• 아태비즈니스연구
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• 제11권4호
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• pp.121-134
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• 2020

Purpose - The purpose of this study is to investigate consumer's satisfaction with the attractiveness, reliability, and professionalism that are characteristics of social influencers, and to investigate the impact of influencer characteristics on consumers' continuous use intention through satisfaction. Design/methodology/approach - A total of 293 questionnaires on independent samples were used for this study. Collected data were analyzed by SPSS 26.0 and AMOS 24.0 program and frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation model analysis were performed. Findings - The findings demonstrated the followings: First, the attractiveness, reliability and professionalism of influencer had a positive effect on satisfaction. Second, the attractiveness and reliability of influencer had a positive effect on continuous use intention. However, professionalism did not have a significant impact. Third, user satisfaction with social media (channel of influence) had a positive effect on continuous use intention. Research implications or Originality - In doing so, this study was able to provide an in-depth understanding of the key characteristics of influencers and their roles, and contributed to ongoing research by providing suggestions for future studies.

• 한국컴퓨터정보학회논문지
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• 제18권2호
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• pp.69-76
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• 2013

RFID 시스템에서 리더간 간섭은 일정한 서비스 영역에서 제한된 주파수를 사용하기 때문에 발생하며 수동형 태그의 가독율을 떨어뜨리는 주요 원인이 된다. 그러므로 제한된 주파수 자원 환경에서 가독율을 최대화하려면 리더간 주파수 간섭을 최소화시켜야 한다. 본 논문에서는 RFID 리더간 주파수 간섭 최소화 문제를 FDM/TDM 혼합방식의 제약만족문제로 모델링하고 기존의 백트래킹 탐색 알고리즘을 적용하여 각각의 리더에게 최적의 채널을 할당한다. 제약 만족 문제의 해를 구하기 위해서 백트래킹을 이용한 깊이우선탐색을 실행하는데 이 때 탐색되는 노드의 순서를 효과적으로 배열하는 변수 순서화 방법이 중요하다. 본 논문의 실험에서 적용된 변수 순서화 알고리즘들은 그래프 채색에 효과적인 것으로 알려져 있다. 제안한 제약만족문제 모델의 성능을 입증하기 위하여 수동형 UHF RFID 시스템 환경에서 시뮬레이션하여 간섭조건을 만족하면서 각각의 리더에게 최적의 채널을 할당한다.

• 한국인터넷방송통신학회논문지
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• 제9권2호
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• pp.21-28
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• 2009

IPTV의 성공적인 서비스 제공을 위해서는 서비스의 품질을 최대한 보장할수 있어야 한다. 하지만 현재 제공되고 있는 IPTV는 고객이 채널 변경시의 채널 전환시간으로 인하여 고객의 만족도에 심각한 문제를 초래할수 있다. 또한 제한된 대역폭으로 인하여 서비스를 효율적으로 제공할수 없는 문제가 발생한다. 본 논문은 IPTV서비스의 멀티케스트 그룹에 포함된 모든 사용자의 채널 정보를 엑세스 망에 연결된 진보된 라우터에서 통계적으로 채널 우선순위 관리 및 대역폭 제어기능을 통하여 셋탑박스에게 채널정보를 빠르게 전송해 줌으로서 고객이 채널 Rating 서버에 기반한 예상 채널 정보를 현재 망의 대역폭을 감안하여 고속으로 제공 할수 있는 방법에 대해서 기술한다.

• 한국콘텐츠학회논문지
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• 제6권9호
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• pp.1-8
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• 2006

CDMA 시스템에서 핸드오프 호를 최소화하는 것은 사용자 만족도 평가에 매주 중요한 요인이다. 본 논문에서는 셀의 영역을 정규 영역과 소프트 핸드오프 영역으로 분할하고, 각각의 영역에서 서로 다른 가드채널 수를 갖게 함으로서 핸드오프 호를 최소화할 수 있음을 보인다. 이를 위하여 SRN을 기반으로 하여 정규영역과 소프트 핸드오프 영역으로 분할된 셀을 모델링하고, 성능 분석을 수행한다.

• 경영과학
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• 제33권2호
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• pp.89-115
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• 2016

Recent trends in online commerce shows that multi-channels including offline and online become prevailing as a standard type of channel. However, literature survey revealed that there exist few studies about how an individual negative emotion such as neuroticism affects trust transfer between channels, and usage continuance intention. To fill the research void like this, this study proposes an research model where trust transfer between offline and online channels is included, and neuroticism is also adopted as a moderating variable between trust transfer, satisfaction, and usage continuance intention. Empirical results with valid 406 questionnaires revealed that neuroticism has a negative influence on online commerce users' perceived usage continuance intention.

• 한국농촌건축학회논문집
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• 제11권1호
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• pp.57-66
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• 2009

The purpose of this study is to suggest some ways for the development of rural agricultural area to head. For the purpose, this study analyzed residents' participation in the project and their satisfaction on the change of villages, in consideration with the type of village and its socio-demographic variables. The 101 residents of the 4 villages in Yeoju-gun, Gyeonggi-do, responded the questionnaire. The results are as follows. 1) The most important objective of the development project, responded residents, was to expand sales channel of agricultural products and find profitable vegetation, and they participated in it with eager. The residents, however, showed passive participation in the cleaning, planting and reforming in village. 2) The satisfaction level with the development project averaged 3.09 of 5 in the natural environment, 3.05 of 5 in the spatial environment, 2.58 of 5 in the economic environment, and 3.13 of 5 in the social environment. In every aspect, centralized villages showed more satisfaction than scattered villages, ages of under 60 were more satisfied than over 60, and over high school graduates answered more satisfied than under middle school graduates.

