• Title/Summary/Keyword: Channel effect

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Optimal Strategy of Hybrid Marketing Channel in Electronic Commerce (전자상거래하에서의 하이브리드 마케팅 채널의 믹스 전략에 관한 연구)

  • Chun, Se-Hak;Kim, Jae-Cheol
    • Asia pacific journal of information systems
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    • v.17 no.2
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    • pp.83-95
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    • 2007
  • We are motivated by how offline and online firms compete. The Internet made many conventional offline firms build a dynamic online business as another sales channel using their advantages such as brand equity, an existing customer base with comprehensive purchasing data, integrated marketing, economies of scale, and longtime experience with the logistics of order fulfillment and customer service. Even though the hybrid selling using both offline and online channel seems to have advantages over a pure online retailer, all the conventional offline firms are not seen to create an online business. Many conventional offline firms began to launch online business since the Internet era, however, just being online business is not likely to guarantee success. According to Bizate.com's report whether the hybrid channel strategy is successful is still under investigation. For example, consider the classic case of Barnes and Noble versus Amazon.com, Barnes and Noble was already the largest chain of bookstores in the U,S., when Amazon.com was established in 1995, BarnesandNoble.com followed suit in 1997, After suffering losses in its initial years, Amazon finally turned profitable in 2003. In 2004, Amazon's net income was $588 million on revenues of $6.92 billion, while Barnes and Noble earned $143 million on revenues of $4.87 billion, which included BarnesandNoble.com's loss of $21 million on revenues of $420 million. While these examples serve to motivate our thinking, it does not explain when offline firms should venture online. It also does not provide an analytical framework that can generalized to other competitive online-offline situations. We attempt to do this in this paper and analyze a hybrid channel model where a conventional offline firm competes against online firms using its own direct online channels. We are particularly interested in an optimal channel strategy when a conventional offline firm sells its products through its own direct online channel to compete with other rival online firms. We consider two situations where its direct online channel and other online firms are symmetric and asymmetric in the brand effect. The analysis of this paper presents several findings. In the symmetric model where a hybrid firm's online channel is not differentiated from a pure online firm, (i) a conventional offline firm will not launch its online business. In the asymmetric model where a hybrid firm's online channel is differentiated from a pure online firm, (ii) a conventional offline firm can launch its online business if its brand effect is greater than a certain threshold. (iii) there is a positive relationship between its brand effect and online customer costs showing that a conventional offline firm needs more brand effect in order to launch online business as online customer costs decrease. (iv) there is a negative relationship between its brand effect and the number of customers with access to the Internet showing that a conventional offline firm tends to launch its online business when customers with access to the Internet increases.

Evaluation of coolant density history effect in RBMK type fuel modelling

  • Tonkunas, Aurimas;Pabarcius, Raimоndas;Slavickas, Andrius
    • Nuclear Engineering and Technology
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    • v.52 no.11
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    • pp.2415-2421
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    • 2020
  • The axial heterogeneous void distribution in a fuel channel is a relevant and important issue during nuclear reactor analysis for LWR, especially for boiling water channel-type reactors. Variation of the coolant density in fuel channel has an effect on the neutron spectrum that will in turn have an impact on the values of absolute reactivity, the void reactivity coefficient, and the fuel isotopic compositions during irradiation. This effect is referring to as the history effect in light water reactor calculations. As the void reactivity effect is positive in RBMK type reactors, the underestimation of water density heterogeneity in 3D reactor core numerical calculations could cause an uncertainty during assessment of safe operation of nuclear reactor. Thus, this issue is analysed with different cross-section libraries which were generated with WIMS8 code at different reference water densities. The libraries were applied in single fuel model of the nodal code of QUABOX-CUBBOX/HYCA. The thermohydraulic part of HYCA allowed to simulate axial water distribution along fuel assembly model and to estimate water density history effect for RBMK type fuel.

