성 탐구)

  • Kim, Yunjeong;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.1
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    • pp.170-183
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    • 2017
  • The rapid growth of digital consumption has significantly changed the shopping behavior of consumers. The consumption paradigm is changing; subsequently, an omni-channel has been introduced that empowers consumers to interact with firms through a myriad of touch points in multiple channels. This study is to understand the perceptions and behavioral characteristics of consumers in the purchase process (e.g., information search and purchase phase). A qualitative method was adopted for this study and data were collected through semi-structured in-depth interviews with 15 omni-channel consumers. The results of this study were as follows. At the information search stage, consistency was the most important consideration for consumers who also wanted to retain channel-specific benefits. Consumers also searched for differentiated information among distribution channels. At the purchase stage, participants choose a shopping channel according to shopping values. They utilized newly introduced services (e.g., "online purchase, offline pick-up", FinTech) that combine retail channels. Our findings provide significance in managing omni-channel services. First, it is recommended that fashion retailers provide seamlessly integrated experience to consumer and adopt a consumer-centered channel choice strategy. Second, fashion retailers must maintain a constant attitude toward shopping experience to fashion, such as shopping enjoyment and exclusiveness.

The Distribution Intensity for the Infant and Children′s Wear (유.아동복 유통 집약도)

  • 정현주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.6
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    • pp.1122-1130
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    • 2001
  • Recently the importance of distribution channel design has been focused on due to a turbulent environment. The channel design strategy involves the choice of an optimal channel arrangement including channel width, channel depth, the types of intermediaries to be used, and the specific responsibilities of each channel member. The purpose of this paper is to investigate changes of distribution intensity in the infant & children's wear brand from 1997 to 1999, when Korea has faced changes before and after IMF intervention that influenced the Korean economy greatly. Thus, this study provides channel managers with some guidelines for establishing and adjusting the infant & children's wear channel strategies. The data is collected by the Korean Fashion Brand Annual published by Apparel News Co., from 1997 to 1999. infant & children's wear brands are selected and analyzed with Pearson correlation. Statistic analysis has shown different results in the type of brands in terms of distribution intensity. The type of brands between infant's wear and those for children differ in price and launching period. In the case of infant's wear brands, the launching period and total sales should be considered in designing channel distributions, while for children's brands total sales are significant. As the price increases, children's wear brands are significantly linked to their distribution intensity only in certain times at the starting point of IMF intervention. IMF intervention do not seem to influence the distribution intensity of infant's wear brands much as it did children's wear brands. It seems that the infant's wear industry is more stable than the children s wear industry. As a result, the marketer who plans distribution intensity for the infant's and children's wear brands should consider total sales, the launching period and the price according to the type of brands he deals with.

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A Study on Multichannel Selection according to Consumer's Price Sensitivity -Focusing on Fashion Products as Experience Goods and Digital Appliances as Search Goods- (소비자의 가격민감도에 따른 상품특성별 멀티채널 선택에 관한 연구 -경험재로서의 의류상품과 탐색재로서의 디지털 가전제품을 중심으로-)

  • Ahn, Hyun A;Kim, Chi Eun;Lee, Jin Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.967-978
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    • 2016
  • This study examines consumers' multi-channel choices in the search phase and purchasing phase stage according to price sensitivity and product characteristics in order to propose a multichannel strategy. For the research, one-way ANOVA, t-test, clustering analysis, and crosstabs are used for the descriptive analysis of 317 surveys on men and women conducted in 2014. The findings are as follows. First, consumers that both experience goods and search goods rely on surrounding advice as well as a search channel regardless of price sensitivity. Second, channel selection differs by price sensitivity when it comes to purchasing phase. Consumers with high price sensitivity tend to purchase from online channels; however, consumers with low price sensitivity tend to purchase from off line channels in cases of search goods. Meanwhile, cases of experience goods have no meaningful result. Third, consumers are divided into 3 groups by the tendency of channel selection. In case of experience goods, search channel choice is aligned with purchasing channel; however, search channel choice is not aligned with purchasing channel in search goods. This study provides clear information on fashion consumers' behavior on multi-channel choices compared to ones for search goods consumers on strategic strategies for fashion companies.

