• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.15-29
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• 2020

Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.444-452
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• 2022

This research aims to investigate the relationship between safety climate and safety perception and safety behavior. Safety perception of the relationship is considered to have a mediating effect. Previous literature has tended to regard safety perception as an independent variable at the same level as the safety climate, which can be said to depend on behavioralism to approach the causal relationship to an one-way perspective. The survey was administrated through full- service carries in Korea such as Korean Air and Asiana Airlines, and low-cost carriers such as JeJu air, Jin air, and Air Pusan. It can identify a mediator of safety perception between safety climate and safety behavior. There are significant indirect effects of each value, which means mediators values of safety perception of safety climate variables and safety behavior. The study highlights that airlines should focus on the importance of their psychological aspects to strengthen the safety behavior of flight attendants and the value of organizational efforts to mature safety perceptions, suggesting some implications of theoretical and practical aspects.

• Journal of Korean Elementary Science Education
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• v.27 no.2
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• pp.179-188
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• 2008

The purpose of this study is to investigate the effects of the causal thinking activity of Let's Think Through Science(LTTS) program on causal thinking and science process skills of elementary school students. Four classes of 4th graders (N=119) from a elementary school were divided into the control and the experimental groups. Causal thinking activity of LTTS program was used with the experimental group, while the normal curriculum was conducted with the control group. Both groups were given a pre-post test on causal thinking abilities and science process skills. And the experimental group was given 15- item questionnaires analyzing of perception on LTTS program. This study revealed that causal thinking activity of the LTTS program were effective on the development of students' causal thinking abilities and science process skills. ANCOVA results revealed that the scores of causal thinking abilities for the experimental group significantly higher than those of the control group. In the sub-tests of the causal thinking abilities all categories were effective. And ANCOVA results of the science process skills were also effective. Science process elements of observation, recognizing of a problem were significantly higher. And elementary students preferred to the causal thinking activity of LTTS program so that it was interesting, useful, helpful to each other in studying science.

• Journal of the Korean Home Economics Association
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• v.35 no.5
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• pp.177-194
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• 1997

This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

• Journal of The Korean Society of Agricultural Engineers
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• v.63 no.1
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• pp.49-60
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• 2021

This paper analyzes causal relationship between rural experience and settlement. Structural Equation Modeling is the combination of factor analysis and multiple regression analysis which can explain causal relation between factors. Rural perception factor has conceptualized positive sector (attitude, values) and negative sector (perceived risk, sentiment). Statistically significant causality results are as follows. People think about migration into rural when they have high level of attitude about rural but fear of rural life make avoid migration into rural. When people have fear of rural life, they also have bad feeling about rural infrastructure and facility. Attitude of rural, values of rural and low fear of rural life gives positive influence to satisfaction. Satisfaction gives positive influence to migration into rural.

• Journal of the Korean Society of Food Culture
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• v.23 no.1
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• pp.48-54
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• 2008

The purpose of this study was to measure the factors influencing customers’ value perception of foodservice in tourist area’s restaurant. A total of 273 questionnaires were completed. Structural equation model was used to measure the causal effects. Results of the study demonstrated that the confirmatory factor analysis model also indicated excellent model fit. The proposed model yielded a significantly better fit to the data than the parsimonious model and extended model. In proposed model, the effects of perceived sacrifice, overall service quality and customer satisfaction on perceived value were statistically significant. The effects of perceived value on loyalty intention were statistically significant. As expected, the overall service quality had a significant effect on customer satisfaction. Moreover, the customer satisfaction played a mediating role in the relationship between overall service quality and loyalty intention.

• Journal of Family Resource Management and Policy Review
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• v.2 no.2
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• pp.21-37
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• 1998

The purpose of this study was to investigate the hypothesijed a causal model of sujective perception of contribution to the family economy utilijing system theory. The major findings of this study were as follows. 1) The mean score of respondent’s personal subsystems were 3.62 out of 5. And the family solidarity was affected by the following variables in order : housewives’ age, income, type of occupation, degree of resourcefulness recognition, job satisfaction, control orientation, and information utilization. 2) The mean score of managerial subsystems were 3.68 out of 5. And The financial management of housewives was affected by the following variables. in order: housewives’ type of occupation, degree of resourcefulness recognition, control orientation, information utilization. 3) The mean score of housewives’subjective perception of Economic Contribution to the Family was 3.36 out of 5. The sujective perception of contribution to the family economy of the employed housewives were greater than unemployed housewives. 4) It was found that managerial subsystems had mostly effected on sujective perception of economic contribution to the family.

• Asia pacific journal of information systems
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• v.7 no.2
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• pp.225-266
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• 1997

A Causal Transition Model of the IT impact on organization is proposed. The model is based upon the premise that the IT impact is a multi-phase, multi-realm phenomenon, and that the IT impact in one organizational realm logically transpires to another realm, thus forming complex causal webs among them. Two exploratory research studies, the one qualitative and the other quantitative, were conductea to validate the model in a setting involving major structural reorganization of the organizations' IT function. The research results provide support for the general theory structure of the model. The findings include: ⅰ) the IT impact manifests on multiple organizational realms, with different degrees of strength, ⅱ) the impact on the realms follow a particular causal transition path among them, and ⅲ) the IT impact manifests on and through the information processing aspect of work. The results, however, indicate that people's perception of the IT impact is strongly mitigated by the IT relevance of work, and that the organization is affected as much by the structural arrangement surrounding and accompanying the IT as by the technology itself, suggesting that the IT impact is an organizational phenomenon as well as a technological phenomenon. The implications of the research results are discussed at the end.

• Journal of Korean Elementary Science Education
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• v.25 no.1
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• pp.8-14
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• 2006

This study examined how pre-service elementary teachers' perceptions regarding the learning environment (learning focus/ability-meritocracy/cooperative climate) and achievement goals (mastery/performance-approach/performance-avoidance) in science education courses jointly contributed to their science teaching efficacy beliefs (personal science teaching efficacy belief/science teaching outcome expectancy). A path analysis supported a causal model in which the perception of the learning focus influenced the mastery goal, which in turn influenced the personal science teaching efficacy belief and science teaching outcome expectancy. The perception of learning focus also had a direct effect on science teaching outcome expectancy. The perception of ability-meritocracy influenced personal science teaching efficacy belief via the performance-approach (positively) or, conversely, the performance-avoidance goal (negatively). No link .was deduced from the perception of cooperative climate. The educational implications of these findings were also discussed.

• International Journal of Contents
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• v.5 no.4
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• pp.19-29
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• 2009

This study is focused on the causal relationship between children's intimate behavior and the level of perception towards their grandparents. Their perceptions are related to factors such as proximity, similarity, superiority, favorableness, and self-disclosure. We clarified the relation between intimate behavior and perception using effect factors of children's behavior regarding their grandparents so that this study could be used as an elementary material in developing a solution to improve grandparent-grandchild relationship where the grandparent actively encourages grandchildren's intimate behavior. Regression analysis was used as a hypothesis testing method. The results indicated the following three points. First, perception factors affect active intimate behavior in the order of favorableness, superiority, self-disclosure, and similarity. Second, perception factors affect intimate behavior will in the order of favorableness, superiority, and self-disclosure. Lastly, it was shown that a child's active intimate behavior has an influence on their intimate behavior will.