• Title/Summary/Keyword: Changing Media Environment

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The Study on the Education System of Digital Film design in New Media Environment - Focusing on Graduate Courses in film and Digital Media - (뉴미디어 환경에서의 디지털 영상디자인 교육시스템 연구 - 영상ㆍ디지털미디어 대학원교육을 중심으로-)

  • 정봉금;김종덕
    • Archives of design research
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    • v.17 no.2
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    • pp.451-462
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    • 2004
  • The range of graphic design has expanded very widely as the digital era emerged, and many new areas of film design, including film, DVD, interactive TV, mobile and DMB, began to require the work of designers. This could be considered as an application as well as a case of digital film design as it has more developed new media environment as basis. The change in the expression techniques of film language is inevitable since major consumers of new media are the younger generation. The method of creating and distributing visual communication work is not standing still anymore. It has been diversified through dynamic movements and changes resulting from interaction. The major objective of this study is to find out and suggest the directions that film and digital media graduate school education of future by researching and analyzing how the nature of design, as an academic subject that keeps on changing and developing, is evolving in the new media environment. For this purpose, the methods of appropriate education system in higher design education, which are derived from case studies and previous studies on education system, are evaluated by examining the consumers. This study aims at finding the most effective training method in film and digital media design, and by integrating current design education with digital film design education establish a better fit education system that complies with the demands of today's society. It will suggest how an educational institute should see ahead of the time and provide what the society will demand in the future.

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Prosumer Marketing for the Open Source Software(OSS) utilizing the Social Media Platform (소셜 미디어 플랫폼을 활용한 오픈소스 SW의 프로슈머 마케팅 연구)

  • Kim, Tae-Yang;Shin, Dong-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.411-427
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    • 2014
  • The interest on the Open Source Software(OSS) has been increasing as the Microsoft's latest Windows XP support ended. In this light trend, this study can contribute to the OSS marketing area. Specifically, it examined that the activation of online brand community about the OSS can affect to prosumer marketing of the OSS utilizing social media platform. In addition, the OSS social media platform users' loyalty for the OSS was investigated. The findings show that content, consumer support, UI, and reward among the activate factors of online brand community significantly affected to the activation of OSS social media platform. The brand reputation, however, was found insignificant to the activation of OSS social media platform. In addition, the activation of OSS social media platform can positively affect to their loyalty for the OSS. It means that participation to the social media activities about OSS and interaction with others in the network can help to form positive attitude for the OSS. In conclusion, the prosumer marketing utilizing social platform can be an important strategy as a new solution of the OSS business in the rapidly changing ICT ecosystem environment.

The Influence of Professional YouTuber's Reputation on Viewer Loyalty and Subscription Intention : Focused on Moderating Effect of YouTuber Authenticity (전문 유튜버의 평판이 충성도 및 구독의도에 미치는 영향 -유튜버 진정성의 조절효과를 중심으로-)

  • Eun Chang-Ik
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.221-237
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    • 2023
  • This study was conducted as part of a phased study aimed at closely examining the mutual ecosystem between creators and viewers through paying attention to the personal media environment that is in the center of rapid changes in the media industry and particularly exploring the areas of activity of the single-person or minority media creators who lead the mobile media environment that could be accessed, viewed and produced anywhere. In particular, this study aimed to not only pay attention to the situation in which the potential to expand professional YouTuber areas encounters the changing desire and demand of content service users who continue to become more evolved as time passes, but also examine the influence of the reputation of professional YouTubers on users' loyalty and subscription intention, examine the moderating effect of sincerity on the relationship between YouTubers and users, and demonstrate such relationship formation process based on concrete data. In the conclusion section, implications that can be drawn from the study results and suggestions for further studies in the future were proposed.

Strategic Use of New Media to Promote Public Institution Policies (공공 기관 시책 홍보를 위한 뉴미디어의 전략적 활용 방안)

  • Seong, Ju-a;Jung, Hanmin
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.164-166
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    • 2021
  • In the ever-changing policy promotion environment, front-line public officials often have difficulties in public relations because they do not know what and how to do it precisely. Everybody says, "Promotion is important, publicity is a problem," however, the policies will inevitably become useless if citizens are not aware of them. Therefore, this study aims to examine Asan City's policy promotion strategy using social media, the core of mobile communication. In particular, mobile social media service is crucial because it is desirable to actively use it to improve its efficiency and strengthen public communication. In understanding and implementing policy promotion, a practical guide for policy promotion that public relations officials can refer to according to the situation is needed, not a formal manual. In addition, looking at how public institutions operate social media will be an opportunity to provide guidelines for using social media as a powerful means of promoting policies in public institutions in the future. We expect that social media will inform information more quickly and respond efficiently in an emergency information protection situation.

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Estimating Media Environments of Fashion Contents through Semantic Network Analysis from Social Network Service of Global SPA Brands (패션콘텐츠 미디어 환경 예측을 위한 해외 SPA 브랜드의 SNS 언어 네트워크 분석)

  • Jun, Yuhsun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.3
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    • pp.427-439
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    • 2019
  • This study investigated the semantic network based on the focus of the fashion image and SNS text utilized by global SPA brands on the last seven years in terms of the quantity and quality of data generated by the fast-changing fashion trends and fashion content-based media environment. The research method relocated frequency, density and repetitive key words as well as visualized algorithms using the UCINET 6.347 program and the overall classification of the text related to fashion images on social networks used by global SPA brands. The conclusions of the study are as follows. A common aspect of global SPA brands is that by looking at the basis of text extraction on SNS, exposure through image of products is considered important for sales. The following is a discriminatory aspect of global SPA brands. First, ZARA consistently exposes marketing using a variety of professions and nationalities to SNS. Second, UNIQLO's correlation exposes its collaboration promotion to SNS while steadily exposing basic items. Third, in the case of H&M, some discriminatory results were found with other brands in connectivity with each cluster category that showed remarkably independent results.