A Study on the Strategy Programming Model for the Culture-Centered Public Design - Focus on the Prototype Phases - (문화중심형 공공디자인의 전략프로그래밍 지원모델 개발에 관한 연구 - 프로토타입 단계 설정을 중심으로-)

  • Lee, Jeong-Min;Hong, Eui-Taek
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.95-104
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    • 2010
  • One of 21st century's main paradigms is a 'Culture', and people started to express their 'cultural desires and demands' regarding public environments. Accordingly central and local governments are paying attention to these demands from their citizens and trying to establish the policies to meet these needs. This research is done to suggest the strategy programming model to support the executions of culture-centered public designs which are based on the local resources and identities. The entire research contains three sub-topics. First topic is setting the prototype phases of strategy programming. Second topic is analyzing the associated indices for each prototype phase. Third topic is suggesting Matrix Model in which the prototype phases and their associated indices are linked. Among three topics, this paper deals with the first one - the prototype phases of strategy programming. It studies this subject in relation with Place Marketing which emphasizes the local resources and identities. The prototype phases are comprised of 3 steps for Place Strategy and 4 steps for Marketing Strategy. Place Strategy should be considered prior to Marketing Strategy because in culture-centered public design, locality has priority over other concerns. The phases for Place Strategy includes 'Resource_analyzing of local resources', 'Mission_setting a purpose', and 'Targeting_segmenting target groups'. The phases for Marketing Strategy involves 'Organization_instituting the main body and/or partnership', 'Image Positioning_setting an unique local image', 'Point_realizing the product', and 'Channel_deciding the sales promotion tools'.

The Effects of Conflict Resolution Strategies on Relationship Learning and Performance (갈등해결전략이 관계학습과 성과에 미치는 영향)

  • Noh, Won-Hee;Song, Young-Wook
    • Journal of Distribution Research
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    • v.17 no.3
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    • pp.93-113
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    • 2012
  • Early conflict research in channel and organization area have focused on the definition of conflict construct, its cause, consequence and identified conflict resolution management. Recent studies about conflict, however, have explored new assumption of complexity, a multidimensional conflict construct, contextual conflict management strategies, positive and negative conflict/consequence, and the conflict resolution strategy. Although many literatures exists on channel conflict resolution, little research has been done about relationship learning and performance from conflict resolution perspective. This study explores how channel members can achieve a relationship learning, as a conflict resolution mechanism, which enhance co-created value in marketing channel relationship. Therefore we propose that conflict resolution strategies(collaborating behavior and avoiding behavior) influence channel performance(effectiveness and efficiency) through relationship learning processes(learning via information exchange, joint interpretation and coordination, relationship-specific knowledge memory), in view of buyer-seller relationship. The research model is shown at

    . A total of twelve hypotheses were established through prior studies dealing with conflict and relationship marketing theory. Then we drove conceptual research model. For the purpose of empirical testing, we managed to obtain the list of suppliers of 24 retailers from 5 retailer formats, such as department store, discount store, convenience store, TV home-shopping and internet shopping mall. They were asked to respond to the survey via face-to-face interview conducted by a professional research company. During the one month period of June 2009, we were able to collect data form 490 suppliers. The respondent were restricted to direct dealing authorities and manager with at least three months of dealing experience with retailers. Structural equation modeling on the basis of the results of survey were done to analyze. As a result, eight among twelve hypotheses were supported. The analysis result indicated that collaborating behavior had positive effect on three forms of relationship learning, but avoiding behavior has negative effect on only information exchange. Joint interpretation and coordination, relationship-specific knowledge memory had positive effect on relationship performances, but information exchange had no effect on performances. The results support our basic thesis that the use of conflict resolution strategies have different effect on developing relationship learning, which leads to channel performances. In particular, collaborating behavior is positively related to relationship learning, and avoidance behavior is negatively related to information exchange. Relationship learning is partially contributed to channel performance.

