• The Transactions of the Korean Institute of Electrical Engineers A
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• v.51 no.12
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• pp.597-602
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• 2002

The restructuring of power industry is still going on all over the world for last several decades. Many kinds of restructuring model have been studied, proposed, and applied. Among those models, power pool is more popular than other. This paper assumes the power pool market structure having competitive generation sector, and a new method is presented to build a bidding strategy in that market. The utilities participating in the market have the perfect information of their cost and price functions, but they don't know which strategy to be chosen by others. To define one's strategy as a vector, we make utility's cost/price functions into discrete step functions. An utility knows only his own strategy, so he estimates the other's cost/price functions into discrete step functions. An utility knows only his own strategy, so he estimates the other's strategy using Nash equilibrium or stochastic methods. And he also has to forecast the system demand. According to this forecasting result, his payoffs can be changed. Considering these all conditions, we formulate a bidding game problem and apply noncooperative game theory to that problem for the optimal strategy or solution. Some restrictive assumption are added for simplification of solving process. A numerical example is given in Case Study to show essential features and concrete results of this approach.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.767-785
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• 2008

This study investigates the effect of the update Digital Rights Management (DMR) strategy on a firm's profit. The model developed by Kim and Talalayevsky (2007) is applied to the case of two representative Korean software firms. Specifically, this study shows the model suggested by Kim and Talalayevsky (2007) fits the reality of Korean firms' DMR strategies. Based on the result, this study makes some implications to managers and policy makers.

• Journal of Information Technology Applications and Management
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• v.20 no.1
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• pp.197-216
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• 2013

Despite the vast potential opportunities of RFID technology in various industrial applications, deployment of RFID applications is rather limited to meet a large industrial demand in Korea. We conducted in-depth case study to organize the RFID applications in business model framework in order to provide practical insights for the development of innovative RFID applications. Throughout extensive searching for RFID applications in literature, web, news, and policy reports, we first classified passive RFID applications, mobile RFID applications, and active RFID applications. Value creation and implementation issues are compared and analyzed for each of RFID applications using Afuah and Tucci business model. This study can contribute in establishing future development of RFID technology, competitive business strategy, and government policy to stimulate Korea RFID industry.

• East Asian Journal of Business Economics (EAJBE)
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• v.7 no.4
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• pp.27-40
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• 2019

Purpose - This study aims to analyze PASECO's environment and strategies during its advance into the Middle East to find out the success factors of the kerosene heater market and provide strategic implications for small and medium enterprises' growth based on these factors. Research design and methodology - This study analyzes the success factors of companies operating in the Middle East. As a case analysis study, the method of research analyzes case enterprises through existing literature, newspaper articles, and corporate interview materials. Results - PASECO's success was shown by its high technological power in kerosene heater products, understanding customers' needs, understanding the Middle East market and localization strategy. Conclusions - PASECO has been constantly developing R&D capability to secure competitive products and has released localized products to enhance the satisfaction of its customers in the Middle East and has also been successful by constantly creating new opportunities. The firm's success strategies provide implications for small and medium-sized businesses for greater growth.

• The Journal of Society for e-Business Studies
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• v.22 no.1
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• pp.123-146
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• 2017

The information that consumers share in the SNS (Social Networking Service) has a great influence on the purchase of consumers. Therefore, it is necessary to pay attention to new research methodology and advertising strategy using Social Big Data. In this context, the purpose of this study is to quantitatively analyze customer value through Social Big Data. In this study, we analyzed the value structure of consumers for the three smartphone brands through text mining and positive/negative image analysis. Analysis result, it was possible to distinguish the emotional aspects (sensitivity) and rational aspects (rationality) for customer value per brand. In the case of the Galaxy S7 and iPhone 6S, emotional aspects were important before the launch, but the rational aspects was important after release date. On the other hand, in the case of the LG G5, emotional aspects were important before and after launch. We can propose two core advertising strategies based on analyzed consumer value. When developing advertising strategy in the case of the Galaxy S7, there is a need to emphasize the rational aspects of product attributes and differentiated functions. In the case of the LG G5, it is necessary to consider the emotional aspects of happiness, excitement, pleasure, and fun that are felt by using products in advertising strategy. As a result, this study will provide a good standard for actual advertising strategy through consumer value analysis. Advertising strategies are primarily driven by intuition or experience. Therefore, it is important to develop advertising strategies by analyzing consumer value through social big data analysis.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.21-35
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• 2006

