• Title/Summary/Keyword: Casual style

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Comparative analysis on uniform designs of female flight attendant among low cost carriers in South Korea and Asian region (한국과 아시아 지역 저가 항공사 여승무원의 유니폼 디자인 비교 분석)

  • Kim, Sun Young
    • The Research Journal of the Costume Culture
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    • v.23 no.2
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    • pp.176-192
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    • 2015
  • This work aims at analyzing the comparative feature about female flight attendant uniform designs of Korean and Asian region low cost carriers and providing some basic materials for development of these airline companies. As a research method, examinations were carried out on attendant's uniform both theoretically and empirically. Comparison of uniforms was made among the five Korean carriers and ten typical Asian carriers for empirical research. Results showed the followings. First, all Korean low cost carriers were characterized as formal style except Jin Air. Unlike this, Asian low cost carriers appeared as diverse including formal, semi formal, and casual styles with a uniquely differentiated image. Second, all carriers applied their own symbolic color to their uniform. Third, logo or symbol was adopted as a pattern on scarf in the two Korean companies but it didn't take effect practically. For those Asian carriers, embroidery was used on jacket, jumper and collar. They utilized even a merchandising character to put emphasis on airline image. Fourth, diverse petty items with a decorative effect were used in the case of Korean low cost carriers. In the changing period of uniform, nothing much was changed and remained almost the same as before. Those in the Asian region were characterized with the smallest number of items and the preclusion of decorative add-ons on uniform.

Types and Characteristics of Costume Used for Shamanistic Events in Jeju Region (제주지역 무속행사에 착용하는 복식의 유형과 특성)

  • Jang, Hyun-Joo;Park, Noon-Seol-Mi
    • Journal of the Korean Society of Costume
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    • v.60 no.1
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    • pp.56-75
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    • 2010
  • Jeju island is located in far from main land and has very harsh environment that has formed an unique clothing style as well. In addition, the popular belief has been developed with originality even their clothing. Therefore, this study is concerned with costumes worn for various ritual events and to analyze their features in Jeju. The shamanism served 18,000 gods are composed to 12 different types of the events for wealth, safety, heath, sadness or thanks. The costumes worn by officiating priests or 'Simbang(shaman)' depend on the occasion of an event, and they are different for male and female performers. The styles of costumes for religious service can be divided into 7 types: Regulation dress(Jebok), Korean full-dress attire(Dopo), Official uniform(Danryung), Military uniform(Gunbok), Formal dress (Durumagi), Casual wears and Special costumes. The costumes for religion events are not various and splendid as compare with another province in Jeju. Because, when simbang expired, their clothings had been burned according to custom. However, It is important materials for us to know the clothing of time. We should keep studing that costume more as a valuable culture.

A Study on Information-seeking Benefits of Fashion Applications of Users and their Effects on loyalty and Satisfaction - Focused on iPhone Fashion Applications - (패션애플리케이션 사용자의 정보추구 혜택이 충성도와 만족도에 미치는 영향 - 아이폰 패션애플리케이션을 중심으로 -)

  • Choi, Ga-Hyun;Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.16 no.2
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    • pp.27-43
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    • 2012
  • Considering the rapid growth of mobile industry and the emerging application marketing, this study focused on fashion applications, which had not drawn much academic attention before, and analysed relevant content composition, information-seeking benefits based on users' lifestyles and resulting differences in satisfaction and loyalty. In short, fashion applications were divided into fashion and non-fashion brand apps. Brand apps were subdivided into luxury, women's wear, men's wear, casual wear, sportswear, accessories and the like. Non-brand apps included commerce, magazine, information, style tip, SNS and wardrobe manager types. As for users' lifestyle-based information search, the higher the tendency to search information on the internet and to favour reasonable consumption, the more basic information on products and brands they sought, whereas the higher the tendency to look for high-profile brands and to favour global culture, the more additional information like images or entertainments they sought. To sum up, given that studies on fashion-specific applications were rare, the present study reviewed and categorized current fashion applications, and suggested theoretical and practical groundwork for developing content based on target consumers' lifestyle and for planning fashion applications in practice.

