• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.165-183
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• 2017

Purpose The purpose of this study is to identify the related factors of cautious purchasing for buyers who have purchased products in online shopping mall. First, we focus on the prevention focus, which is one of the personal characteristics, that affect the cautious purchase, and analyze the satisfaction of purchasing according to cautious purchase. Furthermore, we investigate the influence of emotional intelligence (self-awareness and social-awareness) on the process of cautious purchasing and satisfaction. Design/methodology/approach In order to verify the hypotheses, this study surveyed individuals who purchase products on the Internet for about 2 months from August to September 2016. A total of 250 copies were returned, but 20 questionnaires that were incomplete were excluded. Thus, the final 230 samples were analyzed. Structural equation modeling (SEM) was used for hypothesis testing. Findings The result of this study showed that the cautious purchasing is stronger for the buyers with the prevention focus. And consumers who purchase carefully have higher satisfaction after purchasing. In addition, emotional intelligence in the cautious purchasing process has a positive moderating effect. Based on the results of this study, the theoretical and practical implications are suggested.

• 복식문화연구
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• 제13권1호
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• pp.161-173
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• 2005

The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of female college students in the U.S. age 18 to 33. The questionnaires for this survey were developed to measure knitwear purchasing behavior, including sources of information about knitwear, evaluative criteria of knit wear product, attributes f store preference for knitwear, and shopping orientation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students were classified into five subdivisions by cluster analysis; cautious shopping group, recreational shopping group, self-confident shopping group, shopping indifferent group, price conscious shopping group. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in observation of others' and famous people's clothing, fashion shows, fashion articles in magazines, newspapers, and on the Internet, and shop displays. The evaluation criteria of knit wear product were significantly different depending on shopping orientation subdivision in fashionable, brand and store name, appropriate for different occasion, prestige. The store attributes of knitwear were significantly different depending on shopping orientation subdivision in product knowledge of sales personnel, store atmosphere, display of merchandise, layaway payment plan, price level, ease of parking and access, and new fashion.

• 대한가정학회지
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• 제35권1호
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• pp.373-388
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• 1997

This research was intended to understand the degree of variety in elderly women by was of classifying the type of clothing purchase's according to the degree of anxiety when they buy clothes. Samples were 285 elderly women who are aged over 55 dwelling in Busan Meropolitan city and this research is made available by the method of the questionnaire interview. The data was analyzed using reliability ANOVA regression Scheffe Test and correlation. The results of the study were the followings 1. The most important factors in the type of clothing purchase's of elder women are the styles disparity of age is represented similarly except the styles of a Brand Loyal tat ranked highest were among the age group 60-64. 2, The factor of difference in clothing purchase's according to degree of education are Brand loyal Cautious Impulsive Ecologists and Experimenters and the style of clothes buying according to activity of leisure are Brand Loyal and conformists. The factor of difference in clothing buying according to shopping companion are Planners Experiments Conformists Impulsive and Persuasible and the item represents difference according to payer for clothing marked all style of clothes buying and similarity except Impulsive and Style-Conscious, 3, The highly correlated item in the degree of education and activity of leisure in the context of the correlated item concerning about shopping companion and payer for clothes are Experimenters impulsive and Ecologists. The colthing anxiey which is highly related is the degree of education and the activity of leisure and the anxiety in masterial colour and self-harmony and the anxiety of colthing purchase's which is highly correlated in clothing purchase's companion and payer for clothin proved the priceand the anxiety of decision-making 4. Economy-Minded Experimenters Impulsive Planners and Style-Conscious represents all of the difference in all items in clothing purchase's Conformists represents anxiety to all items except the anxiety in clothing administration, Cautious and Ecologists represents the differences only for the anxiety in clothing administration,. But Brand-Loyal and Persuasible feels no anxiety in clothing purchase. 5. The most explicable independent variable based upon the analysis of regression in anxiety of colthing purchase is Economy-Minded and the next is Conformist Experiments Planners Style-Conscious Impulsive and so on.

• 한국가정과교육학회지
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• 제31권3호
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• pp.57-71
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• 2019

본 연구는 청소년기 학생들의 소비행동을 분석하여 교육의 기초자료로 활용하고자 여학생들의 쇼핑성향에 따른 하위요인을 도출하고 이 하위요인에 따른 쇼핑유형을 분류하였다. 이 쇼핑유형의 집단에 따른 청소년 여학생의 의류제품의 윤리적 소비행동 즉 구매, 사용, 처분행동의 차이를 알아보았고, 쇼핑성향의 하위요인이 의류제품의 윤리적 구매, 사용, 처분행동에는 어떠한 영향을 미치는지 살펴보았다. 그 결과 청소년기의 여학생 의류제품의 윤리적 구매, 사용, 처분행동의 경향이 보통보다 낮아 교육이 필요함이 시사되었다. 그리고 쇼핑성향의 하위요인인 충성적 성향, 향유적 성향, 충동적 성향, 모방적 성향, 독립적 성향에 따라 즐거움추구 유형, 중간 유형, 독립추구 유형의 세 쇼핑유형으로 분류되었다. 즐거움추구 쇼핑유형은 상대적으로 의류제품의 윤리적 사용행동을 가장 많이 하였고, 독립추구 쇼핑유형은 윤리적 구매행동과 윤리적 처분행동을 더 많이 하였다. 쇼핑자체를 즐기는 욕구만족의 성향이 낮을수록 혼자서 의사결정을 신중하게 했다고 생각하는 경향이 높을수록, 그리고 구매상표와 점포에 대한 신뢰가 강한 능동적인 성향이 높을수록 의류제품의 윤리적 구매행동을 더 많이 하였다. 반면 욕구만족의 성향과 독립적인 성향을 모두 가진 경우 윤리적 사용행동은 더 많이 하였다. 그리고 혼자서 구매의사결정을 하는 독립적 성향만 높을수록 윤리적 처분행동은 높아졌다. 소비단계와 쇼핑성향에 적합한 세분화된 소비자교육이 이루어져야 할 것이다.