This paper examines critical successful elements related to the management of new product development process. For this, we have selected a VK-X100, slim bar type cellular phone, produced by VK mobile co., which was thought as a successful product development case and then analysed the case from a concept driven strategic product development's point of view. We have performed in-depth interviews with project managers, engineers and designers to get information on the product development process and analysed huge amount of data obtained from web-sites, global market indicators, and related firms' materials to find a changing trend of market conditions. The findings suggest that the successful new Product development and management is shaped by a number of different factors, such as the business environments, firm's technological level, firm's deep market insight capabilities, nature of the product development activities, and so on. Finally, we suggested the limitation of our research and further research subjects that would be required to support our findings.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.133-144
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• 2017

For a social venture in early stage, it is very difficult to set up a strategy as it has to pursue two contradictory goals; economic value and social value. The platform strategy can be good alternative solution for social ventures as it seeks building-up connections with other businesses to co-create value despite of limited resources. A Korean social venture, JUMP! which adopted platform strategy in the early stage, and successfully applied 4 key factors of platform strategy; core competency, value creation ability, efficiency and network effect, has been able to develop sustainable growth for itself and induce innovation and growth among the participants within the platform. This study was intended to research effect of adoption and successful application of platform strategy for social ventures in the early stage of start-up and draw conclusion through case study that platform strategy works for sustainable growth of social ventures.

• IE interfaces
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• v.21 no.4
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• pp.411-417
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• 2008

An impeller is a type of high-speed rotor that is used to compress or transfer fluid under high-speed and pressure at high temperatures. The impeller is composed of an axial hub and several blades attached along the hub. The weight and shape of an impeller must be balanced, because their imbalances can cause noise and vibration, which can lead to the breakage of the impeller blades during operation. Thus, the hub and blades of an impeller are commonly machined in a 5-axis NC machine to obtain qualified surfaces. The impeller machining strategy or process plan can not be easily obtained due to the complex, overlapped and twisted shapes of impeller blades. Skillful machining process planners may generate appropriate machining strategies based on their experiences and floor data. However, in practice most shop floor data for the impeller machining is not well-structured such that it does not effectively provide a process planner with information for machining strategies and/or process plans. This paper reports the development of a case-based machining strategy support system (CBMS) that employs case-based reasoning to obtain the machining strategy of an impeller by using the existing machining strategies of the shop floor. The CBMS generates impeller machining strategies through a stepwise reasoning process considering the similarity features between the blade shapes and machining regions. A case study is provided to demonstrate that CBMS can generate useful machining strategies facilitating process planners. The developed system can simulate the tool paths of impeller machining and runs on the web.

• Asia Marketing Journal
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• v.10 no.3
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• pp.127-146
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• 2008

The objective of the present case study is to analyze how effectively Samsung Petrochemical, which is a representative business-to-business corporation, has created customer value through total marketing strategy. Many business-to-business companies often underestimate or even denigrate the roles played by marketing within organizations and consider marketing investments as costs. However, the current case illustrates that total marketing strategy including brand marketing and others can be effectively employed to maximize customer value even in business-to-business sectors. The case summarizes that total marketing strategy of Samsung Petrochemical is comprised of two primary pillars: brand marketing and the SPC model as an implementation tool that consists of services, product, and customers. The present study is expected to provide valuable insights and implications for many other companies that are operating in the business-to-business sectors.

• Archives of design research
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• v.16 no.2
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• pp.355-364
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• 2003

This research verified efficiency of 2 design process models; 2-stage model and 3-stage model. 2-stage model means subjective and sensitive design process based on designer's creative mind. Contrarily, 3-stage model means objective, logical and consumer-oriented design process. Past researches have suggested inconsistent conclusions on efficiency of 2 design process models. This study suggested efficiency of 2 design process model based on the concept of market leader strategy and market seeker strategy. The study results imply that, in condition of high prestige brand, 2-stage model based on market leader strategy is more effective and contrarily in case of low prestige brand, 3-stage model based on market seeker strategy is more efficient. However, it is requested to perform various investigation about situations in which each design process model is more effective for the generalization of the study results.