• Journal of Korea Trade
• /
• 제23권3호
• /
• pp.38-51
• /
• 2019

Purpose - An appreciable number of small- and medium-sized exporters have continuously succeeded in their export marketplaces even though they do not possess enough resources. Advocating that affiliation with an export service-provider plays an important role in this phenomenon, we aimed to theoretically explain how export service providers' competences and relational factors drive small- and medium-sized exporters' competitive advantages in the long-run. Design/methodology - Drawing prominently on the resource-based view and the relationship-marketing theory, we built an empirically testable model. The model showed the roles of exporter capabilities, export service-provider competences, and relational factors on small- and medium-sized exporters' sustainable competitive advantages. Findings - The results of our research showed that exporter production and branding capabilities positively influenced their sustainable competitive advantage. In addition, export service-providers' marketing competence and relationship-building competence positively moderated the effects of exporter capabilities on their parties' sustainable competitive advantages. Finally, affiliation parties' interfirm trust and relationship commitment positively moderated the effects of export service-provider competence on the relationship between exporter capabilities and sustainable competitive advantages. Originality/value - Although prior studies have highlighted the effects of an exporter's resources on export performance, our research filled a knowledge gap of the effects of other resources on export performance. First, we proposed two types of export service-provider, competence marketing and relationship-building, influencing exporters' competitive advantage. Second, the effects of relational factors were proposed in the context of export affiliations.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권1호
• /
• pp.259-268
• /
• 2020

The purpose of this study is to examine the predictive effects of intuition, business analytic, networking capabilities on innovation performance. The data was collected using a cross-sectional quantitative survey. A total of 292 useable responses were collected from Thai Processed Food Exporters (TPFE). The findings also indicated that the hypothesized relationships between the independent and dependent variables fit the empirical data. Specifically, it is revealed that strategic intuition, business analytic capabilities, network-based capabilities and dynamic capabilities had a direct effect on dynamic strategy. They also had statistically significant direct and indirect effects on dynamic performance. Based on the results of the correlation test, the researchers developed a dynamic capability model for the development of the dynamic performance of the operators, which included concepts, principles, methods, tools and guidelines. Furthermore, the impacts of intuition, business analytic, networking capabilities on dynamic strategy are also examined in this study. It makes a considerable contribution to the existing literature on dynamic strategy of TPFE, particularly in regards to explaining the performance.

• 한국산학기술학회논문지
• /
• 제21권7호
• /
• pp.321-330
• /
• 2020

방위산업은 최근 방산수출과 연계하여 국가의 주력사업으로 대두되었고 방산분야 중소벤처기업 육성은 국정과제로 진행 중이다. 따라서 방산분야 유망수출품목을 조사하고 합리적인 선정기준을 정하는 것은 방산 중소기업 육성정책을 수립하고 지원하는데 필수적이다. 본 연구에서는 타 유사기관 유망품목 선정기준 등 사례연구를 통해 방산 중소기업에 적용 가능한 유망수출품목 선정모형을 제시하였다. 평가지표는 크게 품목 자체 경쟁력, 수출업체 역량, 수출파급효과 등 3가지 평가분야 및 하위 8가지 세부평가항목으로 구성되며, 항목 간 상대적 가중치는 AHP 설문을 통해 산정하였다. 평가 결과 일정 점수 이상시 유망품목 채택 혹은 타당성 검증을 통한 동의 후 채택 등 단계를 두어 유망품목 후보군을 좀 더 면밀히 검토하고 발굴할 수 있는 기준을 제시하였다. 특히, 실제 유망수출품목 발굴업무 시 방산분야 관계자 및 중소기업 종사자들을 대상으로 본 방법론을 적용하여 업무에 적용 중이다. 본 논문에서 제시한 모형은 중소기업 생산품목 중 상대적으로 수출경쟁력이 높고 방산수출에 적합한 우수품목을 신속하게 선별하여 지원하기 위한 효과적 수단으로 활용 가능하다.