Cardiovascular Effects of Novel Potassium Channel Opener SKP-450 and SKP-818 in Isolated Rat Heart and Aorta (신규 합성 $K_{ATP}$ 통로 개방제인 SKP-450과 대사체 SKP-818의 흰쥐 적출 심장 및 대동맥에 대한 작용)

  • Jung, Yi-Sook;Moon, Chang-Hyun;Yoo, Sung-Eun;Shin, Hwa-Sup
    • YAKHAK HOEJI
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    • v.41 no.2
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    • pp.241-246
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    • 1997
  • The effect of potassium channel openers, SKP-450, SKP-818 and lemakalim have been compared in rat heart and aorta. In rat isolated heart, SKP-450 had a greater negative inotrop ic effect than lemakalim and KR-30818 against left ventricular developed pressure (LVDP) and double product of heart rate and LVDP (DP). In addition, SKP-450 had a greater effect than lemakalim and KR-30818 in increasing coronary flow, indicating a more potent vasodilating effect in coronary artery. Negative inotropic effect and coronary vasodilating effect of SKP-450 and SEP-818 were significantly reduced by 10 min-perfusion with $10^{-6}M$ glyburide, a selective blocker of ATP-sensitive potassium channel. In rat aorta, SKP-30450 and SKP-30818 as well as lemakalim induced powerful concentration-dependent relaxations against norepinephrinc-induced tone ($EC_{50},\;{\mu}M$ : SKP-30450, $0.107{\pm}0.009$; SKP-30818, $0.476{\pm}0.022$ ; lemakalim, $0.565{\pm}0.039$ ). These relaxant effects were significantly reduced by pretreatment with glyburide. In sununary, SKP-30450 and SKP-30818 showed greater negative inotropic and vasorelaxant effect than lemakalim in rat aorta with order of potency of SKP-30450 > SKP-30818 > lemakalim. These actions are suggested to be mediated at least in part by a mechanism which involves the opening of ATP-sensitive potassium channel.

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Economics of Supercapitalism - How Does Economic Globalization Affect Social Capital Accumulation? In the case of 65 countries. - (슈퍼자본주의의 경제학 -세계화와 사회자본-)

  • Suh, Hanseok
    • International Area Studies Review
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    • v.12 no.3
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    • pp.25-47
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    • 2008
  • This paper tries to explore the impact of economic globalization on social capital accumulation. To investigate direct effect, we build a model and derive a proposition which can explain the relative decline in social capital brought about by market expansion. Besides direct effect, we also explore channel effect through democracy, government size, education attainment, and inequality. We estimate direct and channel effect of globalization using cross section of 65 countries data time period 1980-1999 using three-stage least squares(3SLS). Results are in line with predictions and clearly support that globalization significantly and negatively affects social capital accumulation. Channel effect also shows that globalization has a negative effect through aggravating income inequality while it has a positive effect through higher education attainment, higher level of democracy and larger government spending. Such a net negative channel effect reinforces our prediction. As a robustness check we estimate other sets of data and the result strongly supports our theory.

Organic field-effect transistors with step-edge structure

  • Kudo, Kazuhiro
    • 한국정보디스플레이학회:학술대회논문집
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    • 2008.10a
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    • pp.91-93
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    • 2008
  • The organic field-effect transistors with step-edge structure were fabricated. Source and drain electrodes were obliquely deposited by vacuum evaporation. The step-edge of the gate electrode serve as a shadow mask, and the short channel is formed at the step-edge. The excellent device performances were obtained.

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Effect of Anode Gas Channel Height on Gas Diffusion and Cell Performance in a Molten Carbonate Fuel Cell (용융탄산염 연료전지 연료극 기체 유로 높이에 따른 가스 확산 및 단전지 성능 변화 연구)

  • Lee, Jung-Hyun;Kim, Do-Hyung;Kim, Beum-Ju;Kang, Seung-Won;Lim, Hee-Chun
    • Transactions of the Korean hydrogen and new energy society
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    • v.20 no.6
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    • pp.479-484
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    • 2009
  • The effect of anode gas channel height on gas diffusion and cell performance in a 100 $cm^2$ class molten carbonate single cell is investigated. Single cell separators with three different channel height are used. The effect of the gas channel height on the distribution of the reactive gas concentration is evaluated by the two-dimensional concentration diffusion equation. The overpotential caused by concentration drop with different channel height is estimated by the voltage decay related to diffusion of reactants, well known as concentration polarization, using limiting current density. The estimation could have the possibility to identify the reactant mass transfer polarization in the complicate factors of the overall electrodes.

