• Information Systems Review
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• v.23 no.4
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• pp.103-125
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• 2021

Mobility services are rapidly developing along with information and communication technology (ICT) innovation. Recently, the on-demand mobility platform market is growing, and an environment is provided in which users can call services more conveniently and check the connection status in real time using smartphones. This study investigates the current status of users' perceptions and experiences of car-hailing mobility services such as KAKAO Taxi and UT Taxi, and it analyzes the factors affecting the intention to continuously use the car-hailing service, focusing on environmental and instrumental benefits and trust in driver and platform. In particular, this study examines whether the significance of the relationship between influencing factors and continuous use intention could vary depending on the degree of innovativeness and ICT utilization. The results of this study showed that perceived benefits (environmental benefits and convenience and economic instrumental benefits) and trust in driver had significant effects on increasing trust in platform. It was analyzed that the higher the trust in platform, the higher the intention to continuously use the car-hailing service. Furthermore, the influence of perceived environmental benefits and economic benefits on the trust in platform was different depending on the degree of individual innovativeness, and the influence of convenience and economic benefits on the trust in platform varied depending on the degree of ICT utilization. Referring to the results of this study, mobility service providers can better understand the current status of users' perceptions and trust for car-hailing services, and implement service promotion strategies suitable for individual characteristics.

• Knowledge Management Research
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• v.23 no.1
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• pp.111-131
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• 2022

Mobility service is a service that connects consumers and suppliers of transportation using information and communication technology (ICT), and aims to reduce inconvenience to users in the current transportation system and increase environmental sustainability. Recently, the use of mobility services is gradually increasing, and interest in it from academia and industry is growing. This study derives key influencing factors related to the increase in intention to use vehicle mobility services, and comparatively analyzes the influences between groups by service type (car-hailing vs. car-sharing services) and by generation (generation MZ vs. generation X). As a result of the comparative study, there were differences in user benefits between service type groups, and differences in user benefits and attitudes toward mobility platforms between generation groups. Through this comparative study, the main factors affecting the increase in the intention to use the vehicle mobility service by generation and service type and their differences were identified. This study provides implications to consider in terms of knowledge management for activating vehicle mobility services according to the major target users and service types.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.351-357
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• 2019

A number of case studies and type analyzes have been conducted on mobility platform services that are rapidly evolving around the world. However, since the actual user experience is important for the development of the mobility service, research on the user side is needed. In the mobility platform service, only the car-hailing was used, and the preference factors were analyzed through the questionnaire in seven aspects of the user experience. Studies have shown significant differences according to gender. While the safety of the woman, the comfort and the kindness of the vehicle have a great influence on the satisfaction, the male affirms that the familiarity is the factor affecting the satisfaction. This study focused on the customer experience as a real user and identified key factors of selecting mobility platform service, so it is expected that it will contribute to the development of mobility platform service in the future.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.5
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• pp.202-217
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• 2021

Following the fatal accident of pedestrians caused by Autonomous Vehicle by Uber, the world's largest ride-hailing company, two people were killed in a self-driving car accident by Tesla in April. There is a need to ensure the safety of road users. Accordingly, in order to secure the safety of Autonomous Vehicle driving, it is necessary to evaluate Autonomous Vehicle driving technologies in various situations based on the road and traffic environment in which the Autonomous vehicle will actually drive. Therefore, this study used UC-win/Road ver.14.0 based on general driver's license test questions to present a virtual reality-based Autonomous Vehicles driving ability evaluation tool among various driving ability test method. Based on this, it was intended to test driving ability for unexpected situations in complex and diverse driving environments, and to confirm its practical applicability as an optimal tool for Autonomous vehicle ability test and evaluation.