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Do North Korean Social Media Show Signs of Change?: An Examination of a YouTube Channel Using Qualitative Tagging and Social Network Analysis

  • Park, Han Woo;Lim, Yon Soo
    • Journal of Contemporary Eastern Asia
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    • v.19 no.1
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    • pp.123-143
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    • 2020
  • This study examines the interplay between the reactions of YouTube users and North Korean propaganda. Interesting enough, the study has noticed changes in the strict media environment under young leader Kim. Messages delivered by the communist regime to the outside world appeared to resemble those of 'normal' countries. Although North Korean YouTube was led mainly by the account operator, visitors from different nations do comment on the channel, which suggests the possibility of building international communities for propaganda purposes. Overall, the study observed a sparsely connected social network among ordinary commenters. However, the operator did not exercise tight control over peer-to-peer communication but merely answered questions and tried to facilitate mass participation. In contrast to the many news clips, the documentary content on North Korea's YouTube channel did not explicitly advocate for North Korea's current political positions.

A Study on Implementing of AC-3 Decoding Algorithm Software (AC-3 Decoding Algorithm Software 구현에 관한 연구)

  • 이건욱;박인규
    • Proceedings of the IEEK Conference
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    • 1998.10a
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    • pp.1215-1218
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    • 1998
  • 본 논문은 Digital Audio Compression(AC-3) Standard 인 A-52를 기반으로 하였으며 Borland C++3.1 Compiler를 사용하여 AC-3 Decoding Algorithm 구현하였다. Input Stream은 DVD VOB File에서 AC-3 Stream만을 분리하여 사용하며 최종 출력은 16 Bit PCM File이다. AC-3의 Frame구조는 Synchronization Information, Bit Stream Information, Audio Block, Auxiliary Data, Error Check로 구성된다. Aduio Block 은 모두 6개의 Block으로 나뉘어져 있다. BSI와 Side Information을 참조하여 Exponent를 추출하여 Exponent Strategy에 따라 Exponent를 복원한다. 복원된 Exponent 정보를 이용하여 Bit Allocation을 수행하여 각각의 Mantissa에 할당된 Bit수를 계산하고 Stream으로부터 Mantissa를 추출한다. Coupling Parameter를 참조하ㅕ Coupling Channel을 Original Channel로 복원시킨다. Stereo Mode에 대해서는 Rematrixing을 수행한다. Dynamic Range는 Mantissa와 Exponent의 Magnitude를 바꾸는 것으로 선택적으로 사용할 수 있다. Mantissa와 Exponent를 결합하여 Floating Point coefficient로 만든 후 Inverse Transform을 수행하면 PCM Data를 얻을 수 있다. PC에서 듣기 위해서는 Multi Channel을 Stereo나 Mono로 Downmix를 수행한다. 이렇게 만들어진 PCM data는 PCM Data를 재생하는 프로그램으로 재생할 수 있다.

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A Robust Method for Speech Replay Attack Detection

  • Lin, Lang;Wang, Rangding;Yan, Diqun;Dong, Li
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.1
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    • pp.168-182
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    • 2020
  • Spoofing attacks, especially replay attacks, pose great security challenges to automatic speaker verification (ASV) systems. Current works on replay attacks detection primarily focused on either developing new features or improving classifier performance, ignoring the effects of feature variability, e.g., the channel variability. In this paper, we first establish a mathematical model for replay speech and introduce a method for eliminating the negative interference of the channel. Then a novel feature is proposed to detect the replay attacks. To further boost the detection performance, four post-processing methods using normalization techniques are investigated. We evaluate our proposed method on the ASVspoof 2017 dataset. The experimental results show that our approach outperforms the competing methods in terms of detection accuracy. More interestingly, we find that the proposed normalization strategy could also improve the performance of the existing algorithms.

Optimal Communication Channel Scheduling for Remote Control of Lead Vehicle in a Platoon (군집 선행차량의 원격제어를 위한 통신 채널의 최적 스케줄링)

  • 황태현;최재원
    • Journal of Institute of Control, Robotics and Systems
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    • v.9 no.12
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    • pp.969-976
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    • 2003
  • A remote control strategy for vehicles in Intelligent Vehicle Highway System (IVHS) is considered. An optimal scheduling of a limited communication channel is proposed for lead vehicle control in a platoon. The optimal scheduling problem is to find the optimal communication sequence that minimizes the cost obtained inherently by an optimal control without the communication constraint. In this paper, the PID control law which guarantees the string stability is used for the lead vehicle control. The fact that the PID control law is equivalent to the approximately linear quadratic tracker allows to obtain the performance measure to find an optimal sequence. Simulations are conducted with five maneuvering platoons to evaluate the optimality of the obtained sequence.