A Study on Clothing Purchasing Behaviors and Design Preference of Summer Clothes using Cooling Textiles (냉감소재를 사용한 여름철 의류의 구매행동과 디자인 선호도 연구)

  • Kwon, Eun-Sun;Lee, Mi-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.2
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    • pp.55-70
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    • 2014
  • The purpose of this study was to investigate purchasing behaviors of summer clothes using cooling textiles and clothing design preference in summer season. The subjects were 623 married women aged from 30s to 60s. The research method was a survey and the measuring instruments consisted of purchasing behaviors of summer clothes using cooling textiles, clothing design preference in summer season, and subjects' demographics attributions. The data were analyzed by frequency analysis, multiple response analysis, cross tabs analysis, and $x^2$ test, using SPSS statistical program. The results were as follows. First, important clothing selection criteria were design, price, and textiles. The main items using cooling textiles that female consumers purchased were T-shirts, pants, and outdoor & sportswear. Main information sources of summer clothes using cooling textiles were internet and store display, and purchasing places were fashion outlet, internet, brand store, and department store. Second, female consumers most preferred comfortable and casual style. They mainly preferred white and blue color, pastel and pale tone, plain pattern, and cotton and functional materials in summer season. Third, there were many important differences among 4 age groups on purchasing behaviors of summer clothes using cooling textiles and design preference in summer season.

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A Study on the Evaluation of Fashion Design Based on Big Data Text Analysis -Focus on Semantic Network Analysis of Design Elements and Emotional Terms- (빅데이터 텍스트 분석을 기반으로 한 패션디자인 평가 연구 -디자인 속성과 감성 어휘의 의미연결망 분석을 중심으로-)

  • An, Hyosun;Park, Minjung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.3
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    • pp.428-437
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    • 2018
  • This study derives evaluation terms by analyzing the semantic relationship between design elements and sentiment terms in regards to fashion design. As for research methods, a total of 38,225 texts from Daum and Naver Blogs from November 2015 to October 2016 were collected to analyze the parts, frequency, centrality and semantic networks of the terms. As a result, design elements were derived in the form of a noun while fashion image and user's emotional responses were derived in the form of adjectives. The study selected 15 noun terms and 52 adjective terms as evaluation terms for men's striped shirts. The results of semantic network analysis also showed that the main contents of the users of men's striped shirts were derived as characteristics of expression, daily wear, formation, and function. In addition, design elements such as pattern, color, coordination, style, and fit were classified with evaluation results such as wide, bright, trendy, casual, and slim.

A Study for the Development of a Tailored Jacket Pattern for the Chinese Adult Women - Focused on the women in their early 20s in Shanghai -

  • Kang, Yeon-Kyung;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.14 no.6
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    • pp.146-169
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    • 2010
  • For the purpose to develop the pattern of a tailored jacket for the Chinese adult women, a drawing method for the pattern of a tailored jacket was selected with the style of 'on&on', a young and casual brand of Beaucre Merchandising Co., Ltd. that has been successful in the China market, and then the measures to be applied were set up by properly combining the body measures such as the mean, mode and median of the entire group from data measured from women of 18 to 24 years old in Shanghai, China in 2008 and the mean body measures of the body type A of 2008 classified by GB/T 1335.2-1997. The pattern of a tailored jacket developed was verified for feasibility based on a wearing test and then revised for the parts with low jacket ability in general including the bust circumference, waist circumference, hip circumference, shoulder, waist back length and back area. The final measures applied for the development of a tailored jacket were 160-165cm for the height, the bust circumference of 87.7cm, waist circumference of 69.6cm and hip circumference of 92.8cm for a jacket.

Survey on the Risk Factor Affecting on the Gastric Cancer Incident to the Healthy Adults in Rural Area -Infection of Helicobacter pylori in Whachon Area Kang-Won Do- (위암발증 원인에 대한 생활습관 및 영양섭취에 있어서 농촌지역 주민 조사 -강원도 화천군 주민의 Helicobacter pylori 감염률을 중심으로-)

  • 이정선
    • The Korean Journal of Food And Nutrition
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    • v.12 no.1
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    • pp.13-19
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    • 1999
  • To examine the relationship between the casual infection of gastric cancer and lifestyle and nutritional status we surveyed 169 persons 90 females and 79 males aged 40∼69 years from June 7 to June 14 1997 in Whachon area Kang-Won Do Korea. For this purpose we investigated Helicobacter pylori infec-tion and identified the effect of sex age, smoking alcohol consumption economic status occupation life-style and food intake on Helicobacter phlori infection. Helicobacter pylori status was evaluated using an en-zyme-linked immunosorbant assay(ELISA) for anti-Helicobacter pylori immunoglobulin G(IgG). Helicob-acter pylori infection was present in 66.3% of total subjects namely 67.7% of female and 64.4% of male and its prevalence increased with smoking low education level and low monthly income. Energy total protein calcium and vitamin C intakes in the negative Helicobacgter phlori infection group were higher than those in positive Helicobacter pylori infection group. However iron and niacin intakes were lower in the helicobacter pylori negative group than in the positive group.