• 한국의류학회지
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• 제41권3호
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• pp.487-500
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• 2017

This study examines the attributes of cosmetic stores that Chinese tourists considered when purchasing cosmetics in Korea and the effect of the evaluation of attributes in regards to satisfaction and brand loyalty based upon brand experience. The survey was performed from January 1-14 in 2014 through a Chinese professional online survey channel-www.sojump.com. A total of 338 data from female and male respondents who visited Korea and purchased Korea brand's cosmetics were analyzed by SPSS and AMOS. The results were as follows. Frist, cosmetic store attributes were composed of three factors such as physical environment and salespersons, price and promotion, service. Second, all the factors had a positive influence on brand experience. Among them, the influence of physical environment and salespersons were the highest. Third, brand experience influenced satisfaction and satisfaction also had positive influence on brand loyalty. The results above indicate that providing various experiences that appeal to customers is as important as improving product quality when maintaining long-term customer relationships and loyalty.

• 유통과학연구
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• 제19권10호
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• pp.5-15
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• 2021

Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.

• 유통과학연구
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• 제21권12호
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• pp.23-34
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• 2023

Purpose: The purpose of this study is to identify factors affecting satisfaction as well as the intention of Gen Z customers to reorder food online in the context of a crisis. Research design, data and methodology: Data for this cross-sectional study were collected via the Internet by conducting an online survey of 652 Gen Z respondents, aged 15-25, in the south of Vietnam and using a convenience sampling method. To analyse the reliability of the scales, SPSS was used to run Cronbach's alpha. Then, SmartPLS was used to assess the measurement model, including variable reliability and validity, convergent validity, and discriminant validity of the proposed model, as well as test the hypotheses with partial least squares structural equation modelling (PLS-SEM). Results: Social influence, price value, and convenience all have a positive effect on satisfaction and repurchase intention. Satisfaction not only plays a critical role in mediating the relationship between social influence, price value, convenience and repurchase intention but also has a positive impact on repurchase intention towards buying food online. Conclusions: This study was successful in identifying the factors of repurchase intention in a crisis setting among Gen Z customers by developing a theoretical research model via literature to complete a brief Theory of Planned Behaviour model. This study also took an innovative approach to earlier ones by demonstrating not just the significant effect of social influence on satisfaction and repurchase intention, but also by identifying critical variables that managers should focus on increasing and improving management.

• Asia pacific journal of information systems
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• 제22권3호
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• pp.1-27
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• 2012

Many companies have recently become interested in using social networking sites such as Twitter and Facebook as a new channel to communicate with their customers. For example, companies often offer "special deals" (e.g., coupons, discounts, free samples, etc.) to their customers who participate in promotions or events on social networking sites. Companies often make important announcements on their products or services on social networking sites. By doing so, customers are encouraged to continue to have relationships with companies on social networking sites and to recommend the companies' presence on social networking sites to other potential customers. Moreover, customers who keep close relationships with companies on social networking sites often provide the companies with valuable suggestions and feedback. For instance, Starbucks has more than 2 million followers on Twitter, and often receive suggestions and feedback for their product offerings and services from the followers on Twitter. Although companies realize potential benefits of using social networking sites as a channel to communicate with their customers, it appears that many companies have difficulty forging long-lasting relationships with customers on social networking sites. It is often reported that many customers who had followed companies on Twitter later stopped following them for various reasons. Therefore, it is an important issue to understand what motivates customers to continue to keep relationships with companies on social networking sites. Nonetheless, due attention has yet paid to this issue until recently. This study intends to contribute to our understanding on customers' intention to continue to follow companies on Twitter and to spread positive word-of-mouth about companies on Twitter. Specifically, we identify seven potential factors that customers perceive as important in evaluating their experience with companies on Twitter. The seven factors include similarity, receptivity, interactivity, ubiquitous connectivity, enjoyment, usefulness and transparency. We posit that the seven perception factors can affect the two types of satisfaction, emotional and cognitive, which can in turn influence on customers' intention to follow companies on Twitter and to spread positive word-of-mouth about companies on Twitter. Research hypotheses formulated in this study were tested with data collected from a questionnaire survey administered to customers who had been following companies on Twitter. The data was analyzed with the partial least square (PLS) approach to structural equation modeling. The results of data analysis based on 177 usable responses were generally supportive of our predictions for the effects of the seven factors identified and the two types of satisfaction. In particular, out results suggest that emotional satisfaction was strongly influenced by perceived similarity, perceived receptivity, perceived enjoyment, and perceived transparency. Cognitive satisfaction was significantly influenced by perceived similarity, perceived interactivity, perceived enjoyment, and perceived transparency. While cognitive satisfaction was found to have significant and positive effects on both continued following and word-of-mouth intentions, emotional satisfaction had a significant and positive effect only on word-of-mouth intention.