Review on the Removal of Benzene and Ethylene by a Biofilter (바이오 필터에 의한 벤젠과 에틸렌 처리실험에 대한 고찰)

  • 김종오;이우범
    • Journal of Korean Society for Atmospheric Environment
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    • v.19 no.3
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    • pp.325-331
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    • 2003
  • A biofilter study was conducted by changing inlet concentration and residence time for the removal of gaseous benzene and ethylene. In addition, carbon dioxide produced from the biofilters was investigated. Over 96% of benzene was removed at the residence times of 2 and 4.3 min, and inlet benzene concentrations of 220∼300 ppm. The ethylene biofilter was capable of achieving ethylene removal efficiency as much as 100% at a residence time of 14 min, and inlet concentrations of 99∼290 ppm. At a steady state, the carbon dioxide of 409∼611 ppm was produced with an ethylene inlet concentration of 290 ppm. Most of benzene and ethylene were degraded at lower part of the biofilters where more microbial activity occurred.

Research trends and development direction in cell-based seafood (배양수산물의 연구현황 및 발전방향)

  • Jung, Jin-Kyoung;Park, Young-Min;Kim, Sang-Gu;Lee, Sang-Yoon
    • Food Science and Industry
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    • v.55 no.1
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    • pp.95-104
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    • 2022
  • Climate change due to global warming is affecting the global environment. The fishery industry is highly dependent on the natural environment, so the fishery industry is increasingly volatile due to the rapidly changing climate change. At the same time, consumers' anxiety due to marine pollution such as microplastics, radioactivity, and heavy metals are increasing. Accordingly, cell-based seafood are being proposed as an alternative for the sustainable use of seafood resources. Cell-based seafood manufactured through a process of differentiation and proliferation using cells isolated from actual seafood and cell, scaffold, media, and bioreactor technologies are organically connected to each other. This review summarizes the latest research status of cell-based seafood. Based on this, suggests a development direction for cell-based seafood to properly settle in the future market.

Digital Media Application in Museum (박물관 전시에서의 디지털 매체 적용에 관한 고찰 -서울시립대학교 기획전시를 중심으로-)

  • Eo, Il-Seon
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.212-219
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    • 2010
  • Modern museum, along with the basic roles of a museum that display to the public through the exhibition of physical evidences that collected, preserved and researched about human environment, it is changing in a way to appropriately fulfill the desire of new culture of the public and to fit the paradigm of the digital era. Diversification of expression method using multimedia played a big role in effective meaning delivery and technology development made possible for interaction-able of digital media build up and application to made possible of interactive communication for visitors. If the main purpose of the past museum exhibition was the delivery of information and knowledge, modern museum's exhibit has been identified as the purpose being diversified through the use of digital media. Exhibition planner, as for museum exhibition that used many characteristics of the digital media as mentioned above, should plan so that past unfamiliar relic can communicate with us living in the modern society. But obsessive usage of the digital media should not shade the interest of the visitors towards the relic in overall exhibition; and what is most important is that other than the exhibition and exhibit, enforcement of translation through systematic coherent approach and its appropriate digital technology and creative application and harmony are more important.

User Profile Based Seamless Framework under HTTP Adaptive Streaming Environment (HTTP Streaming 환경에서 User Profile 기반 Seamless Framework 제공방법)

  • Kim, Jung-Han;Lee, Jang-Won;Kim, Kyu-Heon;Suh, Doug-Young
    • Journal of Broadcast Engineering
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    • v.16 no.1
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    • pp.155-173
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    • 2011
  • Recently, with the digitalization of a broadcasting system and the development of a communication technology, the existing trend of consuming media contents throughout the fixed-displayer and the dedicated channel is being changed. The existing user only could consume media contents under limited time and places because of the fixed-displayer and the dedicated channel. However, with advent of the IP-based terminals and HTTP adaptive streaming which transfer the media sequence according to the user's transmission condition, users become possible to enjoy the media content anytime anywhere. As the result of the alteration of the broadcasting surrounding, users can enjoy the media content while changing his terminals according to their preferences and circumstances. However, in case that users try to consume consecutively the content from last view-point ended in the previous terminal under current HTTP adaptive streaming environment, a user has to remember the last view-point, and then has to apply the view-point to the changed terminal. Thus, for solving this problem, this paper defines "User Profile" for describing the metadata for the chained content consume environment between the terminals. Also, for proving the proposed method, this paper try to demonstrate the proposed method throughout the realization of the system based on Smooth Streaming from Microsoft.

Effective Way of Providing Digital Contents Under Ubiquitous and Changing Media Environment (유비쿼터스와 미디어 환경의 변화에 따른 콘텐츠 수급방안)

  • Lee, Jei-Young;Ryu, Seung-Kwan
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.123-132
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    • 2007
  • This study explored the characteristics of media contents in the past, present and future. Also, it investigated the problems in terms of production of contents and circulation in order to find an effective way of providing contents that can keep pace with ubiquitous environment as well as one source multi use in various platforms and channels. In conclusion, it is viewed easy to expect that content would be the most valuable assets in ubiquitous media environments and the importance of contents will be more growing. Rather than game and enjoyment-related contents, more informative and cultural programs will be more valuable so policy-makers as well as industry need to more cultivate this area. In addition, this study presented the method for copyright protection and suggested that governmental policy fostering independent production should also be followed.