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A Study on Wearing Behavior & Design Preference for Saenghwal Hanbok - Focusing on Daegu - (생활한복(生活韓服)의 착용실태(着用實態) 및 디자인 선호도(選好度)에 관(關)한 연구(硏究) - 대구(大邱) 지역(地域)을 중심(中心)으로 -)

  • Kim, Young-Mi;Boo, Ae-Jin;Hong, Jung-Min
    • Journal of Fashion Business
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    • v.7 no.5
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    • pp.54-65
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    • 2003
  • To accomplish the above goal of this study, I have taken the statistics about wearing behavior and design preference for Saenghwal Hanbok. This is surveyed by 354 women having jobs 20-50years old-in Daegu. The result of the study is summarized as follows. People prefer to put on Saenghwal Hanbok same as the Korea Traditional Dress in the traditional holidays and the active style that they can dress as casual clothes having the Korea Traditional Dress's characteristics as well. Form a viewpoint of appearance, people prefer Jugori have a bit spare width, the length comes near to the waist line, the type of Korean Traditional Dress's sleeve, and the round type that is linked body and sleeve in waist section and length is between knee and the calf of leg.

Color Characteristics of Foreign Men's Premium Outer Brand (해외 남성 프리미엄 아우터 브랜드의 색채 특성)

  • Hong, YunJung
    • Journal of Fashion Business
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    • v.26 no.2
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    • pp.48-66
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    • 2022
  • This study aimed to investigate and analyze the overall color utilization characteristics as design elements of advanced men's premium outer brands. From the analysis of a total of 889 color samples, PB showed the highest distribution in color, Bk, R, and P. The use of ltg and p of high and low chroma was high, centering on dkg of low value and low chroma, and g of medium chroma. The men's premium outer brand displays a luxurious color image centered on color planning due to color contrast between dark and grayish shades. The characteristics of colors and color distribution by brand were considered. The brands that utilized the most diverse colors and shades were Herno, which pursues sportswear of the Elegance image, and Stone Island, which pursues casual images of workwear style. These results show that systematic planning using colors and shades are utilized by all premium outer brand concept. The results of this study are meaningful because they can be used as basic data for effective product planning, men's outer design development, and color planning of outer clothing brands are they represent premium outer brands for men, and identifies color characteristics as differentiated design elements.

The Change of Korean Men's Pants Design from 1962 to 1998 - Based on the Content Analysis of Magazine Advertisements and Pictorials -

  • Kwon, Hae-Sook
    • Journal of Fashion Business
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    • v.10 no.6
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    • pp.52-62
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    • 2006
  • The purpose of this study is to investigate the changes of modern Korean men's pants design from 1962 to 1998 by reviewing fashion magazine advertisements and pictorials. For theoretical study, the characteristics and the importance of apparel advertisements and the changes of modern Korean men's fashion trend were reviewed. For sample selection, first, 932 pictorials of men';s wear designs from Joongang Magazine, Shin Dong-A, Bokjangwolbo, Meot, Men's Life, WWD, and SFAA's photograph album, published from 1962 to 1998 were selected and then excluded some samples that could not clearly identify the pants design. Content analysis method was used to analyze the content of magazines and pictorials. The final samples are classified into pattern, color, length, silhouette, and existence or non-existence of turn-up. Frequency and $x^2$-test were conducted using a SAS statistics package to analyse the data. The results were as follows. ; (1) Solid pattern was the most prevailed throughout the last four decades and followed by stripe, check, the others, abstract, dot and floral. There is no significant difference in the type of men's pants pattern between each decade. (2) It showed a significant difference in colors of men's pants between decades. The colors in men's wear are divided into nine categories and the order of occurrence are as follows; multi-color is the most frequently shown and followed by brown, gray, blue, black, green, pink, yellow, and red. More various colors appeared over the period, however, multi color was the most popular in all decades but in the 60s. (3) Full length of pants style occupied more than 96% throughout all four decades. Due to the popularity of sports wear in men's fashion during the 90s, the shorts style appeared not only in sports wear and casual wear but also in suit style. (4) There is a significant difference in silhouette of men's pants between decades. The silhouette of men's pants were divided into four types and their order of occurrence are as follows; basic, baggy, fitted, and loose silhouette. Basic silhouette was the most prevailed throughout the whole four decades. (5) A significant difference was shown in the existence or non-existence of turn-up of men's pants between decades. Non-existence of turn-up of men's pants was the most prevailed throughout the whole four decades.