Electrokinetic flow and electroviscous effect in a charged slit-like microfluidic channel with nonlinear Poisson-Boltzmann field

  • Chun, Myung-Suk;Kwak, Hyun-Wook
    • Korea-Australia Rheology Journal
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    • v.15 no.2
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    • pp.83-90
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    • 2003
  • In cases of the microfluidic channel, the electrokinetic influence on the transport behavior can be found. The externally applied body force originated from the electrostatic interaction between the nonlinear Poisson-Boltzmann field and the flow-induced electrical field is applied in the equation of motion. The electrostatic potential profile is computed a priori by applying the finite difference scheme, and an analytical solution to the Navier-Stokes equation of motion for slit-like microchannel is obtained via the Green's function. An explicit analytical expression for the induced electrokinetic potential is derived as functions of relevant physicochemical parameters. The effects of the electric double layer, the zeta potential of the solid surface, and the charge condition of the channel wall on the velocity profile as well as the electroviscous behavior are examined. With increases in either electric double layer or zeta potential, the average fluid velocity in the channel of same charge is entirely reduced, whereas the electroviscous effect becomes stronger. We observed an opposite behavior in the channel of opposite charge, where the attractive electrostatic interactions are presented.

Effect of Omni-Channel Use and Customer-Brand Relationship (소비자 옴니채널 성향과 소비자-브랜드 관계에 관한 연구: 브랜드 경험 조절효과)

  • Park, Seung-Hwan
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.129-138
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    • 2016
  • Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

Derivation of Channel and Floodplain Width Regression Reflecting Korean Channel Shapes in SWAT Model (국내 하천 형상을 반영한 SWAT 모형 내 하천폭 및 홍수터폭 산정 회귀식 도출)

  • Lee, Hyeon-Gu;Han, Jeongho;Lee, Dongjun;Lim, Kyoung-Jae;Kim, Jonggun
    • Journal of The Korean Society of Agricultural Engineers
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    • v.61 no.4
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    • pp.33-42
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    • 2019
  • In this study, the channel and floodplain widths are indirectly measured for three different watersheds using satellite images to reflect the shape of Korean channels in the Soil and Water Assessment Tool (SWAT) model. For measuring the channel and floodplain widths, multiple satellite images were referred to ensure the widest width of certain points. In the single channel, the widths at the multiple points were measured. Based on the measured data, the regression equations were derived to estimate the channel and floodplain widths according to watershed areas. Applying these developed equations, this study evaluated the effect of the change of channel and floodplain widths on the SWAT simulation by comparing to the measured streamflow data. The developed equations estimated larger channel width and smaller floodplain compared with those calculated in the current SWAT model. As shown in the results, there was no considerable changes in the predicted streamflow using the current and developed equations. However, the flow velocity and channel depth calculated from the developed equations were smaller than those of the current equations. The differences were caused by the effect of different channel geometries used for calculating the hydraulic characteristics. The channel geometries also affected the water quality simulation in channels because the hydraulic characteristics calculated by the channel geometries are directly related to the water quality simulation. Therefore, application of the river cross-sectional regression equation reflecting the domestic stream shape is necessary for accurate water quantity / quality and water ecosystem simulation using hydrological model.

Effect of Caching and Prefetching Techniques to Accelerate Channel Search Latency in IPTVs

  • Bahn, Hyokyung
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.2
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    • pp.17-22
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    • 2022
  • Due to the recent advances in high-speed communication technologies as well as the easy production of high-quality video contents, IPTV is becoming increasingly popular. Meanwhile, as the number of IPTV channels increases, channel search time to find the desired channel keeps increasing. In this paper, we discuss how to improve the channel search latency in IPTV, and introduce caching and prefetching techniques that are widely used in memory management systems. Specifically, we adopt memory replacement, prefetching, and caching techniques in IPTV channel search interfaces and show the effectiveness of these techniques as the number of channels are varied.